India Furniture Market, Forecast and Opportunities, FY2027 - Report

2017 – 2027
INDIA FURNITURE MARKET

FORECAST AND OPPORTUNITIES
Published: October 2021
www.techsciresearch.com
MARKET INTELLIGENCE . CONSULTING
Table of Contents
S. No. Contents Page No.
1. Product Overview 12
2. Research Methodology 15
3. Executive Summary 20
4. India Woodwork Industry Outlook 22
4.1. Key Participants in Supply Chain 25
4.2. Key Raw Material Supply Centres 26
4.2.1. Key Production Hubs 26
4.2.2. Key Raw Material Centers
4.3. Key Organized Players 29
4.4. Mechanization in Woodworking Industry 30
4.4.1. Role and Importance of Mechanization in Production Process
4.4.2. Mechanization Practices Used in Production Process
4.4.3. Current Adoption Level of Mechanization and Forecast
4.4.4. Emerging Trends 33
4.4.4.1. Shift from Manual/Semi-Automatic to Fully Automatic Machines
4.4.4.2. Use of Mechanization from Solid Wood to Wood-based Panel and Other Inputs
4.4.4.3. Other Trends
5. Global Furniture Market Outlook 34
6. India Furniture Market Demand and Supply Outlook 36
6.1. Production
6.2. Inventory
6.3. Demand & Supply Gap

© TechSci Research 2
Table of Contents
6.4. Imports 38
6.4.1. By Key Import Countries
6.5. Exports 38
6.5.1. By Key Export Countries
6.6. Key Manufacturing Hubs 39
7. India Furniture Market Outlook 40
7.1. Market Size & Forecast
7.1.1. By Value 41
7.2. Market Share & Forecast
7.2.1. By Supply (Domestic vs Imported) 42
7.2.2. By Organized Vs. Unorganized Market 42
7.2.3. By Type (Home Furniture, Office Furniture & Institutional Furniture) 43
7.2.4. By Product Type (Sofa, Bed, Wardrobe, Dining Set & Others) 44
7.2.4.1. India Bed Market Outlook 47
7.2.4.1.1. By Non-Storage Vs. Storage 47
7.2.4.1.2. By Size (Queen Size, King Size, Single Bed & Others) 48
7.2.4.1.3. By Point of Sale 49
7.2.4.1.4. By Region 49
7.2.4.2. India Sofa Market Outlook
7.2.4.2.1. By Number of Seats (3 to 5, 2 and Below & 6 and Above) 50
7.2.4.2.2. By Fabric Type (Linen, Leather, Wool & Others) 51
7.2.4.2.3. By Layout Type (Straight, L Shaped (Segmental), Curved & Others) 51
7.2.4.2.5. By Region 52
Table of Contents
7.2.4.3. India Wardrobe Market Outlook
7.2.4.3.1. By Size (Double Door, Single Door, Triple Door & Multiple Door) 53
7.2.4.3.3. By Region 54
7.2.4.4. India Dinning Set Market Outlook
7.2.4.4.1. By Seating Capacity (4 to 8, Above 9 & Below 3) 55
7.2.4.4.2. By Non-Expandable Vs. Expandable 56
7.2.4.4.3. By Table Top Type (Wood Top, Glass Top, Marble or Stone Top & Others) 56
7.2.4.4.5. By Region 57
7.2.5. By Point of Sale (Offline Vs. Online) 58
7.2.6. By Raw Material (Wood, Metal & Plastic) 58
7.2.7. By Region (North, South, West, East) 59
7.2.8. By Leading City 60
7.2.9. By Company (FY2021) 61
8. India Home Furniture Market Outlook 62
8.1.1. By Value 63
8.2.2. By Point of Sale 64
8.2.3. By Room Type (Living Room, Bed Room, Kitchen, Dining Room & Others) 65
8.2.4. By Leading City 66

Table of Contents

8.2.5. By Region 67
8.2.5.1. North India Home Furniture
8.2.5.1.1. By Room Type 68
8.2.5.2. By South India Home Furniture
8.2.5.2.1. By Room Type 69
8.2.5.3. By West India Home Furniture
8.2.5.3.1. By Room Type 70
8.2.5.4. By East India Home Furniture
8.2.5.4.1. By Room Type 71
8.3. Pricing Analysis 72

8.4. Region Wise Cultural Influence on Living Room and Bed Room 73
8.5. SWOT Analysis - Home Furniture 78
9. India Office Furniture Market Outlook 80
9.1.1. By Value 81
10. India Institutional Furniture Market Outlook 84
10.1.1. By Value 85
Table of Contents
11. India Kids Furniture Market Analysis 88
12. India Recliners Market Analysis 92
13. Supply Chain Analysis 96
13.1. Key Participants in Value Chain
13.2. Margin Analysis at Each Participant Level
14. SWOT Analysis 99
15. Impact of COVID-19 on India Furniture Market 101
16. Market Dynamics 103
16.1. Drivers 104
16.2. Challenges 105
17. Market Trends and Developments 106
18. Policy and Regulatory Landscape 110
19. India Economic Profile 114
20. Competitive Landscape 117
20.1. Competition Matrix 118
20.2. Company Profiles
20.2.1. Godrej and Boyce Manufacturing Company Limited 119
20.2.2. Nilkamal Limited 120
20.2.3. Featherlite Office Systems Pvt. Ltd. 121
20.2.4. IKEA India Private Limited 122
20.2.5. Durian Industries Limited 123
20.2.6. Forte Furniture Products India Private Limited 124
20.2.7. Haworth India Pvt Ltd 125
Table of Contents
20.2.8. Usha Shriram Enterprises Pvt. Ltd. 126
20.2.9. Damro Furniture Private Limited 127
20.2.10. Dynasty Modular Furniture Pvt. Ltd. 128
21. Strategic Recommendations 129
22. About Us & Disclaimer 135
List of Figures
Table No. Title Page No.
Figure 1: India Key Production Hubs for Woodwork Industry 27
Figure 2: India Key Raw Material Supply Centers for Woodwork Industry 28
Figure 3: India Furniture Imports, By Value, FY2017-FY2021 (USD Billion) 38
Figure 4: Key Importing Countries for India Furniture Market, By Value, FY2021 38
Figure 5: India Furniture Exports, By Value, FY2017-FY2021 (USD Billion) 38
Figure 6: Key Exporting Countries for India Furniture Market, By Value, FY2021 38
Figure 7: Key Manufacturing Hubs for Furniture Industry 39
Figure 8: India Furniture Market Size, By Value (USD Billion), FY2017-FY2027F 41
Figure 9: India Gross National Income Per Capita (USD), 2016-2020 41
Figure 10: India Furniture Market Share, By Supply, By Value, FY2017-FY2021 42
Figure 11: India Furniture Market Share, By Unorganized Vs Organized, By Value, FY2017–FY2027F 42
Figure 12: India Furniture Market Share, By Type, By Value, FY2017–FY2027F 43
Figure 13: India Furniture Market Share, By Product Type, By Value, FY2017–FY2027F 44
Figure 14: India Bed Market Size, By Value (USD Billion), FY2017-FY2027F 47
Figure 15: India Bed Market Share, By Storage Vs Non-Storage, By Value, FY2017–FY2027F 47
Figure 16: India Bed Market Share, By Size, By Value, FY2017–FY2027F 48
Figure 17: India Bed Market Share, By Point of Sale, By Value, FY2017–FY2027F 49
Figure 18: India Bed Market Share, By Region, By Value, FY2017–FY2027F 49
Figure 19: India Sofa Market Size, By Value (USD Billion), FY2017-FY2027F 50
Figure 20: India Sofa Market Share, By Number of Seats, By Value, FY2017–FY2027F 50
List of Figures
Figure 21: India Bed Market Share, By Fabric Type, By Value, FY2017–FY2027F 51
Figure 22: India Sofa Market Share, By Layout Type, By Value, FY2017-FY2027F 51
Figure 23: India Sofa Market Share, By Point of Sale, By Value, FY2017–FY2027F 52
Figure 24: India Sofa Market Share, By Region, By Value, FY2017–FY2027F 52
Figure 25: India Wardrobe Market Size, By Value (USD Billion), FY2017-FY2027F 53
Figure 26: India Wardrobe Market Share, By Size, By Value, FY2017–FY2027F 53
Figure 27: India Wardrobe Market Share, By Point of Sale, By Value, FY2017–FY2027F 54
Figure 28: India Wardrobe Market Share, By Region, By Value, FY2017–FY2027F 54
Figure 29: India Dining Set Market Size, By Value (USD Billion), FY2017-FY2027F 55
Figure 30: India Dining Set Market Share, By Seating Capacity, By Value, FY2017–FY2027F 55
Figure 31: India Dining Set Market Share, By Non-Expandable Vs. Expandable, By Value, FY2017–FY2027F 56
Figure 32: India Dining Set Market Share, By Table Top Type, By Value, FY2017-FY2027F 56
Figure 33: India Dining Set Market Share, By Point of Sale, By Value, FY2017–FY2027F 57
Figure 34: India Dining Set Market Share, By Region, By Value, FY2017–FY2027F 57
Figure 35: India Furniture Market Share, By Point of Sale, By Value, FY2017–FY2027F 58
Figure 36: India Furniture Market Share, By Raw Material, By Value, FY2017–FY2027F 58
Figure 37: India Furniture Market Share, By Region, By Value, FY2017–FY2027F 59
Figure 38: India Furniture Market Share, By Leading City, By Value, FY2021 60
Figure 39: India Furniture Market Share, By Company, By Value, FY2021 61
Figure 40: India Home Furniture Market Size, By Value (USD Billion), FY2017-FY2027F 63
List of Figures
Figure 41: India Gross Domestic Product (USD Million), 2016-2020 63
Figure 42: India Home Furniture Market Share, By Raw Material, By Value, FY2017-FY2021 64
Figure 43: India Home Furniture Market Share, By Point of Sale, By Value, FY2017-FY2021 64
Figure 44: India Home Furniture Market Share, By Room Type, By Value, FY2017–FY2027F 65
Figure 45: India Home Furniture Market Share, By Leading City, By Value, FY2021 66
Figure 46: India Home Furniture Market Share, By Region, By Value, FY2017–FY2027F 67
Figure 47: North India Home Furniture Market Size, By Value (USD Billion), FY2017-FY2027F 68
Figure 48: North India Home Furniture Market Share, By Room Type, By Value, FY2017–FY2027F 68
Figure 49: South India Home Furniture Market Size, By Value (USD Billion), FY2017-FY2027F 69
Figure 50: South India Home Furniture Market Share, By Room Type, By Value, FY2017–FY2027F 69
Figure 51: West India Home Furniture Market Size, By Value (USD Billion), FY2017-FY2027F 70
Figure 52: West India Home Furniture Market Share, By Room Type, By Value, FY2017–FY2027F 70
Figure 53: East India Home Furniture Market Size, By Value (USD Billion), FY2017-FY2027F 71
Figure 54: East India Home Furniture Market Share, By Room Type, By Value, FY2017–FY2027F 71
Figure 55: India Office Furniture Market Size, By Value (USD Billion), FY2017-FY2027F 81
Figure 56: Domestic Tourists Arrival in India, 2015-2020 (Million) 81
Figure 57: India Office Furniture Market Share, By Raw Material, By Value, FY2017-FY2021 82
Figure 58: India Institutional Furniture Market Size, By Value (USD Billion), FY2017-FY2027F 85
Figure 59: Foreign Tourists Arrival in India, 2015-2020 (Million) 85
Figure 60: India Institutional Furniture Market Share, By Raw Material, By Value, FY2017-FY2021 86
List of Tables
Table 1: Region-wise Key Production Hubs and Raw Material Supply Centers in India Woodwork Industry 26
Table 2: Key Organized Players in India Woodwork Industry 29

Partial List of Upcoming Construction Projects in India, By Building Name, By City, By Height 45
Table 3:
(Meter), By Number of Floors, By End User, By Completion Year, As of 2021
Table 4: Usual Bed Dimensions Available in India 48
Table 5: India Home Furniture Price Point Analysis (USD), By Volume 72
Table 6: India Office Furniture Price Point Analysis (USD), By Volume 83
Table 7: India Institutional Furniture Price Point Analysis (USD), By Volume 87
Table 8: Selected AFMT Members, By Location 112
Table 9: India Furniture Imports, By Type 113
Product Overview
Scope of Report
Product of Interest (POI): Furniture
Furniture
Furniture refers to movable objects that are used to make a room or building suitable for living or working in. Furniture
includes tables, chairs, desks, beds, sofas, etc. In India furniture market report, TechSci Research has included home
furniture, office furniture and institutional furniture segments. Further, the market has been segmented on the basis of raw
materials used, namely wood, plastic and metal.
Types of Furniture
Home Office Institutional

Furniture Furniture Furniture
Home furniture includes objects Office furniture includes furniture Institutional furniture includes
such as sofas, wardrobes, dining such as desks, chairs, tables,
furniture such as desks,
sofas and storage units.
sets and beds, which are kept in tables, chairs and storage
living room, bedroom, dining units.
room, kitchen, etc.
Scope of Report
Product of Interest (POI): Furniture
Point of Sale:
• Offline: It includes large, medium and small sized oulets, which sell multiple brands including products from
unorganized as well as organized players. It also includes small furniture outlets and chains like Hometown and
Homecenter which offer a product portfolio majorly comprising furniture, tableware, kitchenware, home furnishing, etc.
It also includes company owned stores like Godrej Interio, Zuari, Evoke, IKEA and Damro.
• Online: Online options offered by key players such as like IKEA, Godrej Interio, Featherlite, Amazon, Flipkart, etc., are
included under the online retail category, which enable customers to place orders online and get them delivered at their
doorstep. The orders can be placed through websites or mobile apps.
Research Methodology
Market Formulating Developing list Data Data Data

Profiling Questionnaire of Respondents Collection Validation Analysis
In-depth secondary TechSci conducted Data obtained as a The data was scrutinized
research was conducted to In order to conduct List of industry
interviews with result of primary using MS-Excel, statistical
determine top players in industry experts’ players and industry
industry experts and and secondary tools and internal
India furniture market, interviews, TechSci specialists was
industry players for research was proprietary database to
overall market size and formulated a detailed developed.
data collection and validated through obtain qualitative and
segmental market size. discussion guide.
verification. rigorous quantitative insights about
triangulation. India furniture market.
Primary Research Desk Research Company Analysis

