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Penelitian ini berjudul “ Connotative meaning found in Taylor Swift’s selected songs” yang membahas tentang penerapan
pengertian konotatif pada lagu – lagu pilihan Taylor Swift. Adapun tujuan dari penelitian ini adalah untuk mengidentifikasi,
mengklasifikasi dan mengetahui ada berapa banyak konotatif yang ditemukan dalam lagu-lagu terpilih dari Taylor Swift.
Metode yang digunakan adalah deskripsi kualitatif analisis berdasarkan teori Neil Gaiman. Hasil penelitian dari 14 lagu
terpilih (breathe, out of the woods, exile, clean, new romantics, this is me trying, mirrorball, willow, Cornelia street, blank
space, Style, red, picture to burn, cardigan.) menunjukkan bahwa ada 8 konotatif positif pada lirik lagu, 45 konotatif negative
dan 8 konotatif netral. Dari hasil penelitian diperoleh bahwa konotatif negative-lah yang paling dominan dari positif dan
netral.
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The Seven types of meaning according to Leech “Woman = + Human, -Male, + Adult”.
are as follows.
On the contrary, word
1) Conceptual or Denotative Meaning:
“Boy” can be realized as:-
Conceptual meaning is also called logical or
cognitive meaning. It is the basic propositional “Boy = “+ human, + male, - Adult”.
meaning which corresponds to the primary
By the principle of structure, larger units of
dictionary definition. Such a meaning is
language are built up out smaller units or smaller
stylistically neutral and objective as opposed to
units or smaller units are built out larger ones. The
other kinds of associative meanings. Conceptual
aim of conceptual meaning is to provide an
Meanings are the essential or core meaning while
appropriate semantic representation to a sentence
other six types are the peripheral. It is peripheral in
or statement. A sentence is made of abstract
as sense that it is non-essential. They are
symbols. Conceptual meaning helps us to
stylistically marked and subjective kind of
distinguish one meaning from the meaning of other
meanings. Leech gives primacy to conceptual
sentences. Thus, conceptual meaning is an essential
meaning because it has sophisticated organization
part of language. A language essentially depends
based on the principle of contrastiveness and
on conceptual meaning for communication. The
hierarchical structure.
conceptual meaning is the base for all the other
E.g. /P/ can be described as- voiceless + types of meaning.
bilabial + plosive.
2) Connotative Meaning
Similarly to;
Connotative meaning is the communicative
Boy = + human + male-adult. value of an expression over and above its purely
conceptual content. It is something that goes
The hierarchical structure of ‘Boy’ = + beyond mere referent of a word and hints at its
Human + Male-Adult attributes in the real world. It is something more
than the dictionary meaning. Thus purely
Or “Boy” =Human – Male/Female-adult in a conceptual content of ‘woman’ is +human +
rough way. female+ adult but the psychosocial connotations
could be ‘gregarious’, ‘having maternal instinct’ or
Conceptual meaning is the literal meaning of
typical (rather than invariable) attributes of
the word indicating the idea or concept to which it
womanhood such as ‘babbling’,’ experienced in
refers. The concept is minimal unit of meaning
cookery’, ‘skirt or dress wearing ‘etc. Still further
which could be called ‘sememe’. As we define
connotative meaning can embrace putative
phoneme on the basis of binary contrast, similarly
properties of a referent due to viewpoint adopted
we can define sememe ‘Woman’ as = + human +
by individual, group, and society as a whole. So in
female + adult. If any of these attribute changes the
the past woman was supposed to have attributes
concept cease to be the same.
like frail, prone to tears, emotional, irrigational,
Conceptual meaning deals with the core inconstant , cowardly etc. as well as more positive
meaning of expression. It is the denotative or literal qualities such gentle, sensitive, compassionate,
meaning. It is essential for the functioning of hardworking etc. Connotations vary age to age and
language. For example, a part of the conceptual society to society.
meaning of ‘Needle” may be “thin”, “sharp” or
E.g. Old age ‘Woman’ - ‘Non-trouser
“instrument”. The organization of conceptual
wearing or sari wearing’ in Indian context must
meaning is based on two structural principles-
have seemed definite connotation in the past.
