SLIDE 2

Entering the foreign market is one of the ways to promote and expand
the company's influence, which in turn helps to solve the main task of the
company's existence, which, according to microeconomic theory, is to
maximize profits.
It is necessary to understand why companies should enter the global market.
The expansion of the company will help to increase brand awareness and prestige
among its potential customers. The introduction of the company into the foreign
market makes sense when the national market of the company has reached a
certain maturity, then there will be prospects for development in the foreign
market.

SLIDE 3
To do so, it is also necessary to take into account the cultural
characteristics of the country in which a certain business is planned to be
introduced, and the experience, reputation and a type of product that can be
transferred to the territory of other countries.
Foreign markets are any markets outside the company's own country.
Selling in foreign markets involves working with different languages, cultures,
laws, rules, regulations and requirements. Companies wishing to enter a new
market need to carefully explore potential opportunities and develop a market entry
strategy.

SLIDE 4
Based on the information above, it can be noted that there is a
classification of foreign markets according to certain parameters. Due to such
a detailed division of various foreign markets, it becomes obvious that when
entering the international market, companies may encounter unfamiliar,
varying depending on the characteristics of a given country, various
conditions of activity.
 Therefore, there is a need to carefully plan foreign economic activity and
take a responsible approach to choosing a strategy for entering the foreign market.

SLIDE 5
Strategies for entering the foreign market
An important aspect of choosing a promotion strategy is not only the
basic logic of the brand, its mission and values, but also the specifics of the
country in which the brand wants to develop. Due to certain principles, moral
characteristics, associations and folk art, the perception of a particular
metaphor may be erroneous.
So, for example, the creators of the cartoon "Puzzle" in the episode about
pizza, which was supposed to show that it was tasteless, in the USA and European
countries used broccoli, while in China and Japan this ingredient on the screen was
replaced with bell pepper, because this vegetable is so disliked by children in these
countries. Despite the fact that the cartoon is a complete thought that has an idea
and its direct embodiment, some parts of it were changed due to the peculiarities of
the rental country, because it was important to show not pizza with broccoli, but
food that should be delicious, but because of several ingredients it should be in the
eyes the girls stopped. This example helps us understand how country features
work using a simple metaphor from a cartoon.

SLIDE 6
The brand, in turn, is a much more complex product, the interpretation
of which in some cases may even be impossible, but in most cases it simply
requires detailed study in order to correctly convey the essence,
characteristics and task of an organization.
First of all, it is worth paying attention to the brand metaphor: there is a pig
on the company's logo as a piggy bank, illustrating, for example, the bank's desire
to preserve funds, Muslim countries will not perceive this metaphor correctly due
to the peculiarities of religion.
 SLIDE 7
Cultural characteristics play an important role in business, especially
for companies planning to enter the international market. When a company
enters a new market, it is faced with differences in the language, customs,
values and habits of consumers and business partners. Understanding and
taking into account these cultural differences is key to a company's success in
international business.
One of the main influences of cultural characteristics on business is the
cultural context. Different cultures may have different ideas about delicacy and
politeness. For example, in some cultures, straightforwardness and openness in
expressing opinions may be considered unacceptable, whereas in other cultures it
may be considered a sign of sincerity and initiative. This can affect the way you
communicate and interact with partners and customers in these cultures.

SLIDE 8
Another example is the meaning of time, which can also vary greatly
across cultures. In some cultures, punctuality and meeting deadlines are
considered very important, whereas in other cultures, delay and missing
deadlines may be perceived with greater tolerance. This can affect the
organization of meetings and meetings, as well as customer expectations about
the delivery time of goods and services.
Cultural differences can also influence the way marketing and advertising
are done. Each culture has its own unique symbols, values and preferences that can
influence the effectiveness of an advertising campaign. For example, certain
colors, symbols, and images may have different meanings in different cultures. It is
necessary to seriously study and adapt advertising and marketing materials to
ensure that they meet the cultural preferences and expectations of the audience.

SLIDE 9
 Another important aspect that affects cross-cultural business is trust
and relationships. In some cultures, business relationships are based on
personal relationships, whereas in other cultures, professionalism and
business results are more important.
It is necessary to take these differences into account when conducting
business negotiations and establishing mutually beneficial partnerships.

SLIDE 10
In order to successfully overcome cultural differences, a company must
conduct thorough research and adapt to the local culture. This may include
learning the language, customs, values and norms of behavior in the country
in which the company plans to conduct its business. In addition, it is very
important to study the laws.
Each country has its own unique legal and regulatory requirements, which
may differ significantly from other countries. For example, consumer protection,
copyright, and licensing laws can vary greatly from country to country. Companies
planning to enter the international market should be prepared to adapt their
operations and business models in accordance with local requirements and
legislation of each country.

SLIDE 11. CONCLUSION At the crucial stage, it is necessary to

investigate the peculiarities of culture, religion, consumer perception of the
chosen country so that the company's brand or part of its products at the
initial stage does not alienate customers and does not create a negative image,
since it is much more difficult to change associations associated with the
brand than to create new ones. Thanks to the competent work of analysts,
managers and marketers, we see hundreds of examples of companies that
have successfully integrated into foreign markets, created a pleasant
impression of the brand and created competition for national manufacturers.