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MODULE I
COMMUNICATION
Amity School of Engineering & Technology
Communication:A Process
• The Communication is a two-way process
wherein the message in the form of
• ideas,
• thoughts,
• feelings,
• opinions
• is transmitted between two or more persons
with the intent of creating a shared
understanding
Amity School of Engineering & Technology
Communication
It is a process of exchanging – Information
• Ideas
• Thoughts
• Feelings
• Emotions
Through –
• Speech
• Signals
• Writing
• Behavior
Amity School of Engineering & Technology
Communication
Communication is a process by which information
is exchanged between individuals
through:
a common system of symbols
& signs of behavior.
The term communication is derived from the Latin
word “Communis” which means to share.
Amity School of Engineering & Technology
communication
• Visual channel: Facial expression, body language, posture,
gestures, pictures & written words, electronic mails, mass media,
etc.
• Auditory channel: Spoken words, sounds, telephone or mobile
communications, delivering audio content (radio, voicemail), etc.
• Tactile channel: Touch sensations, therapeutic touch, etc.
Nature of Communication
QUICK
CORDIAL
DECISION
RELATIONS
MAKING
BENEFITS OF
EFFECTIVE
COMMUNICATION
LESSER
OVERALL
MISUNDER-
DEVELOPMENT
STANDINGS & GROWTH
Amity School of Engineering & Technology
Try it …
a. a message.
b. noise.
c. media richness.
d. jargon.
Amity School of Engineering & Technology
Try it….
• To convert a message into groups of words,
symbols, gestures, or sounds that present ideas
or concepts is called:
a. encoding.
b. feedback.
c. noise.
d. media richness.
Amity School of Engineering & Technology
Try it..
• ______________ is the process by which the
receiver interprets the symbols used by the
source of the message by converting them into
concepts and ideas.
a. decoding.
b. listing.
c. encoding.
d. none of the above.
Amity School of Engineering & Technology
Try it..
• Communication is a ……………process.
Amity School of Engineering & Technology
Guess….??
Amity School of Engineering & Technology
THANK YOU..