Contrastiveness and the principle of structure. The
conceptual meanings can be studied typically in Present ‘Woman’---- Salwar/T-shirt/Jeans
terms of contrastive features. wearing.
For example the word “woman” can be Sometimes connotation varies from person to
shown as: person also
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. E.g. connotations of the word ‘woman’ for (ordinary use). Stylistic variation is also found in
misogynist and a person of feminist vary. sentence. For example, two criminals will express
the following sentence
The boundary between conceptual and
connotative seems to be analogous. Connotative “They chucked the stones at the cops and then
meaning is regarded as incidental, comparatively did a bunk with the look”
unstable, in determinant, open ended, variable
according to age, culture and individual, whereas (Criminals after the event)
conceptual meaning is not like that . It can be
But the same ideas will be revealed by the
codified in terms of limited symbols.
chief inspector to his officials by the following
3) Social Meaning sentence.
The meaning conveyed by the piece of “After casting the stones at the police, they
language about the social context of its use is called abandoned with money.”
the social meaning. The decoding of a text is
(Chief Inspector in an official report)
dependent on our knowledge of stylistics and other
variations of language. We recognize some words Thus through utterances we come to know
or pronunciation as being dialectical i.e. as telling about the social facts, social situation, class, region,
us something about the regional or social origin of and speaker-listener relations by its style and
the speaker. Social meaning is related to the dialect used in sentences. The illocutionary force of
situation in which an utterance is used. It is an utterance also can have social meaning.
concerned with the social circumstances of the use According to the social situation, a sentence may
of a linguistic expression. For example, some be uttered as request, an apology, a warning or a
dialectic words inform us about the regional and threat, for example, the sentence,
social background of the speaker. In the same way,
some stylistic usages let us know something of the “I haven’t got a knife” has the common
social relationship between the speaker and the meaning in isolation. But the sentence uttered to
hearer waiter mean a request for a knife’
E.g. “I ain’t done nothing” Thus we can understand that the connotative
meaning plays a very vital role in the field of
The line tells us about the speaker and that is semantics and in understanding the utterances and
the speaker is probably a black American, sentences in different context.
underprivileged and uneducated. Another example
can be 4) Affective or Emotive Meaning
“Come on yaar, be a sport. Don’t be Lallu” For some linguists it refers to emotive
association or effects of words evoked in the
The social meaning can be that of Indian reader, listener. It is what is conveyed about the
young close friends. Stylistic variation represents personal feelings or attitude towards the listener.
the social variation. This is because styles show the
geographical region social class of the speaker. E.g. ‘home’ for a sailor/soldier or expatriate
Style helps us to know about the period, field and
status of the discourse. Some words are similar to and ‘mother’ for a motherless child, a married
others as far as their conceptual meaning is woman (esp. in Indian context) will have special
concerned. But they have different stylistic effective, emotive quality.
meaning. For example, ‘steed’, ‘horse and ‘nag’ are
In affective meaning, language is used to
synonymous. They all mean a kind of animal i.e.
express personal feelings or attitude to the listener
Horse. But they differ in style and so have various
or to the subject matter of his discourse. For Leech
social meaning. ‘Steed’ is used in poetry; ‘horse’ is
affective meaning refers to what is convey about
used in general, while ‘nag’ is slang. The word
the feeling and attitude of the speak through use of
‘Home’ can have many use also like domicile (
language (attitude to listener as well as attitude to
official), residence (formal) abode (poetic) , home
what he is saying). Affective meaning is often
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conveyed through conceptual, connotative content unconsciously there is a response to their non-
of the words used religious meanings too. Thus the ‘comforter’
sounds warm and comforting while the ‘Ghost’
E.g. “you are a vicious tyrant and a villainous sounds ‘awesome’ or even ‘dreadful’. One sense of
reprobation and I hate you” the word seems to rub off on another especially
through relative frequency and familiarity (e.g. a
Or “I hate you, you idiot”.
ghost is more frequent and familiar in no religious
We are left with a little doubt about the sense.). In poetry too, we have reflected meaning as
speaker’s feelings towards the listener. Here in the following lines from ‘Futility’
speaker seems to have a very negative attitude
‘Are limbs so dear achieved, are sides,
towards his listener. This is called affective
meaning. Full nerved still warm-too hard to stir’
But very often we are more discreet Owen here uses ‘dear’ in the sense of
(cautious) and convey our attitude indirectly. expensiveness. - But the sense of beloved is also
eluded.
