University of Central Punjab

SAMIA ZAFAR

ROLL NO:7

Starting a T-Shirt Business

T -Shirt Printing
The T-shirt business is a trending business now as people can create customised designs
simply for regular wear to marketing. Good quality t-shirts with durable designs not only last
longer but also can be worn on casual and professional occasions.

Printed t-shirts are considered one of the best printed clothing types. Due to the growing
popularity, printing technology has introduced new methods of printing. Hence, renowned
brands are involved in the t-shirt business, launching unique and attractive t-shirts. Some
companies also use custom t-shirts for brand promotion, introducing offers, discounts,
competition and so on.

Advantages:

Undoubtedly, there are some remarkable advantages you can enjoy with t-shirt printing.
1: Customised design:

One of the greatest benefits of t-shirt printing is you can customise the design in any way
you want. There are no certain rules or limitations that you need to abide by to design a t-
shirt. Hence, this kind of printing has become popular in the apparel industry.

2:Cost-effective:

Compared to other printing methods, t-shirt printing is cheap and fast processing. For this
reason, most companies embrace t-shirt printing as a business-promoting strategy. There
are other formats of marketing such as tvc, posters, flyers, and ads; however, printing a t-
shirt with a brand logo and message is more cost-effective and more beneficial compared to
them. Nevertheless, printing on a plain t-shirt is easier and faster as well.

3:A living advertisement:

T-shirts are a mode of walking advertisement. When companies hand out flyers or
brochures, in most cases, people throw them away. However, if you distribute t-shirts at a
conference or event, people accept them and wear them even after the event is finished.

4:Long-lasting:

T-shirts are wearable and durable compared to other marketing materials. There are
magazines or TVCs known as effective marketing methods; however, they don't create
impact as much as t-shirts do.
Because whoever wears them becomes a walking billboard and does the brand promotion
without any additional investment. Therefore the brand promotion happens automatically and
for a long time until the t-shirt gets faded or worn out.

5: Ensures brand loyalty:

For brand promotion, companies hand out t-shirts free of cost. So, if a company provides a
high-quality t-shirt with an attractive design, naturally, the audience builds trust in the
company. Hence, automatically they feel the urge to purchase their product and believe in
their service quality as well.

Final thought:

T-shirt printing is trending now not only in the apparel industry but also in the marketing
sector. T-shirts are not a wardrobe item anymore. Rather, it has become a strong marketing
tool that works as a timeless business promoter. This is why t-shirt printing has become so
popular. A great design and high-quality print on a simple t-shirt add value to the owners and
consumers that they enjoy remarkable benefits worthwhile.