PRE-EVENT PROMOTION (4-6 WEEKS BEFORE):

1. Create a Unique Hashtag:

Example Hashtag: #AlumniReconnect2024
Start using it consistently across all platforms and encourage alumni to use it in their posts.
2. Digital Countdown:
Develop an interactive digital countdown on the official event website or a dedicated landing
page.

Example Post: "Swipe left to join the countdown! 15 days until the most epic reunion ever! 🎉
#AlumniReconnect2024"
3. Flashback Fridays:
Start a Flashback Friday series where you share nostalgic photos and stories.
Example Post: "Flashback to the '90s! Who remembers the iconic events on campus back then?
Share your memories using #AlumniReconnect2024"
4. Virtual Campus Tour:
Create a virtual tour of the campus and share it on social media.
Example Post: "Wander through the halls of nostalgia! Take a virtual tour of our beloved campus
as we gear up for #AlumniReconnect2024"
5. Alumni Participation Events:
Elevate the reunion experience by introducing engaging events that celebrate our shared
experiences. Encourage alumni to showcase their creativity and connect through these shared
activities.
Example Post: "Can you recreate your favorite campus photo? Share side-by-side comparisons
using #AlumniReconnect2024"
6. Testimonials:
Use prominent alumni to record short message to attend grand alumni reunion on 2 nd March
2023.
TWO WEEKS BEFORE THE EVENT:
7. Daily Dose of Excitement:
Post daily updates, sneak peeks, and testimonials from alumni.
Example Post: "Day 3 Countdown Update: Alumni are buzzing with excitement! Check out what
Mr. Ahsan Mukhtar from class of '93 has to say about #AlumniReconnect2024"
8. Interactive Polls and Trivia:
Host polls and trivia related to the university's history.
Example Poll: "Which professor left the biggest impact on your college journey? Vote now and
share your stories using #AlumniReconnect2024"
9. Exclusive Behind-the-Scenes Access:
Use Instagram or Facebook Stories for behind-the-scenes access.
Example Story: "Swipe up for an exclusive look at the venue setup! Can you guess which iconic
spot we're recreating for #AlumniReconnect2024?"
DURING THE EVENT:
10. Live Podcast Interviews:
Host live interviews with prominent alumni or influential faculty members.
Example Post: "Tune in now for a live podcast with Dr. Peter, discussing the evolution of our

university over the years! #AlumniReconnect2024Live"