Lec 2

Topic One: Problematic issues in measuring intangibles
1. What is one of the main problems in measuring intangibles in the products and services sectors?
A) Lacking reliable data
B) Difficulties in measuring knowledge
C) Complex interdependencies
D) Evaluation of measurement results
2. Which type of knowledge poses difficulties in measurement?

A) Tacit knowledge
B) Explicit knowledge
C) Conceptual knowledge
D) Practical knowledge
3. What affects the real value of intangibles?

A) Technical infrastructure
B) Complementary innovation
C) Organizational strategies
D) All of the above
4. Why is evaluation of measurement results difficult?

A) Lack of established models
B) Inconsistent indicators
C) Limited data availability
D) Data confidentiality issues
5. What is a challenge in data collection for intangibles?

A) Lack of expertise
B) Limited funding
C) Data confidentiality concerns
D) Lack of technology
Topic Two: Types of intangible data
6. What does demand-side data in intangibles relate to?

A) Expenditures by companies
B) Supply activities by companies
C) Customer demand for intangibles
D) Economic growth indicators
7. Which type of data covers internalized expenditures on intangibles?

A) Demand-side data
B) Supply-side data
C) Financial data
D) Market data
Topic Three: Measuring intangibles
8. What is human capital in the context of measuring intangibles?

A) Patents and trademarks
B) Customer relations
C) Knowledge and routines
D) Innovation capabilities
9. Which component of intellectual capital includes patents and trademarks?

A) Human capital
B) Structural capital
C) Market capital
D) Innovation
10. What does market capital in intellectual capital include?

A) Tacit knowledge
C) Collective capabilities
Topic Four: The navigator system to measure intellectual capital
11. How is the value of intellectual capital measured in the financial focus?
A) Through customer satisfaction
B) Through income generated by intangible investments
C) Through process productivity
D) Through human resource performance
12. What does the customer focus measure in intellectual capital?
A) Employee and management assets
B) Quality of customer relations
C) Level of equipment of personnel
D) Expenses of human resource development
13. Which focus in measuring intellectual capital is concerned with productivity?

A) Financial focus
B) Customer focus
C) Process focus
D) Renewal and development focus
14. What does the renewal and development focus measure in intellectual capital?
A) Income generated by intangible investments
B) Quality of customer relations
C) Expenses of human resource development
D) Level of equipment of personnel
15. Which focus in measuring intellectual capital relates to human resource performance?
A) Financial focus
B) Customer focus
C) Process focus
D) Human focus
16. The measurement of intangibles is challenging due to:

D) All of the above
17. Demand-side data in intangibles relates to:

18. Human capital includes:

19. Market capital in intellectual capital includes:

A) Tacit knowledge
20. The financial focus in measuring intellectual capital aims to measure the value through:
A) Customer satisfaction
B) Income generated by intangible investments
C) Process productivity
D) Human resource performance
21. What is one of the main challenges in measuring intangibles?

D) All of the above
22. Supply-side data in intangibles covers:

23. Structural capital includes:

24. Innovation capital inintellectual capital mainly includes:

25. The customer focus in measuring intellectual capital aims to measure the value through:
26. Difficulties in measuring intangibles arise due to:

D) All of the above



A) Tacit knowledge
31. What is one of the main challenges in measuring intangibles?

D) All of the above
32. Supply-side data in intangibles covers:

33. Structural capital includes:

34. Innovation capital in intellectual capital mainly includes:

35. The customer focus in measuring intellectual capital aims to measure the value through:
36. Difficulties in measuring intangibles arise due to:

D) All of the above



A) Tacit knowledge
1. A) Lacking reliable data 15. D) Human focus 30. B) Income generated by
intangible investments
2. A) Tacit knowledge 16. D) All of the above
31. D) All of the above
3. D) All of the above 17. C) Customer demand for
intangibles 32. B) Supply activities by
4. B) Inconsistent indicators
companies
18. C) Knowledge and routines A)Patents and trademarks
5. C) Data confidentiality
33. C) Knowledge and routines
concerns 19. B) Customer relations
34. D) Innovation capabilities
6. C) Customer demand for 20. B) Income generated by
intangibles intangible investments 35. A) Customer satisfaction
demand
7. B) Supply-side data 21. D) All of the above 36. D) All of the above
8. C) Knowledge and routines 22. B) Supply activities by 37. C) Customer demand for
companies intangibles
9. B) Structural capital
A)Patents and trademarks
23. C) Knowledge and routines 38. C) Knowledge and routines
10. B) Customer relations
24. D) Innovation capabilities 39. B) Customer relations
11. B) Through income
generated by intangible 25. A) Customer satisfaction 40. B) Income generated by
investments intangible investments
26. D) All of the above
12. B) Quality of customer
27. C) Customer demand for
relations
intangibles
13. C) Process focus
28. C) Knowledge and routines
14. D) Level of equipment of B) Customer relations
29. D) Innovation capabilities
personnel

Lec 2

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Topic One: Problematic issues in measuring intangibles

2. Which type of knowledge poses difficulties in measurement?

3. What affects the real value of intangibles?

4. Why is evaluation of measurement results difficult?

5. What is a challenge in data collection for intangibles?

Topic Two: Types of intangible data

6. What does demand-side data in intangibles relate to?

7. Which type of data covers internalized expenditures on intangibles?

Topic Three: Measuring intangibles

8. What is human capital in the context of measuring intangibles?

9. Which component of intellectual capital includes patents and trademarks?

10. What does market capital in intellectual capital include?

Topic Four: The navigator system to measure intellectual capital

13. Which focus in measuring intellectual capital is concerned with productivity?

16. The measurement of intangibles is challenging due to:

17. Demand-side data in intangibles relates to:

18. Human capital includes:

19. Market capital in intellectual capital includes:

21. What is one of the main challenges in measuring intangibles?

22. Supply-side data in intangibles covers:

23. Structural capital includes:

24. Innovation capital inintellectual capital mainly includes:

26. Difficulties in measuring intangibles arise due to:

27. Demand-side data in intangibles relates to:

28. Human capital includes:

29. Market capital in intellectual capital includes:

31. What is one of the main challenges in measuring intangibles?

32. Supply-side data in intangibles covers:

33. Structural capital includes:

34. Innovation capital in intellectual capital mainly includes:

36. Difficulties in measuring intangibles arise due to:

37. Demand-side data in intangibles relates to:

38. Human capital includes:

39. Market capital in intellectual capital includes:

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