✓ Recent Developments ✓ Market Participants
✓ Identifying Key Opinion
Data Data Filter Research & Actionable Business ✓ Market Changing ✓ Key Strengths
& Analysis Insights Solution Leaders
Collection Intelligence Aspects/Dynamics
✓ Questionnaire Design
✓ Government Policies
✓ In-depth Interviews
✓ Final Conclusion
Primary Research Secondary Paid Sources

Research
✓ LinkedIn ✓ Company Websites ✓ Factiva

✓ TechSci Internal ✓ Company Annual ✓ Hoovers
Database Reports
✓ White Paper Study
✓ Financial Reports
✓ Investor
Presentations
✓ Regulatory Body
✓ Associations, etc.
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India furniture market. The team has
analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing
disposable income, change in consumer preferences, innovation in luxury product offerings, rapid urbanization and technological
advancements. The study includes market forecasting, which would enable our clients to take better decision while planning their
strategy to achieve sustainability in India furniture market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value: Market size, in terms of value, for the year FY2021 was calculated based on information collected
through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders such as furniture
companies, channel partners, market influencers & end users, industry experts and other industry participants.
• The team interviewed more than 20 furniture manufactures/suppliers, 300 end users and 15–20 industry experts and other
value chain stakeholders in India furniture market to obtain the overall market size between FY2017 and FY2021, which was
validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out to arrive at
the market size data between FY2017 and FY2021.
• Respondents were asked about the current and future market growth rates, market shares by type, by product type, by point of
sale, by raw material, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and
supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares.
Revenue shares generated across various segments were further triangulated based on response received from other
stakeholders depending on the type of furniture.
Methodology Followed for Forecasting:
• Market shares by type, by product type, by point of sale, by raw material, by region and by company were calculated based on
the responses received through primary surveys with industry experts, in which the respondents were asked about the market
shares or revenue generated from various types of furniture segments. The final shares were calculated by taking the geometric
mean of the responses gathered from key opinion leaders after eliminating the outliers.
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey
results in SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast
India furniture market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
Note: (a) Sum of some shares may not be exactly 100% due to round off till two decimal places.
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci
Research also used the impact analysis during short, medium and long-term period to estimate and analyze the market demand
scenario. It should be noted that the figures compiled are only for the organized market including market share data. The currency
used in the report is the United States Dollar (USD), with the market size indicated in USD billion.
Partial List of Companies Interviewed Key Secondary Sources
▪ Nilkamal Limited ▪ World Bank
▪ IKEA India Private Limited ▪ TechSci Research Proprietary Database & Knowledge
▪ Godrej and Boyce Manufacturing Company Repository
Limited ▪ Company Annual Reports
▪ Durian Industries Limited ▪ Industry Magazines
▪ Forte Furniture Products India Private Limited ▪ BP Statistics
▪ Damro Furniture Private Limited ▪ Industry Reports
▪ Usha Shriram Enterprises Pvt. Ltd. ▪ News Dailies
▪ Featherlite Office Systems Pvt. Ltd. ▪ Credible Paid Databases
▪ Haworth India Pvt Ltd
▪ Dynasty Modular Furniture Pvt. Ltd.
Executive Summary
Executive Summary
1 India Furniture Market Size, By Value, FY2017,

FY2021, FY2022E & FY2027F (USD Billion)
2
India Furniture Market Share, By Type, By Value,
FY2021 & FY2027F
Institutional Institutional
CAGR FY2017- CAGR FY2022E- Furniture, Furniture,
FY2021 FY2027F 16.26% 16.35%
3.89% 6.04%
32.75 FY2021 FY2027F

Office
23.33 24.43 Office
20.03 Furniture,
Furniture,
20.58%
20.75%
Home
Home Furniture,
Furniture, 62.90%
FY2017 FY2021 FY2022E FY2027F
63.16%
Source: TechSci Research Source: TechSci Research
3 India Furniture Market Share, By Point of Sale, By

Value, FY2021 & FY2027F 4 India Furniture Market Share, By Region, By Value,
FY2021 & FY2027F
Online, Online,
5.94% 6.92% East, East,
18.34% North , 18.79% North ,
31.98% 31.38%
FY2021 FY2027F FY2021 FY2027F

West, West,
21.91% 21.44%
Offline, Offline, South, South,
94.06% 93.08% 27.77% 28.38%
Source: TechSci Research Source: TechSci Research
India Woodwork Industry Outlook
India Woodwork Industry Overview
• India has several tree species whose wood is used for making furniture. The country has more than 250 commercial
timbers which include some of the most valued tropical hardwoods like teak, rosewood, padouk, red sanders and
sandalwood. Wood accounts for about 60% of the raw materials used in India furniture market.
• Apart from wood material available in India, many wood species are also imported to make up for the deficit in domestic
supply. Log usage in the Indian panel industry is met from plantations, agro-forestry, and (limited) natural forests. The
concept of industry-owned plantations of eucalyptus, poplar, casuarina, and acacia mangium has gained popularity and
has helped to avert illegal felling in state-owned forests.
• Wood based furniture consumption in India is growing. Woodwork is one of the fastest growing sectors in India, with
more than 100,000 registered woodworking units, more than 200,000 artisans, and innumerable other woodworking
related units.
• The wood panel industry includes engineered wood such as plywood, MDF (Medium Density Fiberboards), HDF (High
Density Fiberboards) and particle board, in addition to decorative surface products such as laminates.
• Plywood accounts for over three-fourth of the woodwork industry in the country, followed by MDF, HDF, marine wood
and others. India plywood industry is highly fragmented with 75% of the market share controlled by the unorganized
sector and remaining by the organized sector.
India Woodwork Industry Overview
• Century Plyboards India Limited and Greenply Industries Limited are among the two leading Pan India companies,
dominating the organized segment of India plywood market with a share of more than 26% each.
• There will be a rise of around 70% in demand for roundwood by 2030, majorly propelled by the construction sector in
India, reaching from 57 million cubic meter in 2020 to 98 million cubic meter in 2030.
• In India, doors and windows market is growing, as consumers are increasingly adopting innovative products and looking
for improved lifestyle and living standards with modern interior designs and concepts. Of the total doors market, 10%
share is held by doors made from MDF and molded-skin high density doors, whereas the doors made from other
materials such as rubberwood account for the rest of the market.
• Traditionally, carved wooden doors are an essential part of every home in India. However, the solid wood door industry’s
biggest challenge is the shortage of timber in the country, which is restricting the use of wood. This supply demand gap
is adversely affecting the door industry. The thickness of imported wood is not as per Indian specifications, which is
affecting the growth of the industry. However, the pre-hung doors or door-set concept is becoming popular in India and
this segment of the doors market is poised to register significant growth.
Woodwork Industry Supply Chain
Logs of woods are supplied. The raw material is

available either from self-owned farmlands,
imported or outsourced.
Plantations/Forest Land
Through
Agents
Raw Material
Supply Centers
Organized
Market
Semi-Automatic Fully Automatic Unorganized

Plants Plants Manufacturers
Stockist/ Stockist/
Distributors Distributors
Furniture Industry,
Carpenters, Other End Users
Source: TechSci Research
Table 1: Region-wise Key Production Hubs and Raw Material Supply Centers in India Woodwork Industry
Region Production Hubs and Supply Centers
Punjab (Hoshiarpur)
North
Haryana (Yamunanagar)
Assam (Jorhat, Tinsukia, Guwahati)
East
West Bengal (Kolkata)
West Gujarat (Kandla, Ahmedabad)
Tamil Nadu (Chennai)
South Andhra Pradesh (Visakhapatnam)
Kerala (Kochi)
Figure 1: India Key Production Hubs for Woodwork Industry
Hoshiarpur Jorhat
(Punjab) (Assam)
Tinsukia
(Assam)
Yamunanagar
(Haryana)
Guwahati
(Assam)
Kandla
(Gujarat)
Kolkata
(West Bengal)
Ahmedabad
(Gujarat)
Visakhapatnam
(Andhra Pradesh)
Kochi Chennai
(Kerala) (Tamil Nadu)
Figure 2: India Key Raw Material Supply Centers for Woodwork Industry
Yamunanagar
(Haryana)
Guwahati
(Assam)
Kandla
(Gujarat)
Kochi
(Kerala)
Table 2: Key Organized Players in India Woodwork Industry
Players Manufacturing Location
Century Plyboards (India) Kolkata (West Bengal), Kandla (Gujarat), Chennai (Tamil
Limited Nadu), Delhi, Guwahati, Roorkee
Tizit (Nagaland), Kriparampur (West Bengal),

Greenply Industries Limited Pant Nager (Uttarakhand), Bamanbore (Gujarat), Chittoor
(Andhra Pradesh)
Balaji Action Wooddecor Private Limited

Udham Singh Nagar (Uttarakhand)
(Action Tesa)
B S Progressive Private Limited

Kolkata (West Bengal)
(Austin)
Mayur Ply Industries Private Limited Kolkata (West Bengal), Bhavnagar (Gujarat), Chennai
(Mayur Ply) (Tamil Nadu)
Manufacturing Process of Plywood
LOG DEBARKING: Bark LOG HEATING,

LOG STORAGE: Logs is removed from the logs CUTTING & PEELING:
1 2 3
at the manufacturing to accommodate the
unit are stored by size Debarked logs are
lathing process via heated, cut and then
and species of tree. debarking machines that
They are treated with minimize damage to the peeled using rotary lathe
water. usable wood. machines.
GRADING, DEFECTS REPAIR

PRESSING (COLD VENEER LAYUP & GLUE & DRYING: After peeling, the
& HOT): Glued APPLICATION: Veneers resultant sheets (veneers) go
6 sheets are cold

pressed and then hot
pressed, using
machines, to dry the
glue.
5 run through a gluing
machine or glue is applied
manually and then
veneers are layered up.
4 through initial grading. Minor
defects are repaired and
veneers, still wet from initial
soaking, are then dried (kiln-dry
or sun-dry).
TRIMMING, SANDING & PACKAGING OF DELIVERY OF THE

TESTING: The plywood THE FINISHED FINISHED
7 thus obtained is trimmed for

any excess veneer, sanded
if and as necessary, &
graded for quality.
8 PRODUCT: The final
products, plywood,
are then stacked up
together.
9 PRODUCT: Plywood
are then delivered to
furniture industry,
carpenters, etc.
Manufacturing Process of MDF
LOG STORAGE: Logs DEBARKING & WASHING &
1 at the manufacturing
unit are stored by size
and species of tree.
They are treated with
water.
2 CHIPPING: Bark is
removed, and drum
chipper reduces logs to
evenly-shaped chips.
3 SCREENING: Chips are
washed to check for any
defects.
COOLING, SANDING MAT FORMING & GLUEING, DRYING &

& TRIMMING: Boards PRESSING (PRE, HOT): Dry DEFIBRATING: Chips are
are cooled to room fibers are conveyed to mat coated with molten paraffin
6 temperature,
transferred to sanding
machine for surface
finishing and trimmed
to the required sizes.
5 forming system. Mat thus
obtained undergoes pre-
pressing via heavy rollers,
followed by edge-trimming,
4 wax, dried via hot air dryer &
fed to defibrator to form pulp,
which is then mixed with resin
and passed through dryer
sizing and hot-pressing. ducting system.
GRADING & LAMINATION: DELIVERY OF THE

