APNA SHOP (E-COMMERCE WEBSITE)

Submitted in partial fulfillment of the requirements of

Third Year
in
Computer Engineering

By

Aarti Pawar Roll No: 23

Faizan Potrick Roll No: 29
Sanika Rane Roll No: 31
Aditya Sangale Roll N0: 39

Guide
Prof. Jayant Sawarkar

Department of Computer Engineering

DATTA MEGHE COLLEGE OF ENGINEERING, AIROLI, NAVI
MUMBAI - 400 708

University of Mumbai
(AY 2022-23)

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 CERIFICATE

This is to certify that the Mini Project 1A entitled “Apna Shop (E-commerce website)” is a

bonafide work of

Miss Aarti Pawar (Roll No : 23)

Mr Faizan Potrick (Roll No : 29)

Miss Sanika Rane (Roll No : 31)

Mr Aditya Sangale (Roll No : 39)

submitted to the University of Mumbai in partial fulfilment of the requirement for the award of

the degree of “Bachelor of Engineering” in “Computer Engineering”.

(Prof. Jayant Sawarkar)

Guide

(Dr. A. P. Pande) (Dr. S. D. Sawarkar)

Head of Department Principal

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 Mini Project Approval

This Mini Project entitled “Apna Shop (E- Commerce Website)” by Miss Aarti Pawar

(23), Mr. Faizan Potrick (29), Miss Sanika Rane (33), Mr Aditya Sangale (39) is

approved for the degree of Bachelor of Engineering in Computer Engineering.

Examiners

1………………………………………
(Internal Examiner Name & Sign)

2…………………………………………
(External Examiner name & Sign)

Date: Place

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INDEX
1. Acknowledgement

2. Abstract

3. List of Abbreviations

4. List of Figures

List of Tables
5.

1. Introduction
1.1 Introduction
1.2 Motivation
1.3 Problem Statement & Objectives

2 Literature Survey
2.1 Survey of Existing System
2.2 Limitation of Existing system or Research gap

3. Proposed System

3.1 Process Model(Waterfall/spiral/agile etc)

3.2 Proposed Methodology/Architecture
3.3 Details of Hardware & Software
3.4 Use of Metrics to estimate the cost
3.5 ER Diagram

4. Implementation and Results

4.1 Results with Output.

5 Conclusion and Future work.

Annexure
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4
 ACKNOWLEDGEMENT

Motivation and guidance are the keys towards success. I would like to extend my thanks to allthe sources
of motivation.
We would like to grab this opportunity to thank Dr. S. D. Sawarkar, Principal for encouragement and
support he has given for our project.
We express our deep gratitude to Dr. A. P. Pande, Head of the Department who has been theconstant
driving force behind the completion of this project.
We wish to express our heartfelt appreciation and deep sense of gratitude to my project guide Prof. J.D.
Sawarkar for his encouragement, invaluable support, timely help, lucid suggestions and excellent
guidance which helped us to understand and achieve the project goal. His concrete directions and critical
views have greatly helped us in successful completion of this work.
We extend our sincere appreciation to all Professors for their valuable inside and tip during thedesigning
of the project. Their contributions have been valuable in so many ways that we find it difficult to
acknowledge of them individually.
We are also thankful to all those who helped us directly or indirectly in completion of this work.

Date: Name Of the students:

Aarti Pawar - 24
Faizan Potrick - 29
Sanika Rane - 31
Aditya Sangale - 39

Place:

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 ABSTRACT

Electronic Commerce is the process of doing business through computer networks. A person sitting on
his chair in front of a computer can access all the facilities of the Internet to buy or sell products.
Unlike traditional commerce which is carried out physically with the effort of a person to go & get
products, e-commerce has made it easier for humans to reduce physical work and save time. E-
Commerce which was started in the early 1990s has taken a great leap in the world of computers, but the
fact that has hindered the growth of e-commerce is security. Security is the challenge facing e-commerce
today & there is still a lot of advancement made in the field of security.
The main advantage of e-commerce over traditional commerce is the user can browse online shops,
compare prices and order merchandise sitting at home on their PC.

Working of E-COMMERCE
The consumer moves through the internet to the merchant's website. From there, he decides that he wants
to purchase something, so he is moved to the online transaction server, where all of the information he
gives is encrypted. Once he has placed his order, the information moves through a private gateway to a
Processing Network, where the issuing and acquiring banks complete or deny the transaction. This
generally takes place in no more than 5-7 seconds.

