ARBMA01_ANALYSIS & INTERPRETATION ON THE VALUES LEARNED

Name: Cleofas, Keith Cyril Section: ARCH 501

1. Target Audience: Who is the target audience for the e-commerce fashion startup in the
film, and how is this audience identified and engaged?

The e-commerce fashion startup in the film “The Intern” primarily targets women who
like fashion and enjoy shopping online. They don’t specify the exact age group, but they
want to attract a wide range of female customers who are interested in trendy clothing and
accessries.

2. Branding and Identity: How is the brand identity of the startup portrayed in the movie,
and what marketing strategies are used to establish and maintain this identity?

The e-commerce fashion startup “About the Fit” portrays its brand identity as moern,
stylish, and inclusive. They use a good-looking website and talk about being inclusive, which
means they want everyone to feel like they can be a part of their fashion brand. They keep
their image modern with a nice website and use content like blog posts and social media to
make people think they know a lot about fashion.

3. Digital Marketing: What digital marketing channels and tactics are employed by the
company, and how effective are they in reaching customers?

The company probably uses social media, emails, blog posts, and collaborations with
famous fashion people to get customers. If they do it right, it can be really good at reaching
people who want to buy their stuff.

4. Social Media and Influencers: Are there any instances of social media marketing or
influencer marketing in the film, and how do they impact the company's success?

The movie doesn’t show if the company uses social media or famous fashion people to
market their stuff. Therefore, I don’t have information on how it works in the movie.

5. Customer Engagement: How does the company in the movie interact with its
customers, and what customer engagement strategies are employed to build loyalty?

The company talks to customers, gives them personalized suggestions, answers their
questions quickly, sends email with good deals, chats with them on social media, asks for
their opinions, and offers rewards to keep them coming back. This makes customers like the
company more.

Ar. Franz Edrick E. Navarro - ARBMA01 - Instructor

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 ARBMA01_ANALYSIS & INTERPRETATION ON THE VALUES LEARNED

6. Product Development: Does the film touch on product development and how customer
feedback is integrated into the company's offerings?

The company listens to what customers say about their products, but the movie doesn’t
show exactly how they use that feedback to make their stuff better.

7. Competition and Market Research: Are there scenes or references to the company's
competition, and how do they conduct market research to stay ahead?

The movie doesn’t show or talk about other companies that sell similar things, and it
doesn’t explain how the company learns about the market to stay ahead of the competition.
It’s more about the people and their stories inside the company.

8. Ethical Marketing: Are there any ethical dilemmas or discussions related to marketing
practices in the film?

The film does not delve into the ethical aspects of the company’s marketing strategies.

9. Marketing Challenges: What challenges does the startup face in terms of marketing, and
how do they address or overcome them?

The movie does not show any big problems with the company’s marketing, and it does
not explain how they would solve such problems if they had them.

10. Marketing Lessons: What lessons or takeaways can be drawn from the film about
effective marketing strategies in the digital age?

“The Intern” gives us some helpful tips for doing good marketing in today’s online
world. First, it shows that being inclusive and welcoming to all kinds of people is a good
idea. When you are nice to everyone, more people will like your brand. Second, it tells us
that talking to customers through social media, email, and online communities is important.
If you answer their questions and make them feel like they belong, they will like your brand
more. The movie soes not talk about this, but making things personal for each customer or
client can be a big help. It is like recommending ideas they might like based on what they
would need. Being onest and doing the ight thing in your marketing is also important. When
you are honest and fair, people will trust your brand more. Lastly, the characters in the movie
are always learning and changing. This is like the digital world that things change all the
time, therefore, you have to keep learning to stay succesful.

Ar. Franz Edrick E. Navarro - ARBMA01 - Instructor

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