NAME-SANGAM GUPTA

ENROLL NO-
E21480635500046
TOPIC –GOOGLE ANALYTICS
CONTENT -
What is Google Analytics ?
How does Google Analytics

Works ?
Features of Google
Analytics

GOOGLE ANALYTICS –
 Google Analytics is a tool that helps website owners
track and analyse their website’s performance,
including visitor numbers, traffic sources, and user
behavior.

 It provides insights that can be used to modernize

the website and measure the effectiveness of
marketing efforts.
HOW DOES GOOGLE ANALYTICS
WORKS ?
 Google Analytics works by collecting data about website
visitors and their behavior on a website.
 Google Analytics uses a tracking code placed on web pages
to gather information. When a user visits a website, the
tracking code sends data to Google Analytics servers.
 The data includes details like the user’s location, device,
browser, and actions taken on the website.
 Google Analytics then processes this data and provides
insights and reports to website owners, helping them
understand their audience, track performance, and make
data-driven decisions.
 FEATURES OF GOOGLE
ANALYTICS-
 Traffic Analysis: Google Analytics shows you how many people visit your website and
where they come from.


 Audience Insights: It provides information about your website visitors, such as their
age, gender, and interests.


 Behavior Analysis: You can see what pages users visit, how long they stay, and the
actions they take on your site.


 E-commerce Tracking: If you have an online store, you can track sales, revenue, and
other e-commerce metrics.