Introduction to Media

Studies

Week # 1
 Instructions
• Teaching material including course outline will be uploaded on
LMS
• Students are required to submit their assignments on LMS unless
instructed otherwise
• Student Hand Book for attendance policy, dress code and other
policy issues.
• Be careful about your attendance. Monitor your attendance
regularly- incase of any issue, inform the faculty member
immediately for timely resolution of the issue. It must be on the
same day otherwise it won’t get rectified.
 ABOUT THIS
COURSE
📌This course is aimed at introducing the students with
basic concept of communication and mass
communication. The course further enables the
students to understand the communication process and
distinguish among various mass media.
📌 Marks Distribution
✅ Midterm: 25 Marks Finals: 40 Marks
✅ Assignments: 20 Marks Quiz: 15
✅Class Activities Compulsory
✅ CLASS PARTICIPATION IS COMPULSORY
 Introduction

• I AM………….. 👧👦 👉
• I HAVE DONE (SCHOOL; COLLEGE; JOBS ETC)?💻💼🎓 👉
• THREE THINGS PPL DON’T KNOW ABOUT ME?🪂📗🚆🎭
🏊🎥�
Discussion points for today’s
class
1. About Communications,
2. Types of Communication
3. Setting of Communications; Intra personal Communication,
Interpersonal Communication, Machine Assisted
Communication, Mass Communication & what makes them
different to each other
4. Process of Communication and what elements influence the
process of communication
 What is Communication?
Image reference :https://www.google.com/search?q=Communication++pictures&tbm=isch&ved=2ahUKEwiLoqTS07H6AhUPTRoKHceGCMsQ2-cCegQIABAA&oq=Communication+
+pictures&gs_lcp=CgNpbWcQAzIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQ6BwgAELEDEEM6
BAgAEENQwxBYgnFgrnJoAXAAeACAAaMCiAHiD5IBBTAuMi43mAEAoAEBqgELZ3dzLXdpei1pbWfAAQE&sclient=img&ei=7S4xY8v3BI-aaceNotgM&bih=615&biw=1366&client=firefox-b-
d#imgrc=uMIfMDMkeyru_M
 Types of Communication

• Verbal (Image reference https://www.google.com/search?

q=Verbal+Communication+pictures&tbm=isch&ved=2ahUKEwjko7b91LH6AhULGRoKHafBB6gQ2-
cCegQIABAA&oq=Verbal+Communication+pictures&gs_lcp=CgNpbWcQAzIFCAAQgAQyBQgAEIAEMgUIABCABDIGCAAQHhAFMgYIABAeEAUyBggAEB4QBTIGCA
AQHhAFMgYIABAeEAUyBggAEB4QCDIGCAAQHhAIOgcIABCxAxBDOgQIABBDUKUJWLE2YI43aABwAHgAgAHuAYgBnw2SAQUwLjguMZgBAKABAaoBC2d3cy13
aXotaW1nwAEB&sclient=img&ei=UzAxY6SuPIuyaKeDn8AK&bih=615&biw=1366&client=firefox-b-d#imgrc=15XecdD1VHyMbM
 Types of Communication
• Non-Verbal
 Settings of Communications
1. Intra-Personal Communication
 Interpersonal
Communication
Interpersonal communication INVOLVES
• two or more than two individuals
• communicating without the aid of a mechanical
device.
• face to face interaction
• immediate response
It is a process of creating shared meaning between two
or more people.
 Interpersonal
Communication
Machine Assisted
Communication
 Mass Communications
• Mass communication is the industrialized production and
multiple distribution of messages through technological
devices.
 Process of
Communication
Process include:
Sender/or Source
Encoding
Medium
Message
Decoding
Noise
Feedback
Noise: Disruption, Barrier to communication

Semantic Noise:
• Related with the meanings of words, technical language, jargons,
complex words

Mechanical Noise:
• Related to machines, signal issues, network problem, technical issues,
sending error

Environmental Noise:
• Related to surrounding environment, Can be controlled and beyond
control.
 Sender/
Receiver

Feedback Encodes

Noise

Receiver Message

Decoding Channel
 Mass Communication Summary

• Mass communication is carried out by organizations working

together in industries to produce and circulate a wide range of
content—from entertainment to news to educational materials.
• It is this industrial, mass production process that creates the
potential for reaching millions, even billions, of diverse, anonymous
people at around the same time (say, through televising the Olympic
games).
• And it is the industrial nature of the process—for example, the
various companies that work together within the television or
Internet industries—that makes mass communication different from
other forms of communication
 Process of Mass
Communication
• Source
• Encoding
• Message
• Channel
• Decoding
• Receiver
• Feedback
• Noise
Source :
• Formal organization producing content for masses, Publishing
houses, Electronic Media Channels, Radio Channels etc
Encoding:
• Multi-step process; involve people of different expertise to
encode a message for mass audience. Planned activity
Message:
• Message is uniform- Drama, film, music, book, news story,
magazine feature, documentary, picture etc
Decoding:
• Multi-step
 Receiver:
• Mass-audience
Noise:
• Semantic,
• Mechanical,
• Environmental
Feedback:
• Delayed
No
Source Encoding Message Channel ise Decoding Receiver Feedback
 Interpersonal Communication VS
Mass Communication
Interpersonal Mass Communication
1. Sender is one person 1. Sender is an organization
2. Encoding takes place
2. Encoding takes place
3. Multiple messages can be sent at
3. Single message is sent at a time the same time
4. Medium can be interpersonal 4. Medium is always technology-
and in some cases technology Mass Media
5. Receiver/ Audience is one or a 5. Receivers/Audience are at mass
few people level. Number is not known
6. Receiver decodes the message 6. Receiver decoding process is not
known.
7. Instant feedback
7. Feedback of all audiences is not
8. Noise can affect instantly known
communication at any stage 8. Noise can affect communication at
any stage