W W W . G E N I U S B E T .

C O M
 SUMMARY

The Company 3

Experience 5

Office 7

Brand 9
G E N I U S B E T

Swot Analysis 14

Platform 16

Products & Services 21

Security & Support 23

Our Target Market 25

Payment Options 27

Marketing & Ads 29

Betting Shop 38

Kiosk 40

Roadmap 42

The Community 44

Capital Invest 46

Social Impact 48

Expansion 50

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3
1.
THE
COMPANY

G E N I U S B E T
P I T C H D E C K

1.1 THE COMPANY

GeniusBet is a company focused on virtual entertainment and much more. Made of a large, experienced
team, we create an in-house betting experience like no other in the market. We are committed to the
enjoyment of players through efficient technology, a great user experience and comprehensive platform
security.

Our platform has a dynamic, ambitious and successful personality, where we provide players with our
constant support, while creating a community of gamers who enjoy the sports experience together,
whether online or through kiosks and vendors.

GeniusBet also shows its support through its dedication to communities and sustainability in all its
processes. We are constantly implementing a social impact plan to give back to local societies.

We are now ready to face our greatest goal: to expand as a crucial component in the betting world, adapting
to local and international market needs in Africa. Join us as we bring fun and engagement to a larger
community of players.

G E N I U S B E T
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2.
5
GENIUSBET
EXPERIENCE

G E N I U S B E T
P I T C H D E C K

2.1 GENIUSBET
EXPERIENCE

GeniusBet knows that its client’s best interest will always be its highest priority.

Our user experience brings betting to a whole new level: GeniusBet has a wide range of product possibilities
on the market, along with a smooth and easy navigation. We provide full support to our customers, both online
and offline. Also, we are committed to hiring professionals with excellent experience in the betting industry.

All these features create a new way of understanding and living the gambling experience, focused on creating
a fun community, supported by the latest high-end technology.

G E N I U S B E T
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3.
7
CENTRAL
OFFICES

G E N I U S B E T
P I T C H D E C K

3.1 CENTRAL GeniusBet has its central offices in Ghana

OFFICES and in Kenya, as well as several subsidiaries
in other countries.

We provide accessible client support, both

online and offline. Our priority is to be there
for our players, making sure our experienced
team brings easy and quick solutions.

G E N I U S B E T
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4.
9
BRAND

G E N I U S B E T
P I T C H D E C K

4.1 BRAND It is the visual representation of the brand, where the
LOGOTYPE values associated with it are collected and for which
it will be remembered by the target audience.
The design of this logo complies with the essential
factors of recognition, memorization and visual
communication of the brand: legible, scalable,
repeatable, distinguishable and memorable.
The use of the complete logo with the name and the
isotype, or just the isotype, is established as correct,
although it must be taken into account that the use of
each version depends on the applications, whether
digital or printed.

C O M P L E T E V E R S I O N I S O T Y P E V E R S I O N I S O T Y P E C O N S T R U C T I O N

G E N I U S B E T
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P I T C H D E C K

4.2 BRAND The corporate colours are striking, highlighting the neon green as the main
COLOUR RANGE one and the purple as the contrasting touch. Also just as important is the
dark grey that enhances the saturation of the colour range.

RGB: 26 . 26 . 26 RGB: 191 . 249 . 50 RGB: 133 . 77 . 255 RGB: 128 . 128 . 128 RGB: 255 . 255 . 255
C M Y K : 1 6 . 67 . 61 . 8 3 CMYK: 35 . 0 . 96 . 0 CMYK: 75 . 73 . 0 . 0 CMYK: 49 . 39 . 38 . 20 CMYK: 0 . 0 . 0 . 0
# 1 A1 A1 A #BFF932 #854DFF #808080 #ffffff

M A I N S E C O N D A R Y

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P I T C H D E C K

4.3 BRAND
STATIONERY

G E N I U S B E T
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P I T C H D E C K

4.4 BRAND
MERCHANDISING

G E N I U S B E T
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5.
14
SWOT
ANALYSIS

G E N I U S B E T
 5.1 SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

According to the SWOT It was very easy to It has also been The SWOT analysis
Analysis, our strengths notice in the SWOT categorically noted that carried out for us also
lie in our commitment, Analysis that the sports the opportunity in the pointed out the threats
advertising budget, betting industry is very social media industry is that we may face in the
and our workforce. We competitive. Our SWOT huge. Sport is actually sector, such as acquiring
are believed to have a analysis also explained an activity or a hobby strategic investment and
standard A-list team with that our weakness that unites people of consistent funding flow,
excellent qualifications includes the time it different backgrounds imposing technological
and experience in their can take to develop a and will forever remain and strategic website
various niche areas in the consumer brand identity relevant in our world. We development and content
gambling, betting and and acceptance, to understand how people planning, content/link
computer programming develop and execute are eager to make more generation development,
industry. effective marketing money or supplement user functionality
communications, and their income. and programming
to identify and execute development, and
ongoing affiliate revenue execution, the vast
generation, advertising nature of the industry
and e-commerce. level of competition
in the sports betting
industry.

