Mechbal Mariem

Remmach Najlae

Elbouazaouy Imane

Balanced Scorecard for Growth Strategy:

Perspective: Financial

Objective: Drive Global Beverage Leadership

Increase revenue from global beverage sales

Improve profitability through efficient operations and cost management

Increase market share in key geographic markets

Measure:

Revenue growth rate

Profit margin

Market share percentage

Perspective: Customer

Objective: Accelerate Innovation

Develop and launch new beverage products to meet evolving customer preferences

Enhance customer experience through innovative marketing campaigns and personalized offerings

Build customer loyalty and satisfaction

Measure:
Number of new product launches

Customer satisfaction ratings

Customer retention rate

Perspective: Internal Process

Objective: Leverage our Balanced Geographic Portfolio

Optimize production and distribution capabilities in different regions

Expand market presence in emerging economies

Enhance supply chain efficiency to meet demand across geographies

Measure:

Production and distribution efficiency metrics

Market expansion rate in emerging economies

Supply chain cost and delivery time

Perspective: Learning and Growth

Objective: Foster a Culture of Innovation and Learning

Invest in employee development and training programs

Encourage creativity and idea generation among employees

Embrace technology advancements to drive innovation

Measure:

Employee training hours

Number of employee-driven innovations implemented

Adoption rate of new technologies

The Balanced Scorecard for the growth strategy of the company includes financial, customer, internal
process, and learning and growth perspectives. By setting objectives, defining measures, and
monitoring performance in each perspective, the company can track its progress in driving global
beverage leadership, accelerating innovation, and leveraging its balanced geographic portfolio. This
framework provides a balanced view of the company's performance and helps align its strategic goals
with key metrics for success.

Balanced Scorecard for Proposed Mission:

Perspective: Financial

Objective: Maximize Long-Term Return to Shareowners (6)

Increase revenue and profitability through effective operations and market growth

Generate sustainable financial returns for shareholders

Measure:

Return on investment (ROI)

Revenue growth

Profit margin

Perspective: Customer

Objective: Satisfy Customer Desires and Needs (1)(2)

Deliver quality refreshments that meet customer expectations

Enhance customer satisfaction and loyalty

Anticipate and adapt to changing customer preferences

Measure:
Customer satisfaction ratings

Customer retention rate

Market share percentage

Perspective: Internal Process

Objective: Utilize Modern Technology (4)

Adopt and leverage technology advancements to improve operations, production, and distribution
processes

Enhance supply chain efficiency and effectiveness

Foster innovation in product development and marketing strategies

Measure:

Technology adoption rate

Supply chain efficiency metrics

Number of innovative product launches

Perspective: Learning and Growth

Objective: Inspire Employees to be the Best They Can Be (9)

Promote a culture of continuous learning and development

Invest in employee training and skill enhancement programs

Foster employee engagement and satisfaction

Measure:

Employee training hours

Employee satisfaction ratings

Employee turnover rate

Perspective: Concern for Survival, Philosophy, Self-Concept, Concern for Public Image

Objective: Rebuild and Support Sustainable Communities (8)

Engage in corporate social responsibility initiatives to support community development and

sustainability

Enhance the company's reputation and public image through responsible business practices

Measure:

Number of community development projects

Environmental sustainability metrics

Corporate social responsibility ratings

The Balanced Scorecard for the proposed mission of the Coca-Cola Company includes financial,
customer, internal process, learning and growth, and additional perspectives related to the mission
statement. By aligning objectives and measures in each perspective, the company can effectively
track its performance in satisfying customer needs, utilizing modern technology, maximizing
shareholder returns, inspiring employees, and demonstrating concern for survival, philosophy, self-
concept, and public image. This balanced approach enables the company to holistically evaluate and
improve its performance in key areas while fulfilling its mission and corporate responsibilities.

Balanced Scorecard for Proposed Mission:

Perspective: Financial

Objective: Maximize Long-Term Return to Shareowners (6)

Increase revenue and profitability through effective operations and market growth
Generate sustainable financial returns for shareholders

Measure:

Return on investment (ROI)

Revenue growth

Profit margin

Perspective: Customer

Objective: Satisfy Customer Desires and Needs (1)(2)

Deliver quality refreshments that meet customer expectations

Enhance customer satisfaction and loyalty

Anticipate and adapt to changing customer preferences

Measure:

Customer satisfaction ratings

Customer retention rate

Market share percentage

Perspective: Internal Process

Objective: Utilize Modern Technology (4)

Adopt and leverage technology advancements to improve operations, production, and distribution
processes

Enhance supply chain efficiency and effectiveness

Foster innovation in product development and marketing strategies

Measure:
Technology adoption rate

Supply chain efficiency metrics

Number of innovative product launches

Perspective: Learning and Growth

Objective: Inspire Employees to be the Best They Can Be (9)

Promote a culture of continuous learning and development

Invest in employee training and skill enhancement programs

Foster employee engagement and satisfaction

Measure:

Employee training hours

Employee satisfaction ratings

Employee turnover rate

Perspective: Concern for Survival, Philosophy, Self-Concept, Concern for Public Image

Objective: Rebuild and Support Sustainable Communities (8)

Engage in corporate social responsibility initiatives to support community development and

sustainability

Enhance the company's reputation and public image through responsible business practices

Measure:

Number of community development projects

Environmental sustainability metrics

Corporate social responsibility ratings

The Balanced Scorecard for the proposed mission of the Coca-Cola Company includes financial,
customer, internal process, learning and growth, and additional perspectives related to the mission
statement. By aligning objectives and measures in each perspective, the company can effectively
track its performance in satisfying customer needs, utilizing modern technology, maximizing
shareholder returns, inspiring employees, and demonstrating concern for survival, philosophy, self-
concept, and public image. This balanced approach enables the company to holistically evaluate and
improve its performance in key areas while fulfilling its mission and corporate responsibilities.