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INTRODUCTION TO COMMUNICATION
MESSAGE
RECEIVER
SENDER
IDEA MEDIA IDEA
FEEDBACK
1
1. Sender: A person who intends to convey or communicate his thoughts or ideas
is called the sender.
2. Message: The message is the information that you want to communicate.
3. Encoding: This is the process of transferring the information you want to
communicate into a form that can be sent and correctly decoded at the other end.
4. Channel: Message is conveyed through either verbal or non-verbal
communication or written medium.
5. Decoding: Decoding is a process in which message is understood by the
receiver.
6. Receiver: Receiver receives the idea and gives the feedback to complete the
communication cycle.
7. Feedback: Feedback is the final link in the communication through which
communication cycle is completed.
2
Channel: Air/sound/face to face communication
Feedback: Students gives response to the teacher
3
Non-verbal communication: When communication between two or more persons
takes place without making use of word either written of oral communication is
called nan-verbal communication.
Upward Communication: When communication flows from lower level
authority to higher level authority is called upward communication.eg. Employee
speaks to his manager.
Downward Communication:A Communication flow from higher level authority
iscalled downward communication.eg President writes circular to inform
employees.
Horizontal communication: Communication takes place at the same level
authority is called horizontal communication Eg. Two teachers share their idea
each other.
4
It has freedom of speech and expression.
Therefore, Oral communication is essential.
4) Explain the term ‘encoding’? Who is the encoder of the message?
It is step which converts ideas into suitable words, pictures, charts, symbol etc. for
the effective trammision of thoughts. Under this stage the sender determines the
methods of trammision so the the words and symbols, etc. be organized in a
suitable system of symbol (code of communication) sender is the encoder of the
message.
5) What is decoding? Who is the decoder of the message?
Decoding the message means to interpret the message. The process of
interpretation occurs in receiver’s mind. The sender expects the receiver to
understand the message exactly as it was supposed to. The process of translation
and interpretation of the message is called decoding. Receiver is the decoder of the
message.