STORAGE: Trimmed Finished MDF boards FINISHED
boards are checked for are laminated via
7 8 9
PRODUCT: MDF
any defects, stacked automatic paper lay-up boards are stacked in
and sent for station using knife-edge the warehouse, then
intermediate-storage transport system, delivered to furniture
before lamination. followed by pressing industry, carpenters,
and edge-trimming. etc.
SIGNIFICANCE
•Mechanization of manufacturing processes in the woodwork industry promotes the rational and
economical use of raw materials, reducing manufacturers’ waste production. Thus, mechanization
helps in reducing the cost of material, labor and time.
•Mechanization in the woodwork industry provides a cutting accuracy of “0.000-0.001”, which is
significant for intricate work. It helps to attain the desired level of precision and enhances product
quality and standards.
MECHANIZATION PRACTICES USED
•Machines are used at various stages of the manufacturing process in the woodwork industry.
Plywood, which accounts for over three-fourth of the market, MDF, HDF, and other engineered
woods cannot be manufactured solely through manual labor without any aid of machinery.
Machines help in debarking huge logs, peeling, cutting, chipping, pressing, etc.
•Debarking machines, rotary lathes, and chipping machines minimize damage to the usable wood,
thus minimizing wastage and improving the production process efficiency.
CURRENT ADOPTION LEVEL
• While plywood manufacturing units can be either semi-automatic or fully automatic, production
plants for other major engineered woods like MDF and HDF are fully automatic. This scenario holds
for the unorganized market in India as well.
• Leading organized player Greenply Industries Limited has incorporated the latest European
technologies in its manufacturing plants. It has invested in front-end wood processing and chipping
machinery from Bruks Klockner (Sweden), chips storage and conveying machine from Trasmec
(Italy), fiber refining units from Metso (Finland) and fiber drying system from Sunds MDF
Technologies (Sweden).
• Greenply also uses the latest machinery for forming, press and raw board handling from
Dieffenbacher of Germany, an 8-head sanding machine from Steinemann of Switzerland, panel
sizing machinery from Giben (Italy) and a multi-fuel hybrid energy generation machine from
Thermax (India). To ensure optimal emission levels, the company has also invested in an advanced
dust extraction/fume absorption system supplied by Scheuch (Austria).
Mechanization in Woodwork Industry
EMERGING TRENDS
The woodwork industry in India is exhibiting a shift from manual work to semi-automatic
and fully automatic manufacturing units. Preference for engineered woods such as MDF
and HDF is rising across the country. Manufacturing of these woods requires fully-
automatic plants, unlike for plywood. Raw material utilization for MDF is 95%, while it is
only 65-70% for plywood, making it a preferred choice for manufacturers. This trend has
also encouraged manufacturers to offer value-added variants of plywood and MDF. For
instance, marine wood with integration Glue Line Protection formula and SSR (Strength
and Shape Retention) offered in Century Plywood products and launch of exterior grade
Club MDF by Greenply are couple of examples.
Consumers are also preferring wood alternatives for interior decorations and wooden
flooring, which is expected to drive the demand for new additions in the engineered wood
industry in the country including WPC boards, PVC laminates, etc. WPC is also preferred
over solid wood for door frames and wall decoratives due to low maintenance and
durability. Product innovation such as Relwood, which uses PTF technology (to strengthen
the natural fiber and polymer bond), is water-proof and sun-proof, and can be used for
several applications from outdoor decking, indoor paneling to furniture production.
Greenpanel is the largest producer of MDF with manufacturing plants in Uttarakhand and
Andhra Pradesh. The company has combined annual production capacity of 540,000 cubic
meters. The Chittoor plant is fully-automatic and India’s largest MDF plant which is spread
over 200 acres. The plant has Dieffenbacher Conti Panel System (CPS) at its core, which is
the longest continuous press in Asia, along with German-imported fiber dryer, SGF sifters
and gluing system. The plant is also equipped with forming station including a scalper with
a correction module, forming and finishing line with a triple diagonal saw, Lukki storage
systems and a sanding line with cut-to-size saw and exhaust system. Further, unorganized
market players are also using machines, especially for debarking, cutting, chipping and
peeling to reduce wastage of usable wood and produce cost-effective engineered woods.
Global Furniture Market Outlook
Global Furniture Market Outlook
• Various types of furniture used on a daily basis by consumers across the world are chairs, tables, desks, beds,
cupboards, dressing table and more. Materials used to manufacture furniture can be segmented into wood, metal and
plastic. Major application areas for furniture include commercial and residential buildings, motels, hotels, hospitals, etc.
• Region-wise, North America is the largest market for furniture products, followed by Asia-Pacific and Europe. The
furniture market in the Asia-Pacific region is expected to register double-digit growth during the forecast period, owing
to increasing demand from the developing markets of China and India that has huge middle income group population.
• Furthermore, rising urban population in developing countries and growing household disposable income are influencing
consumer spending patterns and diverting them to opt for comfortable lifestyle, thereby positively impacting global
furniture market. Low-cost furniture producing countries like China with large domestic market as well as significantly
high export volumes are also aiding the growth of global furniture market.
• The increase in number of residential and commercial construction projects post lockdown restrictions imposed by
several governments globally to curb the spread of COVID-19 is anticipated to increase the revenue of global furniture
market between 2021 and 2026. With the increasing number of housing units, demand for furniture across the globe is
expected to grow at a significant pace in the next five years. Some of the leading brands in the global furniture market
are IKEA, OKAMURA, Ashley Furniture, Steelcase, Lexington, Herman Miller, Stanley Furniture and more.
India Furniture Market
Demand and Supply Outlook
India Furniture Market Demand and Supply Overview
Production: With over 12,000 companies listed in the furniture directory of

India and a huge unorganized market, the country’s furniture production is
expected to grow at a healthy pace led by demand from residential and
construction sector. However, the supply chain disruption and temporary
ban on trade during lockdown caused by the COVID-19 pandemic had a
significant adverse impact on FY2021 revenues of the India furniture
industry. The COVID-19 pandemic also highlighted the necessity of reducing
reliance on imports and increasing the digitization and automation of
production processes in the industry.
Inventory: Approximately, inventory worth 15-20% of total

sales is usually maintained by the manufacturers in India
furniture industry. Inventory maintenance costs are high for
furniture due to their tendency to gain moisture. However,
given the nature of business, transportation cost and time
involved manufacturers need to maintain this level of inventory.
In FY2021, the total value of furniture supply in India was

USD28.68 billion. An estimated surplus of over 18.5% was
calculated between the supply and demand of furniture in the
country.
Figure 3: India Furniture Imports, By Value, Figure 4: Key Importing Countries for India
FY2017-FY2021 (USD Billion) Furniture Market, By Value, FY2021
China
0.64
0.60 49%
0.54 0.55
0.34
Rest of the
World
21%
Malaysia
Sri Lanka 11%
4% Germany Italy
FY2017 FY2018 FY2019 FY2020 FY2021 10%
5%
Source: Ministry of Commerce & Industry Source: Ministry of Commerce & Industry
HS Code: 9403: Furniture and Parts (Excluding Seats and Medical, Surgical, Dental or Veterinary Furniture)
Figure 5: India Furniture Exports, By Value, Figure 6: Key Exporting Countries for India
FY2017-FY2021 (USD Billion) Furniture Market, By Value, FY2021
1.04 United States

0.90
43%
0.81
0.69 Rest of the
0.58
World
23%
Netherlands
13%
United Kingdom Germany
France 10%
FY2017 FY2018 FY2019 FY2020 FY2021 5%
6%
Source: Ministry of Commerce & Industry Source: Ministry of Commerce & Industry
Figure 7: Key Manufacturing Hubs for Furniture Industry
Saharanpur
Delhi-NCR
Ahmedabad
Kolkata
Mumbai
Bengaluru Chennai
India Furniture Market Outlook
India Furniture Market Size, By Value
Figure 8: India Furniture Market Size, By Value (USD Billion), FY2017-FY2027F
CAGR FY2017- CAGR FY2022E-

FY2021 FY2027F
By Value: 3.89% By Value: 6.04%
32.75
28.87 30.70
25.76 27.23
23.92 23.33 24.43
21.22 22.51
20.03
FY2017 FY2018 FY2019 FY2020 FY2021 FY2022E FY2023F FY2024F FY2025F FY2026F FY2027F
Value (USD Billion)
Figure 9: India Gross National Income Per Capita (USD), 2016-2020
2120.00
2010.00
1830.00 1900.00
1680.00
2016 2017 2018 2019 2020
Source: World Bank
India Furniture Market Share, By Supply and Unorganized Vs Organized
Figure 10: India Furniture Market Share, By Supply, By Value, FY2017-FY2021
97.31% 97.00% 97.32% 97.72% 98.56%
2.69% 3.00% 2.68% 2.28% 1.44%
FY2017 FY2018 FY2019 FY2020 FY2021
Domestic Imported
Figure 11: India Furniture Market Share, By Unorganized Vs Organized, By Value, FY2017–FY2027F
Unorganized 86.13% 85.18% 84.09% 83.02% 81.56% 80.91% 79.88% 78.86% 77.85% 76.85% 75.87%
Organized 13.87% 14.82% 15.91% 16.98% 18.44% 19.09% 20.12% 21.14% 22.15% 23.15% 24.13%
India Furniture Market Share, By Type
Figure 12: India Furniture Market Share, By Type, By Value, FY2017–FY2027F
Home Furniture 65.42% 65.17% 64.91% 64.66% 63.16% 63.61% 63.47% 63.33% 63.18% 63.04% 62.90%
Office Furniture 18.69% 18.88% 19.08% 19.28% 20.58% 20.03% 20.17% 20.31% 20.46% 20.60% 20.75%
Institutional Furniture 15.89% 15.95% 16.01% 16.06% 16.26% 16.36% 16.36% 16.36% 16.36% 16.35% 16.35%
India Furniture Market Share, By Product Type
Figure 13: India Furniture Market Share, By Product Type, By Value, FY2017–FY2027F
Bed 29.05% 29.14% 29.25% 29.37% 29.79% 29.81% 29.73% 29.85% 29.97% 30.09% 30.21%
Sofa 24.06% 24.10% 24.15% 24.20% 24.05% 24.10% 24.35% 24.40% 24.45% 24.50% 24.55%
Wardrobe 15.84% 15.67% 15.50% 15.34% 15.18% 15.02% 14.86% 14.71% 14.55% 14.40% 14.25%
Dining Set 7.96% 7.91% 7.85% 7.80% 7.74% 7.68% 7.63% 7.57% 7.52% 7.46% 7.41%
Others 23.09% 23.18% 23.24% 23.29% 23.24% 23.39% 23.43% 23.47% 23.51% 23.55% 23.58%
Others include Standalone Tables, Chairs, Coffee Tables, etc.
Table 3: Partial List of Upcoming Construction Projects in India, By Building Name, By City, By Height
(Meter), By Number of Floors, By End User, By Completion Year, As of 2021
Number of Completion
Building City Height (Meter) End User
Floors Year
Piramal Aranya Tower A Mumbai 280 69 2024 Residential
The Park 1 Mumbai 268 78 2021 Residential
The Park 2 Mumbai 268 78 2021 Residential
Omkar 1973 Worli Tower B Mumbai 267 67 2021 Residential
Nathani Heights Mumbai 262 73 2020 Residential
North Eye Noida 255 60 2021 Residential
Four Seasons Private

Mumbai 250 55 2022 Residential
Residences
Trump Tower Mumbai 244 77 2021 Residential
Celestia Spaces 1 Mumbai 237 58 2021 Residential
Auris Serenity Tower 2 Mumbai 235 69 2023 Residential
Source: Council on Tall Buildings and Urban Habitat
Table 3: Partial List of Upcoming Construction Projects in India, By Building Name, By City, By Height
(Meter), By Number of Floors, By End User, By Completion Year, As of 2021 (Contd.)
.
Number of Completion
Building City Height (Meter) End User
Floors Year
Auris Serenity Tower 3 Mumbai 235 69 2023 Residential
Raheja Artesia Mumbai 233 54 2023 Residential
Salsette 27 Tower A Mumbai 225 64 2022 Residential
Salsette 27 Tower B Mumbai 225 64 2022 Residential
Omkar Alta Monte Tower B Mumbai 218 65 2021 Residential
Sky City at Borivali Tower A Mumbai 210 67 2022 Residential
Sky City at Borivali Tower B Mumbai 210 67 2022 Residential
Sky City at Borivali Tower C Mumbai 210 67 2022 Residential
Piramal Aranya Tower B Mumbai 280 69 2025 Residential
ITC Fortune Mumbai 170 NA 2020 Hotel
Amanora Adreno Towers 1 Pune 100 30 2021 Residential
Vasavi GP Trends Hyderabad NA 27 2021 Residential
Source: Council on Tall Buildings and Urban Habitat
India Bed Market Size, By Value
Figure 14: India Bed Market Size, By Value (USD Billion), FY2017-FY2027F

FY2021 FY2027F
9.89
8.65 9.24
7.66 8.13
7.03 6.95 7.28
6.18 6.59
5.82
Value (USD Billion)
Figure 15: India Bed Market Share, By Storage Vs Non-Storage, By Value, FY2017–FY2027F
Non-Storage 87.68% 87.66% 87.47% 87.27% 87.08% 86.89% 86.70% 86.50% 86.31% 86.12% 85.93%
Storage 12.32% 12.34% 12.53% 12.73% 12.92% 13.11% 13.30% 13.50% 13.69% 13.88% 14.07%
India Bed Market Share, By Size
Figure 16: India Bed Market Share, By Size, By Value, FY2017–FY2027F
Queen Size 37.07% 37.11% 37.21% 37.32% 37.42% 37.52% 37.62% 37.73% 37.83% 37.94% 38.04%
King Size 32.16% 32.28% 32.42% 32.55% 32.68% 32.81% 32.95% 33.08% 33.22% 33.35% 33.49%
Single Bed 12.86% 12.77% 12.69% 12.61% 12.53% 12.46% 12.38% 12.30% 12.23% 12.15% 12.08%
Others 17.91% 17.84% 17.68% 17.53% 17.37% 17.21% 17.05% 16.88% 16.72% 16.56% 16.39%
Others include Single Extra Long Size, Double Size, Super King Size, etc..
Table 4: Usual Bed Dimensions Available in India
Bed Type Metric Measurements (cm)
King Size 183 cm x 203 cm
Queen Size 153 cm x 203 cm
Single Bed Size 92 cm x 187 cm

India Bed Market Share, By Point of Sale and Region
Figure 17: India Bed Market Share, By Point of Sale, By Value, FY2017–FY2027F
Offline 96.85% 96.39% 95.92% 95.47% 93.97% 94.42% 94.73% 94.05% 93.67% 93.29% 93.01%
Online 3.15% 3.61% 4.08% 4.53% 6.03% 5.58% 5.27% 5.95% 6.33% 6.71% 6.99%
Figure 18: India Bed Market Share, By Region, By Value, FY2017–FY2027F
North 32.18% 32.07% 31.96% 31.86% 31.76% 31.66% 31.56% 31.46% 31.36% 31.26% 31.16%
South 27.58% 27.67% 27.77% 27.87% 27.97% 28.07% 28.18% 28.28% 28.38% 28.49% 28.59%
West 22.40% 22.34% 22.27% 22.19% 22.11% 22.03% 21.96% 21.88% 21.80% 21.73% 21.65%
East 17.84% 17.92% 18.00% 18.08% 18.16% 18.23% 18.31% 18.38% 18.46% 18.53% 18.60%
India Sofa Market Size, By Value
Figure 19: India Sofa Market Size, By Value (USD Billion), FY2017-FY2027F

