General Design Guidelines for Xpressions 2023

The below mentioned guidelines are to bring uniformity among the content of
Xpressions that is put up on Social Media, Website and other platforms, both digital
and print. The creators of the design have the discretion to digress from the
mentioned guidelines in need of any special requirements.
Official Logo

The Xpressions official logo can be found in the shared resources drive. The link
also contains variants of the logo that can be used for any design requirements.
These variants include the following: -
 Official Logo for white/Light backgrounds
 Full white logo variant
 Full black logo variant
Logo Placement
The following is a representation of the ideal placement of all logos. The margins
lines are only representative and aren’t a required part of any design.
The following are the guidelines for the logo placement: -
1. The Margins of the design is recommended to be 10% of the shortest
dimension (could be height or width based on the orientation of the design).
2. University logo must appear on the left top corner, the Xpressions 2023
logo in the centre and the committee logo at the right top corner. All 3
logos must be of equal height.
3. The event title sponsor details can be mentioned as per the choice of the
designer/creator. There are no size guidelines as this could be part of terms
and conditions of the MOU signed with the sponsor.

4. For vertical designs where the above mentioned placement is difficult, the
university logo can come at the centre of the design and the Xpressions’23
and the committee logos at equal level and height.

The above guidelines are not applicable for event icons which may go on Unstop or
the website as those will be on small tiles of 1:1 proportion. Any icon may not have
any logo apart from the event name, if that fits the designer’s perspective.