Digital business

Digital business refers to any business activity that uses digital technology or the internet as one of the
main components in its operations. This includes the use of technology for a variety of purposes,
including marketing, sales, managing operations, and interacting with customers. Here are some of the
core elements that characterize a digital business:

1. Utilization of Digital Technology: Digital businesses rely on digital technologies such as

the internet, mobile devices, cloud computing, data analytics, and artificial intelligence to run
their operations.

2. Online Interaction: Digital businesses utilize online platforms to interact with customers
and business partners. This could involve social media, websites, mobile apps, and e-
commerce platforms.

3. E-commerce: Selling products or services online is a major element of digital

business. Online stores, e-marketplaces, and e-commerce platforms are used to provide
products and accept payments digitally.

4. Digital Marketing: Digital businesses use online marketing strategies such as paid
advertising, content marketing, SEO (Search Engine Optimization), and social media to
increase visibility and reach the target audience.

5. Analytics and Data: Use data analytics to understand customer behavior, measure
marketing campaign performance, and make smarter business decisions.

6. Customer Engagement: Digital businesses focus on building and maintaining customer

engagement through online platforms. This involves quick responses to customer inquiries,
online feedback, and digital customer service.

7. Flexibility and Adaptability: Digital businesses are often more flexible and can adapt
quickly to market changes, technology trends, and customer needs.

8. Digital Security: The importance of data protection and information security is crucial in
digital business, especially since it involves managing and exchanging data online.

9. Continuous Innovation: Digital businesses tend to focus on innovation and adoption of the
latest technology to stay competitive and meet evolving customer expectations.

Digital businesses can encompass a wide range of business models, from e-commerce
companies and technology platforms to digital consulting services and innovative start-ups. It
is important to understand and follow trends in the technology and internet industries to
succeed in digital business. (Putri et al., 2021; Widya Astuti et al., 2023)
Putri, N. I., Herdiana, Y., Suharya, Y., & Munawar, Z. (2021). Kajian Empiris Pada Transformasi Bisnis Digital
(Vol. 7, Issue 1).

Widya Astuti, A., Muharam, A., Siber Cerdika Internasional, P., & Swadaya Gunung Jati, U. (2023).
PERKEMBANGAN BISNIS DI ERA DIGITAL. https://jmi.rivierapublishing.id/index.php/rp