EXECUTIVE SUMMARY

Tee search is an online startup business that offers printed T-shirts to its customers with

graphic,retro, and photograph design. The business is in the form of partnership , the proponents

are the BS-Entrepreneurship students Raima M. Macatanto, Jollebeth P. Bolotaulo, Elaiza P.

Bordios, Nadzma A. Ali. Each partner will be investing Php 10,000 for the initial capital of the

business with the total investment of the proponents will be Php 40,000. The general manager for

Tee Search is Ms. Bolotaulo and the finance officer is Ms. Macatanto. Also, Ms. Bordios will be

the operation head and Ms. Ali as the marketing office. The business is also partnered with the

existing online business Ar with her Art that is owned by the Marketing Student Anna Rose

Canete, she will capture pictures that will be put on the photograph category design of the

business. The business also partnered with the 3rd Year Computer Science students in Mindanao

State University-Main Campus Christian Joy Lucilla. He will be the graphic designer and the

printer for the creation of T-shirt designs and the production of T-shirts that will be offered to the

customers.

The organization's vision is to be a leading online seller that stay ahead and on top

of fashion trends. To achieve this vision the proponents created the organizations mission, this

are; (1)to offer customers with products that are trendy, (2)to have an excellent customer-relation

with the clients in online business, (3) to reduce the production cost of T-shirts, (4) to continually

improve the service, offer to the customers, (5) to increase sales and profit. While the business

goals are categorized in short term and long term goals. The short term goal of the business is to

use the quality of the product and advertising to soon become a well-known online shop across

Mindanao Island. Maximize the sales and profit and expand the business by establishing a

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physical store and the long term goal of the business is Expand the business by establishing a

physical store. Like the vision where the proponents created a mission to achieve it, the

proponents also created objectives to achieve the goals of the business. The objectives of the Tee

search are; (1) provide a friendly atmosphere wherein the customers can receive a high-quality

product with reasonable price. (2) make sure that the design of the product will fit with the

preferences of the customers. (3) utilize social media tools in promoting the product. (4)

collaborate with other sectors to have a strong relationship with them. The business will apply

the following core values every day in everything they do. The core values include; (1)

trustworthy, (2) stewardship, (3) Humility, (4) Innovate, (5) Resilient, (6) Teamwork.

The target market of the business are the online shoppers aging between 15-30 years old

(generation Z and Millennial) who demand a fashion influenced by international trends that

quickly adapt to their needs, while maintaining the quality and price. Tee Search will offer

customers affordable T-shirts yet classy and aesthetic shirts that will suit the trend. Tee Search

also offers customized or personalized design for shirts.

The business will be using online distribution however, they will have a warehouse or the

production site at Calamba, Misamis Occidental. The warehouse will be at the house of one of

the proponents. The Tee Search team will collaborate with J&T express to distribute and deliver

orders for T-shirts.

Tee Search will create and maintain an online platform that will raise brand awareness

and will also be the means for the customers to purchase the product namely Facebook,

Instagram and Shoppe with the list and pictures of the products available. It will be active in

social media platforms to provide its followers an update on on-going promotions and discounts.

2
 GENERAL BUSINESS DESCRIPTION

Business Overview

Tee-Search is an online start-up business that offers printed T-shirts to its valuable

customers. With digital printing, online marketing resources, and vast distribution networks.

Starting a T-shirt business is easier than ever. Even so, creating a T-shirt that speaks to the

masses requires more than just a great idea; it requires a plan. This T-shirt business is named Tee

Search. It is named as Tee Search for the reason that we are offering T-Shirts which are also

called as “Tees” and since we are selling online, we choose the term “search” since the customers

need to search for a purchase.

Online businesses are booming since the start of COVID-19. The owners choose this type

of business because of its different advantages. Moreover, people still see that online business

will continue even after the pandemic because of its convenience. Tee-Search is the ultimate

boutique for the modern yet economical fashionista. T-shirts will be designed by us and sell it

online. Tee Search provides designing, customizing, printing, selling online and delivery.

TEE-SEARCH VMGO

Vision

To be a leading online seller in Mindanao that stay ahead and on top of fashion trends.

Mission

● To offer customers with products that are trendy

● To have an excellent customer-relation with the clients in online business

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 ● To reduce the production cost of T-shirts

● To continually improve the service, offer to the customers

● To maximize the sales and profit

Goals

Short term

● Use the quality of the product and advertising to soon become a well-known online shop

across Mindanao Island. Maximize the sales and profit and expand the business by

establishing physical store.

Long term

● Expand the business by establishing a physical store.

Objectives

● Provide a friendly atmosphere wherein the customers can receive a high-quality product

with reasonable price.

● Make sure that the design of the product will fit with the preferences of the customers.

● Utilize social media tools in promoting the product.

● Collaborate with other sectors to have a strong relationship with them.

Core values

● T-trustworthy

Since we are an online business where some of the customers find it unreliable

because of online scams. We, in the Tee-Search ensure our valuable customers to build trust

in every transaction that we do.

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● S-stewardship

It’s our job to take care of our valuable customers. Thus, we are responsible for

allocation, management, and oversight of quality products to create long-term value for

clients.

● H-humility

We, in Tee-Search will always remain the balance of self-respect, acceptance and

appreciation between our customers and employees.

● I-innovate

Innovation is our top priority in everything we do.

● R-resilient

Buyers are changing dramatically but we, in the TEE SEARCH will recover quickly

with the difficult situations that will come and adapt those changes.

● T-teamwork

The organization will work together to achieve the company’s short term and long-

term goals and objectives. Moreover, we are dedicated to building a peaceful and productive

team in our workplace.

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 MARKETING PLAN

The Product

The product that Tee-Search will offer is a printed T-shirt that will be designed personally

by the owners. The T-shirt can be a round neck or V-neck. It depends on the customer's choice.

The design will be graphic, photographs, and retro. This is based on the survey that we

conducted to our target market.

● Graphic

● Retro

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● Photographs

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Comparison of the product with its competitors

Compared to other businesses who provide the same product, Tee-Search offers affordable and

good quality shirts with trendy designs. Considering that the designs will be solely created by the

proponents with the touch of realistic scenery, graphic and retro. Meaning it is unique and no one

will be having the same design and that will be one of the strongest advantages of the business

among its competitors. Regardless of the price, the proponents consider the affordability of the

product to the customers. The team will sell and serve customers in a much more sophisticated

manner than our competitors. Lastly, the proponents know all the local suppliers it will be

relatively easy to build branding and awareness of the store and establish a product line.

Target Market

The main target customers of the Tee-Search are the Facebook online shoppers. There is

a growing population in the Philippines with a 1.34% growth rate last 2020. Moreover, 75

million of Filipinos are registered on the internet and 99% of them are active.

