Name/number: Richardo Torang/2140048715

Subject: Consumer behavior

Please answer these following discussion questions (chapter 6, page 233-234)

6-9 To what extent do your purchasing habit reflect your own personality?
6-10 Are you what you post online?
6-12 How might a marketer frame a marketing campaign aimed at contemporary
young mainstream female (CYMFA)? Are there any key different or
similiarities to the broader female market that can be used?
6-18 Construct a “consumption biography” of a friend or family member. Make
list of or photograph his or her favorite possessions, see if you or others can
describe this person’s personality just from the information provided by
this catalog.

Answer:

6-9 Needs.
6-10 Yes.
6-12 Because the young mainstream females purchase something not only because
she need it but also to follow her desire alone. Trend, novelty.
6-19 Personality: Active person,
Sense of Self: Simple,
Brand loyalty: None,

Catalog:

Belt

1
Shoes

Hat

Pants

2
 Shirt

Suit

Shirt