Case Study

DIGITAL PLATFORM ECOSYSTEM

Enterprise Analytics - Platform Company: How Big Data Drive Giant Digital Players
Swiss German University – MBA Class
by GROUP 5th

07.10.2020
 GROUP 5 TH
B I G D ATA A N D D ATA A N A LY S I S

MUHYUDI BROTO ANINDYKA L E VICTOR GUNAWAN

WASESO M

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AGENDA
CASE SYNOPSIS

R E L AT E D T H E O R Y

C A S E A N A LY S I S

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INTRODUCTION
HOW WE DID LAST YEAR

Profits are up, and losses are down! We are very

proud of the progress our team has made.
Today we’ll review our wins and losses from last year
and give you an overview of what you can expect for
next year.

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RESULTS FROM
LAST YEAR
L E T ’ S D I V E I N

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 GROWTH BY SECTOR
Q4

Q3

Q2

Q1

0 1 2 3 4 5 6

Sector 3 Sector 2 Sector 1

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 TENCENT INC.

Tencent was founded in November 1998 as Tencent Inc in China.

It’s the one of the largest Internet comprehensive service providers in the
world and the second largest internet companies in China.
At the beginning, the first product provided by Tencent is an instant
messenger named QQ, which was very successful when it launched, by the
end of 1999, there are one million registered users of QQ in China.
With the passing of time, Tencent has increasing number of services,
including social network, web portals, e-commerce, and multiplayer online
games and so on. In 21st Jan. 2011, another successful product, WeChat
launched and had rapidly speed to occupy the market. By the end of first
quarter of 2015, WeChat has covered more than 90% of China's smart
phones, the monthly active users reached more than 549 million, users
cover 200 countries and more than 20 languages
By the end of 2015 third quarter, the total revenues of Tencent were USD
4181 million which is an increase of 34% over the third quarter of 2014, and
the operating profit was USD1624 million, which is an increase of 37% at
the same period.
With the development of Tencent, in terms of one of products of Tencent,
QQ is not only an instant messenger and WeChat is no more chat tool, both
also have more functions to meet users’ demands.

[Tencent’s roadmap http://www.tencent.com/en-us/at/ roadmap.shtml].

[The latest data of WeChat http://www.chinastor.org/GuoNeiXinWen/8697.html].
[Tencent Announces 2015 Third Quarter Results http://www.tencent.com/en-us/content/at/2015/ attachments/20151110.pdf].
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TENCENT INC. DIGITAL
ECOSYSTEM
(1) It can be found that from No 1 to No 8, the meaning is that QQ provides large installed base of
customers to other platforms; No 1, No 3 and No 4 show QQ provides a spread channel for QQ
game, QQ music and Q-zone; No 5 and No 13 present that QQ bring payment business for Tenpay
and Tenpay returns for payment system and services. No 9, No 10, No 11, No 12, No 14, No 15 and
No 16 mean that these products bring QQ traffic and more users.
When WeChat launched, one way to get users is from QQ, and another way is from users’ address
book, hence, WeChat’s users come from QQ, but not all of them. In fact, all the platform of Tencent
share the users base all the time, because a QQ account number could login in all the products of
Tencent.
(2) No 10, No 2; No 17, No 18; No 24, No 23; No 26, No 25; No 28, No 27 and No 30, No 29, these
arrows connect QQ, Com with other products, QQ. Com brings these products a spread channel and
they return traffic for QQ. Com, because in PC, all platform products could be downloaded from QQ
patrol.
(3) No 19, No 20; No 23, No 14; No 35, No 36; No 13, No 5; No 37, No 38; No 44, No 43; No 46, No
45 and No 48, No 47, these arrows show the connection of Tenpay and the rest of products. Tenpay
as a basic tool platform provides payment services for every platform on which users need to pay for
value-added services. Tenpay bring payment system and services for these products and they offer
payment business and entrance for Tenpay.

(4) No 32, No 31, No39 and No 40 demonstrate the relationship between Q-zone and QQ Music, Q-
zone and Tencent video, respectively. QQ Music and Tencent video bring content services and traffic
to Q-zone; as return, Q-zone bring traffic and more users to them, because Q-zone offers channel to
get music, video (also comic and literature) services, and then, they could bring much more traffic.

(5) No 41, No 42; No 33, No34; No 16, No 8; No 43, No44; No21, No22; No49, No50 and No 51,
No52 show the interaction between Myapp and the rest of products. In Android mobile system, all
platform applications could be downloaded from app store, so Myapp brings a spread and
download channel for these products, they bring a lot of traffic for Myapp.

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 GROWTH BY SECTOR

Q1 Q2 Q3 Q4

SERIES 1 4.3 2.5 3.5 4.5

SERIES 2 2.4 4.4 1.8 2.8

SERIES 3 2 2 3 5

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FABRIKAM WAS GREAT TO WORK WITH. LARISSA WAS
MY REPRESENTATIVE AND SHE ANTICIPATED MY
NEEDS AND WORKED DILIGENTLY TO FIX MY ISSUE.

A S AT I S F I E D C U TO M E R
MEET THE TEAM

ANA
CEO

LARISSA
CFO

ROMAN
CTO

FEDERICO
CPO

ALEJANDRA
CMO

JIM
COO

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 QUARTERLY TIMELINE

Q1 Q2 Q3 Q4

JUL AUG SEP OCT NOV DEC JAN FEB MAR APR M AY JUN

PRODUCT LAUNCH PRODUCT LAUNCH PRODUCT LAUNCH PRODUCT LAUNCH

Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Mauris consectetur adipiscing elit. Mauris consectetur adipiscing elit. Mauris consectetur adipiscing elit. Mauris
vitae lorem id leo accumsan. vitae lorem id leo accumsan. vitae lorem id leo accumsan. vitae lorem id leo accumsan.

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 GOALS FOR Q2

EMPLOYEE OPPORTUNITIES BUSINESS PRIORITIES

 End of fiscal celebration on July 15th  Increase customer satisfaction by 2%

 Employee day of learning on August 14th  Maintain growth
 Employee Yoga on September 3rd  Initiative partnership with 3rd party organizations
 Seminar series begins September 10th

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 GOALS FOR Q2

BUSINESS ADDED E M P L OY E E
PRIORITIES PRIORITIES OPPORTUNITIES
 Increase customer satisfaction by 2%  Improve social media presence  Interns begin
 Maintain growth  Ensure the cost of development stays  Indoor rec leagues
below budget
 Chess tournaments
 Big Game watching party

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SUMMARY
OUR BUSINESS IS GOOD
Profits are up in the last quarter by 3%

WE’RE GETTING OUR WORK DONE

We finished the consolidation project

WE’RE DELIVERING FOR OUR CUSTOMERS

Customer satisfaction increased from 70 to 80%

OUR CUSTOMERS KEEP COMING BACK

We increased customer retention by 4%

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 THANK YOU

VICTORIA LINDQVIST +1 (589) 555-0199 victoria@fabrikam.com

W W W. F A B R I K A M . C O M