T-Shirt business has segmented the market into two groups, organized by the type of

product that they purchase. The first group is customers that desire an already created graphic

image to be placed on their shirt. The second group are those that prefer custom artwork to be

placed on their shirt.

It caters to a younger generation between the age group of 15-30 years old who

demanded a fashion influenced by international trends that quickly adapted to their needs, while

maintaining the quality and price.

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 We will primarily target the following three customers segment

● Generation Z

With today’s trend, generation Z are interested with artistically made shirts and surely

they will love the product by all its features and designs.

● Millennial

With the modern and realistic graphic art shirts are expected to be popular among the

young demographic. It is artistically done that will capture the interest of millennials.

● Fashionista

The business will attract people who appreciate trendy fashion. The shirts are incredibly

unique but also comfortable to wear anytime, anywhere.

Market Situation

Enumerated below are the characteristics and advantages of the products among other

competitors, including the external chances available to consequently make it more saleable and

profitable. On the other hand, characteristics that place the category in a disadvantage position

are also mentioned as well as the external factors in the environment that may be causing a

problem in the business.

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 SWOT Analysis

STRENGTHS WEAKNESSES

● One of our strongest strengths could
be attributed to the quality of unique
and authentic designs that we can offer
for our shirts.
● Very updated on an experienced
computer designer named Christian
Joi Lucilla.
● Active on social media platforms that
could possibly and easily promote our
product.
● Offers cheaper price of shirts than any
other clothing brand.
OPPORTUNITY
● One thing is certain, young people
always look for clothes to wear that
are aesthetic in style that will fit it to
the trends. Besides, the opportunity for
clothing lines to sell their clothes is
massive and we hope to leverage on
these opportunities to sell our T –
shirts.
● Growing social media users.
● A major weakness that may count
against us is the fact that we are a new
T – shirt design and sales business and
we don’t have the financial capacity to
compete with multi – billion dollars
fashion label companies when it
comes to controlling the market or
detecting the trend.
THREATS
● Just like any other business, one of the
major threats that we are likely going
to face is an economic downturn. It is
a fact that economic downturn affects
purchasing power. Another threat that
may likely confront us is the arrival of
a new T – shirts design and sales
company in same location where our
target market exist who may want
to adopt same business model like us.
● Many competitors sell t-shirts and
other clothing.

Table 1. shows the Strength, Weaknesses, Opportunities, and Threats of Tee-search. It indicates

the company’s strengths and weaknesses within the organization as well as the opportunities

and threats in the environment

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 PEST Analysis

POLITICAL ECONOMIC

● Easier to start an online business and ● Global economic crisis affects

get business permit. consumption. The high rate of

● Possible tax obligation and unemployment and lower per capita

government policy. income makes the purchasing power

limited.

● Interest rates

● Shipping fee increases

● Prices of commodity increases

SOCIAL-CULTURAL TECHNOLOGICAL

● Demographic and cultural aspects ● Technology's impact on product

change in product demand. offering

● Consumer behavior/lifestyle ● Recent technological developments by

● Changes in customers ‘taste. competitors.

Table 2. shows the Political, Economic, Socio-cultural, and Technological that Tee-Search

needs to consider.

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Demand Analysis

The proponents conducted an online survey to their target market using google forms and

was shared via Facebook/messenger. They use Convenience sampling method in conducting the

survey. It's the most appropriate method to use in conducting the survey since we had a very

large population and testing the entire population was practically impossible because they were

not all easy to reach or cannot be forced to answer the survey, even if you shared it to them you

cannot force them to answer it. Data was easily gathered using this method.

There were a total of 100 respondents. Based on the survey result 76% of the respondents

were willing to buy T-shirts online, while the remaining 24 % were unwilling to buy. These

respondents were dominated by female respondents with a total of 61 respondents while the male

respondents accounted by 38.

The proponents created an online survey and sent the link to their contacts/friends in

Facebook/messenger. The survey questionnaire consisted of two parts: these are the respondents

profile and the marketing mix.

Forecast monthly demand

The forecast monthly demand of Tee-Search from the 1st month of the operation to the 5th

month will be presented in the table.

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Table 1.1. Forecast Monthly demand

Month Forecast Monthly Demand

October 238

November 243

December 255

January 260

February 265

March 270

April 275

May 281

June 287

July 291

Total 2665

(Refer to Appendix A)

Total Yearly Demand 2850 Total Yearly Demand 2850

/ 365 days 365 / 12 Months 12

Daily Demand 8 Monthly Demand 238

The population is unknown and the proponents use convenience sampling to their marketing
survey. Hence, the proponent assumes that the 100 respondents is equal to 500.

Moreover, the respondents who answered that they only buy T-shirts occasionally. The
proponents assume that they buy 3 times a year. It's either during New Year, Valentines,
Birthdays, Christmas, and during any other occasions.

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SALES FORECAST FOR THE WHOLE OPERATION (FIVE MONTHS)

Table 1.2. Sales Forecast

Month Forecasted l Demand Selling Price Sales Forecast

October 238 179 42,602

November 243 179 43,497

December 255 179 45,645

January 260 179 46,540

February 265 179 47,435

March 270 179 48,330

April 275 179 49,225

May 281 179 50,229

June 287 179 51,373

July 291 179 52,080

Total 2,665 477,035

Table 1.2. Shows the Forecasted Sales Of Tee Search every month and the total

forecasted demand for 10 month operation.

Supply Analysis

There are existing suppliers of T-shirts printing both online and traditional. The

proponents cannot trace all the T-shirt printing businesses online but there were already existing

businesses. As of the, traditional business in Calamba where the business is located. There were

two existing T-shirt printing in the area, one of them is the Prince Charming Printing. The

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supplier for the blank T-shirts will be the Little Market Manila, an online store in Shoppee that

offers cash on delivery and free shipping payment.

Demand Supply Analysis

T-shirts were not a necessity for the target customers so unlike the other business

industries such as foods. The demand for T-shirts is not that high, it was shown in the market

survey result that customers buy T-shirts occasionally. However, based on the results of the

survey the respondents still want to buy t-shirts online especially those T-shirts with graphic,

photograph, and retro design.

There is a sufficient supply of the raw materials to produce the products, proponents have

enough skill to meet the desired design(graphic, retro, photograph) of the customers. These are

some of the advantages of the business to meet the demand of their target market. The monthly

demand supply in the first month is 238 pieces of shirts. There will be a 2% increase in demand

every month, except for December that increases 5%.

