Round table discussion

In a round-table discussion for Coffeeville's marketing opportunities exploration and

evaluation, each participant can follow a structured format during their 15-minute turn.
Here's a suggested outline for each person:

Presenter 1:

1. Introduction (2 minutes):
 Briefly introduce the marketing opportunities exploration project for Coffeeville.
 Set the stage for the discussion by highlighting the importance of identifying and
evaluating potential marketing opportunities.
2. Marketing Opportunities Identification (3 minutes):
 Share the marketing opportunities identified, such as new product launches,
target market expansion, or innovative marketing strategies.
 Provide a concise overview of the research process and criteria used for
opportunity identification.
3. Potential of Each Opportunity (4 minutes):
 Discuss the potential of each identified opportunity in terms of market demand,
customer engagement, and potential return on investment.
 Highlight any unique selling propositions or competitive advantages associated
with each opportunity.
4. Recommendations (4 minutes):
 Provide recommendations based on the outcomes of viability analysis, ROI
assessments, and potential competition.
 Clearly articulate why certain opportunities are more favorable and align with
Coffeeville's goals and capabilities.
5. Seek Feedback (2 minutes):
 Open the floor for feedback and questions from the group.
 Encourage discussion on the strengths and weaknesses of the identified
opportunities.

Presenter 2:

1. Introduction (2 minutes):
 Acknowledge the previous presenter's insights and provide a brief overview of
the next set of marketing opportunities explored.
2. Marketing Opportunities Identification (3 minutes):
 Share additional marketing opportunities identified or alternative perspectives on
previously discussed opportunities.
 Discuss the rationale behind selecting these opportunities.
3. Potential of Each Opportunity (4 minutes):
 Evaluate the potential of each opportunity, emphasizing market trends, consumer
behavior, and potential risks.
 Showcase any market research or data supporting the feasibility of the identified
opportunities.
4. Recommendations (4 minutes):
 Provide clear recommendations based on a thorough analysis of each
opportunity.
 Address how these opportunities align with Coffeeville's brand identity and long-
term objectives.
5. Seek Feedback (2 minutes):
 Encourage discussion and feedback on the presented opportunities.
 Foster an open dialogue on potential challenges and opportunities for
improvement.

Repeat the Structure for Presenters 3 and 4:

1. Introduction (2 minutes)
2. Marketing Opportunities Identification (3 minutes)
3. Potential of Each Opportunity (4 minutes)
4. Recommendations (4 minutes)
5. Seek Feedback (2 minutes)

Closing (2 minutes):

1. Summarize Key Insights:

 Summarize key findings, common themes, and noteworthy insights from all
presenters.
 Highlight any recurring recommendations or shared perspectives.
2. Final Group Discussion:
 Open the floor for a final group discussion where participants can share overall
thoughts, concerns, or additional considerations.
 Encourage collaboration and the synthesis of ideas for a comprehensive
understanding of the marketing opportunities.

Note to Presenters:
 Use visual aids such as slides, charts, or graphs to enhance understanding.
 Keep language clear and concise, avoiding jargon unless explained.
 Actively listen to feedback and respond thoughtfully to questions.
 Foster a collaborative and inclusive environment to encourage open discussion.

Section 2: Final Marketing Opportunities Report

1. Feedback from Roundtable Discussion:
 Summarize the key feedback received during the roundtable discussion.
 Highlight any common themes or concerns raised by the participants.

2. Incorporating Feedback into Final Marketing Opportunities:

 Outline how the feedback has been considered and integrated into the final selection of
marketing opportunities.
 Discuss any adjustments or modifications made based on the insights gained from the
discussion.

3. Review of Current Operations and Changes Needed:

 Provide a brief review of Coffeeville's current operations relevant to the selected marketing
opportunities.
 Identify any changes or adjustments needed in operations to effectively implement the chosen
strategies.

4. Resource Requirements for Marketing Opportunities:

 List the resource requirements for each selected marketing opportunity.
 Include financial, human, and technological resources needed to execute the strategies.

5. Viability Assessment and Recommendations:

 Provide a summary of the viability assessment for each marketing opportunity.
 Discuss factors such as market demand, competition, ROI, and alignment with Coffeeville's
capabilities and goals.

6. Recommendation for Implementation:

 Based on the viability assessment and feedback, recommend the marketing opportunities that
should be prioritized and implemented.
 Justify the chosen opportunities and highlight their potential impact on Coffeeville's growth and
market positioning.
 7. Conclusion:
 Summarize the key points discussed in the report.
 Emphasize the strategic importance of the selected marketing opportunities for Coffeeville's
future success.

Additional Tips:
 Use clear and concise language, avoiding unnecessary jargon.
 Provide supporting data or evidence for viability assessments.
 Consider potential risks and mitigation strategies for each opportunity.
 Include a timeline for implementation if relevant.
 Acknowledge any limitations in the analysis.

This structure should help you present a comprehensive and well-organized report on
the final marketing opportunities for Coffeeville, taking into account the feedback
received during the roundtable discussion.