Executive

Certificate Program in
Performance Marketing
About Entri Elevate

We, at Entri Elevate, are committed to providing a unique approach to upskilling through our comprehensive courses.

What sets us apart is our emphasis on a vernacular model of communication across all the programs we offer. We offer

courses in more than 5 languages including Malayalam.

In addition to our language inclusivity, we take pride in offering the best industry job placement assistance across all our

courses. We understand that gaining the right skills is just one part of the equation; securing a rewarding job aligned with

those skills is equally important.

Entri Elevate is not just about acquiring knowledge, but about bridging the gap between theoretical learning and practical

application. Our focus on vernacular communication and industry job placement assistance aims to equip individuals

with the right skills and opportunities to succeed in their career journeys.

Join us at Entri Elevate and experience a learning environment that empowers you to grow, thrive, and make a meaningful

impact in the ever-evolving professional landscape.

Program Overview

The Entri Elevate Executive Certificate Program is a 90 days comprehensive and industry-focused program designed to

equip participants with a strong foundation in marketing principles and digital marketing basics. This program goes

beyond theoretical concepts and provides practical lessons on digital paid marketing platforms, tools, workflows,

optimizations, and analytics.

Throughout the program, participants will gain in-depth knowledge of various digital marketing platforms and learn how

to effectively utilize them for marketing campaigns. They will explore industry-standard tools and methodologies, enabling

them to develop effective marketing strategies and implement them with confidence.

Course Modules

Module 1: Fundamentals of Marketing, Brand Building,

Positioning & Digital Marketing

Understanding marketing principles: Learn the foundational concepts of marketing, including market analysis, target

audience identification, and value proposition development.

Building a strong brand: Explore the importance of brand building and positioning strategies, and gain insights into

creating a distinctive brand identity.

Embracing digital marketing: Discover the fundamentals of digital marketing, including the key channels, tactics, and

strategies used to reach and engage target audiences.

Mastering digital marketing tools: Familiarize yourself with essential digital marketing tools and platforms that enable

effective campaign planning, execution, and measurement.

Module 2: Introduction to Competitor Analysis

and Market Research

Competitive landscape analysis: Learn how to conduct comprehensive competitor analysis, identify market trends,

and leverage competitor insights for strategic decision-making.

Market research techniques: Gain an understanding of various market research methodologies, including surveys,

focus groups, and data analysis, to gather valuable consumer insights.

Customer segmentation: Explore the process of segmenting target audiences based on demographics, behavior,

and psychographics to optimize marketing efforts.

Consumer behavior analysis: Dive into understanding consumer motivations, buying patterns, and decision-making

processes to tailor marketing strategies for maximum impact.

Module 3: Introduction to Paid Advertising

Paid advertising overview: Explore the various types of paid advertising, such as search engine marketing (SEM),

display advertising, and social media advertising.

Advertising platforms and networks: Gain insights into popular advertising platforms like Google Ads, Facebook Ads,

and LinkedIn Ads, and understand their unique features and targeting options.

Budgeting and campaign planning: Learn how to effectively allocate advertising budgets, set campaign objectives,

and develop a strategic approach for paid advertising.

Performance measurement: Discover key metrics and analytics used to measure the effectiveness of paid

advertising campaigns, including click-through rates, conversion rates, and return on ad spend (ROAS).

Module 4: Google Ads (Intro to SEM, Keyword

Research, Key Metrics, Structuring)

Search engine marketing (SEM) fundamentals: Understand the basics of SEM and its role in driving targeted traffic to

websites through search engine advertising.

Keyword research techniques: Learn how to perform keyword research, identify high-impact keywords, and develop

keyword strategies for Google Ads campaigns.

Key metrics in Google Ads: Gain insights into essential metrics like impressions, click-through rates (CTR), quality

scores, and conversion tracking to evaluate campaign performance.

Campaign structuring best practices: Discover effective strategies for structuring Google Ads campaigns, ad groups,

and keywords to maximize relevance and improve campaign efficiency.

Module 5: Setting Up & Running Google Ads

Account setup and configuration: Learn the step-by-step process of setting up a Google Ads account, configuring

campaign settings, and establishing budget parameters.

Ad creation and optimization: Understand the elements of compelling ad copy and design, and learn optimization

techniques to improve ad performance and maximize conversions.

Ad extensions and targeting options: Explore the various ad extensions available in Google Ads and leverage

advanced targeting options to reach specific audiences and increase ad visibility.

Ad testing and measurement: Discover strategies for A/B testing ad variations, tracking ad performance, and making

data-driven optimizations to improve campaign results.