Marketing Strategies

The T-shirt printing business is not new to the market. Many businesses now are offering

this kind of service both online and in traditional businesses. Hence, for the marketing strategy

since the product that the business will offer in the market already exists we will use market

penetration strategy. Where the proponents will use good quality shirts and unique design which

is originally owned by them. Through focusing on intensive promotion and selling to penetrate

the market.

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Log
o

The logo shows the first letters of the business name, Tee Search. The word TS is inside

the rectangle. The rectangle represents the core values of the business and its mission, vision,

goals, and objective. This means no matter what the business does, where it will go we will also

be held to that written statement. Moreover, the four angles of the rectangles signifies the four

proponents of the business , they will always hold on to each other for the business to stand firm.

We use the color black so that it will fit to any color however, if the shirt is color black it will be

white.

Pricing Strategy

Tee-Search will be using cost plus pricing in pricing their product. In this method the

proponents will total the cost which include the variable cost and the fixed cost of a single

product and add markup to come up with the retail price. And they will use an odd pricing

strategy. After they have determined the total cost of the product and add the desired profit the

proponent will then go to apply the odd pricing. For instance, the computation of the retail price

below where the calculated retail price is P200 the proponent will make it P179 so that it will

look more affordable to the customers.

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Table 1.3. Cost of Good Sold per unit

Month Total Cost of Production Units to be produced Production Cost per

Unit

October 31713.74 238 133

November 32367.39 243 133

December 34536.15 255 135

January 34589.8 260 133

February 35243.45 265 132

March 35897.1 270 132

April 36550.75 275 132

May 37335.13 281 132

June 38119.51 287 132

July 38642.43 291 132

Total

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 Table 1.3. Shows the Cost of sales per month of Tee Search.

Retail Price Computation:

Cost of Sale Per Unit 135

/ 30% (mark-up) 30%

Retail Price 175.5 or 179

● The cost of sale per unit varies every month. Since Php 135 is the highest cost of sale per

unit on the table above the proponents use it as the basis for the computation of retail

price.

● Based on the computed retail price it would be 175.5. to apply the odd pricing strategy

the proponent will offer the t-shirt by Php 179 each.

Place/Location/Distribution Strategy

The Tee-search will have a warehouse in Calamba, Misamis Occidental where the

proponent will do the production of T-shirts. It will be in the house of Elaiza Bordios, one

of the proponents. The business will have a separate room in their house. The proponents

choose Misamis Occidental because 3 of the proponents were from there, while the

remaining 2 proponents don’t have a good internet connection in their places, as well as

MSU- Campus. Staying in those places will not be advantageous to the business.

Online distribution will be used in distributing the product to the customers.

Social media platforms will be used as a medium.

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Promotional Strategy

Tee Search will create and maintain an online platform that will be mean for the

customers to purchase the product namely Facebook, Instagram and Shoppe with the list

and pictures of the products available. It will be active in social media platforms to

provide its followers an update on on-going promotions and discounts.

In terms of upholding the product, Tee Search will use the following promotional

tools:

● Tarpaulin. Tee Search will use tarpaulin for the launching of the business.

● Posters. Posters will be distributed in some areas of Calamba, Misamis

Occidental to inform customers about our brand, store and product. Posters will

change every month.

● Social Media (Booster). Social media will be the major promotional tool to be

used. Posting photos, and contents on social media like Facebook and Instagram.

Boosting our social media posts is a marketing tactic that can exponentially

increase the amount of people that can see our content.

● Personal Selling. Each of the proponents will have an invite or interaction with

friends that will persuade them to buy the product. The purpose of this tool is to

boost the promotion of the product.

● Discounts. The first 10 customers every month will get a 10% discount.

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 Schedule of Promotional Expense

Table 1.4 Schedule of Promotional Expense every month (in Pesos)

Promotional October November December January February Total

Tools

Social Media P 900 200 200 200 200 P1,700

Booster

Tarpaulin 800 - - - - 800

Poster 563 63 63 63 63 815

Discount 537 537 537 537 537 2,685

Total P2,800 P 800 P 800 P 800 P 800 P6,000

Promotional
Expense

Promotional March April May June July Total

Tools

Social Media P 200 200 200 200 200 P 1,000

Booster

Tarpaulin - - - - - -

Poster 63 63 63 63 63 315

Discount 537 537 537 537 537 2,685

Total P 800 P 800 P 800 P 800 P 800 P 4,000

Promotional
Expense

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 OPERATIONAL PLAN

Plant location

The Tee Search’s warehouse will be located at Purok 3, Southwestern Población, Calamba,

Misamis Occidental. It will be in the house of Elaiza Bordios, one of the proponents. The

business will have a separate room in their house. The proponents choose Misamis occidental

because 3 of the proponents were from there, while the remaining 2 proponents don’t have a

good internet connection in their places, as well as MSU- Campus. This is the chosen location

considering the accessibility of the internet connection, free rental, and near J&T.

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A. Process Description

In the production process, the team must prepare and purchase equipment and materials

to continuously produce T-shirts. Listed below are the equipment needed.

Table 2.1. Acquiring Equipment and Materials Needed for the Production.

Equipment and Materials Needed for Production

Heat Press Machine

Inkjet Printer

Dark Transfer Paper

Light Transfer Paper

Scissors

Ink

Laptop

Step Description
1. Create a design Think of a design and execute it through the

use of Photoshop or any graphic design

software on the computer.

2. Print the design The custom design is printed onto special

heat transfer paper.

3. Cut out the design Use a cutter or scissors to trim the image.

Cut the paper if needed.

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4. Warm up the Heat Press Open the press and separate the heat platen

from the heat pad and leave it open while

the heat platen is warming up.

5. Adjust the pressure Set the correct pressure to apply. The

pressure of the press is based on the

thickness of the fabric.

6. Set the Time Set the correct time because there are

different times associated with different

types of heat transfer.

7. Arrange the Shirt Lay the shirt onto the press. Platen it well

until it will provide a smoother surface.

8. Set the transfer paper in place Place the transfer paper face up on the

desired location of the shirt within the

pressing area.

9. Press the shirt Once the shirt is in place, close the press by
pulling the handle down to clamp the press
shut.
10. Start As you already set the correct heat press

settings, press the start button.

11. Remove the copper As the timer goes off, simply open the press

and remove the copper while the copper is

still hot. Well done.

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 B. Property and Supplies

Fixed Investment

The table below shows the accurate equipment and materials needed to acquire for the

operation of the business.

Table 2.2. Fixed Investments

Quantity Unit Description Unit Cost Total Cost

1 Piece Heat Press Machine P12,000 P12,000

1 Piece Inkjet Printer P3,500 3,500

TOTAL P15,500

Table 2.2. Shows the breakdown of the fixed assets to be purchased.

