BDD

CAMPAIGN
Video The Pitch:
Link to video
SNKB AGENCY
6000 employees in Global reach to 20+ Prioritize consumer
22 countries countries behavior solutions
 Successful Campaign

“Tet Sum Vay” Shopee Style ScentSational Well Real Beauty

Explorer Journey Empowerment
Have you ever heard about
Body Dysmorphic Disorder?
Every 50 people
There is 1 person
diagnosed with
BDD
(Office of Women’s Health, 2021)
 (Vashi, 2016)

Attempting suicide
25%

Others
75%

25% patients attempting suicide

 (Vashi, 2016)

Other
symptoms
20%

Suicidal
thoughts
80%

80% having suicidal thoughts

(Phillips et al, J Nerv Ment Dis, 1997; Phillips et al, Psychosomatics, 2005)

Male
39%

Female
61%

Female with BDD is 61%

compared to male
RECLAIMING CONFIDENCE
FROM BDD
 Table Of Content
1/ Target Audience
2/ Body Dysmorphic Disorder Foundation
3/ Big Idea
4/ Benefits of the project
 Target
Audience
 Target Audience
Upper middle class

Urban areas

Non graduates / Graduates

Women
High-quality, trendy producsts
18-45
Fashion-conscious, self-valued
INSIGHT
 INSIGHT

3000 forms show

medium to high level of BDD among women
 40+ 110M 87%
years empowering customer base women feel more
women worldwide confident
 (Body Dysmorphic Disorder Foundation, n.d.)

10 years 400K+ Worldwide

working with BDD people served anually coverage
What can we do to
solve this problem?
2 stages
1. Choose a Victoria’s
Secret model (1/10)

2. Type a physical
features of them you
dream to have
Fill the form to get the voucher
5000 responses
The result will be served for the campaign
10 MODELS
SHARE INSECURITIES OF THEIR BODIES
I Am Beautiful, Period.
AIMS TO REACH 3M

Likes

Comments

Shares
 Involved in a
transformative movement
 Increase
brand image & loyalty
Increase funds & sales
We have a small present for you
Be like Dalgona Candy
Join the Body Dysmorphia Campaign

www.snkbagency.vn.com
Have you ever heard about
Body Dysmorphic Disorder?
What can we do to
solve this problem?
Finish online survey Finish survey at physical stores

Choose 1/10 V’s S models

Every 50 people A feature of them you dream of

There is 1 person
diagnosed with Get vouchers after filling the survey
The result will be served for the campaign

BDD
(Office of Women’s Health, 2021)

(Vashi, 2016)
(Vashi, 2016)
Promotion
AIMS TO REACH 3M
Attempting Other
symptoms
Attempting suicide 20%

Likes
suicide
25% 25%

Comments
Other
s Suicidal
75% thoughts
80%

Shares
25% patients attempting suicide 80% having suicidal thoughts
Other
s
75%

Create Increase Increase funds

transformative movement brand image & loyalty
& sales

6000 employees in Global reach to 20+ Pioneering in consumer

22 countries countries behavior solutions

Join the Body Dysmorphia Campaign

2
www.snkbagency.vn.com

1
10 years 400K+ Worldwide
working with BDD people served anually coverage
 Reference
Ahmed, J. (2021, March 5). (PDF) BODY DYSMORPHIC DISORDER: A COMPREHENSIVE REVIEW.
https://www.researchgate.net/publication/349713604_BODY_DYSMORPHIC_DISORDER_A_COMPREHENSIVE_REVIEW
Cleveland Clinic medical professional (Ed.). (2023, November 1). Body dysmorphic disorder (BDD): Symptoms &
treatment. Cleveland Clinic. https://my.clevelandclinic.org/health/diseases/9888-body-dysmorphic-disorder
Enander J, Ivanov VZ, Mataix-Cols D et al. Prevalence and heritability of body dysmorphic symptoms in adolescents and
young adults: a population-based nationwide twin study. Psychol Med 2018;48(16):2740-7.
https://www.pewresearch.org/internet/fact-sheet/social-media/?tabId=tab-3814afe3-3f3c-4623-910b-8a6a37885ab8
Office of Women’s Health. 2021. Body dysmorphic disorder. https://www.womenshealth.gov/mental-health/mental-health-
conditions/body-dysmorphic-disorder
Pew Research Center. (2021, April 7). Social Media Fact Sheet
Phillips KA, Coles ME, Menard W, Yen S, Fay C, Weisberg RB: Suicidal ideation and suicide attempts in body dysmorphic
disorder. J Clin Psychiatry 2005; 66:717–725
Phillips, K. A., & Crino, R. D. (2001). Body dysmorphic disorder. Current opinion in psychiatry, 14(2), 113-118.
Phillips, K. A., & Menard, W. (2006). Suicidality in body dysmorphic disorder: a prospective study. American journal of
psychiatry, 163(7), 1280-1282.
Rogac, S. (2019, February 28). Victoria's Secret Brand Marketing Report. Issuu.
https://issuu.com/sophierogac/docs/final_report
Vashi, N. A. (2016). Obsession with perfection: Body dysmorphia. Clinics in Dermatology, 34(6), 788–791.
https://doi.org/10.1016/j.clindermatol.2016.04.006
Veale, D. (2004). Body dysmorphic disorder. Postgraduate medical journal, 80(940), 67-71.