Module 6: Meta Ads (Introduction to Social Media Ads,

Targeting, Key Metrics, Structuring)

Introduction to social media advertising: Explore the world of social media ads and understand how platforms like

Facebook, Instagram, and LinkedIn can be leveraged for effective audience targeting.

Targeting and segmentation: Learn advanced targeting techniques on social media platforms, including

demographic targeting, interest-based targeting, and lookalike audience targeting.

Key metrics for social media ads: Understand the key performance indicators (KPIs) specific to social media

advertising, such as engagement rates, reach, click-through rates, and conversion tracking.

Campaign structuring and optimization: Discover best practices for structuring social media ad campaigns, creating

compelling ad content, and optimizing campaigns for maximum impact and ROI.

Module 7: Setting Up & Running Meta Ads

Platform-specific ad setup: Learn how to set up ads on popular social media platforms, including Facebook Ads

Manager, Instagram Ads, and LinkedIn Campaign Manager.

Ad formats and creative considerations: Explore different ad formats available on social media platforms and gain

insights into creating visually appealing and engaging ad content.

Campaign monitoring and performance tracking: Understand the importance of monitoring ad performance,

analyzing metrics, and making data-driven adjustments to optimize social media ad campaigns.

Ad budgeting and bidding strategies: Gain proficiency in budget allocation, bidding strategies, and ad spend

optimization to achieve desired campaign outcomes within allocated budgets.

Module 8: Creatives - How to Write High-Performing

Copies & Visuals

Copywriting techniques: Learn the art of writing persuasive and impactful ad copies that effectively convey the

message and entice the target audience.

Visual design principles: Understand the principles of effective visual design and learn how to create visually

appealing ad graphics and imagery.

Call-to-action optimization: Discover techniques for crafting compelling calls-to-action (CTAs) that drive

engagement and encourage desired user actions.

A/B testing and creative optimization: Learn how to test different ad creatives, iterate on top-performing elements,

and optimize ad content for better results.

Module 9: Landing Page - Conversion Rate Optimization

Landing page optimization fundamentals: Understand the importance of landing pages in the conversion process

and learn optimization strategies to improve conversion rates.

Designing user-friendly landing pages: Explore techniques for designing intuitive and user-friendly landing pages

that effectively communicate value propositions and encourage conversions.

A/B testing and data-driven optimization: Learn how to conduct A/B tests on landing pages, analyze user behavior,

and make data-driven decisions to improve conversion rates.

Conversion tracking and measurement: Gain insights into tracking conversions, setting up conversion tracking pixels,

and utilizing data to measure the effectiveness of landing pages.

Module 10: Setting up Projections and Media Plans

Establishing marketing projections: Learn how to develop realistic marketing projections based on market research,

industry trends, and campaign performance data.

Budget allocation and media planning: Understand the process of allocating marketing budgets across various

channels and creating media plans to effectively distribute resources.

ROI analysis and performance measurement: Discover methods for analyzing the return on investment (ROI) of

marketing activities and measuring campaign performance against established projections.

Iterative planning and optimization: Learn how to continuously refine and optimize marketing projections and media

plans based on real-time data, market changes, and business goals.

Module 11: Introduction to Web Analytics

Fundamentals of web analytics: Understand the role of web analytics in tracking website performance, user

behavior, and marketing campaign effectiveness.

Setting up analytics tools: Learn how to set up and integrate popular web analytics tools, such as Google Analytics,

to gather valuable insights about website visitors and their interactions.

Key metrics and reporting: Explore essential web analytics metrics, including traffic sources, bounce rates,

conversion rates, and user engagement, and learn how to generate meaningful reports.

Data-driven decision-making: Discover how to use web analytics data to make informed marketing decisions,

optimize website performance, and improve user experiences.

Module 12: Introduction to Mobile App Marketing

Mobile app marketing landscape: Gain insights into the mobile app market, current trends, and challenges, and

understand the unique aspects of marketing mobile applications.

App store optimization (ASO): Learn techniques for optimizing mobile app listings on app stores, including keyword

optimization, app descriptions, ratings, and reviews.

User acquisition and retention strategies: Explore various user acquisition channels, such as paid advertising, social

media, and influencer marketing, and understand strategies for retaining and engaging app users.

Mobile app analytics: Discover how to track app performance, user behavior, and key metrics using mobile app

analytics tools, and utilize data to improve marketing efforts and app performance.

