The 60 Second Marketer: How to Optimize Your

Website’s Performance in 2021

Davis, Tucker . Article de blog. Newstex Global Business Blogs , Chatham: Newstex. Dec 30, 2020.

Lien de document ProQuest

TEXTE INTÉGRAL
The landscape of SEO is always shifting and 2021 is likely to see some advances you should take note of as a
website owner. It may no longer be enough to optimise your website in the traditional way, new metrics from
Google are coming in such as Core Vitals, and search is changing with the introduction of visual search and voice
search. To stay on the working edge of SEO read on.
Core Web Vitals
Google has announced that in May 2021 Core Web Vitals will be a new ranking factor for the search engine
algorithm. But what are Core Web Vitals and how can you ready your website to take full advantage of the
changes?
Core Web Vitals are metrics that include The Largest Contentful Paint, First Input Delay, Cumulative Layout Shift,
and tracking visitors on website, although these are not vital for your website’s overall ranking, they will help
support a higher position and should be optimized for best performance.
Voice Search Optimization
Voice search technology has improved considerably in recent years and is now being used by a significant number
of Internet searchers. As a result it’s important to optimize your website for voice search as well as traditional
forms of search.
So how do you optimize for voice searches? When searching by voice users tend to search with alternative
keywords. For instance a standard keyword search might be “hospital near me,” but with voice search, they might
say “what is the nearest hospital near me.”
Search Engine Optimization
You should check the SEO of your website regularly since it’s possible to underperform due to small changes in
practice. Ensure your keywords are updated and relevant to Titles and Meta Titles. You might also work your back
links to improve performance.
In 2021 backings will be more important than ever before. A backlinks from a strong content source elevates you
in the rankings better than most other SEO. Improve your backings by offering good data in the form of stats and
industry studies. Bloggers and journalists love this.
Conversion Rate Optimization
So much effort is made with SEO strategy that other areas of website optimisation are sometimes neglected.
Landing pages and conversion rate performance is one such area. It refers to the performance of landing pages
after customers follow an Ad link.
Until now CRO has been mostly passive resulting in underperforming businesses and websites; with CRO efforts
are made to gauge customer’s behaviour on websites and guide their actions towards a desired outcome. It could
mean clicking a link or making a purchase.
Visual Search
With over 3 billion people worldwide regularly using mobile devices it was only a matter of time before visual
search became a thing. Cameras and convenience have brought visual search to the forefront of SEO strategy and
it’s set to take off in 2021.

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The best known search engine for it is Goggle Lens which can now recognise over a billion objects and relate them
to high quality search results. To optimize for visual search you will need content rich pages, authoritative content,
and a mobile friendly website.

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DÉTAILS

Sujet: Search engines; Web sites; Optimization

Titre: The 60 Second Marketer: How to Optimize Your Website’s Performance in 2021

Auteur: Davis, Tucker

Publication: Newstex Global Business Blogs; Chatham

Année de publication: 2020

Date de publication: Dec 30, 2020

Données de parution: Dec 30, 2020

Éditeur: Newstex

Lieu de publication: Chatham

Pays de publication: United States, Chatham

Sujet de la publication: Business And Economics

Type de source: Blogs, Podcasts, &Websites

Langue de publication: English

Type de document: Blogs

ID de document ProQuest: 2473854346

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 URL du document: https://search.proquest.com/blogs,-podcasts,-websites/60-second-marketer-how-
optimize-your-website-s/docview/2473854346/se-2?accountid=152256

Copyright: Copyright Newstex Dec 30, 2020

Dernière mise à jour: 2020-12-30

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