Table 2.3. Office Supplies

Quantity Unit Description Unit Cost Total Cost

1 Piece Record Book P120.00 P 120.00

2 Pad Receipt 10.00 20.00

2 Pad Carbon 30.00 60.00

3 Piece Ballpen 5.00 15.00

2 Piece Scissors 120.00 240.00

TOTAL P455.00

Table 2.3. Shows the break-down of the office supplies expense of the Tee Search.

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 Table 2.4. Direct Material Cost for 100 T-Shirt Production

Quantity Unit Description Unit Cost Total Cost

2 Pack Dark Transfer Paper P 320 P 640

2 Pack Light Transfer Paper 170 340

4 Piece Ink 230 920

100 Piece Blank T-shirt (Yalex) 100 10,000

TOTAL P 11,900

Table 2.4. Shows the direct material cost for 100 T-shirts production.

Table 2.5. Direct Material Cost per Month

Month No. Of T-Shirts to be Direct Material Cost

produced per unit

October 238 119 28,322

November 243 119 28,917

December 255 119 30,345

January 260 119 30,940

February 265 119 31,535

March 270 119 32,130

April 275 119 32,725

May 281 119 33,439

June 287 119 34,153

July 291 119 34,629

Table 2.5.Shows the direct material cost per month of Tee Search.

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Table 2.6. Packaging Materials

Quantity Unit Description Unit Cost Total

3 Piece Packing Tape P 21 P 63

100 Piece Clear Packaging 1.01 110

Self Adhesive

Plastic opp

Total P 173

Table 2.6. Shows the breakdown of packaging material for 100 T-shirts production.

Packaging Cost per 100 pcs. Of T-shirt 173

/ 100 pcs 100

Packaging cost per unit 1.73

Table 2.7. Packaging Cost per Month

Month No. of T-shirt Packaging cost per Total

unit

October 238 1.73 411.74

November 243 1.73 420.39

December 255 1.73 441.15

January 260 1.73 449.8

February 265 1.73 458.45

March 270 1.73 467.10

April 275 1.73 475.75

26
 May 281 1.73 486.13

June 287 1.73 496.51

July 291 1.73 503.43

Table 2.7. Shows the packaging cost per month

Table 2.8. Direct Labor Cost

Month Forecaste Operatio Graphic Printer Photogra Purchase Total

d n head designer pher r
Monthly
demand

October 238 1,190 714 476 300 300 2,980

Novembe 243 1,215 729 486 300 300 3,030

r

Decembe 255 1,275 765 510 600 600 3,750

r

January 260 1,300 780 520 300 300 3,200

February 265 1,325 795 530 300 300 3,250

March 270119 1,350 810 540 300 300 3,300

April 275 1,375 825 550 300 300 3,350

May, 281 1,405 843 562 300 300 3410

June 287 1,435 861 574 300 300 3,470

July 291 1,455 873 582 300 300 3,510

Table 2.8. Shows the direct Labor cost of the Tee Search.

The labor cost depends on the number produced by the workers. The operation head will receive

P5 each produced T-shirt. The graphic Z will receive P3 each. While the printer personnel will

27
receive P2 each produced T-shirt. The photographer and purchaser depends on the number of

shoots and purchases they have done, each will cost 300 pesos.

Table 2.9.Production Cost/Cost of Goods Sold

Month Direct Material Packaging Cost Direct Labor Total Cost of

Cost sale

October 28,322 411.74 2,980 31,713.74

November 28,917 420.39 3,030 32,367.39

December 30,345 441.15 3,750 34,536.15

January 30,940 449.8 3,200 34,589.8

February 31,535 458.45 3,250 35,243.45

March 32,130 467.10 3,300 35,897.10

April 32,725 475.75 3,350 36,550.75

May, 33,439 486.13 3410 37,335.13

June 34,153 496.51 3,470 38,119.51

July 34,629 503.43 3,510 38,642.43

Table 2.9. Shows the totAl cost of sale per month.

28
A. Production Area (layout)

29
 Production Schedule

The production of T-shirt printing will be done 4 times a week. The delivery of the

finished product that the clients purchase will be delivered twice a week. So, we will have a two

days production before the delivery.

30
 MANAGEMENT PLAN

FORM OF THE BUSINESS

The Tee Search will operate as a partnership which will be composed of 4

Entrepreneurship students and one Computer Science student in Mindanao State University. The

4 Entrepreneurship students are general partners; hence, they will share the capital, profit and

liability in case of failure and success. On the other hand, the Computer Science student is an

industrial partner. Thus, he will contribute his industry, labor or services to the partnership which

will be his contribution to the common fund.

Organizational Structure

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Job Description

➢ General Manager

The general manager will in charge with the overall operation of the business:

● Oversees daily business operations.

● In-charge in employee management.

● Evaluating performance and productivity.

● Developing and implementing effective strategies.

● Researching and identifying growth opportunities.

● Improving revenue.

➢ Marketing Officer

● Responsible for research and analyses of market trends.

● The marketing officer will be in charge of the implementation of marketing

campaigns and strategies to raise brand awareness.

● In-charge with the online orders/transactions and is responsible to communicate

with the online customers.

➢ Operation Head

● Operation head will lead the production process.

● Responsible for the creation of t-shirt designs.

● Manages the printing production.

● Collaborate with the graphic designer.

● Implement efficient processes and standards.

● Responsible for the effective and successful management of labor, productivity,

quality control and safety measures as established and set for the operation.

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➢ Finance Officer

● The finance officer analyzes the everyday financial activities.

● Provide advice and guidance on future financial plans.

● Meeting with department heads.

● Managing and coordinating monthly reporting and budgeting.

● Monitoring cash flow.

● Providing insights on the financial health of the organization.

➢ Graphic Designer

● Ideate, create, and develop t-shirt design and layouts.

● Work on logo design and websites.

➢ Printer

● Responsible for the t-shirt printing operation.

● Operate printing machines and materials needed in the production.

● Ensure safety in the production area.

● Ensure good quality output.

➢ Purchaser

● Comparing the price and quality to ensure the best deal.

● Negotiating with vendors and suppliers to get the best deal.

● Monitoring inventory and writing orders to refill stock.

● Updating all records of purchased products.

➢ Photographer

● Take pictures of people, places, objects, sceneries and nature for the design of the

shirts.

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Qualification of Partners

JOLLEBETH D. BOLOTAULO

● 4th year BS-Entrepreneurship Student

● Consistent Dean’s Lister

● Consistent Auditor

● Attended several leadership trainings and seminars

RAIMA M. MACATANTO

● 4th Year student of Bs-Entrepreneurship

● Attended seminars and workshops on financial related topics

● Immersion at City Treasurer's Office

● Auditor in JEMA

ELAIZA P.

