Testimonial Guidelines

We know by now that testimonials have a high impact on a prospect’s decision-making process during the
research stage of their customer journey. Viewers look for people that resonate with them, their experiences,
needs, and goals. They look to connect and see themselves inside the people giving their testimonials – they
relate to their struggles and find the solution in the product (the game changer). This helps validate that this
offer is exactly what they need.

Aim for real customers - The key to a good testimonial is authenticity. People who didn’t experience the
problem and actively seek a solution will likely fail to transmit authenticity. The more authentic, elaborate,
and emotional the testimonial will be, the better it can trigger your viewers to convert.

Every platform has its own compliance requirements. Therefore, depending on the platform we’re designating
the testimonials for, the key is to make sure we abide by the relevant regulations.

This guide on the key four steps of best practices helps acquire optimal testimonials regularly.
The Four Key Testimonial Steps.

Step #1 - Before and After Images and Videos.

These are easy to achieve for such offers. Warm users up to the idea of providing before and afters
immediately after buying the program (when starting). To encourage them to submit theirs at specific
check-in times, provide them with before and afters of others who have succeeded with the program.

Additionally, these types of testimonials are simple to get from members in Facebook groups, subscription
areas, etc. You can do a special monthly post from the presenter about showing your success or something
similar. This is a critical component of the success of ads.

Additional techniques weight loss and health brands use to get before and after images and videos
from clients:

1. Use a photo app. Some brands use photo apps that allow clients to take and share before and after
images and videos in a consistent format. This makes it simple to compare results and showcase
progress over time.
2. Offer a photo shoot as a reward. Offer a professional shoot to reward clients who have achieved
significant program results. This can provide a more polished and professional look for the images.
3. Use a progress tracker. Some brands use a progress tracker app or tool, allowing clients to track their
progress and share results with the brand. This is a convenient way for clients to share their before and
afters.
4. Encourage client-generated content. Brands may encourage clients to share their before and after
images on social media, using a branded hashtag or tagging the brand in their posts. This can create a
sense of community and allow the brand to easily repost the images on its own channels.

Step #2 - Selfie Testimonials.

Quantity is the starting point. This means collecting as many testimonials from clients as possible. You can
start off by acquiring selfie-type testimonials, which are recorded via smartphone.

Also, utilize your presenter for a bit of the process. You can pre-record them through the platforms mentioned
below with questions suited for smartphone (selfie) testimonials.
Here too, you will want to warm your customers up to the idea of providing testimonials immediately after
they sign up for the program or purchase the offer so that they can keep their commitment in mind. Showing
them other testimonials can help warm them up to the idea.

There are great tools out there for these purposes. These are our top 5 picks of platforms for selfie-style
testimonials, the majority are user-friendly and can help customers that aren’t as tech-savvy as others:

- https://www.videoask.com/

- https://www.videopeel.com/

- https://www.brandbassador.com/en-gb/

- https://ugcmarket.com/

- https://billo.app/

You can create a landing page for it and it's very easy to start by getting lots of these testimonials from
customers/members.

Also, acquire testimonials through your client and prospect database: email sends to your lists, instant
messaging (SMS, Messenger, live chat), and interacting with past and existing clients; the options are endless.

Step #3 - Zoom Testimonials.

* Make sure to film in “side-by-side” mode to show both interviewer and the interviewed at all times!

Zoom interviews are the next layer. This involves people who already provided selfie testimonials. Our
learnings have shown that these interviews have high value because of their organic and authentic nature.

They can sometimes lead people to an emotional climax during the interview, which is highly convincing and
can trigger bringing in newcomers. This is where you can dive into the questions you want answered most.

** Another Method to getting good zoom testimonials -

Use Craigslist to gather testimonials. You can send the product for free to the person that wants the gig.
With the best looking testimonials, you can then have them record a Zoom session and give them a $100
gift card (only need to pay them if you want). It’s a simple process to manage.

Step #4 - Production Testimonials.

This should be the final stage. Once you have a good Zoom testimonial or one that converts well, you will want
to film that person with a production team. See this testimonial as an example.

For all 4 Steps Above, Remember That: Once users connect, or believe in the presenter, finding
ways to include the presenter in the process can double / triple the results. Try exploring ways to involve the
presenter, whether it would be to have them record interviewing questions for the people to respond to in the
selfie testimonials, campaign video to encourage them to share their journeys with before and after images
and videos, etc.

Kendago’s team can support testimonial gathering by running some ads for it.
You will be required to cover the expenses (which wouldn’t be much), but we believe it’s worthwhile.

Here’s an example of what we do for another client of ours.

(1) The Remarketing Ad:

:heart:PerfectAmino Survey:heart:

Simply take a few moments to provide some feedback by clicking the link below, and we'll send over a bottle
of PerfectAmino (retail value $39.95) absolutely free.

We may also send a $500 American Express gift card.

Why? Because we want to get the word out on this remarkable product to as many people as possible.
Marketing experts tell us that the single most effective way to do that is with video testimonials from real
people.

It's really simple to do. To start, click the link below and use a smartphone or camera on your computer to
record a short video of the testimonial. That's it!

And we'll send a free bottle of PerfectAmino. Plus, the best submission gets a $500 American Express gift card!

To submit a video testimonial, click below now!