G E N I U S B E T
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6.
16
PLATFORM

G E N I U S B E T
P I T C H D E C K

6.1 PLATFORM
DESIGN & EXPERIENCE

GeniusBet differentiates itself from

its competition mainly because of
the gaming experience. Our platform
is more than a typical betting site,
GeniusBet provides an exciting and
fun journey for the player, while
guaranteeing total security and
smooth navigation.

G E N I U S B E T
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P I T C H D E C K

6.2 PLATFORM
SPORTS BET

At GeniusBet, players ar able to

place bets on the best and most
influent international leagues in all
kinds of sports that have a huge
fanbase.

TOP LEAGUE

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P I T C H D E C K

6.3 PLATFORM
SLOTS & CASINO

GeniusBets provides the top slot

and casinos games on the market
for a unique gaming experience.

G E N I U S B E T
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P I T C H D E C K

6.4 PLATFORM
USER PROFILE

Each player has their own personal

and private space where they
can check their bets and monitor
matches. Also, in this profile players
can add and modify payment and
billing information.

G E N I U S B E T
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21
7.
PRODUCTS
& SERVICES

G E N I U S B E T
P I T C H D E C K

7.1 PRODUCTS GeniusBet is a betting company that aims to provide a

& SERVICES unique betting and odds system for sports lovers all over the
world. Through a smooth journey on our betting platform,
but also in our physical betting kiosks, we take care of our
players’ desires thanks to our cutting-edge technology. We
trust that everyone who tries the GeniusBet experience will
be part of our community.

Because GeniusBet is not just a virtual gaming platform,

but an experienced and efficient team that offers you the
opportunity to have fun in a safe and reliable environment.
We are present, every step of the way, to provide clients
with only the best of betting.

Sport
Live
Casino
Live Casino
Virtuals
Spin2Win
Horse Racing
Fantasy Goal

G E N I U S B E T
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8.
23
SECURITY
& SUPPORT

G E N I U S B E T
P I T C H D E C K

8.1 SECURITY
& SUPPORT

At GeniusBet, we are fully customer oriented and committed to offer full

support to our players anytime they need it, both online and offline. We
want players within our target audience to see game and sports bettings
as part of their entertainment in a safe environment, while creating a well-
established and great community.

As a result, we make it a point to protect the young and vulnerable through

continuous monitoring of our community. In that sense, we only allow legal
adults (+18/+21 people): we strive for responsible gamblig.

G E N I U S B E T
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9.
25
OUR TARGET
MARKET

G E N I U S B E T
P I T C H D E C K

9.1 OUR TARGET

MARKET
Our target market at GeniusBet encompasses legal
adults from several backgrounds. +18/+21 people
that have different types of interests in sports and
games. We will provide services, facilities and an
environment that help us reach our target market.

These are the categories of people we market:

Working class adults

Male and female sportsmen

Tourists

G E N I U S B E T
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10.
27
PAYMENT
OPTIONS

G E N I U S B E T
P I T C H D E C K

10.1 PAYMENT
OPTIONS

At GeniusBet, we have substantial payment options that benefit all of

our customers and we are are always looking to create online payment
options that are safe and easy to access.

We have partnered with well-known fintech service providers; Paypay

and Vpos (Multicaixa express payment channel) to ensure that we
provide the following services:

Mobile Money

Payment by cards (credit cards, debit cards, smart cards, etc.)

Electronic banking

Mobile Banking

Other electronic payment procedures

G E N I U S B E T
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11.
29
MARKETING
& ADS

G E N I U S B E T
P I T C H D E C K

11.1 DIGITAL
MARKETING
BUSINESS PLAN

EVENTS VISIBILITY MEDIA

Launch Event and presentation of GeniusBet Merchandising Influencer

Sponsor Football League Kit Micromarketing openings shops Websites banners
Genius Football Championship Scratchcards Special Invites
Half Marathon Genius Radio Slot Ambassors and MC
Millennium Marathon Accra Sponsor Jingle Radio
Music Festival Sponsor Visibility and Billboards TV
Football Cinema Video Mapping Press
Music Truck through the city with merchandising Drones
Rehabiliate disused areas with football parks
Waste GeniusBet Bins
Paint a wall
Street Performance

G E N I U S B E T
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P I T C H D E C K

11.2 DIGITAL
MARKETING
SOCIAL MEDIA

Our digital presence is partly

determined by social media
actions: continuously posting
current news and follow-ups,
so our clients can get in touch
with how fun and up-to-date
our betting experience is.

Easy and direct communication

is a must, along with live-
coverage of gambling and sport
events.

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P I T C H D E C K

11.3 DIGITAL
MARKETING
PROGRAM

Display Native Ads

We will be implementing a campaign on

Prospecting Whitelist selected premium media, along with a
(digital media listings) “Whitelist” and “Lookalike” action once the
traffic volume exceeds 100.000 users/
month.

Prospecting Likewise, we will implement a Native

(Keywords ad-hoc to target) Lookalike Ads campaign complemented with
retargeting actions to follow all web traffic
and measure all micro/macro conversions
Retargeting to boost performance.