Platform Skills Offered 

Google Keyword Planning Tool

Google Ads Manager

Meta Ads Manager

Google Analytics 4

Looker Studio

Google Console

Google Play Store Console

Canva
Key Program Highlights 

1. Marketing Principles and Digital Marketing Basics:

The program begins by establishing a strong foundation in marketing principles, including market analysis,

consumer behavior, and strategic planning. Participants will then delve into the essentials of digital marketing,

understanding key concepts, trends, and best practices.

2. Digital Paid Marketing Platforms:

Participants will receive comprehensive training on popular digital paid marketing platforms such as Google Ads,

Facebook Ads, and LinkedIn Ads. They will learn how to create, manage, and optimize effective campaigns across

these platforms to maximize their reach and achieve marketing goals.

3. Tools and Workflows:

The program covers a range of essential tools and workflows used in digital marketing. Participants will gain hands-

on experience with tools for keyword research, competitor analysis, content creation, social media management,

and more. They will learn how to streamline marketing processes and enhance productivity.
4. Optimization and Analytics:
Understanding the importance of data-driven decision-making, participants will explore methods for optimizing
marketing campaigns and leveraging analytics to measure success. They will learn how to analyze key
performance indicators, interpret data, and make informed marketing decisions.

5. Experienced Industry-Leading Experts and Mentors:

One of the key advantages of the Entri Elevate Executive Certificate Program is the guidance and support provided
by experienced industry-leading experts and mentors throughout the students' journey. This invaluable resource
ensures that participants receive practical insights, real-world perspectives, and industry-relevant knowledge.

6. Additional Elements:
The Entri Elevate Executive Certificate Program offers participants various additional elements to enhance their
learning experience. This includes access to industry expert-led live webinars, where participants can gain valuable
insights and ask questions directly. They will also be able to engage in interactive discussions and collaborate with
fellow learners.

7. Industry Best Placement Assistance:

Entri Elevate is committed to providing industry-best placement assistance to its students. The program includes
dedicated support in resume building, interview preparation, and job search strategies. Participants will benefit from
our vast network of industry connections, increasing their chances of securing rewarding job placements.
Real World Insights and Analytics

Having access to experienced industry-leading experts and mentors enriches the learning experience and provides
students with valuable guidance, insights, and connections. Their presence enhances the program's effectiveness in
preparing students for the realities of the digital marketing industry, ensuring they are equipped with the knowledge
and skills required to excel in their careers. Here's how the presence of experienced industry-leading experts and
mentors and cohort benefits students:

Expert Insights: 

Real-World Perspectives: 

Mentorship and Guidance: 

Networking and Connections: 

Current Industry Insights:

Who Should Attend?

The Entri Elevate Executive Certificate Program is designed for professionals who want to excel in the field of digital

marketing and advance their careers. The course caters to both freshers looking to enter the marketing industry

and working professionals seeking to upskill and stay ahead in their career paths.

1. Freshers:

You'll gain essential knowledge and skills needed to kickstart your career, making you a desirable candidate for

entry-level marketing positions. The program equips you with industry-relevant tools and insights, setting you up for

success in a competitive job market.

2. Working Professionals:

For professionals already in the marketing industry, staying up to date with the latest trends and tools is crucial for

career growth. Unlock the next step in your career advancement and contribute meaningfully to the success of

your organization.
3. Career Switchers:
If you're considering a career transition into the field of marketing, this program provides a comprehensive
understanding of marketing principles, digital marketing strategies, and paid advertising platforms. You'll gain the
necessary skills to make a successful transition and position yourself as a valuable asset in the marketing industry.

4. Aspiring Entrepreneurs:
For those looking to start their own business or venture, having a solid understanding of marketing principles and
digital marketing strategies is essential. The Entri Elevate program equips you with the knowledge and tools to
effectively market your products or services, reach your target audience, and drive business growth.

By attending the Entri Elevate Executive Certificate Program, you'll benefit from a curriculum tailored to industry
needs, expert guidance from experienced professionals, and access to industry-best placement assistance.
Whether you're a fresher or a working professional, this program empowers you with the right skill sets and
knowledge to thrive in the dynamic world of digital marketing and achieve your career goals.

 Designation-Wise students Enrolled in the

Performance Marketing Program with Entri Elevate

Marketing Executive
Account Manager Marketing Specialist Product Manager
Business Development Manager Market Researc Analysth

Digital Marketing Manager SEO Specialist Brand Manager

E-commerce Manager
Marketing Coordinator PPC Specialist Sales Representative
Graphic Designer
Social Media Manager
Copywriter Data Analyst
Content Strategist Marketing Analyst
Public Relations Manager
Top 5 Positions for Freshers

1. Digital Marketing Executive:

This role offers an opportunity for freshers to gain hands-on experience in various digital marketing strategies and
tools while assisting marketing teams in executing campaigns and analyzing results.

