Qualitative

Visuals
Diagrams
 Circular diagrams

What
Needs

How

Why User

Wants Fears
Applying Creating

ecture
Manuf

t
Bu

Ar
Archit
acturi
sin
es
s
Ed

ng
uc i n g
at it
ion Wr

Law
Music
Personal
interest
chart
i l i t a ry Math
M

n t
e Ph
nm ys
e r ics
o v
G

service
ion

Bi
Medici

olo
lig
Re

Social

gy
Preserving Discovering

ne
 Venn diagram

Good

Expensive Slow

Impossible

Fast Bad Cheap

Pyramid diagram
What we need What we want

Self-development

Recognition

Social relationships

Security

Physiological needs
Funnel diagram

Awareness

Interest

Decision

Sales
 Process diagram

Sender Message Receiver

 Arrow diagram

Fully developed High level of Higher level of Low level of

Expertise expertise expertise expertise expertise

Employee High level of Changing levels Low level of High level of

morale commitment of commitment commitment commitment

In development Developed
 1 2 3 4 5 6

Research Strategy Development Test Feedback Launch

Task Task

Task Task

Task
 List diagram

Column Column Column

I am alone, and feel the I am alone, and feel the I am alone, and feel the
charm of existence in this charm of existence in this charm of existence in this
spot, which was created for spot, which was created for spot, which was created for
the bliss of souls like mine. the bliss of souls like mine. the bliss of souls like mine.
 Timeline

June 2020 August 2020 September 2020 October 2020 November 2020

Marketing Modeling On content Implementing Start marketing

Strategy Work Inbound Process the process activities
 Timeline

Q4 2018 Q2 2019 Q4 2019 Q2 2020 Q4 2020

Item 1

Far far away, behind the word mountains, far from the
countries Vokalia and Consonantia, there live the blind
texts. Separated they live in Bookmarksgrove right at
the coast of the Semantics, a large language ocean.
Ladder diagram

Success

Almost there

Try again

Fail

Try

Investigate
 Positioning
Top

Top Right

Left Right

Bottom
Cloud app

Cloud app
 Parameters

Our brand The competitor

Masculine Feminine

Friend Mentor

Fun Serious

Bright Dark

Modern Classic

Black & White Color

Still Dynamic
Charts
 Organizational chart

Top Level

Bottom Level Bottom Level Bottom Level

 Flowchart

Element

Connection Element

Element
Binary decision chart

Are you hungry?

YES NO

Eat
 Mindmap

Direct
response
Advertising
Annual
reports
Research Suppliers

Naming

Public Creative
relations services

Ecosystem Identity

Website Packaging
Product
design
Promotions

Events
Custom diagrams
Visual Metaphors
Symbols
Metaphors