Learning Objectives • After reading this chapter, you should be able to: – Discuss the importance of safety behaviour in the workplace and identify the categories of safety behaviour – Explain the importance of individual motivation in safety behaviour – Describe behaviour modification approaches to motivating safety – Recognize how goal setting and feedback influence safety behaviour
Learning Objectives • After reading this chapter, you should be able to: – Understand the facets of self-determination theory of motivation and how they relate to safety motivation – Evaluate the role of organizational support for safety in contributing to safety behaviour – Discuss the role of the safety climate in the performance of safety behaviours
Learning Objectives (cont’d) • After reading this chapter, you should be able to: – Understand the role that safety leadership plays in creating a safe work environment – Describe OH&S management systems and appreciate how they help organizations promote workplace safety
Opening Vignette: Borger Group: Safety Comes First • Borger Group is a leader in the construction industry. • Borger’s safety values encompass the whole-person view: physical, social, and emotional safety is important. • Safety is an integral part of the company’s success thanks to diverse and innovative safety programming which includes: – The Borger app – Performance-based bonus system—safety is rewarded above other aspects of performance
Safety Behaviour • Safety behaviours – Behaviours leading to safe performance of a particular job • Examples include: – Proper use of hazard control systems – Safe work habits – Increased awareness and recognition of workplace hazards – Acceptance and use of personal protective equipment
Safety Behaviour (cont’d-b) • All three types of interventions can be successful • Engineering controls are preferred because they change the environment, but engineering controls are not always possible • It is important to understand safety behaviour in workplaces
Safety Behaviour (cont’d-d) • Safety behaviour can be distinguished as: – Safety compliance • The extent to which employees follow safety rules and procedures – Safety participation • The extent to which employees go beyond compliance and engage proactively and voluntarily to actively improve safety
Safety Behaviour (cont’d-f) • Safety Performance = Ability × Motivation × Opportunity • Safety can be enhanced by increasing employees’ abilities, motivation, and opportunities to work safely • All three model components must be implemented – E.g., training (i.e., increasing ability) is insufficient to change safety behaviours over long term • Chapter 9 emphasized ability; this chapter emphasizes motivation and opportunity
Motivating Safety Behaviour • Safety motivation: – An individual’s willingness to exert effort to enact safety behaviour and the valence associated with those behaviours – Initiates, directs, and sustains safety behaviour
Motivating Safety Behaviour (cont’d) • Three theories of motivation as they apply to safety behaviour: – Reinforcement theory (or behaviour modification) – Goal-setting theory – Self-determination theory
OH&S Today 10.1 A Risky Side of Behaviour-based Safety Programs • Behaviour-based safety programs appear to be successful but some stakeholders are wary of the approach. • Safety incentives can be intimidating for employees – Some workers feel pressure to not report an injury to avoid costing workers a reward, others fear discipline if they are injured • In some cases actions that get rewarded are the avoidance of negatives outside the worker’s control (e.g., reduction in lost-time injuries) rather than achievement of positives under individual’s control (e.g., wearing PPE)
Motivating Safety Behaviour (cont’d-c) • Reinforcement theory – Power of external rewards and punishment – Likelihood of an act being performed again is determined by its current consequences: • Increase when current performance of that behaviour is followed by reinforcement (reward) • Decrease when current performance of that behaviour is followed by punishment
Motivating Safety Behaviour (cont’d-e) • Goal Setting – Behaviour is motivated by internal intentions – Goals serve as antecedents to behaviour in four ways: • Direct attention and action to the desired behaviour • Mobilize effort toward actions to achieve the goal • Increase persistence • Motivate search for effective strategies to help obtain them
Motivating Safety Behaviour (cont’d-f) • Goal Setting – Five factors for effective goal setting: • Goals must be difficult and challenging • Goals must be achievable • Goals must be specific • Individuals must be committed to the goals • Feedback on goal progress
Motivating Safety Behaviour (cont’d-g) • Self-Determination Theory – People are motivated by a variety of things – Different categories of motivation reflecting people’s varied reasons for acting – Distinguishes amotivation from motivation
Motivating Safety Behaviour (cont’d-i) • Autonomous motivation – Self-directed motivation reflecting an individual’s free will • Controlled motivation – Motivation based in response to pressure
Increasing Opportunity for Safety Behaviour • Opportunity – Resources and organizational support for safety behaviour must be in place in conjunction with ability and motivation • Management must demonstrate and communicate commitment to health and safety – Safety climate – Safety leadership
Increasing Opportunity for Safety Behaviour • Safety Climate: – Shared perceptions among employees and organizational stakeholders of the importance of workplace safety • Possible ways to promote a positive safety climate – Provide safety training – Enact safety policies – Include safety information along with production goals
Increasing Opportunity for Safety Behaviour • Safety Leadership – Organizational leadership that is actively focused on and promotes OH&S • Active safety leadership is associated with better safety records and positive safety outcomes
Organizational Health and Safety Management Systems • Occupational health and safety management system (OHSMS) – Reflects an interactive collection of strategic organizational approaches and programs focused on identifying, achieving, and maintaining desires occupational health and safety targets
Organizational Health and Safety Management Systems (OHSMS) (cont’d-b) • Effective OH&S policies have a core role in OHSMS • OH&S policy should: – Be written and signed by CEO or president of organization – Be publicized and made available to all employees – Outline purpose of program and define involvement and responsibilities of all employees – Be developed in consultation with employee groups
Organizational Health and Safety Management Systems (OHSMS) (cont’d-c) • Standards such as CSA-Z1000-14 guide organizations toward effective OHSMS • In Canada, OHSMS are mandatory in some industries, voluntary in others • Compliance with an OHSMS standard can help establish due diligence
OH&S Notebook 10.3 Health and Safety Policy Checklist • OH&S policy checklist must be comprehensive and effective. • Examples of questions that should be asked when evaluating a OH&S policy: – Is a clear commitment to health and safety evident in the policy statement? – Is the senior officer responsible for implementing and reviewing the policy identified? – Is the policy signed by the president or CEO? • For a complete list of questions refer to OH&S Notebook 10.3
Video Links • Small Business Talking Safety (WorkSafeBC) – Small business leaders and employers from across British Columbia discuss OH&S as a core business value (6min, 42sec) • Rod Stickman Safety videos (Workers’ Compensation Board of Nova Scotia) – Designed to motivate young employees to work safely (6 clips, each ~2min)