CREATE A

BRAND NEW
BUSINESS
IN 3 HOURS
A ChatGPT Playbook

H E A T H E R M U R R A Y
 START HERE
We’re about to devise, set You’ll need:
up and market an entirely
new, profitable business in ChatGPT Plus (that’s
the next 3 hours. the paid one, £20/mo)
3 hours
What previously would
have taken months, and Instructions:
lots of expensive expert
help is now possible, thanks 1. Input the prompts
to ChatGPT in just a few 2. Complete the missing
hours. sections

Of course, this is a Er...that’s it!

playbook. There are limits
to the depth we can go into
- or we’d be here all day.
There’s no beating working
with real experts (ahem...)

Want a doc with

copy/paste prompts?
Pop me an email:
heather@beesting-
digital.com

-1-
YOU’LL END UP WITH
ALL THIS:
Business idea
Business name
Logo
Clear offer
Audience
Competitive analysis
USP
Value proposition
Marketing channels
Colour scheme
Tone of voice guide
150 content ideas
Content calendar

AND IT SHOULD ONLY TAKE

3 HOURS.

READY? LET’S GO.

-2-
 PART 1:
THE ACTUAL
BUSINESS BIT

-3-
 #1: BUSINESS IDEA
You can’t start a business without an idea, can you?

PROMPT

Act as a talented entrepreneur, with a successful string of

businesses behind you. You’re going to come up with a
brand new business idea. The business should be
launchable on a shoestring budget, be sustainable,
profitable and original. Give me 5 different business ideas,
and I’ll pick the one I like best.

EXAMPLE RESULT

-4-
 #2: BUSINESS NAME
Now, we’ll need a name, won’t we?

PROMPT

Great, I love the [pick your idea] idea. Now, act as a

copywriter as we need a business name. A great business
name is memorable and catchy but clear as to what it
does. Please give me 5 options.

EXAMPLE RESULT

-5-
 #3: YOUR LOGO
A logo is always a great start.

PROMPT

I now need a logo for this business. Act as graphic

designer and create a memorable logo.

EXAMPLE RESULT

-6-
 #4: $100M OFFER
Brilliant start. Now to create a killer offer.

PROMPT

I'd like to define the offer now, using Alex Hormozi's

$100m offers concept. Please create our core offer as a
business.

EXAMPLE RESULT

-7-
 #5: AUDIENCE
We’re picking up speed now. So, who exactly will we sell
our killer offer to?

PROMPT

Excellent. Now we need to define our precise audience.

Please act as a marketing consultant to work on devising
and defining our target audience. I’d like a primary,
secondary and tertiary audience. Please explain your
reasoning for each audience type, and give details as to
demographics, psychographics, job titles, locations, etc.
Bear in mind we are a [location] based business.

EXAMPLE RESULT
 #6: COMPETITION
We’ve got ourselves a business. Who are our main
competitors?

PROMPT

Please act as a market researcher. Here are some details

about our company:

Industry: [insert industry]

Location: [insert location]
Core services: [insert services]
Target audience: [insert audience]

Your job is to investigate our competitors in [relevant

locations]. Please split the list into

1. Direct competitors - we need 3-5 of those

2. Indirect competitors - describe why they’re indirect
and give 3-5 of those too

For each competitor we need:

1. Company name
2. Company URL
3. A 2-3 sentence description of what they do

If you can’t find 3, please give us as many as you can.

Then, please perform a competitive analysis, providing
key points for us to incorporate into our business.

-9-
 #6: COMPETITION
EXAMPLE RESPONSE

-10-
 #7: USP
How are we going to stand out from the crowd?

PROMPT

Act as a marketing consultant. We’re struggling with our

USP as a business, and would like you to come up with
some ideas as to potential USPs. Please give us 5 ideas
that will really make us stand out from the crowd, and we
will choose the rest.

EXAMPLE RESULT

-11-
 #8: VALUE
PROPOSITION
Let’s now be super clear about the value this business is
offering to our audience.

PROMPT

Great, now we need a value proposition. Using Alex

Osterwalder’s value proposition canvas, please create a
strong value proposition for us.

EXAMPLE RESULT
First, you’ll get your Customer Profile

-12-
 #8: VALUE
PROPOSITION
Then, you’ll get your Value Map.

Finally, you’ll get your value proposition.

-13-
PART 2:
THE
MARKETING
BIT

-14-
 #9: CHANNELS
Let’s start with where we should do our marketing, shall
we? Which channels will be best?

PROMPT

We’re looking to establish which marketing channels we

should use for [company name] and why. Please give a list
of everything we should cover, with solid reasons why for
each.

EXAMPLE RESULT

-15-
 #10: COLOURS
We’ll be needing visuals too, won’t we. Let’s get some
brand colours together.

PROMPT

Now act as a graphic designer and artist. We need to

establish an attention-grabbing, brand appropriate colour
scheme for our artwork. Please devise a colour scheme
giving us hex codes for the colours, explaining your
choices, and when they should be used.

EXAMPLE RESULT

-16-
 #11: TONE OF VOICE
We’ve got colours, now we need a voice. What should we
sound like?

PROMPT

Act as a copywriter. We would like a brand tone of voice

and style guide to be created. This should include:

Precise tone of voice - and an explanation as to why

Words to use and exclude
Key messaging ideas
Punctuation and grammar guidelines
EXAMPLE RESULT
Please provide the guide in markup.

EXAMPLE RESULT

First, you’ll get tone of voice

-17-
 #11: TONE OF VOICE
Then, you’ll get words to use/exclude

Next, you’ll get key messaging ideas

-18-
 #11: TONE OF VOICE
Finally, you’ll get punctuation and grammar guidelines

Remember, these are the first draft - tweak, iterate,

change as you see fit.

If you’d like more detail or a series of examples, simply ask

for them.

-19-
#12: CONTENT IDEAS
We have our channels, what should we be saying on
them?

PROMPT

We now have the channels we should use, the tone of

voice and the colour scheme. We need to brainstorm
some content ideas. Please devise 10 core themes for our
marketing content. They will act as overarching themes
for our marketing work. Each theme should have 5
subtopics. Each subtopic should have 3 specific content
ideas, comprising:
EXAMPLE RESULT
1. Idea/topic
2. Format
3. Channel

EXAMPLE RESULT

Expand any of
these ideas out by
asking ChatGPT
for more detail.

-20-
 #13: CONTENT
CALENDAR
The final piece of the new business puzzle - when to
actually post all this great new content

PROMPT

Great, now we have all of our content ideas. Starting on

[date], please create a clear content calendar in a table,
giving us the following:

1. Date we should post

2. Specific time if applicable
3. Channel we post on
4. Repurposing and upcycling opportunities

EXAMPLE RESULT

-21-
AND THAT’S IT,
YOU’RE DONE.

OH WAIT, ONE MORE THING...

-22-
 LOOKING TO TRAIN
YOUR TEAM IN ALL
THINGS AI?

CLICK HERE TO
VIEW OUR TRAINING
BROCHURE NOW

-23-