AMITY SCHOOL OF BUSINESS

WEEKLY PROGESS REPORT (WPR)-1

FOR WEEK COMMENCING 20 MAY 2019 TO 27 MAY 2019

ENROLLMENT NO.-

PROGRAM – BBA + MBA INTEGRATED

BATCH – 2018-2022

STUDENT NAME – VIDUR BHATIA

FACULTY GUIDE`S NAME-

PROJECT TITLE :
DETAILED STUDY O TATA MOTORS COMPANY

TARGETS SET FOR THE WEEK:

- HISTORY OF THE ORGANISATION
- GROWTH PATTERN
- PRODUCTS
- BOARD OF MEMBERS
- COMPETITORS

TATA MOTORS LIMITED

HISTORY

TATA Motors Limited formly known as TATA ENGINEERING AND LOCOMOTIVE

COMPANY is one of the biggest and laregest Indian multinational automobile manufacturing
company. They entered the commercial vehicle business in 1954 while forming a joint venture
with a company from the germany. Further in 1991 they entered the passenger vehicle
manufacturing line by introducing TATA SIERRA, a sport utility vehicle , later the company
launched TATA INDICA, which still is one the top vehicle used in the country. Introduction of
indica was marked as a breakthrough for TATA MOTORS LIMITED.. Tata motors are now one
of the leading automobile manufacturers in the whole country.

PRESENT SCENARIO/ GROWTH PATTERN

Tata motors commercial sales in the market grew by 16% in the financial year of 2018-19. This
is a fine example of the aggressive growth pattern in the industry . The company managed to sell
more than 670000 units this year which was more as compared to the 580000 units in the
previous financial year. Although the sales dropped by a minor 1% due to consumer sentiments
being hurt . The company sales from the export of CV AND PV was more than 5900 units, lower
by 11% of the last year due to new regulation and political regulations in sri lanka and the middle
east countries.

PRODUCTS/ SERVICES

The commercial vehicles manufactured by tata motors include the following :-

- TATA SUPER ACE

- TATA STARBUS
- TATA PRIMA
- TATA NOVUS

The military vehicles provided by tata motors include :-

- TATA LSV
- TATA MINED PROTECTED VEHICLE
- TATA SUMO 4X4
- TATA XENON

SOME NOTABLE TATA MOTOR VEHICLES ALSO INCLUDE

- TATA HARRIER
 Tata harrier is a 5 seater SUV set to rival Hyundai creta and the jeep compass, it is derived from
the H5X concept at the 2018 AUTO EXPO. The vehicle is now available for purchase at all the
authorized dealers and showrooms.

- TATA NANO
Tata nano was launched in 2009 as a city car in order to cater the economical section of the
Indian population. It was introduced as an affordable alternative , the vehicle attracted a lot of
attention as it was priced at a very low rate. Though it was cheap but it had its own disadvantages
like its body metal was not strong and the vehicle was not spacious .

BOARD OF MEMBERS

The tata motors being a very large organization includes a vast number of the people in the board
of members committee –

MR. N . CHANDRASEKARAN ( NON-EXECUTIVE DIRECTOR AND CHAIRMAN )

MR. NASSER MUNJEE ( NON-EXECUTIVE, INDEPENDENT DIRECTOR)

MR. VINESH K. JAIRATH (NON-EXECUTIVE , INDEPENDENT DIRECTOR )

MR. SATISH BORWANKAR ( EXECUTIVE DIRECTOR AND CHIEF OPERATING

OFFICIER )

MR. GUETEN BUTSCHEK ( CEO AND MANAGING DIRECTOR )

DR. RALF SPETH ( NON-EXECUTIVE , INDEPENDENT DIRECTOR )

MS. FALGUNI S. NAYAR ( NON-EXECUTIVE , INDEPENDENT DIRECTOR )

COMPETITORS

As far as competition is concerned TATA MOTORS face a lot of competition in the

market from various vehicle manufacturing automotive companies , Some of the
prominent rivals of Tata Motors are :-

- TOYOTA
 - HYUNDAI
- MARUTI
- FORD
- HONDA
These vehicle manufacturing companies provide tough competition to tata and their
products are in the same range as that of Tata .

GEO