BORDIOS

● A 4th year BS-Entrepreneurship student

● Consistent Dean’s Lister

● Consistent class secretary

● Event head organizer (Church)

● Attended several leadership seminars

34
NADZMA A. ALI

● A 4th year BS-Entrepreneurship student

● Social Media Manager in Salimbago Youth Volunteer Alliance

● Project Manager of Enactus

● VP for Finance in JEMA

CHRISTIAN JOI E. LUCILLA

● 3rd Year BS Computer Science student

● 2 years Art Club President

Ar with Her Art

Ar with her Art is an online business as well owned by Ana Rose Canete, a fellow student

from Marketing Department, Mindanao State University. She offers photography service to her

clients. Ar with her Art is an official partner of Tee-search. We will be using the photographs of

Ms. Canete in the photograph design of our T-shirt. She will also give exclusive photographs to

the business.

35
Table 3.1. Administrative Expense

Month Working days Manager Finance Marketing Social Total

Media

October 21 P 630 525 525 420 P 2100

November 22 660 550 550 440 2200

December 23 690 575 575 460 2300

January 21 630 525 525 420 2100

February 20 600 500 500 400 2000

March 23 690 575 575 460 2300

April 21 630 525 525 420 2100

May 22 660 550 550 440 2200

June 22 660 550 550 440 2200

July 21 630 525 525 420 P 2100

36
 GANTT CHART

Activities 2nd- 4th 1st 2nd 3rd 4th 1st 2nd 3rd 4th

3rd week week Week week week week week week week

week of of of of of of of of of

of June July July July July Aug. Aug. Aug. Aug.

June

Pre-operating

Activities

Environmental

Scanning

Business

Proposal

Market Survey

Preparing

Business Plan

Put-up Capital

Photoshoot

Application of

Business

37
 Permit and

other legal

requirements

Procurements

of raw

materials and

equipment

Renovation

and set-up of

warehouse

Production

Testing

Promotional

Activities

Launching

Operating

Activities

Printing of

T-shirts

38
Packaging

Shipments

Full operation

39
 GANTT CHART

Activities 1st week 2nd 3rd 4th 1st 2nd 3rd 4th
of Sept. week week week week week week week

of of of of of Oct. of of

Sept. Sept. Sept. Oct. Oct. Oct.

Pre-operating

Activities

Environmental

Scanning

Business Proposal

Market Survey

Preparing Business

Plan

Put-up Capital

Photoshoot

Application of

Business Permit and

other legal

requirements

40
Procurements of raw

materials and

equipment

Renovation and

set-up of warehouse

Production Testing

Promotional

Activities

Launching

Operating

Activities

Printing of T-shirts

Packaging

Shipments

Full operation

41
 GANTT CHART

Activities 1st week 2nd 3rd 4th 1st 2nd 3rd 4th
of Nov. week week week week week week week

of of of of of of of

Nov. Nov. Nov. Dec. Dec. Dec. Dec.

Pre-operating

Activities

Environmental

Scanning

Business Proposal

Market Survey

Preparing Business

Plan

Put-up Capital

Photoshoot

Application of

Business Permit and

other legal

requirements

42
Procurements of raw

materials and

equipment

Renovation and

set-up of warehouse

Production Testing

Promotional

Activities

Launching

Operating

Activities

Printing of T-shirts

Packaging

Shipments

Full operation

43
 FINANCIAL PLAN

A. Statement of assumptions

● Electricity Expense. The production area is in the house of Ms. Bordios. But the business

will give P1,000 for electricity expenses for the first month. And there will be a P100

increase every month.

● Internet subscription expense. The one week internet subscription cost P200. Thus, for 1

month P800 (P200 x 4 weeks) will be allocated for internet subscription expenses.

● Each member will have a P100 communication allowance for 1 month. Thus, the total

communication expense for 1 month is P400 (P100 x 4 proponents).

● Php 300 pesos will be allocated for promotion monthly.

● Office supplies will include; Record book, scissors, receipts, carbon, and a ball pen.

These will be purchased for Php 455 for the first month of the operation and Php 50 will

be projected for the succeeding months for the purchase of new ball pen, receipts, and

carbon, etc.

● P2,000 is allocated for the Transportation expense for 1 month.

● P500 will be allocated for miscellaneous expenses.

● P2545 will be allocated for the contingency fund.

● Financial Statements will be prepared every 5 months.

44
B. Total Projected Cost

Fixed Assets

Heat Press 12,000

Inkjet Printer 3,500 15,500

Working Assets

Office Supplies 455

Production Cost 11,900

Transportation Expense 2,000

Electricity Expense 1,000

Internet Subscription 800

Communication Expense 400

Administrative Expense 2,100

Promotion Expense 800

Launching Expense 2,000

Miscellaneous Expense 500 21,955

Total 37,455

Contingency Fund 2,545

Projected Total Cost 40,000

Table 4.1. Shows the total projected cost of the Tee Search.

The proponents will produce 100 T-shirts for the first production of Tee Search for the month of

October. Then ,they will use the sales for the next production.

45
C. Financial Statements

Tee Search
Projected Income Statement
For the Period of 10 months
Particulars October Novem Decembe January February March April May June July
ber r

Sales P 42,602 43,497 45,645 46,540 47,435 48,330 49,225 50,299 51,373 52,089

Less:

Cost of Sales 31,713.74 32367.39 34536.15 34589.8 35243.45 35897.1 36550.75 37335.13 38119.51 38642.43

Gross Profit 10,888 11,130 11,109 11,950 12,192 12,433 12,674 12,964 13,253 13,447

Less:

Operating 12,600 7850 8050 7950 7950 8350 8250 8450 8550 8550
Expense

Net Income P -1,711.26 3,279.61 3,058.85 4,000.20 4,241.55 4,082.90 4,424.25 4,513.87 4,703.49 4,896.57

Table 4.2. Shows the projected income statement of Tee Search.