E.g. “I am terribly sorry but if you would be
so kind as to lower your voice a little” E.g. Daffodils
It conveys our irritation in a scaled down “The could not but be gay
manner for the sake of politeness. Intonation and
voice quality are also important here. Thus the In such jocund company”
sentence above can be uttered in biting sarcasm and
the impression of politeness maybe reversed while The word ‘gay’ was frequently used in the
– time of William Wordsworth but the word now is
used for ‘homosexuality’.
e.g. “Will you belt up?”- can be turned into a
playful remark between intimates if said with the In such type cases of multiple meaning, one
intonation of a request. meaning of the word pushes the other meaning to
the background. Then the dominant suggestive
Words like darling, sweetheart or hooligan, power of that word prevails. This may happen
vandal have inherent emotive quality and they can because of the relative frequency or familiarity of
be used neutrally. the dominant meaning. This dominant meaning
which pushes the other meaning at the background
I.A. Richards argued that emotive meaning is called the reflected meaning. Reflected meaning
distinguishes literature or poetic language from is also found in taboo words. For examples are
factual meaning of science. Finally it must be noted terms like erection, intercourse, ejaculation. The
that affective meaning is largely a parasitic word ‘intercourse’ immediately reminds us of its
category. It overlaps heavily with style, association with sex (sexual intercourse). The
connotation and conceptual content. sexual association of the word drives away its
innocent sense, i.e. ‘communication’. The taboo
5) Reflected Meaning
sense of the word is so dominant that its non-taboo
Reflected meaning and collocative meaning sense almost dies out. In some cases, the speaker
involve interconnection avoids the taboo words and uses their alternative
word in order to avoid the unwanted reflected
At the lexical level of language, Reflected meaning. For example, as Bloomfield has pointed
meaning arises when a word has more than one out, the word ‘Cock’ is replaced by speakers, they
conceptual meaning or multiple conceptual use the word ‘rooster’ to indicate the general
meaning. In such cases while responding to one meaning of the word and avoid its taboo sense.
sense of the word we partly respond to another These words have non-sexual meanings too. (E.g.
sense of the word too. Leech says that in church erection of a building, ejaculate-throw out
service ‘the comforter and the Holy Ghost ’refer to somebody) but because of their frequency in the lit
the third in Trinity. They are religious words. But of the physiology of sex it is becoming difficult to
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use them in their innocent/nonsexual sense. Thus 1) Mrs. Smith donated the first prize
we can see that reflected meaning has great
importance in the study of semantics. 2) The first prize was donated by Mrs.
Smith.
6) Collocative Meaning
In the first sentence “who gave away the prize
Collocative meaning is the meaning which a “is more important, but in the second sentence
word acquires in the company of certain words. “what did Mrs. Smith gave is important”. Thus the
Words collocate or co-occur with certain words change of focus change the meaning also. The first
only e.g. Big business not large or great. suggests that we already know Mrs. Smith (perhaps
Collocative meaning refers to associations of a through earlier mention) its known/given
word because of its usual or habitual co-occurrence information while it’s new information. Alternative
with certain types of words. ‘Pretty’ and grammatical construction also gives thematic
‘handsome’ indicate ‘good looking’. However, they meaning. For example,
slightly differ from each other because of
collocation or co-occurrence. The word ‘pretty’ 1) He likes Indian good most.
collocates with – girls, woman, village, gardens,
2) Indian goods he likes most
flowers, etc.
3) It is the Indian goods he likes most.
