MARKETING PERFORMANCE DASHBOARD TEMPLATE

TOTAL SPEND TOTAL BUDGET +/– IMPRESSIONS CPA PER CAMPAIGN CPC PER CAMPAIGN
$1,200 $1.40
$187,926 $200,000 -$12,074 3,310,767 $1.24
$980 $1.20
$1,000
$1.06 $1.05
BUDGET vs. SPEND PER CAMPAIGN ACQUISITIONS $782
$1.00
$800
$0.83
$70,000
284 $672
$0.80
$600 $538
$0.60 $0.57

$60,000 COST PER ACQUISITION $400 $376

$0.40

$662 $200
$0.20
$50,000
$0 $0.00
CLICKS CAMPAIGN CAMPAIGN CAMPAIGN CAMPAIGN CAMPAIGN CAMPAIGN CAMPAIGN CAMPAIGN CAMPAIGN CAMPAIGN
1 2 3 4 5 1 2 3 4 5

$40,000 195,151 ACQUISITIONS CTR PER CAMPAIGN

CLICK THROUGH RATE 63
$30,000 CAMPAIGN 1 7.06%

5.89% 93

CAMPAIGN 2 2.54%
$20,000

COST PER CLICK

28 CAMPAIGN 3 4.00%
$10,000 $0.96
CAMPAIGN 4 5.75%
OVERALL ROI 41
$0
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5 59
2668.71% CAMPAIGN 5 13.82%
BUDGET SPEND CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3
CAMPAIGN 4 CAMPAIGN 5

CAMPAIGN DATA CLICK THRU

RATE COST PER CLICK COST PER ACQ
( CLICKS / ( SPEND / ( SPEND / ( POST-CAMPAIGN REV ( CAMPAIGN PROFIT
IMPRESSIONS )
( SPEND – BUDGET )
CLICKS ) ACQUISITIONS ) REVENUE ( POST – PRE )
– CAMPAIGN SPEND ) / ACTUAL SPEND )

BUDGET POST- REVENUE CAMPAIGN

CAMPAIGN IMPRESSIONS CLICKS CTR ACQUISITIONS BUDGET SPEND vs. SPEND CPC CPA PRE-CAMPAIGN CAMPAIGN GROWTH PROFIT ROI

CAMPAIGN 1 584,264 41,254 7.06% 63 $25,000 $23,661 $ (1,339) $0.57 $376 $628,423 $1,265,487 $ 637,064 $1,241,826 5248%

CAMPAIGN 2 812,450 20,643 2.54% 28 $30,000 $21,882 $ (8,118) $1.06 $782 $456,123 $1,234,567 $ 778,444 $1,212,685 5542%

CAMPAIGN 3 669,123 26,750 4.00% 41 $50,000 $22,076 $ (27,924) $0.83 $538 $648,762 $549,756 $ (99,006) $527,680 2390%

CAMPAIGN 4 812,450 46,752 5.75% 59 $45,000 $57,823 $ 12,823 $1.24 $980 $789,756 $1,465,789 $ 676,033 $1,407,966 2435%

CAMPAIGN 5 432,480 59,752 13.82% 93 $50,000 $62,484 $ 12,484 $1.05 $672 $327,854 $687,531 $ 359,677 $625,047 1000%

BUDGET POST- REVENUE CAMPAIGN

IMPRESSIONS CLICKS CTR ACQUISITIONS BUDGET SPEND vs. SPEND CPC CPA PRE-CAMPAIGN CAMPAIGN GROWTH PROFIT ROI

OVERALL 3,310,767 195,151 5.89% 284 $200,000 $187,926 $ (12,074) $0.96 $662 $2,850,918 $5,203,130 $ 2,352,212 $5,015,204 2669%
MARKETING PERFORMANCE DASHBOARD TEMPLATE
User to enter information in the table below, completing non-shaded cells only.
Dashboard data and charts will automatically populate.

TOTAL SPEND TOTAL BUDGET +/– IMPRESSIONS CPA PER CAMPAIGN CPC PER CAMPAIGN
$12 $12.00
$0 $0 $0 0
$10 $10.00

BUDGET vs. SPEND PER CAMPAIGN ACQUISITIONS

$8 $8.00
$12
0
$6 $6.00

COST PER ACQUISITION $4 $4.00

$10

0 $2 $2.00

$8 $0 $0.00
CLICKS CAMPAIGN CAMPAIGN CAMPAIGN CAMPAIGN CAMPAIGN CAMPAIGN CAMPAIGN CAMPAIGN CAMPAIGN CAMPAIGN
1 2 3 4 5 1 2 3 4 5

0 ACQUISITIONS CTR PER CAMPAIGN

$6

CLICK THROUGH RATE CAMPAIGN 1

$4
0
CAMPAIGN 2

COST PER CLICK

CAMPAIGN 3
$2
0
CAMPAIGN 4
OVERALL ROI
$0
CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3 CAMPAIGN 4 CAMPAIGN 5
0.00% CAMPAIGN 5
BUDGET SPEND CAMPAIGN 1 CAMPAIGN 2 CAMPAIGN 3
CAMPAIGN 4 CAMPAIGN 5

CAMPAIGN DATA CLICK THRU

RATE COST PER CLICK COST PER ACQ
( CLICKS / ( SPEND / ( SPEND / ( POST-CAMPAIGN REV ( CAMPAIGN PROFIT
IMPRESSIONS )
( SPEND – BUDGET )
CLICKS ) ACQUISITIONS ) REVENUE ( POST – PRE )
– CAMPAIGN SPEND ) / ACTUAL SPEND )

BUDGET POST- REVENUE CAMPAIGN

CAMPAIGN IMPRESSIONS CLICKS CTR ACQUISITIONS BUDGET SPEND vs. SPEND CPC CPA PRE-CAMPAIGN CAMPAIGN GROWTH PROFIT ROI

CAMPAIGN 1 0 $ - 0 0 $ - $0 0%

CAMPAIGN 2 0 $ - 0 0 $ - $0 0%

CAMPAIGN 3 0 $ - 0 0 $ - $0 0%

CAMPAIGN 4 0 $ - 0 0 $ - $0 0%

CAMPAIGN 5 0 $ - 0 0 $ - $0 0%

BUDGET POST- REVENUE CAMPAIGN

IMPRESSIONS CLICKS CTR ACQUISITIONS BUDGET SPEND vs. SPEND CPC CPA PRE-CAMPAIGN CAMPAIGN GROWTH PROFIT ROI

OVERALL 0 0 0 0 $0 $0 $ - 0 0 $0 $0 $ - $0 0%
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