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Công TH C
Công TH C
Weighted-average method:
Total Equivalent units = Finish Goods (FGs)
+ Units transferred to the next department
+ Ending WIP equivalent units
Beginning WIP cost+ Cost incurred∈this period
Unit cost = Total Equivalent units
FIFO method:
Total Equivalent units = Equivalent Units to complete Beginning WIP units
+ FGs
+ Units transferred to the next department
– Beginning WIP units
+ Ending WIP equivalent units
CVP
CM per unit = Selling price per unit – VC per unit
∆ NI = CM per unit × ∆ Q - ∆ FC
= CM per unit × ∆ Q ; Điều kiện: FC không đổi
= CM ratio × ∆ Sales - ∆ FC
FC
Unit sales to break even = CM per unit
FC
Dollar sales to break even = CM ratio
Target profit + FC
Unit sales to attain the target profit = CM per unit
Target profit + FC
Dollar sales to attain the target profit = CM ratio
CM 1
Degree of Operating Leverage (DOL) = Net operating income = MoS %
Unit price = Cost base per unit + Mark.up% × Cost base per unit
Absorption costing:
Cost base per unit = Production unit cost
= (DM + DL + V.MO + F.MO) per unit
Variable costing:
Cost base per unit = VC per unit
= (DM + DL + V.MO +V.SGA) per unit
Full cost:
Cost base per unit = Full costs per unit
= (DM + DL + V.MO + F.MO +V.SGA + F.SGA) per unit
Target profit
Markup % = Cost base per unit × Units sold
× 100%
Cost-plus pricing.
Price skimming. Bánh trung thu
Penetration pricing. Học phí, mì gói
Value-based pricing.
Psychological pricing: Định giá dựa trên tâm lý
Vd: Định giá lẻ, đi cắt tóc
Bundle pricing.
Different
y=b
UNIT
S
2,000
HOUR
20 S
Advantages of Marginal Cost Pricing
Earn additional profits - A company can earn additional profits by attracting
extremely price-sensitive customers with occasional offerings of low prices.
Increase market penetration - Marginal cost pricing can be used to initially gain entry
into a new market by attracting new price-conscious buyers.
Increase accessory sales - In some cases, a company can sell a product with a
lower price from marginal costing but still earn more profits by selling related products
that have higher profit margins to the consumer.
Does not build customer loyalty - Customers who take advantage of marginal cost
prices are usually price-sensitive and will not become loyal, long-term purchasers.
Not sustainable for the long-term - At some point, the company will have to sell
enough product at sufficient price points to cover fixed expenses and produce a profit.
Could be difficult to raise prices later - Consumers can come to expect lower prices
and resist raising prices at a later date.
May shift higher-paying customers - Customers who are used to paying normal
prices may shift to the discounted price market and become reluctant to return to
regular prices. Price markets should be separated to prevent this from happening.
A marginal cost pricing strategy is an effective tool when used in the short-term. It
can help a company maintain its marketing position but sacrifices profit and will not be
effective in the long-term.