VILLALOBOS

ARCHITECTURE + DESIGN

BUSINESS
PLAN
2040
2050
INNOVATE,
CREATE,
ELEVATE.

+639-16952-8471
www.villalobosa+d.com
Bonifacio Global City, Taguig, Philippines
Table
of Contents

I. Executive Summary 3

II. The Organization 4

III. Business Description 6

IV. List of Services 7

V. Firm Capabilities 8

VI. Competitor Analysis 9

VII. Market Analysis 10

VIII. Marketing Plan 11

IX. Future Plan and Milestones 12

Executive PAGE 3

Summary
Villalobos Architecture+Design, founded in
2030 in Bonifacio Global City, Taguig,
specializes in residential and commercial
architecture, interior design, with a strong
emphasis on sustainability and innovation.

Mission
Villalobos Architecture + Design is dedicated to redefining the
architectural landscape through sustainable and innovative designs that inspire,
conserve, and endure.

Vision
Our vision is to be a pioneering force in sustainable architecture, setting new
standards for design excellence and environmental responsibility.

Ivana Joyce L. Villalobos founded the company after years in the architecture
The
and design industry. She serves as Head Architect, Project Manager and and
Leadership CEO.

With a focus on sustainable and innovative designs, we aim to address the

Market
increasing demand for environmentally conscious architecture. Our research
Opportunity identifies a significant market gap, positioning us as leaders in this niche.

Major competitors include AIDEA Philippines, Inc., ASYA Design Partner,

The BUDJI+ROYAL Architecture + Design, and Casas + Architects, Inc. Our focus on
Competitors using recycled and renewable materials sets us apart, emphasizing
sustainability as a key differentiator.

Our marketing strategy involves a robust online presence, social media

Marketing engagement, collaborations with influencers, and participation in industry
Strategy events. Sales efforts will emphasize consultative selling and personalized client
engagement.

We project a steady revenue increase, seeking strategic investment to cover

Financial
startup costs, enhance capabilities, and establish Villalobos
Highlights Architecture+Design as a pioneering force in sustainable architecture

By 2040, Villalobos Architecture+Design aims to become a leader in philippine

architecture for sustainable and innovative architecture, expanding its portfolio
Future Plans to include landmark projects that redefine the boundaries of environmentally
conscious and aesthetically compelling design.
 PAGE 4

The Organization
Introduces our key leaders, emphasizing their
expertise, educational backgrounds, and
notable achievements, providing insight into
Villalobos Architecture+Design's commitment
to excellence in sustainable and innovative
design.

Ivana Villalobos Luise Cantos Slater Young

Chief Executive Officer Chief Financial Officer Chief Operations Officer

Ivana Villalobos, our
visionary CEO, holds a
Bachelor Degree in
Architecture from BSU-
The National Engineering
University with over 15
years of experience.
She spearheaded
numerous sustainable
projects, earning
recognition for her
innovative designs.
Luise Cantos, our CFO, is Slater Young, A Civil
not only a finance Engineering graduate
graduate from BSU but from the University of
also a skilled architect. the Philippines, he is the
With a decade of COO at Villalobos
financial management Architecture+Design,
expertise, Luise contributing leadership
seamlessly combines her in project management
architectural and and championing
financial knowledge to sustainability within the
ensure fiscal company.
responsibility.
The PAGE 5

Organization
 PAGE 6

Business
Description

Green Technology Solutions

Villalobos Architecture + Design is
a leading architectural firm
specializing in sustainable and
innovative design solutions, offering
services from architectural design to
project management.

Our clientele includes residential

and commercial property owners,
developers, and businesses seeking
tailored, environmentally conscious
designs that seamlessly blend
aesthetics and sustainability.

Distinguished by our unwavering

commitment to sustainability, we
integrate eco-friendly practices into
every design, creating a niche in the
market and setting us apart.

With a focus on strategic

collaborations, market expansion,
and proprietary design
methodologies, Villalobos
Architecture+Design is poised for
sustained growth in response to the
increasing demand for sustainable
and innovative designs.
List of Services PAGE 7

Villalobos Architecture + Design will offer

complete architectural and interior design
services to their client base. We will include
outside design consultants as required to
meet specific project requirements.

