Beauty & travel

Insight:
The economic crush and in ation in Argentina made it an ideal country for
a ordable yet top quality cosmetic surgery.

Idea:
Create a platform where we o er a ordable cosmetic/normal tourism for foreign
people interested in getting a treatment for 1/4 or half of what they would pay in
their country while also having the opportunity to travel Argentina.

How?
Through a series of a ordable packages and a unique costumer service before,
meantime and after the surgery. Overall, the package include luxury
accommodation, intervention, recovering, transport, food and beverage,
communication up until a year from the intervention. There will also be the option
of tourism which would come on another package.

Industry:
• Travel
• Toursim
• Cosmetic
• Cosmetic surgery tourism.

Location:
Cordoba, Argentina (looking to expand to other areas of Argentina).

Type of treatments:
• Breast implant
• Breast Lift
• Breast Reduction
• Abdominoplasty or Abdomen Dermolipectomy
• Other Dermolipectomies
• Gluteoplasty
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• Facelift
• Extensive Jowl Surgery
• Chemical Resurfacing or Deep Chemical Peel
• Liposuction of the Abdomen or legs.
• Otoplasty or Auriculoplasty
• Liposuction
• Eyelid Surgery or Blepharoplasty
• Rhinoplasty
• Dental treatments.
• varicose veins.
• Hair implant.
• Mentoplasty or Chin Implant
• Brow Lift Surgery
• Simple Jowl Surgery
• Others (request from clients).

Target Market:
• 35-65
• Women and men.
• Location: America, Europe (mainly Spain), Uruguay, Chile.

Questions:
I want to understand if Americans would be interested in a very a ordable
cosmetic surgery tourism and normal tourism short and medium term package in
Argentina.

Which period of the year is ideal for Americans to travel for this kind of trips?

What is the existing market of cosmetic travelling in Argentina and in the world?

How fast is this market growing?

Best ways to make an impact in the industry?

Best ways to get to the targets (Spain, America, Uruguay, Chile)?

Region of America that could be most interested in this cosmetic/normal trip

packages?

Should we keep it just cosmetic or also consider small/medium medical

interventions?
If so would our target come to Argentina for this kind of interventions?

Study direct competitors and secondary competitors.

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Does this kind of platform already exist in Argentina or somewhere else?

There is a lot of scam in this industry from cheap deals in other countries. How to
win the trust of our potential clients?