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P I T C H D E C K

11.4 MARKETING
INFLUENCERS

Influencer marketing will help us build an expert

community around the brand, at the same time
it will fuel trust to our clients. We are planning to
work with famous influencers of different regions,
working hand in hand with them to achieve the
desired repercussion.

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P I T C H D E C K

11.5 OFFLINE Our street marketing is immediately

BILLBOARDS recognizable thanks to a personalized
and important branding strategy.
The goal of GeniusBet is to become a
well-known betting entity, making our
players feel they’re entering a familiar
and safe place.

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P I T C H D E C K

11.6 OFFLINE
BUS STOPS

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P I T C H D E C K

11.7 CAMPAIGNS
SPORT TEAMS

GeniusBet collaborates as the sponsor of

important teams to seize the power of these
capturing experiences, expand between sport
fans, and achieve the confidence of being
promoted by well-reputed teams and players.

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P I T C H D E C K

11.8 CAMPAIGNS
RADIO, TV PROGRAMS
& EVENTS

To make an impact as the key of the betting industry, we make use of strategies
such as:

Advertising our business in relevant business magazines, newspapers, TV

and radio stations.

Market branding efforts across multiple media and technologies.

Introducing our company by sending introductory letters alongside our

brochure to individuals, corporate organizations, faith-based organizations and
key stakeholders.

Creating massive sport events, both locally and domestically.

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12.
38
BETTING
SHOP

G E N I U S B E T
P I T C H D E C K

12.1 BETTING SHOP

At our betting shops, our players will have the

opportunity to enjoy the real-life GeniusBet
experience: placing bets, getting in touch with
other players while watching the live coverage of
sport matches and betting results, and on-site
client support.

G E N I U S B E T
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13.
40
URBAN
STREET
KIOSK

G E N I U S B E T
P I T C H D E C K

13.1 KIOSK

Through our kiosks, players can enjoy helped

or self-service conveniences from these points
to place bets, watch the match results live and
be part of the community.

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14.
42
SETTING
POINT
ROADMAP

G E N I U S B E T
P I T C H D E C K

14.1 SETTING POINT

ROADMAP

PLATFORM
(INSTALLATION, INTEGRATIONS AND APIS)

IT

PMO

QA

RESEARCH COMPETENCIES SUPPORT

PREPARATION MARKETING & ADS MARKETING & ADS

UA AND CREATIVITIES

NEGOCATION PARTNERS

LEGAL AND CONTRACTS

PRE LAUNCH

1 2 3 4 5
01 05 10 15 20 25 30 05 10 15 20 25 30 05 10 15 20 25 30 05 10 15 20 25 30 05 10

MONTH MONTH MONTH MONTH MONTH

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15.
44
THE
COMMUNITY
EXPERIENCE

G E N I U S B E T
P I T C H D E C K

15.1 THE
COMMUNITY
EXPERIENCE As a strong key player of the market, we want
to offer an active community experience to our
betters. Because we are convinced that sharing
and vibrating together is what makes our journey
valuable.

Thanks to our experience and our state-of-

the-art all in-house technology, GeniusBet will
be perceived as a safe, trustworthy platform.
Our users will live the games through a fluid
experience and will look for a reward related to
the enthusiasm of playing, to the possibility of
winning while enjoying themselves as part of a
community.

G E N I U S B E T
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16.
46
CAPITAL
INVEST

G E N I U S B E T
16.1 CAPITAL INVEST
ACTIVITY

Business opening and NIF registration

CA1 | 2%
Means of transport + Insurance
CA11 | 18.7%

Licensing of activity
Miscellaneous CA2 | 29%
CA10 | 2%

Consulting, Advertising and Marketing

CA9 | 15% Equipping the office
CA4 | 2.4%

Additional expenses such, Purchasing the necessary software applications

advertisements and promotion CA5 | 12,6%
CA8 | 9%

Launching an official website

Salaries
CA6 | 0.5%
CA7 | 22,8%

G E N I U S B E T
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17.
48
SOCIAL
IMPACT

G E N I U S B E T
P I T C H D E C K

17.1 SOCIAL IMPACT

SUSTAINIBILITY

GeniusBet will always show its

dedication to communities and
sustainability in all its processes.
Having a great social impact plan is a
goal that is important to us and that
we are constantly working on.

G E N I U S B E T
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18.
50
EXPANSION
NEXT
COUNTRIES

G E N I U S B E T
P I T C H D E C K

18.1 EXPANSION
NEXT COUNTRIES GeniusBet is expanding based on a first
class corporate identity that has been
re-evaluated and adapted.

At GeniusBet we will ensure that we

are constantly involved in the ongoing
training of our workforce. We will also
create good incentives that keep our
teams engaged so they give their best
to the business. We guarantee that our
workforce will continue to be the best we
can offer in the betting industry.

SOUTH SUDAN

Kenya
Guinea
Sierra Leone
Ghana
Angola
Tanzania COMMING SOON :
Nigeria
Congo Ivory Coast
Benin Cambodia
Togo Ehtiophia
Peru Egypt
Colombia Burkina Faso
India Libera

G E N I U S B E T
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 contact us
info@geniusbet.com

www.geniusbet.com

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