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 LIST OF FIGURES

Sr. No. Name of Figure Page No.

1. ER Diagram 18
Login /Signup
2. 19
Home Page
3. 20
Dashboard
4. 20
Shopping Page
5. 20

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 LIST OF ABBREVIATIONS

1. eCommerce: Electronic Commerce

2. B2B: Business to Business

3. B2C: Business to Consumer

4. C2C: Consumer to Consumer

5. SEO: Search Engine Optimization

6. SEM: Search Engine Marketing

7. UI: User Interface

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 INTRODUCTION

1.1 Introduction

E-Commerce, also known as electronic commerce or internet commerce, is an activity of buying and
selling goods or services over the internet or open networks. So, any kind of transaction (whether money,
funds, or data) is considered as E-commerce. So, E-commerce can be defined in many ways, some define
E-Commerce as buying and selling goods and services over the Internet, others define E-Commerce as
retail sales to consumers for which the transaction takes place on open networks. The buying and selling
of products, services, and digital products through the Internet all fall under the umbrella of e-
commerce. E-commerce is the application of information technology and communication technology to
three basic activities related to commercial business; the three basic activities are as follows:

• Production and support- which includes assisting production, distribution, and maintenance of
goods and services.
• Transaction preparation- which includes getting product information into the market-place and
bringing buyers and sellers into contract with each other; and
• Transaction completion- which includes concluding transactions, transferring payments, and
securing financial services.

1.2 Motivation:

• Reach a wider audience: An e-commerce application allows businesses to reach customers beyond
their geographical boundaries, increasing their customer base and potential revenue.

• Convenience for customers: With an e-commerce application, customers can shop online at any
time of the day, from the comfort of their homes or on the go, without having to physically visit a
store.
• Increased sales: E-commerce applications can help businesses increase their sales by offering
customers more products to choose from and making the buying process more streamlined and
efficient.
• Reduced costs: Running an online store can be less expensive than operating a physical store, as
it eliminates the need for rent, utilities, and other expenses associated with a brick-and-mortar
store.
• Analytics and insights: E-commerce applications provide businesses with valuable data and
insights into customer behaviour, which can help them make informed decisions about product
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 offerings and marketing strategies. Overall, an e-commerce application can help businesses reach
more customers, increase sales, reduce costs, and gain valuable insights into customer behaviour,
making it a valuable project for many businesses.

1.3 Problem Statement:

The COVID-19 pandemic has forced many businesses to shift their focus towards e-commerce. There is
a need for an e-commerce website that provides a platform for businesses to sell their products and
services online.

The COVID-19 pandemic has significantly impacted the retail industry, with many brick-and-mortar
stores struggling to remain operational. As a result, consumers are increasingly turning to online shopping
as a safer and more convenient alternative. While our e-commerce website has seen a surge in traffic and
sales due to this trend, we are also facing a problem of meeting the increased demand while ensuring the
safety and well-being of our employees. Additionally, with many other e-commerce websites entering the
market, we are also facing increased competition. We need to identify and implement strategies to
effectively manage the increased demand while ensuring the safety of our employees and maintaining a
competitive edge in the market."

The website should be user-friendly, secure, and efficient to attract and retain customers.

1.4 Objectives:

• Develop an e-commerce website that allows businesses to sell their products and services

online.

• Design a user-friendly interface that is easy to navigate for both customers and sellers.

• Implement robust security measures to ensure that customer and seller data is protected.

• Optimize the website for search engines to increase visibility and attract more customers.

• Provide multiple payment options for customers to choose from.

• Develop a feedback system to gather customer reviews and improve the website's performance.

• Create a mobile-responsive website to allow customers to shop on the go.

• Offer customer support services to assist with any issues that may arise during the shopping

process.
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 LITERATURE SURVEY

A literature review is an expressive study based on the detailed review of earlier pertinent studies
related to the various concepts of online shopping to discover the concept of online shopping. It
highlights the status of online shopping, the importance and problems of online shopping, factors
affecting online shopping and a critical review of the privacy and security issues in online shopping.