46
 Tee Search

Operating Expense

For the Period of 10 Months

Particulars October November December January February March April May June July

Office Supplies P 455 P 50 P 50 P 50 P 50 P 50 P 50 P 50 P 50 P 50

Transportation Cost 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000

Electricity Expense 1000 1100 1200 1300 1400 1500 1600 1700 1800 1900

Internet Subscription 800 800 800 800 800 800 800 800 800 800

Communication Expense 400 400 400 400 400 400 400 400 400 400

Administrative Expense 2100 2200 2300 2100 2000 2300 2100 2200 2200 2100

Promotion Expense 800 800 800 800 800 800 800 800 800 800

Launching Expense 2000

Miscellaneous Expense 500 500 500 500 500 500 500 500 500 500

Contingency Fund 2545

Total Expense P 12600 7850 8050 7950 7950 8350 8250 8450 8550 8550

47
 Tee Search

Projected Cash

Flow

For the Period of 10 Months

0 month
October November December January February March April May June July

Cash from
operating activities

Sales P42,602 P43,497 P45,645 P46,540 P47,435 P48,330 P49,225 P50,299 P51,373 P52,089

Less:

Cost of Sale 31713.74 32367.39 34536.15 34589.8 35243.45 35897.1 36550.75 37335.13 38119.5 38642.43
1

Operating Expense 12600 7850 8050 7950 7950 8350 8250 8450 8550 8550

Net Income -1,711.26 3,279.61 3,058.85 4,000.20 4,241.55 4,082.90 4,424.25 4,513.87 4,703.49 4,896.57

Cash from investing

activities

Fixed Assets -15500

48
Cash from
Financing Activities

Partner's Capital 40000

Beg. Cash Balance 24500 22,788.74 26,068. 29,127.2 33,127.4 37,368.9 41,451. 45,876. 50,389. 55,093.
35 5 85 1 94 46

End Cash Balance 24500 22,788.74 26,068.35 29,127.2 33,127.4 37,368.9 41,451.8 45,876.1 50,389.9 55,093.4 59,990.0
5 5 7 6 3

Table 4.4. Shows the projected cash flow of the Tee Search.

49
 Tee Search

Projected Balance Sheet

For the Period of 10 Months

October November December January February March April May June July

Assets

Cash 22,788.74 26,068.35 29,127.2 33,127.4 37,368.95 41,451.85 45,876.1 50,389.97 55,093.46 59,990.03

Fixed Assets 15,500 15,500 15,500 15,500 15,500 15,500 15,500 15,500 15,500 15,500

Total Assets 38,288.74 41,568.35 44,627.2 48,627.4 52,868.95 56,951.85 61,376.1 65,889.97 70,593.46 75,490.03

Liabilities and
Equity

Owner's Equity 40000 38,288.74 41,568.35 44,627.2 48,627.4 52,868.95 56,951.85 61,376.1 65,889.97 70,593.46

Retained Earning -1,711.26 3,279.61 3,058.85 4,000.20 4,241.55 4,082.90 4,424.25 4,513.87 4,703.49 4,896.57

Total Liabilities 38,288.74 41,568.35 44,627.2 48,627.4 52,868.95 56,951.85 61,376.1 65,889.97 70,593.46 75,490.03
and Owner's
Equity

50
 Table 4.5. Shows the projected balance sheet of the Tee Search

Tee Search
Statements of Changes in Owner’s Equity
For the Period of 10 months
Particulars October November December January February March April May June July

Beg. Balance P 40000 P 38,288.74 P 41,568.35 P 44,627.2 P 48,627.4 P52,868.95 P56,951.85 P 61,376.1 P65,889.97 P 70,593.46

add:Net -1,711.26 3,279.61 3,058.85 4,000.20 4,241.55 4,082.90 4,424.25 4,513.87 4,703.49 4,896.57
Income

Ending Capital 38,288.74 41,568.35 44,627.2 48,627.4 52,868.95 56,951.85 61,376.1 65,889.97 70,593.46 75,490.03

Divided by 4 4 4 4 4 4 4 4 4 4 4

Changes in P 9,572.19 P 10,392.09 P 11,156.80 P12,156.8 P13,217.2 P14,237.96 P15,344.03 P16,472.49 P17,648.37 P 18,872.51
owners' equity 5 4

Table 4.6. Shows statements of changes in owner’s equity.

51
D. Financial Analysis

1.1. Break-even point

𝑀𝑜𝑛𝑡ℎ𝑙𝑦 𝑆𝑎𝑙𝑒𝑠 𝑥 𝑀𝑜𝑛𝑡ℎ𝑙𝑦 𝑂𝑝𝑒𝑟𝑎𝑡𝑖𝑛𝑔 𝐸𝑥𝑝𝑒𝑛𝑠𝑒𝑠

BEP= 𝑀𝑜𝑛𝑡ℎ𝑙𝑦 𝑠𝑎𝑙𝑒𝑠 − 𝑀𝑜𝑛𝑡ℎ𝑙𝑦 𝑐𝑜𝑠𝑡 𝑜𝑓 𝐺𝑜𝑜𝑑𝑠 𝑠𝑜𝑙𝑑

Month BEP65 Total Break-even point sales

𝑀𝑜𝑛𝑡ℎ𝑙𝑦 𝑆𝑎𝑙𝑒𝑠 𝑥 𝑀𝑜𝑛𝑡ℎ𝑙𝑦 𝑂𝑝𝑒𝑟𝑎𝑡𝑖𝑛𝑔 𝐸𝑥𝑝𝑒𝑛𝑠𝑒𝑠

= 𝑀𝑜𝑛𝑡ℎ𝑙𝑦 𝑠𝑎𝑙𝑒𝑠 − 𝑀𝑜𝑛𝑡ℎ𝑙𝑦 𝑐𝑜𝑠𝑡 𝑜𝑓 𝐺𝑜𝑜𝑑𝑠 𝑠𝑜𝑙𝑑

October (42,602 x 12,600) / (42,602 - 31,713.74) 49,299.45

November (43,497 x 7,850) / (43,497 - 32,367.39) 30,679.55

December (45,465 x 8,550) / (45,465 - 34,536.15) 35,130.98

January (46,540 x 7,950) / (46,540 - 34,589.80) 30,931.24

February (47,435 x 7,550) / (47,435 - 35,243.45) 30,931.94

March (48,330 x 8,350) / (48,330 - 35,897.1) 32,458.68

April (49,225 x 8,2501) / (49,225 - 36,550.75) 32,041.34

May, (50,299 x 8,450) / (50,299 - 37,335.13) 32,785.47

June (51,373 x 8,550) / (51,373 - 38,119.51) 33,342.66

July (52,089 x 8,550) / (52,089 - 38,642.431) 33,120.78

Table 4.7. shows the break-even point sales computation per% month

52
1.2. Profit Margin

𝑃𝑟𝑜𝑓𝑖𝑡 𝑀𝑎𝑟𝑔𝑖𝑛 = 𝑁𝑒𝑡 𝐼𝑛𝑐𝑜𝑚𝑒

𝑆𝑎𝑙𝑒𝑠

Month 𝑃𝑟𝑜𝑓𝑖𝑡 𝑀𝑎𝑟𝑔𝑖𝑛 = 𝑁𝑒𝑡 𝐼𝑛𝑐𝑜𝑚𝑒 Profit Margin

𝑆𝑎𝑙𝑒𝑠

October (1,711.26) / 46,602 (3.67%)

November 3,279.61 / 43,497 7.54%

December 3,058.55 / 45,645 6.70%

January 4,00.2 / 46,540 8.60%

February 4,241.55 / 47,435 8.94%

March 4,082.9 / 48 ,330 8.45%

April 4,424.25 / 49,225 8.99%

May, 4,513.87 / 50,299 8.97%

June 4,703.49 / 51,373 9.16%

July 4,896.57 / 52,089 9.40%

Table 4.7. shows the profit margin computation of The Search per month.