FY2021 FY2027F
7.52 8.04
6.64 7.06
5.79 5.89 6.27
5.11 5.44 5.61
4.82
Value (USD Billion)
Figure 20: India Sofa Market Share, By Number of Seats, By Value, FY2017–FY2027F
3 to 5 62.81% 62.62% 62.50% 62.38% 62.26% 62.14% 62.02% 61.90% 61.78% 61.66% 61.54%
2 and Below 30.08% 30.12% 30.18% 30.24% 30.30% 30.35% 30.41% 30.47% 30.53% 30.59% 30.65%
6 and Above 7.11% 7.26% 7.32% 7.38% 7.44% 7.51% 7.57% 7.63% 7.69% 7.75% 7.81%
India Sofa Market Share, By Fabric Type
Figure 21: India Sofa Market Share, By Fabric Type, By Value, FY2017–FY2027F
Linen 43.12% 43.25% 43.33% 43.40% 43.48% 43.56% 43.64% 43.71% 43.79% 43.87% 43.95%
Leather 23.05% 23.09% 23.15% 23.21% 23.26% 23.32% 23.38% 23.44% 23.49% 23.55% 23.61%
Wool 13.03% 13.05% 13.11% 13.16% 13.22% 13.27% 13.33% 13.38% 13.44% 13.49% 13.55%
Others 20.81% 20.61% 20.42% 20.23% 20.04% 19.85% 19.66% 19.47% 19.28% 19.08% 18.89%
Others include Silk, Cotton, Satin, etc.
Figure 22: India Sofa Market Share, By Layout Type, By Value, FY2017-FY2027F
Straight 56.19% 56.34% 56.49% 56.65% 56.80% 56.96% 57.12% 57.27% 57.43% 57.59% 57.75%
L Shaped (Segmental) 29.06% 29.17% 29.22% 29.27% 29.32% 29.37% 29.42% 29.47% 29.52% 29.57% 29.62%
Curved 6.48% 6.46% 6.43% 6.40% 6.38% 6.35% 6.32% 6.29% 6.26% 6.24% 6.21%
Others 8.27% 8.03% 7.85% 7.68% 7.50% 7.32% 7.14% 6.96% 6.78% 6.60% 6.42%
Others include Custom, Side Chair, etc.
India Sofa Market Share, By Point of Sale and Region
Figure 23: India Sofa Market Share, By Point of Sale, By Value, FY2017–FY2027F
Offline 96.35% 95.89% 95.42% 94.96% 93.31% 93.84% 94.17% 93.50% 93.14% 92.77% 92.51%
Online 3.65% 4.11% 4.58% 5.04% 6.69% 6.16% 5.83% 6.50% 6.86% 7.23% 7.49%
Figure 24: India Sofa Market Share, By Region, By Value, FY2017–FY2027F
North 33.08% 32.97% 32.86% 32.76% 32.66% 32.56% 32.46% 32.36% 32.26% 32.16% 32.06%
South 26.68% 26.77% 26.87% 26.97% 27.07% 27.17% 27.28% 27.38% 27.48% 27.59% 27.69%
West 21.79% 21.73% 21.66% 21.58% 21.50% 21.42% 21.35% 21.27% 21.19% 21.12% 21.04%
East 18.45% 18.53% 18.61% 18.69% 18.77% 18.84% 18.92% 18.99% 19.07% 19.14% 19.21%
India Wardrobe Market Size, By Value
Figure 25: India Wardrobe Market Size, By Value (USD Billion), FY2017-FY2027F

FY2021 FY2027F
4.42 4.67
4.01 4.20
3.67 3.54 3.67 3.83
3.32 3.49
3.17
Value (USD Billion)

Figure 26: India Wardrobe Market Share, By Size, By Value, FY2017–FY2027F
Double Door 56.72% 56.37% 56.16% 55.95% 55.74% 55.52% 55.31% 55.10% 54.90% 54.69% 54.48%
Single Door 21.56% 21.41% 21.18% 20.95% 20.72% 20.50% 20.28% 20.06% 19.85% 19.63% 19.42%
Triple Door 14.75% 15.29% 15.61% 15.94% 16.28% 16.62% 16.97% 17.33% 17.70% 18.07% 18.45%
Multiple Door 6.98% 6.92% 7.05% 7.16% 7.26% 7.35% 7.43% 7.50% 7.56% 7.61% 7.65%
India Wardrobe Market Share, By Point of Sale and Region
Figure 27: India Wardrobe Market Share, By Point of Sale, By Value, FY2017–FY2027F
Offline 97.85% 97.39% 96.92% 96.47% 95.07% 95.47% 95.77% 95.07% 94.69% 94.30% 94.01%
Online 2.15% 2.61% 3.08% 3.53% 4.93% 4.53% 4.23% 4.93% 5.31% 5.70% 5.99%
Figure 28: India Wardrobe Market Share, By Region, By Value, FY2017–FY2027F
North 32.43% 32.32% 32.21% 32.11% 32.01% 31.91% 31.81% 31.71% 31.61% 31.51% 31.41%
South 27.33% 27.42% 27.52% 27.62% 27.72% 27.82% 27.93% 28.03% 28.13% 28.24% 28.34%
West 22.14% 22.08% 22.01% 21.93% 21.85% 21.77% 21.70% 21.62% 21.54% 21.47% 21.39%
East 18.10% 18.18% 18.26% 18.34% 18.42% 18.49% 18.57% 18.64% 18.72% 18.79% 18.86%
India Dining Set Market Size, By Value
Figure 29: India Dining Set Market Size, By Value (USD Billion), FY2017-FY2027F

FY2021 FY2027F
2.29 2.43
2.06 2.17
1.87 1.81 1.88 1.97
1.68 1.77
1.59
Value (USD Billion)
Figure 30: India Dining Set Market Share, By Seating Capacity, By Value, FY2017–FY2027F
4 to 8 79.84% 79.73% 79.50% 79.26% 79.03% 78.80% 78.57% 78.34% 78.11% 77.88% 77.65%
Above 9 13.15% 13.30% 13.47% 13.64% 13.81% 13.98% 14.16% 14.33% 14.51% 14.70% 14.88%
Below 3 7.01% 6.97% 7.04% 7.10% 7.16% 7.22% 7.28% 7.33% 7.38% 7.43% 7.47%
India Dining Set Market Share, By Non-Expandable Vs. Expandable
and Table Top Type
Figure 31: India Dining Set Market Share, By Non-Expandable Vs. Expandable, By Value, FY2017–FY2027F
Non-Expandable 89.77% 89.64% 89.42% 89.19% 88.97% 88.75% 88.52% 88.30% 88.08% 87.86% 87.64%
Expandable 10.23% 10.36% 10.58% 10.81% 11.03% 11.25% 11.48% 11.70% 11.92% 12.14% 12.36%
Figure 32: India Dining Set Market Share, By Table Top Type, By Value, FY2017-FY2027F
Wood Top 47.12% 47.02% 46.89% 46.76% 46.64% 46.51% 46.38% 46.25% 46.12% 46.00% 45.87%
Glass Top 34.47% 34.62% 34.72% 34.82% 34.91% 35.01% 35.11% 35.21% 35.31% 35.41% 35.51%
Marble/Stone Top 12.09% 12.14% 12.20% 12.25% 12.31% 12.37% 12.42% 12.48% 12.54% 12.59% 12.65%
Others 6.32% 6.21% 6.19% 6.17% 6.14% 6.11% 6.09% 6.06% 6.03% 6.00% 5.97%
Others include Metal, Plastic,, etc.
India Dining Set Market Share, By Point of Sale and Region
Figure 33: India Dining Set Market Share, By Point of Sale, By Value, FY2017–FY2027F
Offline 96.98% 96.52% 96.05% 95.60% 94.40% 94.70% 94.98% 94.26% 93.86% 93.45% 93.14%
Online 3.02% 3.48% 3.95% 4.40% 5.60% 5.30% 5.02% 5.74% 6.14% 6.55% 6.86%
Figure 34: India Dining Set Market Share, By Region, By Value, FY2017–FY2027F
North 31.43% 31.32% 31.21% 31.11% 31.01% 30.91% 30.81% 30.71% 30.61% 30.51% 30.41%
South 28.45% 28.54% 28.64% 28.74% 28.84% 28.94% 29.05% 29.15% 29.25% 29.36% 29.46%
West 22.64% 22.58% 22.51% 22.43% 22.35% 22.27% 22.20% 22.12% 22.04% 21.97% 21.89%
East 17.48% 17.56% 17.64% 17.72% 17.80% 17.87% 17.95% 18.02% 18.10% 18.17% 18.24%
India Furniture Market Share, By Point of Sale and Raw Material
Figure 35: India Furniture Market Share, By Point of Sale, By Value, FY2017–FY2027F
Offline 96.93% 96.47% 96.01% 95.54% 94.06% 94.50% 94.81% 94.12% 93.74% 93.36% 93.08%
Online 3.07% 3.53% 3.99% 4.46% 5.94% 5.50% 5.19% 5.88% 6.26% 6.64% 6.92%
Figure 36: India Furniture Market Share, By Raw Material, By Value, FY2017–FY2027F
Wood 57.99% 57.71% 57.42% 57.14% 56.44% 56.52% 56.25% 55.97% 55.70% 55.44% 55.17%
Metal 26.00% 26.17% 26.33% 26.51% 26.93% 26.85% 27.03% 27.20% 27.38% 27.56% 27.73%
Plastic 16.01% 16.13% 16.24% 16.36% 16.64% 16.63% 16.73% 16.82% 16.92% 17.01% 17.10%
India Furniture Market Share, By Region
Figure 37: India Furniture Market Share, By Region, By Value, FY2017–FY2027F
• Arunachal Pradesh
East • Assam
North • Nagaland
• Punjab • Manipur
• Haryana • Mizoram
• Delhi FY2021 FY2027F • Meghalaya
• Uttarakhand FY2021 FY2027F • Sikkim
• Uttar Pradesh • West Bengal
• Himachal 18.34% 18.79% • Odisha
Pradesh 31.98% 31.38% • Chhattisgarh
• Jammu & • Jharkhand
Kashmir • Bihar
• Tripura
West
South
• Karnataka
FY2021 FY2027F • Tamil Nadu
• Kerala
FY2021 FY2027F • Andhra Pradesh
21.91% 21.44% • Telangana
27.77% 28.38%
• Maharashtra
• Rajasthan
• Madhya Pradesh
• Gujarat
• Goa Source: TechSci Research
India Furniture Market Share, By Leading City
Figure 38: India Furniture Market Share, By Leading City, By Value, FY2021
Delhi NCR 5.08%
Mumbai 2.23%
Bengaluru 1.94%
Hyderabad 1.62%
Kolkata 1.60%
Chennai 1.43%
Rest of India 86.10%
India Furniture Market Share, By Company
Figure 39: India Furniture Market Share, By Company, By Value, FY2021
Godrej and Boyce Manufacturing

1.25%
Company Limited
Nilkamal Limited 0.83%
Featherlite Office Systems Pvt. Ltd. 0.29%
IKEA India Private Limited 0.25%
Durian Industries Limited 0.15%
Others 97.23%
Others include Forte Furniture Products India Private Limited, Damro Furniture Private Limited, Usha Shriram Enterprises Pvt. Ltd., etc.
India Home Furniture Market
Outlook
India Home Furniture Market Size, By Value
Figure 40: India Home Furniture Market Size, By Value (USD Billion), FY2017-FY2027F

FY2021 FY2027F
19.35 20.60
17.24 18.24
15.47 15.54 16.35
13.83 14.61 14.74
13.10
Value (USD Billion)
Figure 41: India Gross Domestic Product (USD Million), 2016-2020
2871000
2651000 2701000 2623000
2295000
2016 2017 2018 2019 2020
Source: World Bank
India Home Furniture Market Share, By Raw Material and Point of Sale
Figure 42: India Home Furniture Market Share, By Raw Material, By Value, FY2017-FY2027F
Wood 60.85% 60.59% 60.34% 60.09% 59.60% 59.59% 59.34% 59.09% 58.84% 58.60% 58.35%
Metal 26.06% 26.22% 26.39% 26.56% 26.94% 26.89% 27.07% 27.24% 27.41% 27.58% 27.76%
Plastic 13.09% 13.18% 13.27% 13.36% 13.46% 13.52% 13.60% 13.67% 13.75% 13.82% 13.89%
Figure 43: India Home Furniture Market Share, By Point of Sale, By Value, FY2017-FY2027F
Offline 96.85% 96.56% 96.37% 96.17% 94.41% 95.29% 95.18% 95.06% 94.95% 94.83% 94.72%
Online 3.15% 3.44% 3.63% 3.83% 5.59% 4.71% 4.82% 4.94% 5.05% 5.17% 5.28%
India Home Furniture Market Share, By Room Type
Figure 44: India Home Furniture Market Share, By Room Type, By Value, FY2017–FY2027F
Living Room 48.43% 47.90% 47.79% 47.68% 47.56% 47.45% 47.34% 47.23% 47.12% 47.01% 46.90%
Bed Room 17.16% 17.21% 17.26% 17.31% 17.36% 17.41% 17.46% 17.51% 17.56% 17.61% 17.66%
Kitchen 12.21% 12.25% 12.29% 12.34% 12.38% 12.43% 12.48% 12.52% 12.57% 12.61% 12.66%
Dining Room 9.01% 8.91% 8.83% 8.74% 8.66% 8.57% 8.49% 8.41% 8.32% 8.24% 8.16%
Others 13.19% 13.72% 13.82% 13.93% 14.03% 14.13% 14.23% 14.33% 14.43% 14.53% 14.62%
Others include Study Room, Worship Room, etc
India Home Furniture Market Share, By Leading City
Figure 45: India Home Furniture Market Share, By Leading City, By Value, FY2021
Delhi NCR 5.25%
Mumbai 2.01%
Bengaluru 1.98%
Hyderabad 1.75%
Kolkata 1.66%
Chennai 1.49%
Rest of India 85.86%
India Home Furniture Market Share, By Region
Figure 46: India Home Furniture Market Share, By Region, By Value, FY2017–FY2027F
North 31.80% 31.71% 31.62% 31.53% 31.44% 31.36% 31.27% 31.18% 31.09% 31.01% 30.92%
South 26.98% 27.07% 27.15% 27.23% 27.31% 27.40% 27.48% 27.56% 27.64% 27.73% 27.81%
West 22.89% 22.87% 22.85% 22.82% 22.80% 22.77% 22.75% 22.72% 22.70% 22.67% 22.65%
East 18.33% 18.35% 18.38% 18.42% 18.45% 18.48% 18.51% 18.54% 18.56% 18.59% 18.62%
North India Home Furniture Market Size, By Value
Figure 47: North India Home Furniture Market Size, By Value (USD Billion), FY2017-FY2027F

