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Management of

Occupational Health and


Safety

Chapter 10 (Week 10)

Motivation & Safety


Management Systems
Copyright © 2021 by Nelson Education Ltd. 5-1
Learning Objectives
• After reading this chapter, you should be able to:
– Discuss the importance of safety behaviour in the
workplace and identify the categories of safety
behaviour
– Explain the importance of individual motivation in
safety behaviour
– Describe behaviour modification approaches to
motivating safety
– Recognize how goal setting and feedback influence
safety behaviour
Copyright © 2021 by Nelson Education Ltd. 10-2
Learning Objectives
• After reading this chapter, you should be able
to:
– Understand the facets of self-determination
theory of motivation and how they relate to safety
motivation
– Evaluate the role of organizational support for
safety in contributing to safety behaviour
– Discuss the role of the safety climate in the
performance of safety behaviours

Copyright © 2021 by Nelson Education Ltd. 10-3


Learning Objectives
• After reading this chapter, you should be able
to:
– Understand the role that safety leadership plays in
creating a safe work environment
– Describe OH&S management systems and
appreciate how they help organizations promote
workplace safety

Copyright © 2021 by Nelson Education Ltd. 10-4


Poll

Which of the following has the greatest


influence on an organization’s safety
culture?
a) worker’s compensation
b) leader/manager commitment
c) legislation
d) training

Copyright © 2021 by Nelson Education Ltd. 3-5


Opening Vignette:
Borger Group: Safety Comes First
• Borger Group is a leader in the construction industry.
• Borger’s safety values encompass the whole-person
view: physical, social, and emotional safety is important.
• Safety is an integral part of the company’s success thanks
to diverse and innovative safety programming which
includes:
– The Borger app
– Performance-based bonus system—safety is rewarded above
other aspects of performance

Copyright © 2021 by Nelson Education Ltd. 3-6


Safety Behaviour
• Safety behaviours
– Behaviours leading to safe performance of a
particular job
• Examples include:
– Proper use of hazard control systems
– Safe work habits
– Increased awareness and recognition of workplace
hazards
– Acceptance and use of personal protective equipment

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Safety Behaviour
• Safety programs can be classified as:
– Engineering Interventions
• Change physical environment to reduce hazard
exposure
– Administrative Interventions
• Modify procedures and exposure in work environment
– Behavioural Interventions
• Change employee attitudes, knowledge, or behaviour

Copyright © 2021 by Nelson Education Ltd. 10-8


Safety Behaviour
• All three types of interventions can be
successful
• Engineering controls are preferred because
they change the environment, but engineering
controls are not always possible
• It is important to understand safety behaviour
in workplaces

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Safety Behaviour

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Safety Behaviour
• Safety behaviour can be distinguished as:
– Safety compliance
• The extent to which employees follow safety rules and
procedures
– Safety participation
• The extent to which employees go beyond compliance
and engage proactively and voluntarily to actively
improve safety

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Safety Behaviour

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Safety Behaviour
• Safety Performance = Ability × Motivation × Opportunity
• Safety can be enhanced by increasing employees’
abilities, motivation, and opportunities to work safely
• All three model components must be implemented
– E.g., training (i.e., increasing ability) is insufficient to change
safety behaviours over long term
• Chapter 9 emphasized ability; this chapter emphasizes
motivation and opportunity

Copyright © 2021 by Nelson Education Ltd. 10-13


Motivating Safety Behaviour
• Safety motivation:
– An individual’s willingness to exert effort to enact
safety behaviour and the valence associated with
those behaviours
– Initiates, directs, and sustains safety behaviour

Copyright © 2021 by Nelson Education Ltd. 10-14


Motivating Safety Behaviour
• Three theories of motivation as they apply to
safety behaviour:
– Reinforcement theory (or behaviour modification)
– Goal-setting theory
– Self-determination theory

