The

Brand
ME

Personal Branding Workbook

Part 1
Understanding personal
branding and creating unique
personal brand
 Workbook

This workbook will provide you creative

exercise, inspiring prompts and necessary
materials to create a strong and authentic
personal brand!

Our workshop is a journey to self-discovery,

getting to know your talents and goals to
create your unique personal branding.
Have fun, be creative and enjoy Your Journey!
Your goals
Setting goals helps to clarify what we want to achieve, it gives direction,
and can be a powerful motivator for keeping our attention on what is most
important.

Setting a goal for your personal branding

What do you want to achive with Your

personal brand?

How can Your brand support You with

achieving your career goals?

Career goals
Now note your career goals, what do you want to achive as a professional
Make a list of short and long term goals.

Choose 3 most important things

Your uniqness
First step to creating your personal brand is getting to know yoursself.
Uncover and define the unique traits that make you who you are.

Which adjectives that describe You the best?

What words do you use to define your personality?

What is the most important part of your identity

that defines you? What makes you different?

What words use others to describe You?

What is your expertise? What you do good? Your talents?

What make You you?
Based on yoru previous answers choose Your most importnat atributes:

YOU

How do you use it to add value to your individual work, team, or field at large?
Think about your expertise, personality characteristics, how you get things done.

Choose 3 most important things

Strenghts

Strengths a core part of your personal brand. They impact how you do what you do,
inform about how you can contribute to you clients and employers and what is
special about you.

What was the most successful project

I ever tackled, and what made me
successful?

When faced with an overwhelming

obstacle, what’s my “go to” skill to
overcome it?

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Which skills do I enjoy using as often as
possible, regardless of the task?

What strengths and skills came up over and

over again?

Which strengths and skills are going to be most helpful to support your career
goals? Choose the most important

Choose 3 most important things

Values
They’re the enduring, passionate, and distinctive core beliefs. Identify your top five
values that you feel are most critical to your success and happiness, than define
your values by what they mean to you. A values statement is one that explains the
beliefs and philosophy.
Choosing your values keep in mind theses questions:

What motivates you to pursue your career?

What motivates you to offer your services or products?
What are the key elements of your brand that will never change?
What are your guiding principles?
What is the value you want to bring to others (customers, companies)?
What brings you personal fulfillment or satisfaction? in life and at work?

Value Meaning
Mission
It gives you a better understanding of your strategy and goals.
A mission statement deals with the present—the here and now. It’s what you are
trying to achieve in this moment.

1 Describe what You do, simply!

Describe How You Do It, Incluse your skills, and superpowers,

2 your own style

Explain Your ‘Why’, (Reason, Purpose) Why are you doing

3 what you are doing? And why is that? And why is that?

Use this formula to define your mission

(contribution)

To
whom

so that .
(impact)
Your Mission
Vission
It’s the impact you want to have on the world. It addresses where you want to be.
and it reffers to the future.
Writing a vision is an important step in the process of personal branding because it
helps you gain clarity and focus around your goals and values. A clear and concise
vision can help you define your personal brand and successfully communicate your
message
To create your vision statement keep in mind following questions:

What is the most amazing thing that you could professionally achieve by
doing what you do?
What do you want to achieve in five years?
What do you want to achieve in ten years?
How can you make the world a better place?
What are the BIG problems you trying to solve?

Tipps:
Make it imaginable
Look into the future

Write down Your Vission statement below:

Ideal customer
Identyfying ideal audience can help you refine your personal branding to attract your target
group succesfully.

Location, Age, Profession, Goals and Needs

Personality

Problems, Pain Points

Values

Social and traditional media

What problem or pain point you can solve for them?

Ideal employer
Think about your industry and niche area of expertise. What types of companies, or
organizations are you targeting? What are their characteristics?

Location

Products and Services

Goals Challenges

Values

How can You contribute?

What problem or pain point you can solve for them?
Competitors
A competitor analysis is the process of researching competitors to learn more
about their strengths, weaknesses, products, and marketing strategies.

You can simple google who are your comeptititora by using industry kewords
and analyse their website and social medie profiles.
You can actually do the same with LinkedIn Profiles of people working in the
same industra as you and find out about the good practices and what you can
do better and what makes you different.
A SWOT analyse is a powerful tool for that, you can use it to examine single
profiles and websitres and also tu put there your findings and general
observations in one place.

Swot analysis
STRENGTHS WEAKNESS

OPPORTUNITIES THREATS
Unique selling preposition
USP is your personal headline, what makes you different, how you
stand out. It focuses on the unique value you can bring to your
potential employer or customer.
To create a compelling USP you need to be aware of (which we
already covered in the previous section):

Your mission and what is driving you

Special strengths and skill sets
Being clear what you do and how you help your audience

Now follow the steps:

1. Choose one thing or combination 2. Make a promise: What are the

of elements that makes unique exact benefits working with you?

3. Be you! Show your personality and own style

Your USP
About You
Short Bio & Story

To frame it you can use this formula:

Don’t give your complete employment (or personal) history. Instead, tell a
story of how you came to be where you are. You can use present, past, and
futuref ormula. Describe your current role (including the scope and perhaps
one big accomplishment), Say who you are! Tell a story how you become who
you are and what you do.

Finally, talk about your visions and your goals. Write about what you want to
achieve. Here you can use all the elements of personal branding!

About You
Congratulations!
You have finished the most important pillars
of personal branding and created your
blueprint for Your own bersonal brand!

Now it is time to think about your marketing

strategies how you want to promote yourself,
which media and channels to use to reach
your audience.

This we will discuss in the 2nd part of our

workshop!