FY2021 FY2027F
6.00 6.37
5.38 5.67
4.62 4.88 4.63 4.87 5.11
4.17 4.38
Value (USD Billion) Source: TechSci Research
Figure 48: North India Home Furniture Market Share, By Room Type, By Value, FY2017–FY2027F
Living Room 48.29% 47.77% 47.65% 47.54% 47.43% 47.32% 47.20% 47.09% 46.98% 46.87% 46.76%
Bed Room 17.03% 17.08% 17.13% 17.18% 17.23% 17.28% 17.33% 17.38% 17.43% 17.48% 17.53%
Kitchen 12.52% 12.56% 12.60% 12.65% 12.69% 12.74% 12.78% 12.83% 12.88% 12.92% 12.97%
Dining Room 9.23% 9.13% 9.05% 8.96% 8.87% 8.79% 8.71% 8.62% 8.54% 8.46% 8.38%
Others 12.93% 13.46% 13.56% 13.67% 13.77% 13.87% 13.97% 14.07% 14.17% 14.27% 14.36%
South India Home Furniture Market Size, By Value
Figure 49: South India Home Furniture Market Size, By Value (USD Billion), FY2017-FY2027F

FY2021 FY2027F
5.37 5.73
4.75 5.04
3.97 4.21 4.03 4.26 4.49
3.54 3.74
Figure 50: South India Home Furniture Market Share, By Room Type, By Value, FY2017–FY2027F
Living Room 48.74% 48.22% 48.10% 47.99% 47.88% 47.77% 47.65% 47.54% 47.43% 47.32% 47.21%
Bed Room 16.80% 16.85% 16.90% 16.95% 17.00% 17.05% 17.10% 17.15% 17.20% 17.25% 17.30%
Kitchen 12.30% 12.34% 12.38% 12.43% 12.47% 12.52% 12.56% 12.61% 12.66% 12.70% 12.75%
Dining Room 9.11% 9.01% 8.93% 8.84% 8.75% 8.67% 8.59% 8.50% 8.42% 8.34% 8.26%
Others 13.05% 13.58% 13.68% 13.79% 13.89% 13.99% 14.09% 14.19% 14.29% 14.39% 14.48%
West India Home Furniture Market Size, By Value
Figure 51: West India Home Furniture Market Size, By Value (USD Billion), FY2017-FY2027F

FY2021 FY2027F
4.39 4.67
3.92 4.14
3.53 3.54 3.72
3.16 3.34 3.36
3.00
Figure 52: West India Home Furniture Market Share, By Room Type, By Value, FY2017–FY2027F
Living Room 48.97% 48.45% 48.33% 48.22% 48.11% 48.00% 47.88% 47.77% 47.66% 47.55% 47.44%
Bed Room 17.05% 17.10% 17.15% 17.20% 17.25% 17.30% 17.35% 17.40% 17.45% 17.50% 17.55%
Kitchen 11.82% 11.86% 11.90% 11.95% 11.99% 12.04% 12.08% 12.13% 12.18% 12.22% 12.27%
Dining Room 8.68% 8.58% 8.50% 8.41% 8.32% 8.24% 8.16% 8.07% 7.99% 7.91% 7.83%
Others 13.48% 14.01% 14.11% 14.22% 14.32% 14.42% 14.52% 14.62% 14.72% 14.82% 14.91%
East India Home Furniture Market Size, By Value
Figure 53: East India Home Furniture Market Size, By Value (USD Billion), FY2017-FY2027F

FY2021 FY2027F
3.60 3.84
3.20 3.39
2.69 2.85 2.72 2.87 3.03
2.40 2.54
Figure 54: East India Home Furniture Market Share, By Room Type, By Value, FY2017–FY2027F
Living Room 47.52% 47.00% 46.88% 46.77% 46.66% 46.55% 46.43% 46.32% 46.21% 46.10% 45.99%
Bed Room 18.05% 18.10% 18.15% 18.20% 18.25% 18.30% 18.35% 18.40% 18.45% 18.50% 18.55%
Kitchen 12.04% 12.08% 12.12% 12.17% 12.21% 12.26% 12.30% 12.35% 12.40% 12.44% 12.49%
Dining Room 8.91% 8.81% 8.73% 8.64% 8.55% 8.47% 8.39% 8.30% 8.22% 8.14% 8.06%
Others 13.48% 14.01% 14.11% 14.22% 14.32% 14.42% 14.52% 14.62% 14.72% 14.82% 14.91%
Pricing Analysis
Table 5: India Home Furniture Price Point Analysis (USD), By Volume
Type Low Economy Pricing Premium Super Premium
Home Furniture Less than USD200 USD201-USD500 USD501-USD1,000 Over USD1,000
Bed 55% 30% 11% 4%
Sofa 42% 35% 15% 8%
Wardrobe 38% 42% 15% 5%
Dining Set 35% 40% 20% 5%
Region Wise Cultural Influence
on Living Room and Bedroom
South India – Region Wise Cultural Influence on
Living Room and Bedroom
• In terms of wood finish color, dark, • In terms of fabrics, Kanchipuram

• Furniture in South India is primarily
walnut, and wenge color furniture is weaves from Tamil Nadu, Ikats, and
influenced by the ‘Goan-Portuguese’
preferred in South India due to the Pochampally fabrics from Andhra
style, consisting of large cabinets with
large sizes of the houses. Pradesh are most popular.
complex patterns from traditional
Moreover, Mysore silks and Kerala's
Portuguese forms. Furniture in the • In South India, Oonjal, a stunning white and gold Mundus
Goanese style is embellished with swing is generally found in the living are repurposed into unique window
geometric or semiabstract inlaid rooms. Whereas entry doors are curtains, upholstery and pillow
decorations. usually ornately carved and adorned covers for home decor.
with metal. However, currently, these • In terms of fabric color, earthen

• In terms of design, South Indian decor
doors are being replaced with teak tones are common in the South
is known for its intricately carved
wood doors that have a contemporary Indian color pallet. They are subtle
furniture, generally made of rosewood
appearance. and complement the rest of the
or teak wood. Sofas are often not
decor. Brighter tones are chosen
upholstered but rather are basic pieces • In comparison to the rest of the over terracotta, brown, tan, beige,
with much wood on display, with country, this area has observed the creams, and yellows. They highlight
beautifully woven seats in rattan or most significant number of office and the elegance of the ornamental
jute and carved wooden legs. bar furniture purchases. wooden furniture and ethnic fabric.
North India – Region Wise Cultural Influence on
• In North India, ‘Mughal style’ furniture, • As North Indians prefer solid wood, • In other states such as Uttar Pradesh,
primarily made of ebony, mirrors, or furniture colors in this region are sal wood, neem and ebony, and
other dark wood with inlaid bone or typically solid wood and wood grain shisham are the most popular types
ebony decorations, is preferred. It colors.
of hardwood preferred for furniture
includes writing desks, tables, etc.
• Brown color Walnut wood is more such as chairs, tables, etc.
• In terms of design, North Indian people popular in Kashmir and is used in the
• In terms of fabric, several states have
prefer king size beds and printed wooden grids on the ceiling and
window curtains. In North Indian varied preferences in the North
windows of bedrooms. The drapes are
bedrooms, a basic bed with a Indian region. For instance, Haryana
generally made of cashmere wool, and
headboard that extends to the ceiling is famous for the ‘panja’ weaving
the floor is covered in Kashmiri carpets
and serves as a bedside table with the technique for making durries, rugs,
woven in intricate designs. Moreover,
same texture is preferred. and other floor coverings. Similarly,
red color cherry wood, which is red in
color is also used for almirah, bed covers with Ikat or appliqué
• In terms of wood finish color, brown is
wardrobes, and beds in states such as embroidery are very popular in
the standard color for furniture and
Kashmir, Himachal Pradesh, etc. Rajasthan.
decor in Northern India.
West India – Region Wise Cultural Influence on
• The West Indian culture is • People in Western India favor lighter

• Moreover, the smooth surface of silk
traditionally linked with wooden color tones. In places like Mumbai,
fabric prevents dust from adhering to
carving, and one can still see carved where apartment sizes are small, and
it, and its shimmering sheen and
wooden doors in old houses. furniture must be exceedingly
smoothness are highly appealing,
functional with smart storage
• People in West India like cotton and making it a rich sofa fabric suitable for
solutions, lighter hues are the
silk fabrics. Cotton fabric is ideal for formal settings.
preferred choice.
sofas because of its texture, strength,
• In terms of design, residences in
and resistance to soiling and • In comparison to other markets in
Western India have windows, beams,
wrinkling. These are one of the most India's Western region, markets such
and door brackets that are artistically
significant types of sofa textiles for as Kolhapur, Hubli, Belgaum, and
adorned carvings based on the sacred
Indian households since they are Goa prefers to invest more in home
lotus patterns.
breathable, comfy, and cost-effective. modifications.
East India – Region Wise Cultural Influence on
• When it comes to home,

the Eastern Region of India, which is a
• The cotton silk fabric used is light, • Assam and West Bengal in the East
unique patchwork of cultural
silky, and has a pleasant weave. This are famous for their wooden works.
landscapes, has an unusual preference.
fabric provides a delicate hand feel and
a silky drape, as well as the versatility • For instance, in Assam the unusual
• In terms of color, brown is the
to be used for a wide range of and fascinating wooden houses,
traditional color for furniture and decor
applications. known as Kirtanghar are found. In
in India, nevertheless, the eastern
these houses one can see a wide
customers prefer white and black
• Glazed multi-colored textiles, printed range of multi-use chests, small
furniture and decor.
with designs featuring flowers and stools and mini tables, book-rests,
• In terms of fabric, silk and cotton fabric other patterns in various colors, etc.
are primarily used for home decor in the are popular. The detailed carvings and
unique forms of these furnishings are • Whereas, in West Bengal, Bel and
eastern states of India. Cotton silk
influenced by the British Indian era Neem are mainly used for the
fabric is a hybrid of the two fibers,
and have a great aesthetic value. designing of woodcrafts.
combining the best qualities of both into
a single fabric.
SWOT Analysis – Home Furniture
SWOT Analysis – Home Furniture
STRENGTHS
WEAKNESSES
▪ Relatively low working overhead, particularly work costs.
▪ Rise in manufacturing cost
▪ Growing research & development and product innovation
▪ Demand for high quality home furniture at affordable price
▪ Exclusive marketing strategies
▪ Complexity in supply chain
▪ Rapid expansion in e-commerce and other retail stores
▪ Ever-changing consumer demands
▪ Rise in demand for RTA (Ready to Assemble) furniture
OPPORTUNITIES
THREATS
▪ Strategic partnership with other brands
▪ Government regulations and tax policies
▪ Increasing urbanization
▪ Easy availability of counterfeit products
▪ Growing demand for eco-friendly products
▪ Growing environmental issues
▪ Shift in consumer lifestyle
▪ Rising trend for renting furniture
▪ Increasing per-capita income
India Office Furniture Market Outlook
India Office Furniture Market Size, By Value
Figure 55: India Office Furniture Market Size, By Value (USD Billion), FY2017-FY2027F

FY2021 FY2027F
6.80
5.91 6.33
5.20 5.53
4.61 4.80 4.89
4.01 4.30
3.74
Value (USD Billion)
Figure 56: Domestic Tourists Arrival in India, 2015-2020 (Million)
2321.98
1853.79
1615.39 1657.55
1431.97
610.22
2015 2016 2017 2018 2019 2020
Source: Ministry of Tourism
India Office Furniture Market Share, By Raw Material
Figure 57: India Office Furniture Market Share, By Raw Material, By Value, FY2017-FY2027F
Wood 44.39% 44.14% 43.89% 43.64% 43.16% 43.15% 42.90% 42.66% 42.42% 42.18% 41.94%
Metal 29.59% 29.75% 29.91% 30.07% 30.46% 30.40% 30.57% 30.74% 30.90% 31.07% 31.24%
Plastic 26.02% 26.11% 26.20% 26.28% 26.38% 26.45% 26.53% 26.60% 26.68% 26.75% 26.82%
Pricing Analysis
Table 6: India Office Furniture Price Point Analysis (USD), By Volume
Low Economy Pricing Premium Super Premium
Office Furniture Less than USD200 USD201-USD500 USD501-USD1,000 Over USD1,000
Table 45% 35% 15% 5%
Cupboard 40% 40% 15% 5%
Chair 75% 19% 4% 2%
India Institutional Furniture
Market Outlook
India Institutional Furniture Market Size, By Value
Figure 58: India Institutional Furniture Market Size, By Value (USD Billion), FY2017-FY2027F

FY2021 FY2027F
5.36
4.72 5.02
4.22 4.46
3.84 3.79 4.00
3.38 3.60
3.18
Value (USD Billion)
Figure 59: Foreign Tourists Arrival in India, 2015-2020 (Million)
10.56 10.93
10.04
8.80
8.03
2.74
2015 2016 2017 2018 2019 2020
Source: Ministry of Tourism
India Institutional Furniture Market Share, By Raw Material
Figure 60: India Institutional Furniture Market Share, By Raw Material, By Value, FY2017-FY2027F
Wood 62.21% 61.96% 61.70% 61.45% 60.96% 60.95% 60.70% 60.45% 60.20% 59.96% 59.71%
Metal 21.54% 21.70% 21.86% 22.02% 22.40% 22.35% 22.51% 22.68% 22.85% 23.02% 23.19%
Plastic 16.25% 16.35% 16.44% 16.53% 16.64% 16.71% 16.79% 16.87% 16.95% 17.03% 17.10%
Pricing Analysis
Table 7: India Institutional Furniture Price Point Analysis (USD), By Volume
Low Economy Pricing Premium Super Premium
Institutional
Less than USD100 USD101-USD300 USD301-USD500 More Than USD500
Furniture
Bed 56% 33% 8% 3%
Chair 62% 30% 7% 1%
Desk 60% 28% 8% 4%
Cupboard 45% 33% 15% 7%
India Kids Furniture Market Analysis
The kids furniture industry in India is growing at a rapid pace and was its market size was estimated around USD1.34 billion
in FY2021. Demand for kids furniture in the country is yet to gain prominence due to numerous challenges, such as low
awareness, low availability, and high prices of furniture designed specifically for kids.
New age parents are looking for the best of everything they can afford for their kids. Customized bedrooms for kids, a space
where they feel happy and comfortable, is no longer a new phenomenon. This phenomenon is expected to increase the
demand for kids furniture, thus presenting an opportunity for furniture manufacturers to enter this segment and offer
innovative designs depicting cartoon themed characters like Barbie and Tom & Jerry.
Demand for kids furniture is anticipated to increase in the coming years, owing to the amassing of wealthy segment of the
Indian population. This population segment needs to be tapped and explored by designing and selling newer merchandize at
lesser prices than furniture being imported from Italy, France, and other countries.
Select Popular Stores offering Kids Furniture in India, By Location
• Stellar Furniture - Indore, Madhya Pradesh