FOUR CORE FUNCTIONS OF ARCHITECTURAL SERVICES

MARKETING

PROJECT MANAGEMENT

DESIGN

PRODUCTION

IN-HOUSE SERVICES OUTSIDE CONSULTANT

FOCUS
INCLUDE: SERVICES

Architectural Computer rendering

Residential
planning and design. services | Graphic
Commercial
Interior Design. Design.
Mixed Use
Building alterations Landscape
Developments
and feasibility studies. Architecture.
Adaptive Reuse
Programming. Civil Engineering.
Corporate Offices
Project Structural
Retail
Management. Engineering.
Medical Buildings
Site planning. MEP and Fire
Hotel and Resorts
Space planning. Suppression
Interior Office
Specifications Engineering.
tenant alterations
development. LEED project
Furniture, artwork planning.
and signage IT |
specifications. Telecommunications
Roof design and design.
engineering. AV and Security
Cost estimating. design.
Sustainable and LEED
design principles.
Construction
Administration.
Firm Capabilities
Upon assessing various Residential, Commercial,
and Mixed-Use projects, Villalobos
Architects+Design has identified distinct
capabilities across different levels of complexity.
LEVEL 1
This level represents projects that can be
managed within the firm by a single Project
Architect/Project Manager with minimal
assistance.
Small interior alterations, including
individual room and workstation rework.
Small additions to existing facilities.
Master Planning for select
developments.
Pre-planning and due diligence
exercises for developer clients.
LEVEL 3
Our capabilities in this level are expected to
grow through strengthened design/build
relationships in the Developer and
Construction markets. This level may involve
a Project Architect/Project Manager and
Designer, with assistance from one other
staff member.
Building Designer of Record with full
architectural/interior design services.
Collaboration with design/build industry,
accommodating fully engineered MEP
systems with consultants.
Participation in the RFP marketplace as
a preferred resource for architectural
services.
PAGE 8
LEVEL 2
This tier involves a single Project
Architect/Project Manager with support
from one or two staff members within the
studio. Scope includes:
Medium-sized interior renovations for
improved functionality and aesthetics.
Expansion of existing facilities to
accommodate growing needs.
Preliminary master planning for specific
developments.
LEVEL 4
At this advanced level, our capabilities
extend to master planning and design of
larger developments, solidifying our position
as a recognized leader in the marketplace.
Design of major mixed-use
entertainment, retail, and office park
developments.
Recognition as a leader in individual
developments within the market.
 PAGE 9

Competitor
Analysis

With a decade of collaborative experience, this firm prioritizes lasting client connections and
repeat business. Rooted in the expertise gained from prominent architectural firms, we adapt
proven processes to create a dynamic work environment. Our focus is on project success,
enduring client relationships, and innovative design practices.

Strengths Weaknesses Opportunities Threats

12+ years working together Perception of being Opportunity to Potential downtime

as a team. too small with no create a new through transition
Investment Group perceived bench brand in the market Travel time away
backing/support. No current portfolio Growth and from the office due
Strong repeat client base. but many successful expansion, to project locations
Laptops and technology past projects especially with past Main control of
offering connection outside No LEED accredited connections decision-making
the office. person Use of past projects Can't keep up with
Financial stability with the Potential past firm for marketing workload
Investment Group. negativity Strong GC Maintaining
Strong GC connection in Learning curve to connection in the competitive fees
the market (D/B mentality). implement new firm market (D/B Quick setup time
Team members are well- brand in mentality) necessary to start
respected in the documents Explore new firm
community and are Not enough focus markets and Team members
recognizable. on marketing project types connected too
Vast experience of the Not licensed in Reinvent much to one client,
team in office and industrial many states architectural reducing assistance
markets. Out-of-state service to market on other projects
Well-connected to projects take time Existing clients may Connected to out-
brokerage, developer, and away from the not follow of-state clients
GC market - understanding office Very competitive Have other PM and
client priorities. Understanding team leaders designer support
Have other PM and what the Quick setup time staff connections as
designer support staff competition does necessary to start required
connections as required. wrong and right the firm
TBD connected too much TBD connected too Maintain
to one client, reducing much to one client, competitive fees
assistance on other reduces his
projects. assistance on other
projects
 Market PAGE 10

Analysis
Give a brief explanation for
the page

POSITIONING STATEMENT
Villalobos Architects+Design (VAD) in the Philippines delivers innovative and cost-effective
professional design services, integrating state-of-the-art technology into projects of all sizes. We
focus on meeting client expectations, offering transparent billing with a 90% target for billable
hours. Project contracts are flexible, and we extend unbillable front-end services to preferred
developers for a non-competitive advantage. VAD competes confidently with industry-standard
hourly rates, emphasizing service value.

COMPETITIVE ADVANTAGE
Villalobos Architects+Design (VAD) leverages 10+ years of collaboration, prioritizing repeat
business and establishing a "relationship-based" client firm in the Philippines. Rooted in expertise
from large architectural firms, VAD reinvents successful strategies in a collaborative and
energetic environment. Positioned to compete confidently without underselling services, VAD
maintains excellence in architectural endeavors.

