PRACTICE ASSIGNMENT

INTRODUCTION TO BUSINESS RESEARCH METHODS

Instructions: Attempt all questions. For question 1, you can answer in 1-2 sentences. (05 Marks)

1. Define the following concepts:

a) Business problem
b) Exploratory research
c) The 3 components of attitudes
d) Population in sampling
e) Semantic Differential Vs. Stapel Scale
f) Interviewer Error
g) Non-response error

2. Name all the eight guidelines with examples that must be followed while designing the questionnaire.
What are leading, loaded, double-barrelled, determinant-choice, filter, pivot and simple dichotomy
questions. Give one example for each.

3. Describe, compare, and contrast the 4 different levels of scale measurement. For each level give 2
examples.

4. A restaurant is conducting research in an attempt to predict the type of dishes consumers will desire in
the year 2024. Is this the basic or applied research? Explain. Outline the steps undertaken in this
research.

5. What are the major components of a research proposal ? How does a research proposal assist
researcher? [Hint: Refer to the Problem-Definition Process]

6. What are the techniques used in qualitative research? Discuss any five with the help of examples.

7. Using the rifle example mentioned in your book (Chapter 13), elucidate on the three criteria for good
measurement.

8. Do you think Likert scale fulfils the sensitivity criteria for good measurement? Explain
9. Compare and contrast the four techniques of attitude measurement, with examples.

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