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Dialogue in English: Budget Report?

LILIANA MARCELA BARON MUÑOZ

Sena
Marketing Management Technologist Program

Cali, Colombia
2021

David Londrey Florez


1. Escriba los principales conceptos descritos en la sección “Let’s listen” y
“Let’s read”, luego traduzca estos conceptos a español, a manera de
glosario.

Let’s listen

• Business: negocios
• Marketing strategies: estrategias de marketing
• Mechanisms: mecanismos
• Costing: costos
• Summarized: resumido
• Marketing fiel: financiera
• Sales Budget: Presupuesto de ventas
• Incomes: ingresos
• Financial: precisa

Let’s read

• Strategic pricing: precios estratégicos


• Fixing: fijación
• Market: mercado
• Sales Forecast: pronostico de ventas
• Expectations: expectativas
• Companies: empresas
• Price: precio
• Production: producción
• Exchange: intercambio
• Administrative activities: actividades administrativas
2. En la sección “Let’s write”, organice las palabras y agréguelas en las
oraciones incompletas. Escriba en el documento las palabras organizadas y
pegue la captura de pantalla donde se indique que termino el ejercicio
exitosamente.

Financial statements
Sales forecasting
Price
A Budget sales
Financial indicator

3. Basado en la información contenida en el objeto de aprendizaje “Sales


forecast and financial indicators”, elabore un dialogo cuyo tema sea una
reunión de los directivos de una empresa planean el informe de
presupuesto. El dialogo debe tener por lo menos tres personajes y cada
personaje debe tener por lo menos 7 intervenciones.

LUCY - Let's talk about our sales budget

BRYAN - what is our sales budget Robert?

Robert - taking into account our accounts, production schemes, other marketing
strategies. Our company is quite profitable.

BRYAN - we are going to change some things in our products

LUCY - let's start with your price

BRYAN - let us take into account the three more factors important

Robert - what are those factors?

BRYAN - buyer, seller to competenta


LUCY - we also take into account the price, product, or sale and promotion

Robert - let's just do it with our first pack, product

BRYAN - the led colors bulb fabrication cost $ 50’000

LUCY - Its price for the sale of the competition is 150,000

Robert - what do you think if we sell them for $ 130,000?

BRYAN - I agree

LUCY - I also agree because we are taking into account the above

BRYAN - we must take into account our expenses to establish the prices

Robert - I agree

LUCY - we must review our service expenses, and employee salaries

Robert - it is important to know the taxes, leases, and insurance

LUCY - maintenance repairs, depreciation

BRYAN - yes we should make a projection based on selling expenses

Robert - we will make a projection of the next three years based on current
information

LUCY- perfect. end of the meeting

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