1.3. Return On Investments

𝑁𝑒𝑡 𝐼𝑛𝑐𝑜𝑚𝑒
𝑅𝑂𝐼 = 𝑂𝑤𝑛𝑒𝑟𝑠 𝐸𝑞𝑢𝑖𝑡𝑦

Month 𝑁𝑒𝑡 𝐼𝑛𝑐𝑜𝑚𝑒 ROI

(𝑅𝑂𝐼 = 𝑂𝑤𝑛𝑒𝑟𝑠 𝐸𝑞𝑢𝑖𝑡𝑦

October (1,711.26) / 40,000 (4.28%)

November 3,279.61 / 40,000 8.10%

December 3,058.55 / 40,000 7.65%

53
 January 4,000.2 / 40,000 10%

February 4,241.55 / 40,000 10.6%

March 4,082.9 / 40,000 10.21%

April 4,424.25 / 40,000 11.06%

May, 4,513.87 / 40,000 11.28%

June 4,703.49 / 40,000 11.76%

July 4,896.57 / 40,000 12.24%

Table 4.8. shows the return on invested capital of Tee Search and it's computation.

1.4. Payback Period

𝑃𝑟𝑜𝑗𝑒𝑐𝑡𝑒𝑑 𝐶𝑜𝑠𝑡
𝑃𝑃 𝑇𝑜𝑡𝑎𝑙 𝑁𝑒𝑡 𝐼𝑛𝑐𝑜𝑚𝑒
=

40,000
= 35,490

= 1.13 X 30 days = 33.9 or 34 days

54
APPENDICES

55
 Appendix A

Total Forecasted Demand

Frequency of Purchase Solution Demand

Weekly 2 / 100 x 500 x (4x12) 480

Monthly 22 / 100 x 500 x (1x12) 1,320

Occasionally 70 / 100 x 500 x (1x3) 1,050

Don't buy T-shirt 6 / 100 x 500 x (1x0) 0

Total 2,850

Total Yearly Demand. 2,850. Total Yearly Demand. 2,850

/ 365. 365. / 12 months. 12

Daily Demand. 8. Monthly Demand. 238

The population is unknown and the proponents use convenience sampling in conducting their

market survey. Hence, the proponent assumes that the 100 respondents is 500.

Moreover, the respondents who answered that they only buy T-shirts occasionally. The proponent

assumes that they buy 3 times a year. It's either during New Year, Valentine's, birthdays,

Christmas, and during any other occasions.

56
 Appendix B

Republic of the Philippines

Mindanao State University

College of Business Administration and Accountancy

Dear Respondent,

Greetings of Peace and Prosperity!

You are invited to participate in our survey about our online T-shirt business. Your participation
in this study is completely voluntary. There are no foreseeable risks associated with this project.
Your survey responses will be strictly confidential and data from the survey will be reported only
in the aggregate. Feel free to comment on your suggestions, it is very important for us to learn
from your opinions. Your information will remain confidential.

Thank You very much for your time and support.

Respectfully yours,

Ali, Nadzma A.

Bolotaulo, Jollebeth D.

Bordios, Elaiza P.

Macatanto, Raima M.

Prof. Charlou Bautista

Instructor

57
 APPENDIX C

Questionnaire

I. RESPONDENT’S PROFILE

Name: (Optional) Age: Gender:

Religious Affiliation:

Are you?

Student

Employee

Self-employed

Others (please specify)

If you’re a student:

Allowance every month:

P3,000 below P3,001-P5,000 P5,001 above

If you’re an employee/self-employed:

Salary/Income:

P5,000 below P5,001-10,000 P10,001-P15,000 P15,000 and above

II. MARKETING MIX

1. Are you a fan of shopping online?

58
 Yes No

2. How often do you shop online?

Daily Weekly Monthly Occasionally Others

3. What encourage/s you to buy online? Check all that apply.

Convenience

Good discounts

lower prices

Less hassle

Saves times and effort

Wide variety of products are available

Others (please specify)

4. What do you hate the most when shopping online?

Delay in the delivery

Unresponsive seller

Actual product is different from the picture online

Risk of fraud

Others (please specify)

5. Do you buy t-shirts online?

Yes No

6. How much do you usually spend on a t-shirt?

59
 P100-300 P300-500 P501-P700 P701-P1,000 P1,000 above

7. How often do you buy T-shirts?

Weekly Monthly Occasionally I don’t buy shirts

8. Where do you currently buy your shirts?

Local shops Shopping centres Online Stores

9. What attracts you the most in buying a T-shirt?

Quality Price Design Brand Color Style Eco-friendly Others

10. What type of design attracts you?

Graphic Photographs Retro Cartoony Others:

11. What price would you expect to pay for a T-shirt?

P120-P150 P150-P180 P180-P200 P200-P250 P250 above

12. What colors would you pick for a shirt?

Black White Maroon Gray Neon Colors Others

13. When shopping online, what delivery service do you prefer?

LBC J&T NinjaVan Others

14. How do you want to get an update on the product or store?

Facebook Instagram Shopee/Lazada

15. How do you want to be attended to for your order?

Phonecall Chat Text Message

60
 Appendix D

I. Respondents Profile

Age

Table 5.1. Frequency Distribution of Respondents according to age.

Age Frequency Percentage (%)

15 years old 1 1

16-20 Years old 22 22

21-25 years old 70 70

26-30 years 7 7

Total 100 100

table 5.1 shows the age frequency distribution of the respondents.

Gender

Table 5.2. Frequency distribution of respondents in terms of gender.

Gender Frequency Percentage (%)

Male 61 61

Female 49 49

Total 100 100

Table 5.2 show the gender of the respondents

Religion

61
Table 5.3. Frequency distribution of respondents in terms of religion.

Religion Frequency Percentage (%)

Roman Catholic 43 43

Islam 38 38

Iglesias Ni Cristo 13 13

Born Again 6 6

Total 100 100

Table 5.3 shows the religion frequency distribution of the respondents

Civil Status

Table 5.4. Frequency of distribution of respondents in terms of status

Status Frequency Percentage (%)

Students 88 88

Employee 11 11

Self-employed 00 0

Out-of-school Youth 0 0

Total 99 99
Table 5.4 shows the civil status of the respondents

Net Monthly Allowance

Table 5.5. Frequency distribution of respondents in terms of students monthly allowance.