• Kids City - Bengaluru, Karnataka
• Induscraft Online Furniture - Jodhpur, Rajasthan
• Kids Nest - Bengaluru, Karnataka
• Woodgrove Furniture - Salem, Tamil Nadu
• Benumehta - Hyderabad, Andhra Pradesh
• Kangsiya Art Palace - Jodhpur, Rajasthan
Trending Products in India Kids Furniture Market
For Boys For Girls For Unisex
Cool Car Bed Girls Low Bed Multi-Purpose Study Table
Designer Bed Designer beds with Princess Adjustable Study Tables

and other designs
Boys Bunk Bed Baby Bedroom Sets
Adjustable Study Tables
Boys Low Bed
For Common Home Popular Kids Bedroom Furniture

Furniture
Jungle Kids Room
Beds with round edges
that offer more safety Kids workspace with small shelfs
Beds and Sofas with low Artistic paints on furniture
height
Galaxy Ceiling
• In India, the beds (cots and cribs) segment held the largest market share of more than 40% in FY2021, in value terms. owing
to the increasing spending potential of the middle-class citizens in the nation. In contrast, the other kids furniture such as
chair, table, cabinet, dresser and chest (drawer) collectively accounts for the remaining percentages of the kids furniture
market, which are comparatively smaller in size. Their low cost presents the opportunities to the manufacturers to encourage
and attract the customers.
• The kids furniture is widely offered through both offline and online channels. However, customers in India prefer offline
channels as the purchase of furniture is more related to its touch and feel of its texture. The value share of offline channel
was estimated nearby 80% in FY2021. The online channels segment is expected to grow in the forecast period, owing to
changing customer trends, such as the growing number of modern and young parents who are shifting towards online
channels such as Pepperyfry, Urban Ladder, Amazon, and Flipkart because they are more convenient and time saving.
• The kids furniture market in India is segregated into South, North, West and East regions. The demand for kids furniture
solutions that accommodate clothes, books, toys, and other products in a space-efficient manner has increased in the
Southern region as a result of rising population, increasing number of nuclear families, and upgrading of livelihood. These are
some of the most important trends that indicate future growth.
• The metropolitan cities like Delhi NCR, Mumbai, Bangalore, Hyderabad and Chennai are among the top contributors to the
India kids furniture market. In Mumbai & Bangalore, the kids furniture market is observing an evolution as the modern
parents are focused on proving the best to their kids. Also, most of the well-known brands like Godrej Interio, Durian, and
Pepperfry, each owns a store in Bangalore.
India Recliners Market Analysis
• India recliners industry is at a growing stage. The market stood at USD40.66 million in FY2021 on the back of gaining
prominence due to growing consumer inclination towards high-end luxury and comfortable furniture, particularly among
the urbanized and millennial population, across the country.
• Growing technical advancements and increased R&D spending, have resulted in product innovations in terms of
functionality and utility. Various improvements in reclining technology have also resulted in the emergence of premium
designs with regulated and adjustable power buttons.
• Recliners can be divided into two categories: manual and motorized. Among these, motorized recliners hold the majority
of share in this market owing to the fact that they are highly convenient therefore, people of every age group are prefer
these recliners.
• In the commercial sector, recliners are used mostly in cinema halls, consisting of mostly single-seater recliners.
Companies are also offering recliners with add-ons, including tray tables, service call buttons, and other features.
Cinema halls are followed by beauty parlors, salons, massage parlors, etc. They have comfortable recliners which can be
easily lifted, lowered, and reclined. Products such as recliner shampoo chairs with footrests which prevent sitting fatigue
are common at these places.
Select Popular Stores offering Recliners in India, By Location
• Seating Craft - Delhi

• Little Nap Recliners - Indore, Madhya Pradesh
• Recliners India - Delhi, Delhi
• Urban Ladder - Mumbai, Maharashtra
• Furniture World - Hyderabad, Telangana
• Durian Furniture - Jaipur, Rajasthan
• Nilkamal Furniture - Jaipur, Rajasthan
Popular Trends in India Recliners Market

For Common Home
Furniture For Kids For Elderly
Traditional Recliner Recliner with Cup Holder Manual Lift Recliner
Power Recliner Recliner with Side Pockets Power Lift Recliner

and Foot Rest
Rocker Recliner
Adjustable Study Tables
Recliner Set
For Hospitals
For Cinema and Salons
Recliner Cum Commode
Recliner with Food Stand
Drop Arm Clinical
Recliner Recliner with Padded Footrest
Recliner with Footrest Recliner with USB Charger Port
• India's recliners industry is on the verge of rapid growth owing to the factors such as increasing disposable income of
consumers and the several benefits that recliners offer, such as comfort and relaxation. When the body is in a reclining
position, the spine is rested, the back is supported, and the legs are raised. This posture relaxes and rejuvenates the
body and mind and also reduces tension. It also provides other health benefits such as improved blood circulation,
mobility, etc.
• In terms of personal use, recliners are becoming increasingly popular since they are ideal for individuals of all ages,
including pregnant women and the elderly, who find it difficult to sit on a regular chair for lengthy periods of time. The
use of a recliner can assist in meeting the unique needs of various age groups. For instance, the recliner Auto Lift Chair
for seniors has "easy-lift recline" technology, which moves the entire chair at a slower speed to make it easier for a user
to get out of the recliner and walk.
• Another important reason for consumers' preference for recliners is that they provide excellent massage. Cyclo-therapy
technology is used in recliners to give an unrivaled and effective massage.
• In terms of distribution channels, the offline segment holds a prominent value share of 91% in the market as of FY2021.
However, the online segment is expected to register highest growth during the forecast period due to factors such as
increasing internet penetration, etc.
• In India, West India is the dominant region in the India recliner market with 37% of value share in FY2021, owing to the
large urban population in the region. The major cities for this market across India are Bangalore, Delhi and Mumbai.
These metropolises account for the majority share in India's recliner market.
Supply Chain Analysis
Organized Unorganized
Manufacturer Importer Manufacturer Importer
Retailers
Distributor/ Exclusive
Franchise Dealers Retailers
Wholesaler Outlets
Home Office Institution
• In India, prices of furniture merchandize in the organized furniture market are
significantly higher than the unorganized furniture sector, owing to various

Manufacturer’s
Margin: 30-35%
overhead charges imposed by organized producers for better quality timber in
manufacturing. The other reason for this is the research & development done
while designing the merchandize, which is then bought by the domestic players
or imported at a higher price from other countries.
• Manufacturers’ margin in the India furniture industry is 30-35%, while the Wholesaler’s
Margin: 12-15%
wholesaler’s margin varies between 12 and 15%. Retailer’s margin in India
furniture market is between 18% to 25% of the price of furniture.
• Margins in India unorganized furniture market differ from city to city and on the Retailer’s Margin:
18-25%
basis of merchandize availability.
SWOT Analysis
SWOT Analysis
STRENGTHS WEAKNESSES
▪ Strong research & development - Constant Innovation ▪ Weak distribution network
▪ Strong advertising thrust by organized players through ▪ Unstable supply of raw material
product placement, television ads, social media, trade ▪ Transports costs of furniture is significant
magazines and so on. ▪ Lack of standards and certifications
▪ Increasing demand for modern and minimalist design ▪ Poor storage facilities and lack of awareness for handling
▪ Availability of skilled, young work force furniture and upkeep
▪ Increased mechanization reducing overall production cost
OPPORTUNITIES
THREATS
▪ Very few major organized players
▪ Relatively cheaper imports from countries like China
▪ Growing middle and affluent class population
▪ Few products such as sandalwood and rosewood need
▪ Booming real estate sector
special permission to be imported
▪ Consumer preference towards better ambience of office
▪ Frequent entry of small, unorganized players in the industry
and homes
▪ Product innovation

Impact of COVID-19 on India
Furniture Market
Impact of COVID-19 on India Furniture Market
• A rise in the demand for home-office furniture items had been observed across
the country since the lockdown period. The lockdown scenario gave birth to a
work-from-home culture, which boosted furniture sales in India even more. The
1 Increased Demand for
Home-Office Furniture furniture set up for houses has evolved as a result of the necessity to spend
extended hours at home, share space with family members when working from
home/studying from home, and spend leisure time together. Moreover, money
that would have been spent on holidays is instead being used on home-related
purchases. Furthermore, many offices are still opting for work-from-home. The
physical discomfort and health related issues have motivated people to purchase
home-office furniture. These factors played an important role in boosting the
growth of furniture market during the lockdown period.
• The COVID-19 pandemic drastically altered the furniture business. The supply
chain disruption and temporary ban on the trade had a significant impact on the
2 Disruption in Supply-Chain
India furniture industry. The COVID-19 pandemic also highlighted the necessity of
reducing reliance on imports and increasing the industry's digitization and
automation.
• The strict COVID-19 lockdown imposed in India slightly affected the sales of retail
stores. However, the online channel reported higher sales of furniture during the
lockdown period, as it was the only safe and available option for the consumers.
Moreover, there has been an increase in demand for multi-functional, and
customized furniture for home offices and home schools. The furniture market of
3 Rise in Online Sales India has seen a shift in consumer preferences as people are choosing to buy
furniture items online rather than from retail stores. These shifts aren't limited to
the metropolitan cities, but also visible in smaller towns and tier II cities. Most of
the companies are expanding their online businesses and opting for e-commerce
channels to sell their products. For instance, in 2020, IKEA decided to invest in
online business to reach 100 million Indian customers by 2022.

Market Dynamics
Market Drivers
• The expansion of the Indian economy has benefited the development of
real estate and commercial buildings in the country. Both the industrial
and service sectors have experienced overall development. The fast
expansion of the real estate industry in India has been fuelled by the rise
Booming Real-Estate Sector of the services sector, which now accounts for more than half of the
1 Post Lockdown Restrictions country's GDP, while the rising KPO/BPO sector drives demand for more
office space. The increasing construction of commercial buildings to meet
the growing need for office space, coupled with housing, the most
common type of real estate in India, has led to the rising demand for
furniture in various commercial and residential spaces. Moreover, the
demand for luxury housing complexes is rising in metropolitan cities. As a
result, the demand for furniture such as couch sets, dining tables, beds,
tables, and chairs has grown and is anticipated to continue to grow at a
higher pace in the future.
• The rapid increase in the combined earnings of family members is

resulting in higher disposable income of the consumers, which is
Rising Disposable significantly boosting their spending power on furniture. Thus, an
2 Income increasing number of consumers nowadays are not compromising with the
product quality irrespective of the cost and prefer to choose comfortable
furniture items. Such consumer behavior is positively influencing the India
furniture market.
• Furniture is considered an essential item of home décor. It supports basic

everyday functions such as eating, sitting, sleeping, etc. It is highly
movable with a wide range of uses and can be customized by machine-
Growing Demand for based processing or handcrafting to meet the needs of the end-users.
3 Customized Furniture Companies are continuously developing modified and customized products
to meet the requirements of customers.

Market Challenges
India furniture market is majorly captured by unorganized players, which

acts as a major hindrance to the growth of this market. Low pricing and
diversity in variety of furniture products coupled with the presence of local
Highly
unorganized players helps the unorganized segment in holding the majority
Unorganized
market share, thereby posing a major challenge to the growth of organized
Market
furniture market. However, with growing brand awareness and declining
price sensitivity of people, the organized sector is expected to register
significant growth in India furniture market in the coming years and gain
market share.
Supply chain & inventory management plays a crucial role in the growth of Pe
any brand or market. Logistics & supply chain has been a major challenge to
retailers as well as distributors, as they are not able to maintain the lead
time due to fluctuations in demand and poor infrastructure in India.
Moreover, in home furniture segment, the challenge is to cater to the diverse
Ineffective consumer demands of India's market without increasing inventory or
Supply Chain
expenses. Furthermore, the availability of cheap and low-quality products
imported majorly from Bangladesh and China coupled with poor supply chain
& inventory management infrastructure further poses a threat to both
organized as well as unorganized market players, thereby impacting the
India furniture market.

Market Trends and Developments
Change in Consumer Preferences

The growing impact of western culture has changed consumer preferences. The demand for flexible and attractive
furniture is increasing in India's metropolitan areas. The fast rise of metro cities and the development of the housing
industry are transforming people's living standards and lifestyles. Furthermore, consumers are becoming more
1 conscious of sustainability and recycling, and they are making more educated decisions, preferring engineered wood
furniture/refurbished furniture over plastic furniture. Therefore, to meet growing consumer demand, furniture
manufacturers are continuously coming up with innovative and sustainable products. For instance, in 2020, Godrej
Interio launched Bobbin range of sofa and Gradiant sofa range, which are sustainable and comes at affordable prices.
Multiple Distribution Channels

The availability of engineered wood furniture through multiple distribution channels has made purchasing furniture
goods easier for customers. Additionally, with rising consumer aspirations and demand, the marketing and distribution
channels are also emerging across the country. Earlier, the majority of the sales took place through conventional
retail, and local suppliers. Today, rising disposable income is driving the purchase of furniture items online, which is
2 leading to a shift in favor of modern shopping, i.e., E-commerce, from traditional sales formats. These modern retail
outlets offer a wide range of products under one roof and also reduce the complexity associated with an extended
distribution network. Furthermore, manufacturers are rapidly expanding their businesses, fueling the demand for
organized shopping spaces. For instance, in 2020, IKEA adopted an omni-channel approach by integrating its brick-
and-mortar format stores with online stores.
Growing Inclination Towards Branded Products

With the growing millennial population and rising disposable income, consumer preference towards branded
products due to their durability, aesthetics, and quality is increasing. People prefer to consult interior designers and
3 have customized products that are in line with their lifestyle choices. Consumers are building brand loyalty as a
result of the excellent services offered by businesses. In the future, the market is likely to be driven by the
enhanced services provided by organized market players.

