Amity School of Engineering & Technology

Communication Skills II

BA LLB SEM II
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COMMUNICATION

MODULE I
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Introduction
• Communication

Communicare (latin) means to ‘share’

• Sender Receiver
(Mutually accepted code of symbols ,
signs, speech, writing or signals)
 Communication
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It is a process of exchanging – Information

• Ideas
• Thoughts
• Feelings
• Emotions
Through –
• Speech
• Signals
• Writing etc
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Communication

Communication is a process by which information

is exchanged between individuals through a
common system of symbols & signs of behavior.
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Nature of Communication

• Communication is a two way process.

• Communication is an ongoing process.
• Communication is Universal.
• Communication is a social need.
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Elements of the Communication

• Sender
• Message
• Channel
• Receiver
• Feedback
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Process of Communication

Sender s Receiver s

IDEATION ENCODING DECODING

TRANSMISSION

FEEDBACK
 Sender
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• Encoder is a person who sends the message.

• A sender makes use of symbols (words or
graphic or visual aids) to convey the message
and produce the required response.
Receiver/Decoder
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• Receiver is a person for whom the message is

intended or aimed.
• The degree to which the decoder understands
the message is dependent upon various factors
such as knowledge of recipient, their
responsiveness to the message, and the
reliance of encoder on decoder.
 Ideation
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•  It refers to the formation of the idea or selection

of a message to be communicated.
• Ideation may consist of finding and selecting a
subject or general topic, looking for ideas and
thoughts, and deciding the type, scope, and
source of information.
 Encoding
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• It is the process of changing the

information into some form of logical and
coded message.
• The encoding process is based on the
purpose of communication and the relation
between the sender and the receiver.
 Transmission
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• It refers to the flow of message over the chosen

channel.

• Transmission confirms the medium selected

during the process of encoding and keeps the
communication channel free from interference or
noise so that the message reaches the receiver
without any disturbance.
 Channel
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• A channel is a medium through which a message is sent or

received between two or more people.
• Several channels can be used to send or receive the
message, i.e seeing, hearing, touching, smelling, & tasting.
• While selecting channels of communication, several factors
must be considered: availability of channel()s , purpose,
suitability, types of receivers, types of message, preference
of sender & receivers, communication skills of the sender,
etc.
Classification of Channels of Amity School of Engineering & Technology

communication
• Visual channel: Facial expression, body language, posture,
gestures, pictures & written words, electronic mails, mass media,
etc.
• Auditory channel: Spoken words, sounds, telephone or mobile
communications, delivering audio content (radio, voicemail), etc.
• Tactile channel: Touch sensations, therapeutic touch, etc.

• Combined channel: Audiovisual media, consoling a person with touch

& spoken words.
 Decoding
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• It is the process of converting a message

into thoughts by translating the received
stimuli into an interpreted meaning in order
to understand the message
communicated.
• This process involves interpretation and
analysis of a message.
 Feedback
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• It is the last stage in the communication process. It is the

action or reaction of the receiver to the message
received from the sender.
• It helps the sender know that message was received
and understood. It is key to communication as the
effectiveness depends on how congruent a receiver’s
response is with the meaning intended by the sender.
• Based on the feedback, sender further continues the
communication process with the receiver.
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Try it …

-The content of the communication is

called…

 a. a message.
 b. noise.
 c. media richness.
 d. jargon.
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Try it….
• To convert a message into groups of words,
symbols, gestures, or sounds that present ideas
or concepts is called: 

a. encoding.
 b. feedback.
 c. noise.
 d. media richness.
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Try it..
•  ______________ is the process by which the
receiver interprets the symbols used by the
source of the message by converting them into
concepts and ideas. 

a. decoding.
 b. listing.
 c. encoding.
 d. none of the above.
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Try it..

• Communication is a ……………process.
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Guess….??
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Word of the day

• Envisage (verb) /ɪnˈvɪzɪdʒ,ɛn-/

• Definition: To form a mental image of something
• Synonyms: imagine, envision
• Usage: Neha happily envisaged the day of her
wedding, imagining all the details down to the icing
on the cake and the bridesmaids' dresses.
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THANK YOU..