GLOBAL ACADEMY OF TECHNOLOGY

DEPARTMENT OF COMPUTER SCIENCE AND ENGINEERING

BUSINESS INTELLIGENCE

QUESTION BANK

MODULE 1

1. Define the Business intelligence and explain applications of business

intelligence concept with a real world example

2. Discuss the benefits of the business intelligence system

3. Define data, information and knowledge. Explain the role of mathematical

models in business intelligence

4. With a need diagram explain the business intelligence architecture

5. Explain the components of a business intelligence system with a neat diagram

6. Explain the cycle of business intelligence analysis

7. Discuss the different factors that enables the success of a business intelligence

8. With a neat diagram explain the process of development of business intelligence

system

9. Write a note on ethics and business intelligence

10. Define decision support system. Discuss the factors that affect the degree of a
success of decision support systems

11. Define system. Explain closed and open system with a neat diagram
12. Discuss on the different evaluation metrics on the system

13. Explain the logical flow of a problem solving process with factors that
influence our national choice

14. With a neat diagram explain the logical structure of decision making process

15. Explain the 5 phases of decision making process

16. Discuss on the different types of decisions

17. Write a note on the mystery of decision making process

18. With a need diagram of explain the structure of a decision support system and
list it's features

19. Explain the extended structure of decision support system

20. Explain the different phases involved in the development of decision support
system with a diagram.

Module – 2

1. Explain the structure of mathematical model.

2. How mathematical models are divided according to their characteristics.
3. Explain division of mathematical model converting its probabilistic nature.
4. Explain division of mathematical model according to the temporal dimension in
the model?
5. How mathematical model is divided into various categories?
6. List and explain various phases in the development of mathematical of decision
making.
7. List the classes of mathematical model? Explain anyone of them.
8. Short note on:
a) Predictive model,
b) Pattern recognition and learning model
c) Optimization model
d) Project management model
e) Risk analysis model
f) Waiting line model
9. What is data mining? List the real life application of data mining.
10. What is interpretation and predictions? Give example.
11. List and explain various applications of data mining.
12. Difference between data mining, classical statistics and OLAP.
13. Explain the terminology used in representation of input data.
14. Explain categorical and numerical attributes with proper example.
15. List and explain taxonomy attributes of numerical attributes.
16. Explain the process of data mining with suitable diagram.
17. Difference between supervise learning and unsupervised learning
18. Write short note on principal component analysis(PCA).
19. What are the methodology available for analysis?
20. What are the various data mining task?
21. Write a short note on data preparation.
22. Explain data validation, Incompleteness, noise, inconsistency of quality of
input data.
23. What is in complete data? What are the techniques to be adopted to current in
complete data?
24. How data is affected by noise?
25. Explain data transformation.
26. List and explain various standardization techniques.
27. Short note on data reductions. What are the criteria to determine a data?

Module – 3

1. Define regression? Explain structure of regression model with an example.

2. Explain simple linear regression model with an example.
3. Explain multiple regression model with an example.
4. Explain normality and independence of the residuals;
5. Explain significance of the coefficients;
6. Explain analysis of variance;
7. Explain coefficient of determination;
8. Explain linear correlation coefficient;
9. Explain multcollinearity of the independent variables;
10. Explain confidence and prediction limits.
11. What is selection of predictive variables. Explain different selection methods.
Module – 4

1. What is classification model? Explain three phases of classification model.

2. List and explain the categories of classification models.
3. What are the criteria used to evaluate mathematical model.
4. What is the hold out method?
5. Explain repeated random sampling
6. Explain cross validation.
7. Write short note on confusion matrix.
8. Explain ROC curve chart.
9. What is classification tree? Write top-down induction of classification tree.
10. Explain splitting rules, stopping criteria and pruning criteria in classification
tree.
11. Explain univariate splitting criteria
12. Short note on Bayesian Method of classification.
13. Explain Naïve Bayesian classifier.
14. Short note on logistic regression.
15. What is neural network? Explain the Rosenblatt perception.
16. What is neural network? Multi-level feed-forward network.
17. Short note on support vector machines.
18. What is clustering? What are the requirements to be fulfilled by clustering
methods?
19. List the taxonomy of clustering
methods
OR
20. List the types of clustering methods.
OR
21. How clustering methods are classified.
22. Write k-means algorithm for clustering.
23. Write k-medoid algorithm for clustering.
24. Define neural network.
25. Short note on support vector machine.
26. Explain the following:
(i) Agglomerative algorithm.
(ii) Divisive algorithm.
27. Explain the following methods of clustering.
(i) Affinity methods.
(ii) Partition method.
 Module – 5

1. What is relational marketing? What are the objectives of relational marketing?

2. Explain cross selling and up selling.
3. What do you understand by market-basket analysis?
4. What is web mining? List and explain various methods of web mining.
5. What is sales force management and where can it be used?
6. Explain the decision process in sales-force management.
7. Explain supply chain optimization.
8. Explain the optimization models for logistic planning.
9. What are the differences betweenB2BandB2C?
10. Short note on revenue management systems.
11. What is Web mining? What are the different purposes of web mining?
OR
What is the taxonomy of web mining analyses?
12. What is sales force management? What are the different types of activities on
which Sales force taxonomy is based?
13. List the various problems with managing a mobile sales force management?

14. How decision making process is categorized relative to sales force

management?

15. Write short note on Response functions?

16. How sales territories are designed?

17. How Optimization models are used for calls and product presentations
planning?

18. What is supply chain management? Give an example of global supply chain.
19. Write short note on Backlogging?

20. What is revenue management? How revenue management affects some highly
complex decision-making processes?
21. What are the basic principles of Revenue management?

22. What is Data envelopment analysis? How efficiency is measured?

23. Write short note on Efficient frontier.

24. Write short note on CCR model.

25. How you will identify good operating practices?

26. What is Cross-efficiency analysis?

27. What are Virtual inputs and virtual outputs?

28. What are Weight restrictions?