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Motivating Safety Behaviour

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OH&S Today 10.1
A Risky Side of Behaviour-based Safety Programs
• Behaviour-based safety programs appear to be successful
but some stakeholders are wary of the approach.
• Safety incentives can be intimidating for employees
– Some workers feel pressure to not report an injury to avoid
costing workers a reward, others fear discipline if they are injured
• In some cases actions that get rewarded are the avoidance
of negatives outside the worker’s control (e.g., reduction in
lost-time injuries) rather than achievement of positives
under individual’s control (e.g., wearing PPE)

Copyright © 2021 by Nelson Education Ltd. 10-17


Motivating Safety Behaviour
• Reinforcement theory
– Power of external rewards and punishment
– Likelihood of an act being performed again is
determined by its current consequences:
• Increase when current performance of that behaviour
is followed by reinforcement (reward)
• Decrease when current performance of that behaviour
is followed by punishment

Copyright © 2021 by Nelson Education Ltd. 10-18


Motivating Safety Behaviour
• Reinforcement theory
– ABC Model = Antecedent  Behaviour 
Consequence
• Any behaviour occurs because …
– Events trigger the behaviour (antecedents)
– Results follow the behaviour (consequences)

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Motivating Safety Behaviour
• Goal Setting
– Behaviour is motivated by internal intentions
– Goals serve as antecedents to behaviour in four
ways:
• Direct attention and action to the desired behaviour
• Mobilize effort toward actions to achieve the goal
• Increase persistence
• Motivate search for effective strategies to help
obtain them

Copyright © 2021 by Nelson Education Ltd. 10-20


Motivating Safety Behaviour
• Goal Setting
– Five factors for effective goal setting:
• Goals must be difficult and challenging
• Goals must be achievable
• Goals must be specific
• Individuals must be committed to the goals
• Feedback on goal progress

Copyright © 2021 by Nelson Education Ltd. 10-21


Motivating Safety Behaviour
• Self-Determination Theory
– People are motivated by a variety of things
– Different categories of motivation reflecting
people’s varied reasons for acting
– Distinguishes amotivation from motivation

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Motivating Safety Behaviour
• Amotivation
– Complete lack of motivation
• Intrinsic motivation
– Motivation based on one’s interest and enjoyment
• Extrinsic motivation
– Motivation rooted in instrumental reasons for
acting

Copyright © 2021 by Nelson Education Ltd. 10-23


Motivating Safety Behaviour
• Autonomous motivation
– Self-directed motivation reflecting an individual’s
free will
• Controlled motivation
– Motivation based in response to pressure

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Motivating Safety Behaviour
Some Important Contrasts in Self-Determination Theory
Amotivation: complete vs. Motivation: willingness to exert
lack of motivation effort to enact a behaviour
Extrinsic Motivation: when vs. Intrinsic Motivation: when
people act for people engage in behaviour
instrumental reasons, such purely out of interest and
as rewards or avoiding a because they enjoy it
negative outcome

Controlled Motivation: vs. Autonomous Motivation: when


when people act in people engage in an action of
response to various their own will and choice
pressures

Copyright © 2021 by Nelson Education Ltd. 10-25


Motivating Safety Behaviour

Copyright © 2021 by Nelson Education Ltd. 10-26


Increasing Opportunity for
Safety Behaviour
• Opportunity
– Resources and organizational support for safety
behaviour must be in place in conjunction with
ability and motivation
• Management must demonstrate and
communicate commitment to health and
safety
– Safety climate
– Safety leadership
Copyright © 2021 by Nelson Education Ltd. 10-27
Increasing Opportunity for
Safety Behaviour
• Safety Climate:
– Shared perceptions among employees and
organizational stakeholders of the importance of
workplace safety
• Possible ways to promote a positive safety climate
– Provide safety training
– Enact safety policies
– Include safety information along with production goals

Copyright © 2021 by Nelson Education Ltd. 10-28


Increasing Opportunity for
Safety Behaviour
• Safety Leadership
– Organizational
leadership that is
actively focused on and
promotes OH&S
• Active safety leadership
is associated with better
safety records and
positive safety
outcomes