TARGET AUDIENCE DEMOGRAPHIC FOCUS MARKETING APPROACH

1. Residential Clients- Individuals and
families seeking eco-friendly and
sustainable designs.
2. Commercial Clients- Businesses
committed to sustainable practices
for office spaces and retail
environments.
3. Developers and Investors- Entities
looking to invest in projects that
adhere to green building standards.
1. Educational Level- Clients with an 1. Targeted campaigns showcasing
awareness of sustainable practices, commitment to sustainable and
potentially with higher education ethical design.
backgrounds in environmental 2. Online platforms with a portfolio
studies, architecture, or related emphasizing completed green
fields. projects.
2. Age and Lifestyle- Eco-conscious 3. Collaborations with environmental
individuals and businesses of varying organizations and participation in
age groups who prioritize green events.
sustainability as a lifestyle choice. 4. Leveraging social media for a broader
3. Corporate Culture- Companies with reach.
a strong commitment to corporate
social responsibility and sustainable
business practices.
4. Community Leaders and Influencers-
Individuals who hold influential roles
in community development and are
keen on promoting sustainable
design within their spheres of
influence.
 PAGE 11

Marketing Plan
Give a brief explanation for the page

MARKETING AND
SALES TARGETS
Residential Clients:
Target a 20% increase
in residential projects
over the next year.
Establish partnerships
with eco-conscious
real estate agents.
Commercial Clients:
Secure contracts with
at least three
businesses annually
committed to
sustainable office
spaces.
Collaborate with
green retail
associations for
increased visibility.
Developers and Investors:
Acquire two major
investors or
developers interested
in sustainable projects.
Attend and present at
industry conferences
to attract investment
opportunities.
MARKETING STRATEGIES
1. Online Presence:
Optimize the website for search engines with
keywords related to sustainable design.
Leverage social media platforms for regular updates
on completed green projects and industry trends.
2. Content Marketing:
Develop and share informative content on the
benefits of sustainable architecture through blog
posts and whitepapers.
Create case studies showcasing the successful
implementation of green building practices.
3. Partnerships and Collaborations:
Establish partnerships with eco-friendly product
suppliers.
Collaborate with environmental organizations for
joint marketing efforts.
4. Events and Webinars:
Host webinars on sustainable design trends.
Participate in industry events and green expos.
5. Client Testimonials:
Feature client testimonials highlighting the positive
impact of sustainable design.
Showcase before-and-after images of projects to
visually emphasize the transformation.

UNIQUE SELLING PROPOSITION (USP):

VAD's USP lies in its unwavering commitment to sustainable and innovative design. By
offering clients the opportunity to contribute to environmental responsibility through their
architectural choices, VAD positions itself as a leader in the industry. The focus on green
practices, combined with a diverse portfolio and collaborative approach, sets VAD
apart from traditional architectural firms.

Future Plans
& Milestones
2040
Official launch of Villalobos
Architects+Design.
Establishing the firm's legal
and financial foundations.
Initial team recruitment
and training.
2042
Commencement of initial
design projects.
Creation of a diverse and
impactful project portfolio.
Implementation of
sustainable design
principles in all projects.
2044
Incorporate advanced
design technologies and
artificial intelligence into
project workflows.
Incorporate digital
technologies in process of
design
PAGE 12
2041
In-depth market research on
emerging architectural trends
and sustainable practices.
Development of a
comprehensive branding
strategy.
Initial outreach to potential
clients and partners.
2043
Solidify VAD's presence in the
local market.
Forge partnerships with key
stakeholders in the architecture
and construction industry.
Active participation in local
events and sustainability
initiatives.
2045
Evaluate opportunities for
regional expansion within
Southeast Asia.
Establish satellite offices in
strategic locations.
Target key cities with a
growing demand for
sustainable design.
 2046
Invest in R&D for innovative
sustainable design solutions.
Collaborate with environmental
scientists and engineers for
cutting-edge approaches.
Engage with Green Architecture
Advocacy Philippines Inc. to
contribute to nationwide
initiatives.
2048
Explore opportunities for
international projects.
Establish VAD as a global player
in sustainable architecture.
Collaborate with renowned
architects and designers
worldwide.
2050
Plan for leadership transition
and mentorship programs
within the firm.
Continue active involvement
in Green Architecture
Advocacy and BCI Asia
Awards to maintain industry
leadership.
Future Plans
& Milestones
PAGE 13
2047
Introduce specialized divisions
within VAD, focusing on niche areas
such as eco-resorts or green
industrial spaces.
Certification in emerging
sustainable design standards.
Active participation in the BCI Asia
Awards to showcase expertise.
2049
Undertake landmark projects that
define VAD's legacy.
Expand philanthropic efforts in
community development and
sustainable initiatives.
Be present and recognized in
different magazines and articles,
contributing to industry discourse.
FUTURE VISONS
Conduct a comprehensive
review of the firm's
achievements and challenges.
Develop a vision for the next
decade, incorporating
futuristic design concepts and
technologies.
Contact us
for further
inquiries VILLALOBOS
ARCHITECTS+DESIGN

www.villalobosa+d.com | +916-952-8471| Bonifacio Global City, Taguig, Philippines