2. Marketing Analyst:
This entry-level position involves analyzing marketing data, tracking campaign performance, conducting market
research, and generating reports to support data-driven decision-making within the marketing team.

3. Paid Advertising Manager:

Experienced professionals can become paid advertising managers, responsible for developing and implementing
paid advertising strategies, managing ad campaigns on platforms like Google Ads and social media, and
optimizing campaigns to drive conversions and ROI.
4. Growth Marketing Analyst:
Professionals with experience can specialize in digital marketing analytics, working as digital marketing analysts to
track and analyze marketing data, identify trends, provide insights, and make data-driven recommendations to
improve campaign performance.

5. Paid Media Growth Marketer:

A Growth Marketer is a specialized role that focuses on driving rapid and sustainable business growth through
innovative marketing strategies. With a blend of analytical skills, creative thinking, and a deep understanding of
customer behavior, a Growth Marketer identifies opportunities for scalable growth and executes experiments and
campaigns to achieve business objectives.

N.B: Please note that the career progression and available positions may vary based on individual skills, industry
demand, and organizational structures. These are just a few examples of potential positions for freshers and
experienced professionals in the field of digital marketing.
The Future & Scope

of Performance Marketing

The future of performance marketing holds immense potential for aspiring digital marketers. By mastering data-
driven strategies, personalization techniques, real-time optimization, and emphasizing ROI, they can carve out
successful careers in the ever-evolving field of digital marketing.

Growing Demand: The demand for digital marketers skilled in performance marketing is on the rise as
businesses increasingly invest in online advertising to reach their target audiences.

Data-Driven Strategies: Performance marketing relies on data analysis and insights to create targeted
campaigns, allowing digital marketers to make data-driven decisions for better campaign performance.
Personalization & Engagement: Aspiring digital marketers can leverage performance marketing to create

personalized and engaging ad campaigns that resonate with individual consumers, resulting in higher

engagement rates and improved conversions.

Real-Time Optimization: Performance marketing offers the ability to track and measure campaign

performance in real time, empowering digital marketers to make quick adjustments and optimize their

strategies for better results.

Career Opportunities: With the growth of performance marketing, aspiring digital marketers can explore

various career opportunities, such as performance marketing managers, data analysts, campaign

strategists, and more.

ROI Focus: Performance marketing enables aspiring digital marketers to focus on delivering a positive return

on investment for businesses, showcasing their ability to drive measurable results and contribute to

business growth.
 Program Details

Course Name Course Type

Entri Elevate Executive Duration
Performance Certification 90 Days
Marketing Program

Format

Recorded In-App Videos Module-based Live Sessions Additional Mentor Live Sessions

Industry-Based Projects In-Person Workshop

Batch Openings: Second Week of Every Month

Eligibility Criteria: 10+2 in any subject | Knowledge of basic internet usage.

Live Session Schedules:
Live sessions will be fixed on a weekday after 7.

Each live session will be a minimum of 60 minutes.

The live Session Frequency will be once per week.

Participants may have additional sessions on Saturdays/Sundays depending on the need of the Cohort.

Attendance:

A Minimum of 80% of the recorded sessions are to be completed within the duration of the program.

A minimum of 70% attendance of the live sessions is mandatory for all participants.

Evaluation:
The performance of participants will be monitored through continuous evaluation
of assessment quizzes & project work.

Program Fee: INR 20,000/- + GST (Pay in Easy Installments)

 Wall of Certificate

Participants will be awarded a certificate

from Entri Elevate on successfully
completing all evaluation components and
maintaining the prescribed attendance
level during the live sessions.

Note: The certificate shown above is for attractive

purposes only and may not be an exact prototype
of the actual certificate

Also, Get Entri Elevate Placement Assistance and other Cohort Benefits.

Note: The benefits are as per Entri’s internal policy requirements only.

Shebin Jacob Program Mentor

Shebin is an experienced digital marketing strategist specializing in performance marketing. With extensive
experience working with global brands and agencies, he brings a wealth of expertise in driving tangible
results through strategic campaigns. 

As a mentor at Entri Elevate, he plays a crucial role in guiding aspiring digital marketers, equipping them
with practical skills in performance marketing, including marketing fundamentals, social media marketing,
and analytics. Shebin's emphasis on organic and paid growth, building authentic audience connections,
and optimizing campaigns for measurable results ensures that students receive valuable insights and
cutting-edge techniques. His dedication to staying updated with the latest trends and commitment to
student success make him a trusted mentor, inspiring students to thrive in the dynamic world of
performance marketing.

T h a n k y o u