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    Ariel's campaign objective was to get the attention of urban women and engage them in a conversation about laundry and the brand in order to drive relevance and sales. The campaign aimed to communicate that laundry is not solely a woman's responsibility and can be done easily by anyone, even men, in an effort to reshape traditional attitudes in Indian households.

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    Ariel's campaign objective was to get the attention of urban women and engage them in a conversation about laundry and the brand in order to drive relevance and sales. The campaign aimed to communicate that laundry is not solely a woman's responsibility and can be done easily by anyone, even men, in an effort to reshape traditional attitudes in Indian households.

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    © All Rights Reserved
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    7 views1 page

    Case StudyQ1

    Uploaded by

    koushik.ahmed431
    Ariel's campaign objective was to get the attention of urban women and engage them in a conversation about laundry and the brand in order to drive relevance and sales. The campaign aimed to communicate that laundry is not solely a woman's responsibility and can be done easily by anyone, even men, in an effort to reshape traditional attitudes in Indian households.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    1.

    Justify Ariel’s campaign objective in light of your understanding of communication


    objective.
    Ans: Ariel’s campaign objective was to,
    1. Get the attention of the urban woman.
    2. Engage the urban woman in a conversation about laundry and the brand.
    3. Drive relevance of the brand and as a result sale.
    Justifying Ariel’s campaign objective in light of our understanding of communication objective,
    we can say that Ariel’s campaign objective was aimed at communicating their idea that women
    are not only responsible for doing laundry. Laundry as an activity can be done by anyone easily,
    even by men. Through their campaign they wanted to of shape the traditional attitude of urban
    Indian households

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