Rise in Tourism and Hospitality Industry
Any rise or fall in commercial and hospitality sectors impacts the growth of the furniture market. The rise in tourism is
creating a significant demand for hotel rooms which is further benefiting the furniture industry of India. The fortune of
the hospitality sector is related to the growth in the tourism sector. The travel and tourist industry has been a key
4
contributor to India's rising furniture demand over the years. According to the Ministry of Tourism of India, the
number of foreign tourists arrival in India was 10.93 million in 2019. This trend is projected to continue in the next
five years as well, due to increase in number of both local and international tourists.
Government Initiatives
The government of India has always promoted self-manufacturing since it generates more income, creates more jobs,
and allows India to export more goods throughout the world. In order to encourage companies to manufacture in
India the government has taken certain initiatives such as Make in India, which supports craftsmen and promotes the
production of handicrafts in the country. The scheme aims to boost the manufacturing share in country’s GDP to 20%
by 2025. Moreover, in 2020, the prime minister of India, Mr. Narendra Modi, launched ‘Vocal for Local’ campaign, in
order to encourage people to purchase Made in India products and companies to manufacture competitive products
5
on global level. The goal of this program is to support all local manufacturers and producers around the country,
which will help the furniture sector flourish. Furthermore, increasing government support such as distribution of
improved tools to the artisans of pottery/terracotta and wooden craft, empanelment of artisans/SHGs/clusters for
procurement of handicraft & handloom products by HHEC/CCIC, etc., is expected to aid India furniture market during
the forecast period.

Growing Trend of Do-it-Yourself (DIY)
The latest trend in global as well as Indian furniture market is “DIY”. The concept was introduced by IKEA, wherein
the merchandize is assembled by the customer himself/herself at his/her house. This has now become a way for
furniture producers to decrease their transportation logistics costs, merchandize storage and persistent problem of
physical damages occurring during transit.
6
New research & development activities are resulting in such innovations that are increasing the revenue share of
organized sector and making India furniture market much more organized. This change is partly attributed to high
financial backing of organized retail furniture players as compared to unorganized furniture producers.
Online channel retailers have been able to decrease their overall overheads by approximately 20% for the
merchandize like wall shelves and wall units by offering these in DIY format.
Growing Usage of Medium Density Fiber (MDF) Board
Usage of MDF board in household and commercial office units in India is increasing at a robust pace, owing to its low
cost compared to natural teak wood. MDF board perfectly matches the price budget of the Indian middle class
population. Additionally, the MDF board is superior to the regular plywood in strength, and it is very easy to paint,
7 drill, and screw during installation. The production of MDF boards is cost-effective, as they can be recycled. This
product is in huge demand among real estate developers and construction companies, mainly for in-built furniture
like decorative moldings, shelving, and doors involved while constructing new houses.

Policy and Regulatory Landscape
Furniture & Fittings Skill Council, is a Not-for-Profit organization, registered under the Societies Registration Act XXI of
1860. The Council has been promoted by CII (Confederation of Indian Industry) with financial support from the National
Skill Development Corporation (NSDC). The aim of the Furniture & Fittings Skill Council is to focus on establishing an
effective and efficient eco-system for development and imparting of skills for the furniture & fittings industry including
relevant curriculum, courses, information database, delivery system, standardization, accreditation and certification
processes to enhance the employability of the Indian workforce globally.
Association of Furniture Manufacturers and Traders (AFMT), a non-profitable national industry association, works
towards the promotion of Indian furniture industry and ensures manufacturing of best quality furniture in the country. It
came into existence in 2008. It is a shared platform for its members to express their expertise and talents, as well as to
establish a business environment that is favorable to professional education. The association has organized trainings as well
as seminars for its members in recent years. The prime motive of AFMT is to facilitate the current information flow between
the global and Indian furniture industry. Some of the objectives of the association are as follows:
• To create a panel of experts on relevant topics like changing rules & regulations, budgetary changes, taxes & levies,
import licensing & other topics of utmost concern to the furniture industry.
• To collectively voice concerns of the furniture industry to the government bodies related to tax & levies, imports & other
areas of concern.
• Seminars and workshops pertaining to 'Product design and development' as additional support to the industry.
Source: Association of Furniture Manufacturers and Traders

Table 8: Selected AFMT Members, By Location
Company Name Location
Akbarallys Furniture Mumbai
Durian Industries Ltd. Mumbai
Krini Furniture Mumbai
Nilkamal Ltd. Mumbai
Paradise Furniture New Delhi
Divine Chairs Pvt. Ltd. Mumbai
Featherlite Office Systems Ltd. Bangalore
Politrade Exports Pvt. Ltd. Mumbai
Ventura Lifestyles Pvt. Ltd. Mumbai
Decora Innovations Mumbai
Pidilite Industries Ltd. Mumbai
Bhuvee Stenovate Pvt. Ltd. Kolkata

• Import Policy: Furniture imports in India came into liberalization in 1998. Furniture importers in India are required to
possess a valid Import Export Code (IEC) issued by the Directorate General of Foreign Trade.
• Customs Clearance: Furniture being imported from other countries in India is required to go through the customs
clearance procedure, before entering the country. The goods are then examined and evaluated by the customs officials
for the clearance. The importers must have and provide the original details of the commercial invoice, packing list,
certificate of origin and bill of lading.
Table 9: India Furniture Imports, By Type
Category
Seats of cane, osier, bamboo or similar materials
Seats with wooden frames
Seats with metal frames
Upholstered, Medical, Surgical, Dental or Veterinary Furniture
Wooden furniture of a kind used in the kitchen, offices, bedrooms
Furniture made out of plastics

India Economic Profile
114
Female : Male
Population (Million)
Ratio (2020)
2020 1380.01
48.04%
2026F 1478.33
51.96%
Source: TechSci Research Estimates & International Monetary Fund
Population of India, Urban Vs. Rural

2020
Population
Source: World Bank & TechSci Research Estimates
34.91%
Urban
Population Growth Rate Inflation Rate in India, at Consumer
(2020) Prices, 2013-2020

9.40%
65.09% Rural
Population
0.99% 4.90% 3.60% 4.74% 6.93%
Source: International Monetary Fund 5.80% 4.50% 3.44%
Source: World Bank & TechSci Research Estimates
2013 2014 2015 2016 2017 2018 2019 2020

Source: International Monetary Fund & Ministry of
FDI Inflow in India, 2014-2020 (USD Billion) Statistics & Program Implementation
India’s GDP Per Capita Growth Rate at Consumer

Prices, 2013-2020
49.00 51.47 12.97%
24.75 36.07 36.32 37.37 0.27% 8.40% 1.76% 6.74% 2.03% 2.86%
-8.70%
16.05
2013 2014 2015 2016 2017 2018 2019 2020
2014 2015 2016 2017 2018 2019 2020
Source: Reserve Bank of India & Source: Economic Survey, Ministry of Finance
India Brand Equity Foundation

India’s GDP at Current Price, 2013-2020 (USD Billion) India’s GDP Growth Rate, 2013-2020
8.20%
2940.0 6.40% 6.70%
2602.3 2690.0 2676.6 7.40% 7.10% 7.00%
2102.4 2273.6 5.50%
1856.7 2039.1
2013 2014 2015 2016 2017 2018 2019 2020
-7.70%
2013 2014 2015 2016 2017 2018 2019 2020
Source: World Bank & IMF

Source: National Statistical Office
GDP Share, 2020 Sectoral Growth, 2020
19.90% Agriculture 3.40%
25.78% Industry -9.60%
54.32% Services -8.80%
Source: Economic Survey, Ministry of Finance

Source: Economic Survey, Ministry of Finance

Competitive Landscape
Competition Matrix
Company Home Furniture Office Furniture Institutional Furniture
Godrej & Boyce

Manufacturing Company √ √ √
Limited
Nilkamal Limited √ √ √
Durian Industries Limited √ √ √
Forte Furniture Products

India Private Limited √ √ √
Haworth India Pvt ltd √ √ √
Featherlite Office Systems

Pvt. Ltd. √ √ √

Godrej and Boyce Manufacturing Company Limited
Business Description Financials of the Company
•Godrej and Boyce Manufacturing Company Limited, a subsidiary of

Founded: 1932
Godrej Group, was established in 1932 and is headquartered in Headquarters: USD1269.86 Million USD1536.15 Million
Source: Annual Report
Maharashtra, India
Mumbai, Maharashtra.
•Godrej and Boyce Manufacturing Company Limited operates in the

Product Portfolio:
furniture market through its business unit “Godrej Interio”. It was ❑ Furniture ❑ Locks
launched in the year 2006, with the aim to improve company’s
❑ Refrigerators ❑ Modular Kitchen
❑ Air Conditioners Accessories
revenues.
•Godrej Interio offers furniture solutions for home, offices and special Key Personnel:
projects. Some of the segments in which company offers its products ❑ Adi Godrej
(Chairman)
are bedroom, study room, desking, seating, living room, etc.
❑ Nadir Godrej
(Managing Director)
•The company is present across India with over 430 cities through its
50 exclusive showrooms and over 800 dealer outlets and Godrej
Corporate Office:
Interio is one of the largest divisions of the company. Godrej One, Pirojshanagar,
Eastern Express Highway, Vikhroli (East), Mumbai 400 079,
•Godrej Interio exports its furniture to SAARC countries, Saudi Arabia
Maharashtra, India
and Middle East Countries, Australia, Canada, United Kingdom, Telephone: +91-22-6796 5656/5959
France, Africa, etc. Website: www.godrejinterio.com
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Nilkamal Limited
Business Description Financials of the Company
•Nilkamal Limited is one of the largest molded furniture

FY2021 FY2020
manufacturing companies in India. The company was Founded: 1985
Headquarters: USD256.87 Million USD283.19 Million
incorporated in the year 1985 and is headquartered in Mumbai. Maharashtra, India Source: Annual Report
•The company is one of the largest manufacturers of plastic Business Segment Revenue Break Up (FY2021)
molded products in Asia and offers about 450 different products 8.31%
Plastics
in the furniture category itself.

Lifestyle Furniture,
Furnishings and
•Samba (Jammu & Kashmir) and Greater Noida (Uttar Pradesh), Accessories
Pondicherry (Union Territory), Barjora (West Bengal), Sinnar,

91.69%
Nashik (Maharashtra), and Silvassa (Union Territory of Dadra & Source: Annual Report
Nagar Haveli) are among the company’s six production sites in Product Portfolio: Key Personnel:
❑ Plastic Molded Furniture ❑ Sharad V. Parekh
India. ❑ Material Handling Products (Chairman)
❑ Mattresses ❑ Hiten V. Parekh
❑ Bubble-guard Boards (Managing Director)
•With the support of 1,100 distributors and over 30,000 dealers in
Corporate Office:
India, it aims to provide quality and budget friendly furniture.
Nilkamal House, 77/78, Road No.13/14, MIDC,
•The products are offered in more than 30 countries, ranging from Andheri (E), Mumbai – 400 093, Maharashtra, India
Telephone: 1800 121 9115
developed markets such as North America, Australia, Africa,
Website: www.nilkamal.com
South America, and the Gulf Cooperation Council.
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Featherlite Office Systems Pvt. Ltd.
Business Description
•Featherlite Office Systems Pvt. Ltd. was incorporated in the year

Founded: 1993
1993 as a home furniture company and later diversified into Headquarters: Karnataka, India
aluminum furniture business as well.
Product Portfolio:
•Featherlite is one of the leading office furniture manufacturing and ❑ Education Seating
❑ Office Chairs
marketing companies in India. The company manufactures cost ❑ Workstations ❑ General Seating
effective and customized furniture items for office and institutional ❑ Executive Tables
sectors.
Key Personnel:
•The company provides customized office furniture such as modular ❑ K Shrihari

(Chief Executive Officer)
workstations, chairs, partitions, desks conference tables, and
❑ Manohar Gopal
educational, laboratory, retail furniture and fixtures. (Director)
❑ Neena Chandrasekhar,
•The company manufactures more than 30,000 chairs and 8,000
(Chief Financial Officer)
workstations in a month.
•The company has over 10,000 esteemed customers pan India, Corporate Office:
16/A, Millers Road, Vasanth Nagar, Bengaluru –
operating from factory space spanning more than 0.3 million sq. feet
560052, Karnataka, India
including giants like Cognizant, Mercedes, Hindustan Unilever and Telephone: +91 80 40209600 / 631 / 632
Caterpillar. Website: www.featherlitefurniture.com
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IKEA India Private Limited
•IKEA India Private Limited operates as a subsidiary of Sweden-

Founded: 2013
based Inter IKEA Systems B.V., a company of INGKA Group, Headquarters: New Delhi, India
which is one of the leading furniture manufacturers worldwide. It

Product Portfolio:
was established on 2nd August 2013.
❑ Sofas ❑ Bedroom Furniture
❑ Coffee Tables ❑ Wardrobes
•The company offers a wide range of dining tables and chairs,
❑ Dining Tables ❑ Bookshelves
media storage, bookshelves, bathroom articles, chairs, curtains,
lighting fixtures, bed covers, wall decorations, kitchen utensils,

Key Personnel:
desks, and accessories.
❑ Peter Betzel
•IKEA India Private Limited functions via a chain of home (Chief Executive Officer)
❑ Preet Dhupar
furnishing stores in the country. The company has three stores in
India and owns four land sites in the states of Telangana,
Maharashtra, Karnataka and Delhi/NCR. Corporate Office:
Unit No. 421, Tower A,

•As on 27th May 2021, the company announced its own online
DLF Industrial Area,
shopping app in India, with the motive of capturing the large
Jasola, New Delhi, India, 110044
market share in furniture market through its omni-channel
Telephone: 1800 419 4532
approach. Website: www.ikea.com/in/en/
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Durian Industries Limited
•Durian Industries Limited was incorporated in the year 1992 and is

