Motivational Theories

McClelland motivational theorie

He identified 3 motivating drivers: Achievement, Affiliation and Power
It is focusing on satisfying existing needs rather than creating or developing
needs.
Achievement:
McClelland said that training and teaching can increase an individual’s need for
achievement
Need to accomplish and demonstrate competence. It is influenced by internal drivers
(Intrinsic motivation).
This will show the need for self-development. The individual wants to minimise the risk of
failure. Also individuals with a high need for achievement like to receive regular feedback
on their progress.
Affiliation:
Strong need for friendships and want to belong within a social
group.

• They are team players and may be less effective in leadership

positions.
• The individuals motivated by affiliation want to work as part of a
group. This will motivate them to perform efficiently.
• If an individual like this is put in a control position, it is likely to be
less effective.
Power:
• Those with power needs can prosper in a team with conflicts, as long as
they have enough control over their own work or are put in a leadership
position where they can direct others.
• Wants to lead a successful team and be recognized for the effort so in this
case things like job titles are going to be important motivators factors.

McClelland’s research showed that 68% of the population is in one two or

all three types of motivation.