STRENGTHS
Tata has a stabilized earning, which means the
operations are carried out properly and the
management is done in the right way. That’s
why Tata is able to acquire other companies
through its purchasing power and brand name.
Tata is a very well known brand and its
products are sold globally.
OPPORTUNITIES
Tata being a global company is well
positioned in the market and hence has global
reach which gives the company an advantage
in expanding its operations worldwide, also
increase in the income capacity and purchasing
power of the people in markets provides
opportunities for Tata motors to sell its
products as they can be afforded by the
consumers. Due to high demand of vehicles in
the modern world there is opportunity for Tata
motors to expand in the auto market
WEAKNESS
The narrow domestic market can be seen as a
weakness if Tata motors as it only did business
in local markets and failed to enter in global
markets which wasn’t expected from Tata
motors. Another weakness can be that Tata
motors don’t resist change as automobile
industry is very competitive and there is new
innovation on regular basis, Tata is indifferent
and its large model base is old.
THREATS
Tata motors tend to face some threats as due to
government laws and regulations regarding
environmental issues which effect
The manufacturing requirements of a motor
vehicle as Tata will need to develop more
carbon efficient cars, another threat is rising
prices of diesel and petrol which is causing
problem as it will lower the demand of motor
vehicle. Due to increase in production cost the
company needs to competitively active in the
market.