Status of online shopping in present business environments

Online buying behaviour is affected by various factors like economic factors, demographic factors,
technical factors, social factors, cultural factors, psychological factors, marketing factors and
legislative factors. Customers choose an online-shop mainly based on references, clarity terms of
delivery, graphic design and additional services. Problematical customers read discussions on the
Internet before they spend their money on-line and when customers are incapable to purchase the
product fast and with no trouble they leave online-shop. Kotler, (2003) described Consumer buying
method as learning, information-processing and decision-making activity divided in several
consequent steps: Problem identification, Information search, Alternatives evaluation, Purchasing
decision, Post-purchase behaviour. Euthymia identified the main constituent of the online shopping
experience as follows: the functionality of the Web site that includes the elements trade with the site’s
usability. the emotional elements planned for lowering the customer’s hesitation by communicating
trust and credibility of the online seller and Web site and the content elements including the aesthetic
aspects of the online presentation and the marketing mix. Usability and trust are the issues more
regularly found to influence the online consumer’s behaviour. Karayiannis, (2 examined that
discriminating of potential determinants between web- shoppers and non-shoppers. Free shipping is a
great motivator to purchase the products and customers are willing to pay.

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Importance of online shopping

• Save the Time of the consumers.

• They can purchase any time anywhere

• They can compare the price with the others retailers very easily.

• Compare the advertising price and actual price

• They can use cash back policy

• They can purchase the product from the foreign marketers.

Limitations of online shopping

Online shopping problems are great barrier to the online purchase aim of customers. General

problems include prospect of having credit card. The obscurity to confirm the reliability of the

provide goods and the risk to buy a product that it would not value as much as customer pay for it.

Aftersales problems, involved difficulty to change not working product with a new one and products

warranty are not assured. Online shopping has various disadvantages:

• The customers can not touch and fell of the products when they want to Purchase.

• Some time delivery time is so much late

• Sometimes they will pay the shipping charges so why the cost of the product may increase.

• Lack of personal attention by the sellers. More chance of fraud.

• Security of Internet banking password and credit card password

• Lack of quality.

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The factors which affect online shopping

There are some factors which affect the online shopping by the Kotler who is a great marketing writer

• Convenience (no traffic, crowds,24 hr. access

• Product Selection

• 3. Delivery Mode

Privacy and security issues in online shopping

Shopping online has never been so easy. With the flourishing numbers of online merchants, people

nowadays have various choices to do their shopping. Big companies such as eBay and amazon.com

have introduced many values added features to help the customers to decide what to shop for. With

features such as price comparison, product photos and user reviews, consumers can shop easily and

smartly without even going to the stores and having such a hard time looking for the products they

want. All they have to do are just browse for the product they want in the website and within a few

mice clicks they are off. Such simplicity is what makes online shopping appealing for consumers. The

question is, why do many people still deny to shop online? Well, for most people, privacy and

security issues are their concerns. Hence, here I will discuss customers’ perception of privacy and

security issues, the reality of such issues and ways to avoid those issues, all based on some

trustworthy sources I have found.

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 Literature Survey Table:

Reference Objective Methodology Key Findings

Kim and Lee (2017) To examine the Meta-analysis Online reviews have a significant

impact of online positive effect on e-commerce sales,

reviews on e-commerce sales. and businesses should encourage

customers to leave reviews and

respond to them.

Chen et al. (2018) To investigate the impact of Online Website design has a significant

website design on e-commerce experiments positive impact on e-commerce

customer loyalty customer loyalty

Lee et al. (2019) To examine the Survey Social media marketing has a

effect of social significant positive effect on e-

media marketing on commerce sales

e-commerce sales

Liu et al. (2019) To analyze the Data analysis Mobile commerce has a significant

impact of mobile commerce on positive impact on e-commerce sales,

e-commerce sales and businesses should optimize their

websites for mobile devices

Wang et al. (2020) To explore the role Case study Trust is a critical factor in e-commerce

of trust in e-commerce transactions, and can be built through

transactions. website design, security measures, and

communication with customers.

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 PROPOSED SYSTEM
3.1 Process Model:

For the development of the e-commerce website, an agile model was utilized to ensure that the website
was developed efficiently and effectively.
The agile model emphasizes iterative development, with frequent feedback and collaboration between
the development team and stakeholders. The development process was divided into sprints, with each
sprint lasting approximately two weeks.
During each sprint, the development team worked on a set of prioritized tasks, which were determined
in collaboration with stakeholders. At the end of each sprint, the team conducted a review with
stakeholders to showcase the completed work and gather feedback.
This allowed for frequent adjustments and updates based on stakeholder feedback, ensuring that the
website was developed to meet the needs of the business and its customers.
The use of the agile model helped to ensure that the development process was flexible and responsive,
allowing the team to adapt quickly to changing requirements and market conditions.

3.2 Proposed Methodology

The five phases of the project are as follows:

Scoping and planning

This phase focuses on planning the project’s overall direction, including the definition of the project’s
scope, objectives, and timelines. The deliverable from this phase is this Design Plan.

