Nama: Richardo Torang Manahan

Tugas “Develop Blogging Plan”

1. Target Audience

a. Student parents, School

b. Remote worker, Office

c. Old people, Old people assistant, Hospital, Nursing home

2. Content idea:

1. Introductory Video: A child (student, elementary school) wanted to go to school, but the
rain prevented him, this incident happened again and again. Finally, the parents turn on the
meeting application at home, then the child can go to school from home and this continues
until the child is old and has a heart attack on the spot (during the meeting). Then his partner
calls the driver of the main character to tell him the situation. Then the driver quickly took
him to the hospital. Then the filming location moved to the hospital (inpatient room) and it
was seen that the main character was in touch via video call and thanked his colleague (who
called the driver). Then this story is closed by showing a hospital that is currently undergoing
network maintenance and then there is a message from the voice actor: "by.U, Provider with
such a strong digital connection."

2. Digital banner:

Stage 1. Info: Price, Promo, Service

Stage 2. Brand name & Signal Range: Everywhere

3. Content Format:

Video (duration: 2-3 minutes) and Digital banner/ads

4. Platform:

Tik-tok, Instagram (organic)

5. Publication schedule:

Lunch hour (12-12.30 pm), with the order of all kinds of publishing combinations, from the
order: video, stage 1, stage 2 & stage2, stage1, video and so on which changes every week

* Disclaimer: this idea for a tight budget (has been minimized), less than this the result
likely not optimal