On the other hand, the word ‘handsome’
collocates with – ‘boys’ men, etc. so ‘pretty Like the grammatical structures, stress and
woman’ and ‘handsome man’. While different intonation also make the message prominent. For
kinds of attractiveness, hence ‘handsome woman’ example, the contrastive stress on the word ‘cotton’
may mean attractive but in a mannish way. The in the following sentence give prominence to the
verbs ‘wander’ and ‘stroll’ are quasi-synonymous- information
they may have almost the same meaning but while
‘cows may wonder into another farm’, they don’t John wears a cotton shirt
stroll into that farm because ‘stroll’ collocates with
human subject only. Similarly one ‘trembles with The kind of shirt that john wears is cotton
fear’ but ‘quivers with excitement’. Collocative one.
meanings need to be invoked only when other
Thus sentences or pairs of sentences with
categories of meaning don’t apply. Generalizations
similar conceptual meaning differ their
can be made in case of other meanings while
communicative value. This is due to different
collocative meaning is simply on idiosyncratic
grammatical constructions or lexical items or stress
property of individual words. Collocative meaning
and intonations. Therefore they are used in
has its importance and it is a marginal kind of
different contents.
category.
“Ten thousand saw I at a glance”
7) Thematic Meaning
Wordsworth here inverts the structure to
It refers to what is communicated by the way
focus on ‘ten thousand”.
in which a speaker or a writer organizes the
message in terms of ordering focus and emphasis Sometimes thematic contrast i.e. contrasts
.Thus active is different from passive though its between given and new information can be
conceptual meaning is the same. Various parts of conveyed by lexical means.
the sentence also can be used as subject, object or
complement to show prominence. It is done e.g.
through focus, theme (topic) or emotive emphasis.
Thematic meaning helps us to understand the 1) John owns the biggest shop in
message and its implications properly. For London
example, the following statements in active and
2) The biggest shop in London
passive voice have same conceptual meaning but
belongs to John.
different communicative values. e.g.
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The ways we order our message also convey Cornelia street, blank space, Style, red, picture to
what is important and what not. This is basically burn, cardigan.)
thematic meaning.
2.3 Analysis Data Technique
The connotative meaning is a reference to The researcher does some steps as follow
the associations that are connected to a certain :
word or emotional suggestions related to that word.
1. Listening to Taylor Swift’s
For this analysis, the writer use the theory from
selected songs
Neil Gaiman to analyze it. According to Neil
Gaiman (2020), they were 3 types of Connotation : 2. Reading the lyrics of Taylor
1. Positive Connotation. Words that Swift’s selected songs
conjure a favorable emotional response.
For example, describing someone 3. Identifying and classifying the
ambitious as a “go-getter” or someone connotative meaning into its type
who is lively and curious as “youthful.”
2. Negative Connotation. When a negative 4. Describing the meaning of
connotation is made, it presents the connotative in Taylor Swift’s
person or thing in an unfavorable light. selected songs
Using the examples above, the same
5. Drawing the conclusion
ambitious person might be described as
an “overachiever,” while the curious
person might be referred to as 3. HASIL DAN PEMBAHASAN
“childish.”
