See discussions, stats, and author profiles for this publication at: https://www.researchgate.

net/publication/44298410

The Effects of Shopping Orientations, Online Trust and Prior Online Purchase
Experience toward Customers’ Online Purchase Intention

Article in International Business Research · June 2010

DOI: 10.5539/ibr.v3n3p63 · Source: DOAJ

CITATIONS
READS
576
46,993

3 authors, including:

Teck-Chai Lau
Xi'an Jiaotong-Liverpool University
81 PUBLICATIONS 2,992 CITATIONS

SEE PROFILE

All content following this page was uploaded by Teck-Chai Lau on 17 February 2017.
The user has requested enhancement of the downloaded file.
www.ccsenet.org/ibr International Business Research Vol. 3, No. 3; July 2010

The Effects of Shopping Orientations, Online Trust and Prior Online

Purchase Experience toward Customers’ Online Purchase Intention
Kwek Choon Ling (Corresponding author)
Faculty of Management and Information Technology, UCSI University
1, Jalan Menara Gading, UCSI Heights, 56000 Kuala Lumpur, Malaysia
Tel: 60-16-688-6248 E-mail: kwekcl@ucsi.edu.my
Lau Teck Chai
Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman
Lot PT21144, Jalan Sungai Long, Bandar Sungai Long, Cheras, 43000 Kajang, Selangor, Malaysia
Tel: 60-16-391-7683 E-mail: lautc@utar.edu.my
Tan Hoi Piew
Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman
Lot PT21144, Jalan Sungai Long, Bandar Sungai Long, Cheras, 43000 Kajang, Selangor, Malaysia
Tel: 60-16-286-2719 E-mail: hptan@utar.edu.my
Abstract
The advancement of the World Wide Web has resulted in the creation of a new form of retail transactions-
electronic retailing (e-tailing) or web-shopping. Thus, customers’ involvements in online purchasing have
become an important trend. As such, it is vital to identify the determinants of the customer online purchase
intention. The aim of this research is to evaluate the impacts of shopping orientations, online trust and prior
online purchase experience to the customer online purchase intention. A total of 242 undergraduate information
technology students from a private university in Malaysia participated in this research. The findings revealed that
impulse purchase intention, quality orientation, brand orientation, online trust and prior online purchase
experience were positively related to the customer online purchase intention.
Keywords: Shopping orientations, Online purchase intention, Online trust, Prior online purchase experience.

Published by Canadian Center of Science and Education 3

 www.ccsenet.org/ibr International Business Research Vol. 3, No. 3; July 2010

Table 1. Factors Identified by the Principal Components Factor Analysis

Factor’s Name Variable

Online - It is likely that I will transact with this web

Purchase retailer in the near future.
Intention
Online Trust - The web site of this web-retailer is trustworthy and honest.

- The web site of this web-retailer giving promises to secure personal privacy.

- The performance of the web site of this

web-retailer fulfills my expectation.

- I would not hesitate to provide information to this

websit

View publication stats