MODVLE -& = STRATEGIC EVALWATION AWD ConTRoL
+ Sbrakegie Evaluation com be defined as te process
OF Mmiosuringp) up the Uumplummntid Mrolegy, nos
omk the Objetines Of WL oGouisation
And whok tina % remedial actions neeol to
be Tan by the Hqouniratior ty adds amgr
Abart nnn’.
CONTROLS
BPERATIONAL STRATEGIC
CONTRO CONTROL
Tp us Luce keeping Te trl regulon
am ye m Mow eee af ne
Liggere parts oF the arumprions buyinde
Lempomy, one deing,. te Aad: wre AU
It ebput withing, Vohioh amd makina,
wae well Loch vanity dl uisarry Unanges 10 te plaw
OH pup db ung Kndurces ag neem ony
Te hp te whole mganisalion Ths about Moying,
mut uth gook penile.
PREMIS impvementation STRATEqc SPECIAL ALERT _FiNaneime
ConTRoL taaiten +Tote Conrkov SURV CILUANCE == prey
% PREMISE CONTROL :
Tt inuritwed Keeping, am oye on Wg assumptions amc
mole sure ‘bur initial ideas are wtih valid) . THis
a wallp, clone pram teams Mat urs ak
* IMPLEMENTATION CONTROL
Tr imcudes Wolwoling, Plows , Pequms , pets aud
To new ip hey guide He Hyauisalion % acme
pridut mined goals | Lb versiot mp dutentipicabier, ancl
oman toung, Hy Atrokigie twat
a STRATEGIC SURVE:LLANCE
*% SPECIAL ALERT conTeoL :
Ur yA o Aap epee W LnedLatL MoMemNte "fT
Arokupyp, inv the Lane of Mmiodldin aud wunenprered
* FIVAWorm, conTmo.s
Toe wonliet, oe ino forum oF BNL oF
aw aaurt sot sfancdordds
€4:" ROE , Rutan en Net wittn , gon}B STRATEGIC & OPERATIDNAL covTROL
BASIS FOR COMPARISON Biker Psa
Meaning
Based on
Exercised by
Primary concem
Determines
Factors Affecting
‘Stnves for
Time Horizon
Focuses on
Strategic Control implies a
process of controlling the
formulation and implementation of
an organization's pian and
strategy.
Feedforward and Steering Control
Top-level executives
Guiding the future direction of the
‘company
Is the company moving in the right
direction?
External environment
Effectiveness
Long Term
Monitoring and evaluation of the
strategic management process.
Operational Control systems are
framed to make certain that the
routine operations are in line with
the company’s plans and
objectives.
Feedback Control
Functional level executives
Action control
How efficiently the company is
performing?
Internal Environment
Emiciency_
Short Term
Individual tasks and operations% NATURE OF STRATEGIC EVALUATION AO CONTROL:
(1) SUITABLE 5
mgt gk Unfused , eae
daaning, v1 keepingn Lt Aberpt eps eregone
(2) SELECTIVE:
Te troutd te Arlective , eonentroting, §n Gutral
foxes vite 7 te exjanisation 's swarivad . by
(4) FLERIBLE :
By emkowmed qrcros Lin peutin y burly, and Comp
Uomaw , he Whavisallow wel to Agulordig, Miviw
oka pbinkeagics . Beings pumiote alinns for anjustnents
bo be made im Maponae 2 thw changes, prurnting,
(5) OBJECTIVE :
Strata, walu ation mut we learn and obpective .
Emplarpes reed to nie them a fan amd applivonte
tb weupere. Utov standards hep gain eunployer
taut, while vag ww arbitap ones com Lead Ls
oat amd Lack % path iw Mme woluclun prurss
(6) CORRECTIVE ACTIONS AND FEEDBACKS ;
TE Mure ore deniahons fom tw plaw , the AGamisation
arated be ead, Lo moke adjustments . Ths tumelyoRP
x
pean ump up we erceningy eUgomn muenany grass
pectin «
(MP. OF STRATEGIC EVALVATION P4V0 CoNTRDL:
TO mtoawne te effectiveness amd Ypiarey. of shaliqie
din r0rt
Le jdumatifers ine dwt rust othinrd by, Shratrgce
dicta ions
ip I oREre oe maka oe oabeut coyrctirr
aud ackions at Liquined Jd dchieve
oe
p Nite poy freclbouc , appraisal aud rewards.