(2) The Landing Page They Will Reach:

https://advbio.co/Reviews/PerfectAmino-SVR
Production and Execution Guidelines.

Categories to aim to obtain from customers that provide video testimonials

(especially selfie-style where you can't specifically guide/interview the clients):
1. Results in numbers and time frames for main benefits that they have experienced (I lost 10 pounds and 3
inches from my waistline...).

2. Wow. Surprising statements that are unique to the customer. For example: “I can now fit into my wedding
dress again for the first time in 10 years, I was shocked!”

3. Before (where they were prior to using the program).

4. Struggle (what were their biggest pain points and things holding them back on a daily and long-term basis
prior to using the program).

5. Turning point leading to the decision - enough is enough. I need to find a solution.

6. The way the quiz, VSL presentation, or Landing Page information convinced the customer that they had
made the right decision. That they were really impressed with what was shared (the value).

7. The outcome (what they can do now that they couldn't before, quality of life, additional benefits that
might have been unexpected, look & feel, etc.).

8. CTAs (customers talking about how they just clicked, or the customer saying 'Just try It' or anything that
sounds like a call to action but coming from the customer’s point of view).

9. Praising the presenter and/or the BRAND.

10. Discussing traditional (common) methods to fix their problems and how they ultimately failed, etc.
Filming Best Practices.

- Sounding and looking reliable are most important. Look presentable, but don’t overdo it and dress up.
Best to wear your everyday clothes to not make yourself and your surroundings look staged.

- Lighting - in a well-lit area with light on the face, use a ring light if you have one. NO MAJOR LIGHT SOURCE
BEHIND YOU! Bright light from behind darkens the face.
Shoot a little demo to see yourself how you look - Beware of light source reflections (especially on glasses).
If you see a reflection of the light source in your glasses, try making the light source higher, or moving it
around to the sides until finding the right position.

- Sound - ensure that the recording is in a quiet area with no distractive noises (kids, construction, animals
.traffic, music, etc.).

- ANGLE of shot - Optimal Height of camera - eye level.

- Frame size - try to make sure the upper part of your body is in the frame. It is nice to see hands and not
only a face. Make sure the top of your head is close to the top of the frame with just a bit of space between
them (as opposed to your head being in the center or bottom of the frame).

- Background - not too busy with too many objects and as mentioned previously - not the source of light.

- Aim to have the camera near the living room couch or kitchen table to create a cozy and inviting
surrounding. Careful of busy backgrounds with elements that may steal the viewer’s attention and miss
your message. It can also be nice to shoot outdoors and make sure to attend to sound and lighting issues
should they come up. No stages places, but your normal surroundings.

- The background should be darker than the light toward the face.

- Be animated and talk with emotion. Body language transmits strong statements.

- Speech and tone - Speak with emotion (melodic - not monotone).

- CRITICAL - Please set to meet with the client 10-15 minutes prior to the actual interview to arrange
their settings with them (surroundings, lighting, reflections, sound, camera angle and mode, etc.).
*** This is the opportunity to also break the ice with the person being interviewed and make them
comfortable enough to share their experience and truthful emotions by the time you start recording.
Note: Only interview people that the product really helped. Ask them to answer candidly and authentically.
Ask people to provide full answers and to look into the camera as if they were sharing with a close friend.

Zoom Interview Question Arsenal.

Before
- Why did you need the program/product?

- What was your situation before using the program?

- What was the lowest point? Tell us a low-moment story.

- What solutions did you try previously? What was your experience with the other programs and for how
long? How was this product/program different?

- How did you hear about the program?

- What were your thoughts when you first saw/heard about the program?

- Did you have reservations about trying the program/product? If so, what were they? Fears? Disbeliefs?
Doubt? Tell us more about it.

- Free trial - money-back guarantee - what role did it play in your decision?

- What was your problem? Specific examples.

- What couldn’t you do? Restrictions - physical and mental. Elaborate on your issue.

- Where/how were you hurting? What was your main struggle?

- How did it impair you in terms of your daily routine?

- Can you give an example?

During
- When did you start using the program - For how long? How do you use the program today and what do you
take with you from hereon?

- Did you feel the results/improvement right away? How? What did you feel or see?
- Did you feel a change throughout the process? What was it?

- How long before you felt some initial change?

- Did using the program change your routine? How?

- Story example (giving an example of a time where you clearly saw a change ex: grocery store, kitchen, etc).

After
- What were the short-term results?

- What are the long-term results?

- In what way did it relieve you?

- How is your life different now?

- What can you do today that you couldn’t before?

- Are you grateful? In what way are you grateful?

- Compared to your younger years, how do you feel now?

- What did you enjoy most about the program /product?

- In what way did the program help you?

- Would you recommend it to others? What would you say to somebody on the fence about the program?

- Story of before and after.

- A MUST: Do you grant us permission to feature your testimonial in our marketing materials?

Additional points for the client to mention

- Money-back guarantee

- The fact that the program is a natural method

- Alternative to surgeries and invasive procedures

- For all people, skill levels

Here’s an inspirational testimonial interview demonstrating the importance of connecting and engaging
with the customer to help them open up and get comfortable enough to elaborate on their experience:
Link to the Zoom interview.

Important Zoom Settings.