Conceptual design and research

In this phase, the conceptual design of the methodology is developed and research on existing
methodologies is conducted. Research is performed from independent research firms, such as the
Gartner Group, Forrester Research, and CIO.com. These research firms sometimes publish the
methodologies that consulting firms use. Consulting firms’ websites are another source for researching
E-commerce strategy methodologies.

Development of methodology
The actual methodology is developed in this phase. Detailed descriptions of each task in the
methodology are documented, including the objectives, inputs, approach, relevant models, applicable
tools and techniques, outputs, and any references. The methodology is to be documented in an
appropriate format, be it a Word document or HTML pages.

Implementation of methodology
The methodology will be implemented with a client. This phase includes the marketing of E-commerce
strategy development services and the closing of the sale, followed by the actual implementation.

Revision of methodology
Final touches and revisions to the methodology are made in this phase. The majority of these revisions
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come from experiences on the client project. Sample reports and any additional references are added to
the methodology.

3.3 Details of Hardware And Software

Hardware:

Server: The e-commerce website is hosted on a server, which is responsible for storing the website
files, databases, and other assets. The server hardware may vary depending on the size and traffic of
the website, but it typically includes a high-performance processor, large amounts of RAM, and
plenty of storage space.

Network Infrastructure: The website relies on a robust network infrastructure to ensure that it is
available to users at all times. This includes firewalls, load balancers, routers, and other networking
hardware that can handle high levels of traffic and ensure that the website is secure and reliable.

Software:

Operating System: The server runs on an operating system such as Linux or Windows, which
provides the necessary software services and tools for running the website.
Web Server: The website is served using a web server such as Apache or Nginx, which receives and
processes user requests and serves up the website content.

Database Management System: The website relies on a database management system (DBMS) such
as MySQL or PostgreSQL to store and retrieve data related to products, orders, customers, and other
website information.

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3.4 Cost Estimation Metrics

Metric Estimated Development Effort Average Cost per Hour Estimated Cost

Function Points 1,500 hours $100 per hour $1500

Lines of Code 75,000 hours $100 per hour $7000

Team Size 15,000 hours $10 per hour per developer $100

Functionality and 2,500 hours $100 per hour $250,000

Features

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3.5 Er Diagram for Apna Shop (E-Commerce Website)

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 IMPLEMENTAION AND RESULT

Login Page :

Registration:

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Home Page:

Fashion Page :

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 CONCLUSION:

E-commerce still represents one of the business methods that take advantage if done the right way, even if
the stock market and commodities fell, but E-Commerce still able to survive and receive high transaction.
E-commerce has a tremendous opportunity in the course of or business in Malaysia. In addition, it is also to
introducing new techniques and styles in a transaction. Use the extensive E-Commerce in the Internet
world is actually much better to bring the goodness of the individual or the state.

E-Commerce has undeniably become an important part of our society. The successful companies of the
future will be those that take E-Commerce seriously, dedicating sufficient resources to its development. E-
Commerce is not an IT issue but a whole business undertaking. Companies that use it as a reason for
completely re-designing their business processes are likely to reap the greatest benefits. Moreover, E-
Commerce is a helpful technology that gives the consumer access to business and companies all over the
world.

FUTURE SCOPE:

It is not wrong to say that millennials and Gen Zs live a very tech-savvy life. Their life is incomplete
without the Internet. With this influence, they have also gotten used to getting anything around the world,
delivered to their doorsteps. It may be antiques, exotic fruits, or just customized stationery. There is a close
connection between e-commerce and the Internet. And as long as the internet is good enough, e-commerce
will continue to thrive as a more convenient way of shopping

Online websites now provide detailed descriptions of their products so that the customers have a clear idea.
Many websites also provide feedbacks that other users have given. This helps in assuring other prospective
customers. It also makes payment easier since it can be easily done online. The scope of eCommerce looks
like it will be increasing for a long time. We have seen online businesses grow with globalization as it
facilitated the easy shipping of products all over the world. Covid seems to have further helped online
businesses grow today.

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REFERENCES:

1) Study of E-Commerce by Bhalekar et al.

2) E-Commerce on Global Market by Belkhamza et al.

3) E-Commerce opportunities and challenges by Khurana and Mehra.

4) University Avoidance role on E-commerce acceptance across culture by Shahriari et al.

5) Facilitating cultural and creative industries to engage the internet era by Lin.

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