3. Neutral Connotation. This is when a
3.1 The types in connotative meaning in Taylor
word says what it means with a neutral
point of view, and no attached positive Swift’s selected song
or negative connotation. The statement, 1. Breathe
“He is ambitious” suggests a person Negative :
works hard and strives to achieve,
without judgment on whether the 1. I see your face in my mind as I
ambition is a good or a bad thing. drive away ; meaning :
reminding the moment ( line 1
)
2. METODE PENELITIAN
2. Cause none of us thought it
was gonna end that way ;
2.1 Research Method meaning : wrong expectation (
The writer uses descriptive research as line 2 )
the method of research. Shields, Patricia and 3. But it's killing me to see you
Rangarajan, N. (2013) say descriptive research go; meaning : the pain is worse
involves gathering data that describe events and ( line 5 )
then organizes, tabulates, depicts, and describes the 4. Music starts playin' like the
data collection. The researcher gets the data from end of sad movies; meaning :
the lyrics. The information and data that have been the occasion is starting ( line 6
obtained are written by various writers and )
researchers. The data are analyzed by using Neil 5. Never a clean break ; meaning
Gaiman’s theory. : no ending / finish line( line
12 )
2.2 Data Collecting Procedure
The data are taken from Taylor's Swift's Neutral:
selected songs and some supporting data such as
lyrics of the selected songs, books and articles. The 1. Like the back of my hand ;
data of the research consist 14of selected songs (
Neutral ; meaning : easy to
breathe, out of the woods, exile, clean, new
romantics, this is me trying, mirror ball, willow, see/get ( line 13 )
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Positive: Positive:
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Neutral:
1. It’s poker, he can’t see it in my face, but
I’m about to play my ace ; meaning : 8. Willow
Mysterious thing to surprise someone (
Neutral:
lines 23 – 25 )
1. I’m like the water when your ship
rolled in that night ; meaning : let
6. This is me trying
you in
Positive: ( line 1 )
2. Rough in the surface, but you cut
1. But I’m here in your doorway ; through like a knife ; meaning : you
meaning : she faced the obstacles got the way to know me even it was
no matter what ( line 8 ) harsh. ( line 2 )
2. Pouring out my heart to a stranger, 3. Life was a willow and it bent right
but I didn’t pour a whiskey; to your wind ; meaning : followed
meaning : willingly told the stories you wherever you take me ( line 10
without any lies ( lines 17 - 18 ) )
Negative: Negative:
1. I had the shiniest wheels, now 1. Lose in your current like a priceless
they’re rusting ; meaning : the wine ; meaning : worthless ( line 5
passion was dumped ( line 1 ) )
2. They told me all of my cages 2. The more that you say, the less I
were mental; meaning : made know ; meaning : lack of
a victim ( line 11 ) information ( line 6 )
3. And my words shoot to kill 3. Wherever you stray, I follow ;
when I’m mad ; meaning : meaning : blind of love ( line 7 )
words hurt someone’s feeling 4. Every bait and switch was a work
( line 13 ) of art ; meaning : every problem
4. I was so ahead of the curve, always a lesson ( line 31 )
and the curve became a
sphere ; meaning :
Everything came back to her
9. Cornelia Street
even she tried to solve the
problem ( line 15 ) Neutral:
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Neutral: Neutral:
1. I can make all the table turns ; meaning : 1. So watch me strike a match on
spell the truth ( line 40 ) all my wasted time ; meaning :
let me took my time back ( line
18)
Negative: Neutral:
1. Midnight, you come pick me up, no 1. Vintage tee, brand new phone ;
headlights ; meaning : privacy / meaning : another perspectives
sneak out relationship ( line 1 - 2 ) mixing together ( line 1 )
2. A long drive, could end in burning
flames or paradise ; meaning : this Negative:
going to fail or happy ( line 3 – 4)
1. High heels on cobblestones ;
Neutral: meaning : tried to blend in ( line
2)
1. Cause we never go out of 2. And when I felt like I was an old
style ; meaning : never cardigan under someone’s bed ;
outdated ( line 17) meaning : just needed for awhile
( line 13 - 15 )
12. Red 3. Stepping on last train ; meaning :
one last decision ( line 33 )
Negative:
3.2 The most use of Connotative Meaning in
1. Losing him was blue like I’d never
Taylor Swift’s selected song
known ; meaning : the lost was so
sad
( line 9) The 14 songs consists of 4 songs from the
2. Missing him was dark gray, all Folklore album 2020 ( this is me trying – positive
alone ; meaning : bad loneliness ( ( 2 data) negative (4 data), mirrorball – neutral (4
line 10 ) data), exile – positive (1 data) negative ( 7 data )
3. But loving him was red ; meaning
cardigan – neutral (1 data) negative (3data) )) , 2
: infatuation, jealously, anger ( songs from the album Evermore 2020 ( willow –
line 13 ) neutral (3 data) negative (4 data) cardigan –
neutral (1 data) negative (3 data), 5 songs from the
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