Chapter 1 – Class Review

1. What consumer wants (or benefits) are met by the following products or services?
(a) 3M Post-it® Flag Highlighter, (b) Nike running shoes, (c) Uber,
and (d) HKTV Mall online shopping.

2. What are the characteristics (e.g., age, income, education) of the target market
customers for the following products or services? (a) National Geographic
magazine, (b) Chobani Greek yogurt, (c) Manchester United Football Club, and
(d) Facebook.

3. A college in a metropolitan area wishes to increase its evening offerings of

business-related courses such as marketing, accounting, finance, and management.
Who are the target market customers (students) for these courses?
-Full-time workers
-Short course: CPD
-Award bearing programmes

-Part-time students

4. What actions involving the four marketing mix elements might be used to reach the
target market in question 3?
Price for each course
Promotion- teacher from over word famous university. Such as Harvard University
University
Product business- related courses

5. What environmental forces (uncontrollable variables) must the college in question 3

consider in designing its marketing program?
Competitive- Does have nearby
Regulatory
Economic