https://onparoutfitters.weebly.

com/
(864) 656-0236
210 Madren Center Dr,
Clemson, SC 29634
On-Par Outfitters

Brand Story
2023-2024
2 Brand Guidelines
Logos
1
2

This logo also can be used in an all-white variation.

Typography
Regionaire Logo

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1 2 3 4 5 6 7 8 9 10

Volkorn Headings & Subheadings

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 10
Georgia Body Text
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1 2 3 4 5 6 7 8 9 10

Colors
PANTONE P 14-15 C
HTML: #d0a234
CMYK:
C: 0, M: 32, Y: 89, K: 12
RGB:
R: 209, G: 162, B: 52
PANTONE P 48-16C
LAB:
HTML: #567135
PANTONE P 156-15 C
CMYK:
HTML: #567135
C: 0, M: 99, Y: 91, K: 11
CMYK:
RGB:
C: 60, M: 8, Y: 91, K: 46
R: 177, G: 32, B: 34
RGB: R: 86, G: 114, B: 53
LAB:
LAB: L: 44, A: -26, B: 32
L: 45, A: 66, B: 48
3 Marketing Campaign
Brand Outline
On-Par Outfitters is a golf
apparel brand started by a
group of college kids from
Clemson, SC, who love the
game of golf. We specialize in
golf apparel, from polo shirts
to performance pants, hats,
shoes, and other accessories to
elevate your golf game. At
On-Par Outfitters, golf isn't
just a game; it's a way of life.
There's no better way to spend
the day than out of the course.
The history of golf is
respected, and at On-Par
Outfitters, we aim to maintain
that classic and timeless style
Target Market
With our market segmentation, we want to stick to our
purpose that golf is universial no matter your age or gender. With
that being said, we will convey our message using both profes-
information out there to the right
while adding a level of
performance and comfort
never seen before. Golf
apparel is one of the world's
most recognizable clothing
styles. There is a level of
excellence that is attached to
golf apparel. We aim to
maintain that level of
excellence while adding a sense
of comfort that elevates the
golf game. Our goal is to create
clothing that gives a level of
comfort that makes a fantastic
golf experience. Our apparel is
geared towards everyone from
beginners to novices.
sional mens and wom-
ens golfers. We will be
focusing on print ads as
well as social media ads.
In terms of age
demographics, we really
want to focus on all ages
and use marketing
collateral to
create an overall
welcoming brand for all
ages. Our goal with our
marketing
material get the
4 Integrated Marketing Campagin
01:
02:
On-Par
Outfitters' The first part of
marketing the On-Par 03:
campaign is integrated Customers that have
designed to marketing picked up a brochure
establish a campaign is and visited our web-
cohesive brand releasing a site have been en-
identity general tered into a database
emphasizing information to receive
company brochure. This information about
values, brochure was the
leveraging social designed to On-Par
media, print, bring in cus- tournament
and a website to tomers by being series and other On-
engage a broad- placed at local Par Outfitters
er online com- golf courses and information.
munity all to pro-shops.
gain
knowledge to 05:
create and 06:
These booklets
personalize
also come with Through these mar-
marketing
a QR code that keting campaigns,
collateral.
links multiple customers will be-
items which are come more aware of
04: 3D On-Par
renderings of Outfitters which will
These booklets our
come with all drive sales, partici-
products that pation in our
tournament when tapped,
information, tournaments, and
open the help us maintain
outfit guides, On-Par
tournament partnerships with
Outfitter courses around the
schedules, and website, and a
all they will area.
link to our home
need to know to course, Walker
participate. Course.
5 Brochure
The On-Par Outfitters bro-
chure lays out the basic
information about
company. It tells the
reader about our story, what
products we carry, and other
valuable
information. This brochure
lead to our website which
allowed for customers to
express interest in the
On-Par Outfitters series as
well as other information such
as product
information. This
information was then trans-
lated to data that was used to
create the VDP booklets also
using the XMPie software.
Below is an image of the AR
element that is attached to
this brochure. This is a very
basic AR
element that
takes view-
ers to the
On-Par
Outfitter

Materials Used for Production

Software Production
• Adobe Illustrator • Printing: HP Indigo 5000
• Adobe Photoshop Digital Press
• Unsplash (Images) • Cutting: Polar 78 Guillotine
• Adobe Aero Cutter
• Adobe Dimension • MBM 1800s Folder
6 VDP Booklet
7 VDP Booklet

Above is a screen-capture of the AR element that is

included in the VDP booklet. This AR element has six 3D
shirts that are On-Par Apparel products that could be
viewed and if clicked on, these 3D shirts could take you to
the On-Par Apparel website. This AR element also includes
an On-Par Outfitters logo that when tapped takes the
viewer to the On-Par Outfitters home course website. The
goal of this AR element is to give customers an interactive
element and drive sales.
Materials Used for Production
Software Production
• Adobe Illustrator • Printing: HP Indigo 5000
• Adobe Photoshop Digital Press
• Unsplash (Images) • Cutting: Polar 78 Guillotine
• Adobe Aero Cutter
• Adobe Dimension • Folding: MBM 1800s Folder
• XMPie software • Stitching: Saddle Stitching