CLAYTON MAKEPEACE

BIG BLACK BOOK

(1994)

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Clayton Makepeace
Big Black Book 1994

Comments
First mailed in mid-1994, this was probably our first
magalog control package, and our best success with world-
class copywriter Clayton Makepeace. Over the course of
several years, we mailed over 16 million copies of this.
One of Clayton’s other big successes for us was more
indirect: He was a mentor for Parris Lampropoulos.
Other samples for same product: MR-1.

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