Always Up-To-Date Social Media Video Specs Cheat Sheet

ORIGINAL POST HERE: https://sproutsocial.com/insights/social-media-video-specs-guide/

LAST UPDATED: September 13, 2022

ABOUT THIS DOCUMENT

This shared document contains a list of the various social media video specs for each network.
We will update this doc regularly when new information is released and add new networks
whenever necessary.

Click the tabs below to jump to each network.

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TikTok
 Recommended Max Recommended Headline Link
Facebook Aspect Ratio Max File Size Video Formats Length Max
Dimensions/Resolution Frames Characters Max Description

.MP4 or .MOV 25 (if link 30 (if link is

Shared Post Video Landscape 1280 x 720 16:9 4GB (recommended) 240 minutes 30 fps 90 (if link is used) is used) used)
.MP4 or .MOV 25 (if link 30 (if link is
Shared Post Video Portrait 720 x 1280 9:16 * 4GB (recommended) 240 minutes 30 fps 90 (if link is used) is used) used)
Monoscopic: 5120 x 2560
maximum
Stereoscopic: 5120 x 5120 Monoscopic: 2:1 .MP4 or .MOV
360 Video maximum Stereoscopic 1:1 10GB (recommended) 30 minutes 30 fps - - -

.MP4 or .MOV
Stories - 1.91 to 9:16 4 GB (recommended) 15 seconds - - - -

Facebook Ads

16:9 (landscape) or 1:1 .MP4 or .MOV

In-Feed Ad 1080 x 1080 (square) 4GB (recommended) 240 minutes 30 fps 125 40 30
.MP4 or .MOV
Carousel Video 1080 x 1080 1:1 (square) 4GB (recommended) 240 minutes 30 fps 125 40 -
.MP4 or .MOV
Collection Video (Mobile) 1080 x 1080 1:1 (square) 4GB (recommended) 240 minutes 30 fps 90 25 30
2 minutes for all
9:16 portrait or .MP4 or .MOV video content
Instant Experience 720p pillarboxed 4GB (recommended) combined 30 fps - - -
16:9 (landscape) , 4:5 .MP4 or .MOV 15 seconds for entire
Slideshow Video - (vertical), 1:1 (square) 4GB (recommended) slideshow - - - -
.MP4 or .MOV
Stories Ads 1080 x 1080 1.91 to 9:16 4 GB (recommended) 2 minutes - 125 40 -
See Full List of
Video Formats
*If video includes link, aspect ratio is
16:9. Mobile renders videos to 2:3.
*if uploading in Sprout, maximum size
and length is 1.75 GB/45 minutes
 Recommended Bitrate Primary text
Recommended Max Video Maximum
Instagram Aspect Ratio Max File Size Video Formats Maximum (for Sprout Frame Rate character
Resolution Length hashtags
publishing on IG) recommendation
.MP4 or .MOV
In Feed Landscape Video 1080 x 1080 16:9 4GB* (recommended) 2 minutes 5 Mbps 23-60 fps 125 30
.MP4 or .MOV
In Feed Square Video 1080 x 1080 1:1 4GB* (recommended) 2 minutes 5 Mbps 23-60 fps 125 30
.MP4 or .MOV
In Feed Vertical Video 1080 x 1080 4:5 4GB* (recommended) 2 minutes 5 Mbps 23-60 fps 125 30

.MP4 or .MOV
Instagram Stories (Organic) 1080 x 1920 9:16 4GB* (recommended) 15 seconds 5 Mbps 23-60 fps - -
3 seconds and
.MP4 or .MOV up to 15
Instagram Reels 1080 x 1920 9:16 4GB* (recommended) minutes 5 Mbps 23-60 fps - -
15 minutes
9:16 650MB (under when uploaded
(recommended) 10 minutes) or from mobile (60
or 16:9. In feed 3.6 GB (up to minutes on
IGTV 1080 x 1920 previews = 4:5 60 minutes) .MP4 desktop) - 23-60 fps - -

Instagram Ads

.MP4 or .MOV
In Feed Landscape Video 1080 x 1080 16:9 4GB (recommended) 2 minutes - 23-60 fps 125 30
.MP4 or .MOV
In Feed Square Video 1080 x 1080 1:1 4GB (recommended) 2 minutes - 23-60 fps 125 30
.MP4 or .MOV
In Feed Vertical Video 1080 x 1080 4:5 4GB (recommended) 2 minutes - 23-60 fps 125 30
.MP4 or .MOV
Instagram Carousel Video - 1:1 4GB (recommended) 2 minutes - 23-60 fps 125 30
.MP4 or .MOV
Instagram Stories Video 1080 x 1920 9:16 4GB (recommended) 2 minutes - - - -
See Full List of
Video Formats

(*100MB maximum for Sprout Direct Publishing and 512MB maximum for Sprout Mobile App Flow Publishing)
 Twitter Recommended Dimensions Aspect Ratio Max File Size Video Formats Video Length Max Frames Characters

16:9
1280x720 (landscape), (landscape or
720x1280 (portrait), 720x720 portrait), 1:1
Landscape Video (square) (square) 512MB MP4 or MOV 140 seconds 30 or 60 fps 280
16:9
1280x720 (landscape), (landscape or
720x1280 (portrait), 720x720 portrait), 1:1
Portrait Video (square) (square) 512MB MP4 or MOV 140 seconds 30 or 60 fps 280