Founded: 1992
headquartered in Mumbai, Maharashtra. Headquarters: Maharashtra, India
•The company primarily manufactures furniture for home and offices Product Portfolio:
and operates in the market through segments: Living, Dining, ❑ Sofas ❑ Desks
❑ Chairs ❑ Dining Sets
Bedroom, Décor (wall art, lamps & lighting, etc.), Sofas, Storage and
❑ Tables ❑ Lamps & Lighting
Office. ❑ Beds ❑ Decorative Objects
❑ Wardrobes
•Along with sofas, chairs, tables, dining sets and storage products, the
company also offers TV units, couches, bar stools, shelves and chest Key Personnel:
❑ Sajjan Dokania
of drawers.
(Managing Director)
❑ Vikaash Tulsian
•Apart from major distribution channels, Durian Industries Limited
offers furniture and décor products through its retail store chain
“Durian Furniture” and via its captive online portal: www.durian.in. Corporate Office:
401,The Summit,
•Durian Industries Limited is continuously focused towards offering Hanuman Road, W.E Highway,
Vile Parle(E), Mumbai – 400 057,
products with quality and additional services such as 5-year
Maharashtra, India
warranty, free installation, easy payment options, and provides Telephone: 1800 22 3242
expert technicians to assemble the furniture. Website: www.durian.in
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Forte Furniture Products India Private Limited
•Forte Furniture Products India Private Limited is a partnership

Founded: 2017
between Indian Furniture Products Limited, a wholly owned Headquarters: Tamil Nadu, India
subsidiary of Zuari Global Limited (an ADVENTZ GROUP firm), and

Product Portfolio:
FABRYKI MEBLI "FORTE" S.A., based in Poland.
❑ Sofas ❑ Wardrobes
❑ Chairs ❑ Shoe racks
•The company started its operation for manufacturing and distribution
❑ Tables ❑ Dining Sets
of furniture in the Indian market on 1st April 2017, with its base in ❑ Beds ❑ Bookshelves
Chennai, Tamil Nadu.
Key Personnel:
•The Company primarily manufactures furniture for home and office
❑ Narayanan Suresh Krishnan
spaces and undertakes special projects for educational institutions as (Managing Director)
well.
❑ Pankaj Singh
(Zonal Operations Head)
•It operates in furniture market under the brand name of “Zuari” and
Corporate Office:
offers a wide range of products including sofas, wardrobes, dining
40, Second main road,
sets, computer tables and wall units. 1st floor, Uni punch pride building,
Ambattur industrial estate,
•The Company has a strong distribution network of over 500 dealers Chennai – 600058, Tamil Nadu
and 60 distributors across the country, which has tremendously Telephone: 91-44-27662420
Website: www.zuari-furniture.com
helped it to reach across the corners of the nation.
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Haworth India Pvt Ltd
•Haworth India Pvt Ltd, founded in 1997, is a privately held company,

Founded: 1997
which is a part of the Haworth, Inc. the global leader in the contract Headquarters: Haryana, India
furnishings industry.
Product Portfolio:
•In India, the firm operates with full-service offices in Delhi, Mumbai, ❑ Office Chairs ❑ Auditorium Seating
Bangalore, Chennai, and Hyderabad. The company even owns ❑ Workstations ❑ Living and Outdoor
❑ Education Seating Seating
manufacturing plants in Pune and Chennai.
•Globally, the company Haworth is a world pioneer in organic
workspace design and manufacturing, including raised floors, Key Personnel:

❑ Papun Senchoudhury
movable walls, systems furniture, seating, storage, and lighting.
(Managing Director)
Haworth India manufactures chairs, panels, and other related things
and offers marketing and related support services to Haworth
Singapore Pte. Ltd. ("Haworth Singapore").

Corporate Office:
•Haworth supports a majority of global corporations operating in 001, Ground Floor, Time Tower, MG Road, Gurugram,
Haryana 122002, India
India, with over 500 active customers in India. Haworth is well known
Telephone: 0124 614 3700
in the multinational segment as it serves markets in more than 120 Website: www.haworth.com
countries through a global network of 650 dealers.
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Usha Shriram Enterprises Pvt. Ltd.
•Usha Shriram Enterprises Pvt. Ltd. was established in 1983, and is

Founded: 1983
headquartered at New Delhi, India. Headquarters: Delhi, India
•Usha Shriram Enterprises Pvt. Ltd. offers its furniture under the
Product Portfolio:
name of USHA Lexus Furniture, operating in the furniture market ❑ Bedroom Furniture ❑ Office Furniture
from last 30 years is well known for genuine solid wood furniture with ❑ Living Room Furniture ❑ Study Room Furniture
❑ Dining Room Furniture
the 12 months warranty period.
•The company has diversified product segments such as furniture,

Key Personnel:
lighting, water purifiers, cookware, hotels and luggage. The company
❑ Urmila Dongre
offers extensive facilities for testing the products as per Indian as (Director)
well as International standards. ❑ Krishan Paul Malhotra

(Director)
•The company exports its products to many countries in Africa and
Middle East regions that are tested for all necessary Indian and
Corporate Office:
International standards at its extensive and well-equipped testing Usha Shriram Enterprises Pvt. Ltd.
Block A, DDA Commercial Complex, Ring Road,
facilities.
Naraina, New Delhi - 110 028, India
•The company offers benefits to attract dealers, distributors, Telephone: +91-11-45770990

Website: www.ushafurniture.com
licensees, etc., for promoting franchises in their respective areas.
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Damro Furniture Private Limited
•Damro Furniture Private Limited was incorporated in 2000 in India,

Founded: 2000
and its registered office is located in Chennai, Tamil Nadu. Headquarters: Tamil Nadu, India
•The company is engaged in the manufacturing of traditional as well Product Portfolio:

as modern furniture with wooden furniture being the major business ❑ Sofas ❑ Bedroom Furniture
❑ Coffee Tables ❑ Office Furniture and
domain of the company,
❑ Dining Tables Chairs
•The company is well known for offering high-quality furniture at an
affordable pricing with supportive customer service.

Key Personnel:
•In India, Damro is well-known for its home and workplace furniture. ❑ Karthikeyan
The furniture line is innovative, long-lasting, and elegant. Furniture (Director)
❑ Pinnala Wathagedon Hisantha Tyron Venisious
for the living room, dining room, bedroom, office, and other areas are
(Director)
among their offerings.
Corporate Office:
•Damro deals in various categories of furniture products such as No.1, Pearl Tower,
Thiruneermalai Road,
sofas, recliners, corner sofas, sofa cum bed, wooden sofas, bedroom
Pallavaram Chennai,
suites. Beds, wardrobes, and others. The company also offers Tamil Nadu, India - 600043
different kinds of electronic equipment like rice cookers, TVs, Telephone: 1800 425 1122
Website: www.damroindia.com
blenders, fans and irons.
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Dynasty Modular Furniture Pvt. Ltd.
•Dynasty Modular Furniture Pvt. Ltd. was founded in the year 1995 as
Founded: 1995
a subsidiary of Dhabriya Polywood Ltd., which is based in Jaipur. The Headquarters: Rajasthan, India
firm is the leading manufacturer and supplier of modular furniture in
India. Product Portfolio:

❑ Kitchen Furniture ❑ Conference Tables
•The company was incorporated under the Companies Act, 1956 in ❑ Wardrobes ❑ Workstations
the year 1995 as a Private Limited Company. ❑ Executive Tables ❑ Doors
•The modular office furniture provided by the company includes home
& kitchen furniture, wardrobes, executive tables, storage units, Key Personnel:
workstations, computer tables, and other customized products. ❑ Kamalakar Voichal
(General Manager Operations)
•The firm has two manufacturing units at Jaipur and Coimbatore
respectively. Its Jaipur based manufacturing unit has an annual
production capacity of 250 metric tons of PVC (Polyvinyl chloride) Corporate Office:
F-13, Malviya Industrial Area, Jaipur– 302017,
which is a type of synthetic plastic polymer.
Rajasthan, India
Telephone: +91-9929600056
•It formed a joint venture with LUXE brand of Alvic Group, a Spain-
Website: www.dynastyfurnitures.com
based company, inc2016 to acquire a substantial market share within
the kitchen furniture and modular furniture industry.
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Strategic Recommendations
Focus on Large Untapped Rural Market
• The majority share of the furniture market of India is held by the

unorganized players. The organized players in the India furniture
market particularly cater to the urban areas, as consumers living
in Tier I & II cities usually generate huge demand for them.
However, the huge untapped potential for the players in India
furniture market lies in rural areas, as around 65% of the
country's population lives in rural areas and rural household
1 incomes have been increasing rapidly during the historic period.
• Indian government has been launching various housing projects

in rural areas, which is expected to positively influence the
furniture market in these areas. Moreover, government
initiatives such as Pradhan Mantri Awas Yojana, which aims at
providing affordable housing to poor with a target of building 20
million affordable houses by 2022, will further influence the
growth of the furniture market in India. Furthermore, the
purchasing power of consumers residing in rural areas is on a
steady rise.
• Hence, companies should focus on expanding their businesses in

the Tier III towns and rural areas of the country in order to tap
growth opportunities emanating from the rural segment.

Focus on Office Furniture
• The office furniture segment of the furniture market of India is

anticipated to grow at the highest pace during the forecast period,
owing to factors such as rising economic growth, higher demand
for office spaces post easing of lockdown restrictions, growing
acceptance of work from home culture and so on.
• The focus on real estate and office development is anticipated to

continue in the foreseeable future, indicating that the office
furniture sector will continue to grow. Furthermore, the Indian
2 corporate sector is growing as a result of the government's efforts
to make it easier to conduct business. The need for office furniture
is driven by the remodelling of existing workplaces, in addition to
the construction of new office space. Moreover, the COVID-19
pandemic sparked new market trends and aided manufacturers in
pursuing new business opportunities. The demand for home-office
furniture such as study tables, office chairs, laptop tables, and
other items increased, owing to a high percentage of India's
corporate workers working remotely and practically all students
continuing their education online. Companies are continuously
coming up with new and innovative products in order to meet
increasing customer demands. For instance, in 2020, Durian
Industries launched new products under its ergonomic office chairs
range.
• Thus, it is recommended that companies should focus on widening

their office furniture product range to gain competitive edge in the
India furniture market.
Focus on Online Sales
• Online sales channel is the fastest-growing distribution channel in

the furniture market of India. The rapid growth of online retail
especially in 2020 due to COVID-19 has made companies rethink
their furniture distribution channel strategy. Companies that earlier
were following the direct selling model have shifted their focus to
online retail as it is cost-effective too. For instance, in 2020, Godrej
Interio launched an e-commerce platform to expand its reach in the
furniture market of India.
3
• On account of increasing entry of e-tailers in India furniture business
coupled with improving logistics services, the online availability of
wide range of furniture in the country has increased over the years.
The online furniture market is growing at a robust pace in the
country, owing to the easy availability of a wide variety of choices,
offers and discounts, in addition to the time-saving, affordable
options. Moreover, growing internet penetration is further aiding the
country’s online furniture retail market. Online sales platform
enhances product visibility and enables better price comparison,
thereby helping buyers make quick purchase decisions.
• With the growing penetration of online retail in India, furniture retail

companies such as Nilkamal and Durian are also offering their
products via captive portals. Thus, it is advised that the furniture
companies should focus on online sales in order to capture more
customers and remain competitive in the market.

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India Furniture Market, Forecast and Opportunities, FY2027 - Report

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India Furniture Market, Forecast and Opportunities, FY2027 - Report

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2017 – 2027

INDIA FURNITURE MARKET

Published: October 2021

S. No. Contents Page No.

4. India Woodwork Industry Outlook 22

4.1. Key Participants in Supply Chain 25

4.2. Key Raw Material Supply Centres 26

4.2.1. Key Production Hubs 26

4.2.2. Key Raw Material Centers

4.3. Key Organized Players 29

4.4. Mechanization in Woodworking Industry 30

4.4.1. Role and Importance of Mechanization in Production Process

4.4.2. Mechanization Practices Used in Production Process

4.4.3. Current Adoption Level of Mechanization and Forecast

4.4.4. Emerging Trends 33

4.4.4.1. Shift from Manual/Semi-Automatic to Fully Automatic Machines

4.4.4.3. Other Trends

5. Global Furniture Market Outlook 34

6. India Furniture Market Demand and Supply Outlook 36

6.3. Demand & Supply Gap

S. No. Contents Page No.

6.4.1. By Key Import Countries

6.5.1. By Key Export Countries

6.6. Key Manufacturing Hubs 39

7. India Furniture Market Outlook 40

7.1. Market Size & Forecast

7.2. Market Share & Forecast

7.2.1. By Supply (Domestic vs Imported) 42

7.2.2. By Organized Vs. Unorganized Market 42

7.2.3. By Type (Home Furniture, Office Furniture & Institutional Furniture) 43

7.2.4.1. India Bed Market Outlook 47

7.2.4.1.1. By Non-Storage Vs. Storage 47

7.2.4.1.3. By Point of Sale 49

7.2.4.2. India Sofa Market Outlook

7.2.4.2.1. By Number of Seats (3 to 5, 2 and Below & 6 and Above) 50

7.2.4.2.2. By Fabric Type (Linen, Leather, Wool & Others) 51

7.2.4.2.3. By Layout Type (Straight, L Shaped (Segmental), Curved & Others) 51

7.2.4.2.4. By Point of Sale 52

S. No. Contents Page No.

7.2.4.3. India Wardrobe Market Outlook

7.2.4.3.2. By Point of Sale 54

7.2.4.4. India Dinning Set Market Outlook

7.2.4.4.1. By Seating Capacity (4 to 8, Above 9 & Below 3) 55

7.2.4.4.2. By Non-Expandable Vs. Expandable 56

7.2.4.4.4. By Point of Sale 57

7.2.5. By Point of Sale (Offline Vs. Online) 58

7.2.6. By Raw Material (Wood, Metal & Plastic) 58

7.2.7. By Region (North, South, West, East) 59

7.2.8. By Leading City 60

7.2.9. By Company (FY2021) 61

8. India Home Furniture Market Outlook 62

8.1. Market Size & Forecast

8.2. Market Share & Forecast

8.2.1. By Raw Material (Wood, Metal & Plastic) 64

8.2.2. By Point of Sale 64

8.2.4. By Leading City 66

S. No. Contents Page No.

8.2.5.1.1. By Room Type 68

8.2.5.2. By South India Home Furniture

8.2.5.2.1. By Room Type 69

8.2.5.3. By West India Home Furniture

8.2.5.3.1. By Room Type 70

8.2.5.4. By East India Home Furniture