1. What is a Deceptive Advertisement?

Means creating, using, or pro- moting the use of any advertising material, promotional
literature, testimonial, guarantee, warranty, label, brand, insignia, or other representation,
however disseminated or published, which is mis- leading, false, or untruthful.

2. Cite one example of a Deceptive Advertisement in the Philippines and explain

fully what specific words phrase that constitute deception to viewers.

One example of a deceptive advertisement in the Philippines involved a weight loss

product. The advertisement claimed that by consuming their product, consumers could lose
a significant amount of weight without needing to exercise or follow a specific diet. The
specific words and phrases that constituted deception in this case were:

1. "Lose weight without exercise or diet": This claim falsely suggested that consumers could
achieve significant weight loss solely by consuming the product, without the need for any
exercise or dietary changes. It misled consumers by implying that the product alone could
lead to weight loss, neglecting the importance of a balanced diet and regular physical
activity in achieving sustainable weight loss.

In this example, the advertisement deceived consumers by making unrealistic claims about
weight loss without exercise or diet, promising rapid weight loss within a short period, and
using potentially misleading testimonials. Such deceptive tactics can exploit consumers'
desire for quick and effortless solutions to weight loss, leading them to purchase the product
based on false expectations. It's important for consumers to critically evaluate
advertisements, question exaggerated claims, and seek reliable information before making
purchasing decisions.

3. In what way Truth can be sustained amidst Deceptive Advertisement? Provide

substantive reasons.

Sustaining truth amidst deceptive advertisements requires a combination of consumer

awareness, regulatory measures, and responsible advertising practices. Here are some
substantive reasons why truth can be sustained:

1. Consumer education: Educating consumers about common deceptive advertising

practices and equipping them with critical thinking skills can help them recognize and
question misleading claims. By promoting media literacy and consumer awareness,
individuals can make more informed decisions and actively seek reliable information to
verify the claims made in advertisements.
References:https://www.lawinsider.com/dictionary/deceptive-advertising