To we on me Vo, oy Atroteore Mei -
BARRIERS To EVALUATION
> Uw A onrrats
Shor = Lou
Rely ing, ow ct, VS Ypectivenses.
EVALUATION TECHNIQUES (OR OPERATIONAL CONTROL °
WW) VRIO. FRAMEWORK :QUAL (2) Kaw
2 ne (1) Og amination
(2) Inu tableValuable inkeastie| , joraeenton
oso -¢
(i) VALUE
Tt alates Xo apecep eds Mat drawe you
PUM JAoWi id ML UpabihyA you provide
+ Speceper Cad. Hy MADUALA 0 VOLE
(2) RARITY:
Ut hor Oo withy ved lounililig, op Pouce, oud wew
iecceceeeece tien teeeeeoe ate competition «
* Unique, padi tive. » UW supply & hugh demand. -
(%) IMITABILITY :
The OM, OF your Comprtition Lo imitate Yow
Aol wii ten oun — bumnses one.
- feng ting, anton Mor oumrintly, enisls .
(4) ORGANI ZATION :
Th us om dalirnel Ouabytld Hf how your hurries
eprrokes ond us structured jo ances.
"Me Aah, werytews within your umn rar
hrerol Aucesse
(2) BALAWVCE SCORECARD :Ib iy mlant Le mane tne dntuuctwal copual
YY 0 Upomry DU 04 oir 4 Si , ewuelge
Wok gues dk A Lempetthve advantage un he
monet.
The palace mow cord veingorees quod behovtouny ie
Mok nted to ber anralyree.
%*% FOUR CORE AREAS OF BALANCE SCORECARD:
(2) Leming mvp Growth : ty aw anetyud treugty
He immtigalien 1 morning and feo
The fide mapece Waneltes We well Anpo. ia optioned
ond new Unpuys wu mot hugo Lo
Wrwemt sk To & Lorpetinite Bdvontogu yiindw Me
dandank Att.
(2) BUSINESS PROCESSES: THU, OAR anes bg
ot rw well prodcets vacwmapprtunrsel
sprotidnel vnamoymenl iu amaluyreol oe Parks ang, qops y
ouLoys , batiiencel , erorkags , a waste.
(3) WWSTOMER PERSPECTIVES » THR are Urtected to gauge
Cuter, watiajoctions with er quali \ prict, dard
ONad WU h, of products BL Aerwees . Kertermrert
Previde fudbock ener HULK dati zoetion yin
Arent pours
(4) BINANCIAL_DAT As bea, eapuenelt ranen | Bonet sce
one une 40 uneuitoud pinowelal puprmiance .)
Owmrunnts nomial Amnoc, budget vamos ev
pancarrats — bons.EXAMPLES OF A BALANCED SCORECARD (BSC)
+ Corporations can use their own, internal versions of BSCs, For example, banks often
contact customers and conduct surveys to gauge how well they do in their customer
service. These surveys include rating recent banking visits, with questions ranging from
wait times, interactions with bank staff, and overall satisfaction. They may also ask
customers to make suggestions for improvement. Bank managers can use this
information to help retrain staff if there are problems with service or to identify any
issues customers have with products, procedures, and services.
In other cases, companies may use external firms to develop reports for them. For
instance, the J.D. Power survey is one of the most common examples of a balanced
scorecard. This firm provides data, insights, and advisory services to help companies
identify problems in their operations and make improvements for the future. J.D. Power
does this through surveys in various indusities, including the financial services and
automotive industries. Results are compiled and reported back to the hiring firm.Corea
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