Twitter Ads

Same as above
 TikTok: Organic Recommended
Minimum Resolution Max File Size Video Formats Length Max
Content Aspect Ratio
15 seconds recorded in-app, 60 seconds in-app (4
Organic in-feed sections of 15 seconds), or over 60 seconds when
content 1080x1920 9:16 287.6MB MP4 or MOV uploaded from another source
Paid Content Minimum Resolution Aspect Ratio Max File Size Video Formats Length Ad description Bitrate minimum
.MP4, .MOV, .
9:16, 1:1 or 16: MPEG .3GP, . 5–60 seconds (9–15 sec 1-1000 Latin characters or 1-
In-feed ads 540x960, 640x64 or 960x540 9 500MB AVI recommended) 50 Asian characters 516 kbps
 Recommended
Snapchat Aspect Ratio Max File Size Video Formats Video Length
Dimensions

10-Second Video (Stories) 1080 x 1920 9:16 32MB mp4 or .mov 3 to 10 seconds

Snapchat Ads

Long-Form Video 1080 x 1920 9:16 or 16:9 1GB .mp4 or .mov 3 to 180 seconds
 Recommeded
YouTube Aspect Ratio Max File Size Video Formats Video Length
Dimensions

.MOV, .MPEG4, MP4, .

16:9 (4:3 auto adds 128GB or 12 hours AVI, .WMV, .MPEGPS, .
240p Video 426 x 240 pillarboxing) (whichever is less) FLV, 3GPP, WebM 12 hours
.MOV, .MPEG4, MP4, .
16:9 (auto adds 128GB or 12 hours AVI, .WMV, .MPEGPS, .
360p Video 640 x 360 pillarboxing if set at 4:3) (whichever is less) FLV, 3GPP, WebM 12 hours
.MOV, .MPEG4, MP4, .
16:9 (auto adds 128GB or 12 hours AVI, .WMV, .MPEGPS, .
480p Video 854 x 480 pillarboxing if set at 4:3) (whichever is less) FLV, 3GPP, WebM 12 hours
.MOV, .MPEG4, MP4, .
16:9 (auto adds 128GB or 12 hours AVI, .WMV, .MPEGPS, .
720p Video 1280 x 720 pillarboxing if set at 4:3) (whichever is less) FLV, 3GPP, WebM 12 hours
.MOV, .MPEG4, MP4, .
16:9 (auto adds 128GB or 12 hours AVI, .WMV, .MPEGPS, .
1080p Video 1920 x 1080 pillarboxing if set at 4:3) (whichever is less) FLV, 3GPP, WebM 12 hours
.MOV, .MPEG4, MP4, .
16:9 (auto adds 128GB or 12 hours AVI, .WMV, .MPEGPS, .
1440p Video 2560 x 1440 pillarboxing if set at 4:3) (whichever is less) FLV, 3GPP, WebM 12 hours
.MOV, .MPEG4, MP4, .
16:9 (auto adds 128GB or 12 hours AVI, .WMV, .MPEGPS, .
2160p Video 3840 x 2160 pillarboxing if set at 4:3) (whichever is less) FLV, 3GPP, WebM 12 hours

YouTube Ads

Skippable
Non-Skippable Plays in video player .MOV, .MPEG4, MP4, . Skippable: 6 minutes (skippable after 5 sec)
Mid-roll (choose a dimension 128GB or 12 hours AVI, .WMV, .MPEGPS, . Non-Skip: 15 or 20 sec
Bumper above) 16:9 (whichever is less) FLV, 3GPP, WebM Bumper: 6 sec
Static image: 300 x
250 (larger view) or
300 x 60 (smaller
view). Actual video .MOV, .MPEG4, MP4, .
dimensions is same as 128GB or 12 hours AVI, .WMV, .MPEGPS, .
Display Ad above. 16:9 (whichever is less) FLV, 3GPP, WebM -
 Minimum Maximum
LinkedIn Aspect Ratio Max File Size Video Formats Video Length Max Frames
Dimensions Dimensions
.ASF, .AVI, .FLV, .MOV, .
MPEG-1, .MPEG-4, .MKV, .
Shared Video - - 1:2.4 to 2.4:1 5GB WebM, .MP4 10 minutes max 60 fps

LinkedIn Ads

3 seconds to 30
Landscape video 640 x 360 1920 x 1080 16:9 200 MB .MP4 minutes less than 30 fps
3 seconds to 30
Square video 360 x 360 1920 x 1920 1:1: 200 MB .MP4 minutes less than 30 fps
3 seconds to 30
Vertical video 360 x 640 1080 x 1920 9:16 200 MB .MP4 minutes less than 30 fps
 Recommended
Pinterest Aspect Ratio Max File Size Video Formats Video Length
Dimensions
1:1 (square) or 2:
3, 4:5 or 9:16 4 seconds to 15
Standard video - (vertical) 2GB .MP4 or .MOV minutes
1:1 (square) or
16.9 4 seconds to 15
Max width video - (widescreen) 2GB .MP4 or .MOV minutes
Recommended
Pinterest Ads Aspect Ratio Max File Size Video Formats Video Length
Dimensions
Promoted Standard video Same as above
Promoted Max width video Same as above