Dealing With Print And Electronic Media

Electronic media is enjoying broader use every day with an increase in

electronic devices being made. The meaning of electronic media, as it is
known in various spheres, has changed with the passage of time.
Electronic media exists today in many forms: radio, television,
videotape, audiotape, telephone, telegraph, computer file, etc.
 History Of Print Media

• In ancient Rome , Acta Diurna or Govt. Announcements published regularly. They are in metal or stone. Earliest
form of newspaper.
• 600 A.D. – Chinese invent the art printing
• 618 A.D – The Peking Gazette in China was the first newspaper which was hand-written and distributed to readers.
• 1439 – Johannes gutenberg of Germany develop printing tech.
• 1780 – Bengal Gazette – weekly two sheet paper in India.
• 1818 – Samachar darpan – weekly newspaper.
• First periodicals was Dig darshan.
• Raja Rammohan Roy - founder of Revolutionary Indian press.
 Print Media
• Another effective and popular media in advertising is print media. Print
media or press media includes advertising through the means of
newspapers, magazines, journals, etc. Print media has been widely used for
commercial advertising.
• Print media has a good reach and since newspapers are a common find in
almost every household, advertising through print media is one of the most
lucrative ways to make your product/ service known to the target audience.
• Print media has more scope to provide detailed information about the
products and services and also has the added advantage of reaching more
people thanks to vernacular local publications in addition to English
newspapers.
 Advantages & Disadvantages
• Advantages • Disadvantages
• Easy medium to spread awareness to a • Ads may be overlooked or ignored.
larger number of people at a time.
• This type of media is not suitable for
• Immediate or quick conveyance of interactive live demonstrations or fine
message. quality images.
• The response to the advertisement can • There is a risk of the advertisement
be measured immediately. getting lost or overshadowed by other
• It is a very flexible advertising media advertisements in the publication.
due to the varying timings, languages,
regions etc.
 KINDS OF PRINT MEDIA

• Books or Text books

• Newspapers
• Newsletters
• Magazines
• Handouts
Types of media used in advertising include:
• Television - Using the television platform to reach the public.
• Radio - The use of radio spots to increase awareness of the
product or service.
• Outdoor - The use of outdoor media like hoardings, sign boards,
flexes, etc.
• Print - Advertisements through printed media like newspapers,
magazines, brochures, leaflets, etc.
• Mobile - Advertisements designed to be viewed on mobiles and
other portable devices.
• Online - Promotion through a digital platform using social media,
browsing platforms, blogs, online paid advertisements and more.
 Outdoor Media
• Outdoor media, i.e. hoardings, banners, signboards,
kiosks, etc are a common method of advertising.
• This type of advertising media works well to target the
population of certain geographical areas. Most often,
an outdoor sign is the first thing a potential customer
sees.
• Outdoor signs must be attractive, eye catching and be
easily readable as these sings are usually read during
commute, so they must not be too text heavy.
 ELECTRONIC MEDIA
• ELECTRONIC media is
enjoying broader use every day
with an increase in electronic
devices being made . The
meaning of electronic media,
as it is known in various
spheres, has changed with the
passage of time.
HISTORY OF ELECTRONIC MEDIA

• Telegraph , 1938
• Telephone, 1876
• Radio, 1895
• Television, 1927
• Early Computer, 1942
• Photocopy machine, 1946
• Transistor , 1947
• Micro computer, 1960
• Computers between, 1960’s & 1980’s
 KINDS OF ELECTRONIC MEDIA

• E-mail
• Podcasting
• Discussion Boards
• Blogs
• Text Messaging
• Chatting , etc......
 Advantages and Disadvantages

• Immediacy
• Noise pollution,

• It provides information and entertainment

• Decision making problems

• Creates awareness among people

• Laziness occur in youth by misuse of E-devices

• It develops thoughts and ideas

• Common Diseases and complications
brought by electronic media :-
• Keep us in touch with what is happening in our
Eyesight Problems
society
Exposure to radiation which is lethal
• Made Communication increasingly easier
harmful to human body.
• Connect Diverse people from far and near
geographical location.
 Conclusion

• The two forms of mass media, I.e., print media and electronic
media , is proved helpful implementing change in people’s habits,
beliefs and attitudes. It also make people aware of different types
of crimes and wrongdoing going on in the society, as well as it also
helps people in getting updated about the various government
policies and changes in the process. These have made the world
smaller and closer, that news can reach billions of people in one go.
Moreover, it has become the primary mode of promoting and
advertising goods and services.