Net Monthly Allowance Frequency Percentage (%)

3,000 below 71.6 71.6

3,000-5,000 21.6 21.6

62
 5,000 Above 6.8 6.8

Total 100 100

Table 5.5 shows the monthly income of the respondent students

Table 5.6. Frequency of distribution of respondents in terms of employee net monthly

salary.

Net monthly Salary Frequency Percentage (%)

5,000 below 43.8 43.8

5,000 - 10,000 12.5 12.5

10,000 - 15,000 18.8 18.8

15,000 above 25 25

Total
Table 5.6. shows the monthly income of the respondent employees\

II. Marketing Mix

63
 TABLE 6.1. Frequency Distribution of Respondents in terms of preference shopping

online

ARE YOU A FAN OF FREQUENCY PERCENTAGE

SHOPPING ONLINE (%)

YES 83 83

NO 17 17

TOTAL 100 100

TABLE 6.2. Frequency Distribution of Respondents in terms of preference of shopping online

HOW DO YOU OFTEN FREQUENCY PERCENTAGE

SHOP ONLINE? (%)

DAILY 2 2

WEEKLY 11 11

MONTHLY 24 24

OCCASIONALLY 63 63

TOTAL 100 100

TABLE 6.3. Frequency Distribution of Respondents in terms of shopping online

WHAT ENCOURAGE/S FREQUENCY PERCENTAGE

YOU TO BUY ONLINE? (%)

CONVENIENCE 57 57

GOOD DISCOUNTS 27 27

LOWER PRICE 51 51

64
 SAVE TIMES AND 52 52
EFFORTS

WIDE VARIETY OF 53 53
PRODUCTS ARE
AVAILABLE

TOTAL

TABLE 6.4. Frequency Distribution of Respondents in terms of preference shopping online

WHAT DO YOU HATE FREQUENCY PERCENTAGE

THE MOST WHEN (%)
SHOPPING ONLINE?

DELAY IN DELIVERY 17 17

UNRESPONSIVE SELLER 62 62

ACTUAL PRODUCT IS 7 7
DIFFERENT FROM
PICTURE ONLINE

RISK OF FRAUD 14 14

TOTAL 100 100

TABLE 6.5. Frequency Distribution of Respondents in terms of preference shopping online

DO YOU BUY T-SHIRT FREQUENCY PERCENTAGE

ONLINE? (%)

YES 76 76

NO 23 23

TOTAL 100 100

TABLE 6.6. Frequency Distribution of Respondents in terms of preference shopping online

HOW MUCH DO YOU FREQUENCY PERCENTAGE
USUALLY SPEND ON (%)
A T-SHIRT?

65
 100-300 53 53

300-500 32 32

500-700 8 8

700-1,000 1 1

1,000 AND ABOVE 6 6

TOTAL 100 100

TABLE 6.7. Frequency Distribution of Respondents in terms of preference of shopping online

HOW DO YOU OFTEN FREQUENCY PERCENTAGE

DO YOU BUY T-SHIRT ? (%)

WEEKLY 2 2
MONTHLY 22 22

OCCASIONALLY 70 70

I DON’T BUY T-SHIRTS 6 6

TOTAL 100 100

TABLE 8. Frequency Distribution of Respondents in terms of preference of shopping online

WHERE DO YOU FREQUENCY PERCENTAGE

CURRENTLY BUY (%)
YOUR T-SHIRTS?

LOCAL SHOPS 28 28

SHOPPING CENTER 30 30

SHOPPEE/LAZADA 42 42

66
 TOTAL 100 100

TABLE 6.9.Frequency Distribution of Respondents in terms of preference of buying Tee Search

WHAT ATTRACTS YOU FREQUENCY PERCENTAGE

THE MOST IN BUYING (%)
A T-SHIRT?

QUALITY 75 75

PRICE 61 61

DESIGN 67 67

BRAND 35 35

COLOR 53 53

STYLE 57 57

ECO-FRIENDLY 22 22

TOTAL

TABLE 6.10. Frequency Distribution of Respondents in terms of preference of buying Tee

Search.

WHAT TYPE OF FREQUENCY PERCENTAGE

DESIGNS ATTRACTS (%)
YOU?

GRAPHIC 43 43

PHOTOGRAPHS 23 23

RETRO 20 20

CARTOON 9 9

67
 PLAIN 4 4

SIMPLE DESIGN 2 2

TOTAL 100 100

TABLE 6.11. Frequency Distribution of Respondents in terms of preference of buying Tee

Search

WHAT PRICE WOULD FREQUENCY PERCENTAGE

YOU EXPECT TO PAY (%)
A T-SHIRT?

120-150 31 31

150-180 14 14

180-200 22 22

200-250 14 14

250 AND ABOVE 19 19

TOTAL 100 100

TABLE 6.12. Frequency Distribution of Respondents in terms of preference of buying Tee

Search

WHAT COLOR/COLORS FREQUENCY PERCENTAGE

WOULD YOU PICK FOR (%)
A SHIRT?

BLACK 67 67

WHITE 45 45

MAROON 36 36

68
 GRAY 29 29

BLUE 22 22

NEON COLORS 14 14

PINK 4 4

BEIGE 1 1

PASTEL 1 1

NUDE COLOR 1 1

TOTAL

TABLE 6.13. Frequency Distribution of Respondents in terms of preference of buying Tee

Search

WHEN SHOPPING FREQUENCY PERCENTAGE

ONLINE, WHAT (%)
DELIVERY SERVICE DO
YOU PREFER?

LBC 11.1 11.1

J&T 72.7 72.7

NINJAVAN 13.1 13.1

JRS 3.1 3.1

ENTREGO,SHOPEE 0 0
EXPRESS

TOTAL 100 100

TABLE 6.14. Frequency Distribution of Respondents in terms of preference of buying Tee

Search

69
 HOW DO YOU WANT TO FREQUENCY PERCENTAGE
GET AN UPDATE ON (%)
THE PRODUCT OR
STORE?
FACEBOOK 39 39

INSTAGRAM 4 4

SHOPPEE/LAZADA 57 57

TOTAL 100 100

TABLE 6.15. Frequency Distribution of Respondents in terms of preference of buying Tee

Search

HOW DO YOU WANT TO FREQUENCY PERCENTAGE

BE ATTENDED TO FOR (%)
YOUR ORDER?

PHONECALL 39 39

TEXT 33 33

CHAT 28 28

TOTAL 100 100

70
Appendix E

Poster

71
 Appendix F
Documentation

72