Copyright © 2021 by Nelson Education Ltd. 10-29


Opportunity for Safety Behaviour
Active Safety Leadership
Active Transactional Transformational
Leadership Leadership
Articulate the tasks that are Emphasizes employee well-
required to meet safety being and championing
expectations safety
Methods Used Methods Used
Contingent Reward Idealized Influence
Management by Exception Inspirational motivation
Intellectual stimulation
Individualized
consideration
Copyright © 2021 by Nelson Education Ltd. 10-30
Organizational Health and Safety
Management Systems
• Occupational health and safety management
system (OHSMS)
– Reflects an interactive collection of strategic
organizational approaches and programs focused
on identifying, achieving, and maintaining desires
occupational health and safety targets

Copyright © 2021 by Nelson Education Ltd. 10-31


Organizational Health and Safety
Management Systems
• Ability, motivation, and opportunity for safety
behaviour are all reflected in an occupational
health and safety management system (OHSMS)
• Leaders from all levels and areas of an
organization play a very important role in
prioritizing, integrating, and communicating
safety

Copyright © 2021 by Nelson Education Ltd. 10-32


Organizational Health and Safety
Management Systems
• OHSMS include elements such as:
• Management commitment • Training system
• Leader and employee • Hazard control system
participation • Preventive and corrective
• OHS policy action system
• Goals and objectives • Procurement and contracting
• Performance measures • Communication systems
• System planning and • Evaluation system
development • Continual improvement
• OHSMS manual and procedures • Integration

See OH&S Notebook 10.2 for a more complete list and discussion of these OHSMS
elements
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Organizational Health and Safety
Management Systems (OHSMS)
• Standards available for OHSMS:
– ILO, BSI, ANSI, CSA

• CSA-Z1000-14 is the Canadian Standards


Association Standard for OHSMS
– Based on the Plan-Do-Check-Act continuous
improvement model

Copyright © 2021 by Nelson Education Ltd. 10-34


OHSMS

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Organizational Health and Safety
Management Systems (OHSMS)
• Plan:
– Consider hazards and risks, legal requirements, and OH&S
goals
• Do:
– Ongoing safety activities such as emergency
preparedness, safety training, and preventive measures
• Check
– Incident investigation, monitoring, and auditing
• Act:
– Managerial review and continuous improvement
Copyright © 2021 by Nelson Education Ltd. 10-36
Organizational Health and Safety
Management Systems (OHSMS)
• Effective OH&S policies have a core role in
OHSMS
• OH&S policy should:
– Be written and signed by CEO or president of
organization
– Be publicized and made available to all employees
– Outline purpose of program and define
involvement and responsibilities of all employees
– Be developed in consultation with employee groups

Copyright © 2021 by Nelson Education Ltd. 10-37


Organizational Health and Safety
Management Systems (OHSMS)

• Standards such as CSA-Z1000-14 guide


organizations toward effective OHSMS
• In Canada, OHSMS are mandatory in some
industries, voluntary in others
• Compliance with an OHSMS standard can help
establish due diligence

Copyright © 2021 by Nelson Education Ltd. 10-38


OH&S Notebook 10.3
Health and Safety Policy Checklist
• OH&S policy checklist must be comprehensive and effective.
• Examples of questions that should be asked when evaluating
a OH&S policy:
– Is a clear commitment to health and safety evident in the policy
statement?
– Is the senior officer responsible for implementing and reviewing the
policy identified?
– Is the policy signed by the president or CEO?
• For a complete list of questions refer to OH&S Notebook 10.3

Copyright © 2021 by Nelson Education Ltd. 10-39


Video Links
• Small Business Talking Safety (WorkSafeBC)
– Small business leaders and employers from across
British Columbia discuss OH&S as a core business
value
(6min, 42sec)
• Rod Stickman Safety videos (Workers’
Compensation Board of Nova Scotia)
– Designed to motivate young employees to work sa
fely
(6 clips, each ~2min)
Copyright © 2021 by Nelson Education Ltd. 10-40

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